Carvela

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Print Material

Art Direction


 

Carvela is inspired by the innate femininity – a powerful and confident woman who revels in every moment and unapologetically lives her life to its fullest.

Within the Kurt Geiger group Carvela is, the most profitable and pulled away from the rest through a revitalising brand identity in 2018 in partnership with with Plum Brands.

To celebrate a new season and the launch of a re-branded Carvela the Press team held a breakfast with VIPs and press. Design required included a brand booklet, menu and small brochure of new collections. I also scribed the place names in a casual but elegant script.

Art Direction and production management of AW18 campaign to follow the SS18 campaign shot by Plum. For SS19, the in-house team completed this campaign shoot; the third ever campaign for Carvela. This campaign was received well by the Chief Creative Officer and used in lightboxes across the store and shop-in-shops globally.

 
 
 

SS18 Art Direction

AW18 Art Direction

SS19 Art Direction

 
 

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Lucianne Uwins

I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.


I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.

https://www.soleycreative.com
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