BRANDING OR ON-GOING DESIGN SERVICES
Commercial
Design
for wellness Brands
Wellness products and services often ask customers to change something.
A routine. A habit. How they eat, move, sleep, recover or look after themselves.
That makes clarity and trust especially important.
We help wellness brands build commercially stronger customer experiences through brand identity, website and Shopify design, packaging, Klaviyo email and ongoing creative support.
Design that helps people understand the value, believe in the offer and make it easier to become part of their everyday life.
WELLNESS NEEDS MORE THAN A GOOD-LOOKING BRAND
If customers do not understand it, they are unlikely to build it into their lives
Wellness businesses often have more explaining to do.
Ingredients. Benefits. routines. Expertise. Personalisation. Frequency. Science. Lifestyle changes.
The temptation is to communicate everything at once.
That usually creates the opposite result.
Good commercial design creates hierarchy. It helps customers understand what matters now, what they can learn later and what they should do next.
Because the difference between an interesting wellness product and one that becomes part of somebody's routine is often how easy the business makes it to understand, trust and adopt.
Wellness design should make better choices feel easier, not more complicated.
WELLNESS EXPERIENCE
From personalised supplements to fitness and wellbeing
Branding. Websites. Ecommerce. Email. Packaging. Presentations. Ongoing creative support.
TRUST GETS THE CUSTOMER INTERESTED. CLARITY HELPS THEM ACT
Wellness customers are often making higher-effort decisions
Buying a T-shirt is fairly easy to understand.
Choosing a supplement, wellness programme or personalised service can involve far more questions.
Is this right for me?
What does it actually do?
How long before I notice anything?
How do I use it?
Why should I trust you?
How does this fit with what I already do?
The design system has to support those decisions without becoming overwhelming, clinical or full of unsupported promises.
That means brand, packaging, ecommerce, email and product education need to work as one connected customer experience.
Where design can make a difference
-
Trust
Wellness can be highly personal. Customers need to feel confident in the people, product and experience before they act.
-
Clarity
Complex propositions lose people quickly. Strong hierarchy makes benefits, usage and product differences easier to understand.
-
Credibility
Professional design supports the sense that the business is considered and established without pretending design itself proves efficacy.
-
Habit
Many wellness products create value through continued use. The customer experience should make staying engaged feel straightforward.
-
Retention
Supplements, memberships, routines and repeat services naturally create opportunities for longer customer relationships when the experience continues after the first purchase.
-
Differentiation
Wellness is full of similar visual cues. Sage green, neutrals, serif type and lifestyle photography are not positioning strategies.
HOW WE SUPPORT WELLNESS BRANDS
Different business models create different design problems
A Pilates studio does not need the same infrastructure as a personalised supplement brand.
An established wellness business refining its identity does not need the same branding programme as a founder preparing to launch.
Some businesses need a clearer brand.
Others need ecommerce, packaging, CRM or simply more creative capacity.
We recommend the level of support that solves the problem the business has now, while considering what it is likely to need next.
WELLNESS BRANDING
Make the value easier to understand before asking customers to believe in it
Wellness branding needs to communicate more than a lifestyle.
It needs to create a clear position around what the business offers, who it is for and why customers should choose it.
Our strategic branding programmes consider:
category position
customer perception
trust
perceived value
differentiation
product or service hierarchy
recognition
digital application
future growth
Depending on where the business is:
Brand Foundation
For an early-stage or growing wellness business that needs its first credible professional identity.
Brand Atelier
For brands ready to build a more distinctive strategic identity around meaningful growth.
Brand Evolution
For established businesses where the existing identity still has value but no longer reflects where the company is going.
Brand Engine
For brands dealing with increasing complexity across products, categories, services and digital customer journeys.
WEBSITES FOR WELLNESS SERVICES
Make it easy to understand what you offer and what happens next
Wellness services can become surprisingly complicated online.
Different treatments. Classes. Packages. Practitioners. Locations. Memberships. Booking systems.
Customers should not need insider knowledge to work out what is right for them.
Website Essentials is our focused Squarespace website service for wellness and experience-led businesses with relatively straightforward customer journeys.
It is particularly suited to:
Pilates and yoga studios
wellness practitioners
clinics
coaches
therapists
fitness businesses
retreats
treatment-led businesses
wellness consultants
We focus on clarity, trust, perceived value and creating an obvious route towards enquiry or booking.
ECOMMERCE FOR WELLNESS BRANDS
Make complex products easier to choose
Product-led wellness businesses often need customers to understand considerably more than what is in the pack.
Benefits, ingredients, routines, frequency, subscriptions, bundles and the difference between products all compete for attention.
Our Website Ecommerce service creates Shopify experiences designed around how customers discover, understand and purchase.
This may include:
product and category architecture
navigation
benefit-led discovery
product-page hierarchy
subscriptions
bundles
reviews and social proof
routines
complementary products
mobile shopping
cart and conversion
The goal is not to remove useful information.
It is to make it easier to process.
WELLNESS PACKAGING DESIGN
A customer should understand the product before turning the box around three times
Wellness packaging often has a lot of work to do.
Brand. Product name. Benefit. Format. Ingredients. Usage. Quantity. Variants. Required information.
Strong packaging architecture creates hierarchy without stripping the product of personality.
Our Packaging Design service can support:
supplements
powders
drinks
topical wellness products
wellness gifting
product ranges
cartons
bottles
pouches
labels
inserts
We typically begin with 1–5 hero SKUs, establishing the packaging system before wider rollout.
All claims, ingredients, nutritional information, legal wording and regulatory content must be supplied and approved by the client.
KLAVIYO FOR WELLNESS BRANDS
A wellness customer relationship should not stop at checkout
Many wellness products work because customers keep using them.
That makes CRM particularly valuable.
Email can help customers understand how to get more value from the product, establish routines, discover complementary products and know when it might be time to replenish.
Our Klaviyo design services can support:
welcome journeys
product education
onboarding
routine building
replenishment
subscriptions
ingredient education
cross-sell
launches
customer stories
loyalty
win-back
promotions
Support ranges from a reusable Email Master Template through to complete Email Design Systems, automated flows and ongoing campaign production.
ONGOING CREATIVE SUPPORT
Growth tends to create more design work, not less
Website updates. CRM. Launches. Social creative. Paid assets. Presentations. Events. New product ranges.
Once a wellness brand gains momentum, creative capacity can quickly become a bottleneck.
Our retainers provide two different solutions.
Brand Growth Retainer
Ongoing design execution for brands that need reliable creative capacity without another permanent hire.
Typical tasks include:
email campaigns
website graphics
paid and organic creative
presentations
launch assets
packaging refinements
print material
Best when you need someone to make the work.
Brand Guardianship
Ongoing senior creative direction for businesses where several people or suppliers are interpreting the brand.
Best when you need someone to guide the work.
COMMUNICATING COMPLEX INFORMATION
Some wellness ideas need more than a product page
Wellness businesses regularly need to communicate detailed information to people beyond the end customer.
Retail buyers. Investors. Practitioners. Press. Partners. Internal teams.
Our Presentation & Report Design service helps turn supplied content, data and detailed information into clearer, commercially useful communication.
That may include:
pitch decks
wholesale presentations
retailer decks
launch presentations
internal reports
education material
investor presentations
partner decks
CASE STUDY
Yutrients
Designing email around a personalised wellness proposition
Yutrients is a UK wellness brand built around a simple idea: instead of customers managing a collection of separate supplements every day, they can create one personalised blend made to order.
The proposition is simple.
Communicating everything around it is less so.
As the business prepared to launch, Soley was brought in to create the Klaviyo email design system that would support CRM from the outset.
The system needed to give the brand enough flexibility to communicate:
personalised blends
product education
launch messaging
customer onboarding
ongoing CRM
different content priorities without reinventing the design each time
The result was a modular email foundation designed to make future communication faster and more consistent from day one.
Services included:
Klaviyo Email Design
Modular Email System
Automated Flow Design
CASE STUDY
Ingenious
Ongoing creative support for an expanding wellness range
Ingenious is a British supplement brand focused on collagen-boosting products for skin health.
As the range and marketing activity grew, the team needed regular support across website, social and CRM rather than commissioning isolated design projects every time something changed.
Soley joined the wider team through a monthly retainer, supporting:
website graphics
social creative
Klaviyo email design
animated content
marketing material
creative support around new product launches
Support also extended to the launch of the brand's Vegan and Active ranges and through a later rebrand, including updating the Klaviyo system to work with the new identity.
CLIENT FEEDBACK
“Working with Soley Creative meant we could elevate the design and how the brand was communicated across email and social platforms to better engage with our audience.”
Ingenious
CASE STUDY
W Wellness
Building more consistency across B2B and customer communications
W Wellness provides personalised wellness plans and works across both customer-facing and professional audiences.
Soley was introduced through consultant Philly Jane and worked with the business across both project and retainer support.
We identified that a reusable Klaviyo master template would give the team a more consistent way to produce automated and weekly email across both B2B and B2C communication.
Support also included presentation and press-release decks for new service launches, working alongside the brand's existing design team as additional creative capacity.
Services included:
Klaviyo Email Design
Print Design
Presentation Design
Retained Creative Support
WHY SOLEY CREATIVE
We design wellness brands around behaviour, not aesthetic clichés
Clarity first
If a customer cannot understand the value, making the page prettier will not solve the problem.
Commercial thinking
We consider perceived value, conversion, retention, pricing and customer behaviour alongside the creative.
Systems over one-offs
We build identities, packaging and digital systems that can accommodate new products, campaigns and channels rather than reinventing the brand each time.
Connected customer experience
Brand, website, packaging and email are not separate from the customer's perspective. We design with the relationship between them in mind.
Where is the business right now?
-
“We have a good idea or product but the brand still feels early-stage.”
Start with Brand Foundation
-
“We need a stronger, more distinctive identity for growth.”
Explore Brand Atelier
-
“The business has changed but the existing brand has not kept pace.”
Explore Brand Evolution
-
“Our product range is becoming harder to structure.”
Explore Brand Engine
-
“We are service-led and need a clearer professional website.”
Explore Website Essentials
-
“We sell products online and the buying journey is creating friction.”
Explore Website Ecommerce
-
“Our packaging is becoming inconsistent as the range grows.”
Explore Packaging Design
-
“We need a stronger retention and customer-education system.”
Explore Email Design
-
“Our team needs ongoing creative capacity.”
Explore Brand Growth Retainer
-
“Too many people are interpreting the brand differently.”
Explore Brand Guardianship
Wellness Design
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
-
Wellness is one of Soley Creative's established areas of experience.
We have worked across supplements, personalised wellness, skincare and wellbeing products, fitness and wellness services, supporting clients through branding, websites, ecommerce, email, presentations and ongoing design.
-
Brand Foundation begins at £5,000 + VAT.
Brand Atelier and Brand Evolution begin at £10,500 + VAT, with larger programmes such as Brand Engine priced according to the complexity and growth stage of the business.
-
Yes.
For service-led wellness businesses, Website Essentials is our focused Squarespace service.
For product-led businesses selling online, Website Ecommerce creates a more comprehensive Shopify customer experience.
More complex requirements can be handled through Website Bespoke.
-
Yes.
Our brand, packaging, ecommerce and email services can all support supplement businesses.
Where packaging or product communication contains health, nutritional or efficacy claims, all wording and regulatory approval must be provided by the client or an appropriate specialist.
-
Yes.
Our Packaging Design service covers packaging creative direction, hierarchy, core formats, visual application and print-ready artwork.
The standard scope typically begins with 1–5 hero SKUs before wider rollout.
-
Yes.
We work primarily in Klaviyo and offer master templates, flow design, template refreshes, full email design systems and ongoing campaign design.
-
We can improve the visual hierarchy and customer journey around supplied information, helping customers understand complex products and services more easily.
We do not write medical, nutritional, health or efficacy claims.
-
No.
Soley Creative is a commercial design studio.
All health claims, product claims, nutritional information, legal wording and regulatory requirements must be supplied and approved by the client or their relevant specialist.
-
Yes.
Brand Evolution is designed for established businesses where parts of the existing identity still hold value and recognition.
We refine what is holding the brand back rather than automatically replacing everything.
-
Yes.
Brand Growth provides ongoing design execution.
Brand Guardianship provides senior creative direction and brand oversight.
-
No.
We can design the assets used across marketing channels, but we do not manage social media, media buying, marketing strategy or act as a fractional CMO.
MORE THINKING FOR WELLNESS BRANDS
DESIGN FOR WELLNESS BRANDS
Make the next step feel easier
Whether that means understanding the product, choosing the right service, committing to a subscription or coming back for the next purchase, good design should reduce the distance between interest and action.
If your brand, website, packaging or customer communications are making that journey harder than they should, we can help identify where design will create the most value.
You do not need to know which service to ask for.
Tell us where the business is now and what is getting in the way.