WEBSITE SERVICES
Website Essentials
Strategic Squarespace Website Design for Growing Brands
Your website does not need to be enormous to work hard for the business.
It does need to make the right things obvious.
What you offer. Why it matters. Why someone should trust you. What they should do next.
Website Essentials is our focused Squarespace website design service for growing consumer brands and experience-led businesses that need a commercially considered website without the complexity of a large ecommerce or bespoke build.
We combine brand thinking, customer behaviour and conversion-focused design to create a streamlined five-page website that feels credible, considered and easy to use.
Because a small website can still make a very strong first impression.
When your website is creating more friction than confidence
There is usually a point where the website that got the business started stops being good enough for where it is going.
Perhaps it was built quickly.
Perhaps the brand has changed but the website has not.
Perhaps you keep adding sections to explain things that still do not feel clear.
Or perhaps it looks perfectly pleasant, but enquiries are not coming through as easily as they should.
This is where design becomes commercial.
A good website reduces the work your customer has to do.
It helps them understand the offer faster, creates confidence in the quality of the business and gives them a clear route towards enquiry, booking or purchase.
Website Essentials gives smaller websites that structure.
What Website Essentials includes
Website Essentials is a focused five-page Squarespace website, designed around the most important parts of your customer journey.
The exact page structure is agreed around the needs of the business, rather than forcing every client into exactly the same template.
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Before designing screens, we establish what the website actually needs to achieve.
We consider:
business objectives
target customer
primary customer journeys
conversion priorities
information hierarchy
calls to action
page structure
existing analytics or website issues where relevant
This gives the project a commercial framework before visual design begins.
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We define a focused five-page site architecture that makes the business easier to understand and navigate.
A typical structure might include:
Home
About
Services / Offering
Portfolio / Experience
Contact
But your five pages will be determined by what customers need to know and do.
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We design the website specifically for your brand rather than applying your logo and colours to an off-the-shelf Squarespace template.
Design considers:
visual hierarchy
brand application
layout and pacing
typography
imagery
calls to action
trust signals
customer decision-making
desktop and mobile experience
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The approved designs are built within Squarespace to create a website your team can realistically manage after launch.
We configure the agreed pages and core styling, keeping the build flexible enough for ongoing content updates without creating unnecessary complexity.
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Your website needs to work just as confidently on a phone as it does on a desktop.
Layouts are reviewed and adapted for smaller screens to maintain hierarchy, usability and conversion.
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We consider where customers may hesitate, become confused or lose momentum.
This includes:
CTA hierarchy
enquiry paths
navigation
trust and credibility
content sequencing
contact points
visual emphasis
This is not a standalone CRO programme. It is good commercial website design applied throughout the project.
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The site is structured with search visibility in mind.
This includes core on-page setup such as:
page titles
meta descriptions
heading hierarchy
image alt text guidance
URL structure
basic search-friendly page structure
Advanced SEO strategy, keyword research or ongoing SEO management is not included.
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Before launch, we complete final checks across the agreed website and provide practical guidance for managing it going forward.
Typically including:
desktop and mobile review
core link and form checks
final Squarespace setup
launch support
website handover session
Who Website Essentials is designed for
Website Essentials is for businesses that need a focused, professional website rather than a large digital platform.
You may be a strong fit if:
your current website no longer reflects the quality of the business
you are launching with an established brand identity
you need a credible website before increasing marketing activity
customers struggle to understand your offer quickly
your current site feels inconsistent or DIY
you are a service or experience-led business that does not need ecommerce
you primarily need enquiries, bookings or contact rather than complex functionality
you want something more considered than a template but do not need a bespoke development project
you need a website your internal team can realistically manage
It is particularly well suited to founder-led businesses where simplicity is an advantage.
The objective is not to create more pages.
It is to make the pages you actually need work harder.
The difference between Website Essentials, Ecommerce and Bespoke
Different businesses need very different websites.
We have deliberately separated our website services so you do not pay for complexity the business does not need.
Website Essentials
A focused five-page Squarespace website for brands and businesses where the main objective is communication, credibility, enquiry or booking.
Best for straightforward customer journeys and businesses without significant ecommerce requirements.
Website Ecommerce
For product-led businesses selling online through Shopify.
Website Ecommerce considers the wider shopping journey, including product discovery, collections, product pages, conversion and the realities of managing a growing ecommerce business.
Website Bespoke
For businesses with more complex functionality, digital experiences or technical requirements that cannot be served effectively by an off-the-shelf platform structure.
We lead the design and work collaboratively with development partners to bring the experience to life.
Not sure which website route you need?
Apply with some context about the business and we’ll recommend the level of website investment that makes commercial sense.
Why we design websites commercially
A website is often treated as a visual project.
We think that misses half the job.
Someone visiting your website is continually making tiny decisions.
Is this relevant to me?
Do I trust them?
Can I afford this?
Do they understand what I need?
Where do I click?
Should I enquire now or keep looking?
Good design helps answer those questions without making the customer work for it.
That is why our website work considers more than aesthetics.
We think about:
perceived value
customer confidence
information hierarchy
decision-making
navigation
friction
calls to action
brand consistency
conversion
The end result should look good.
More importantly, it should make the business easier to buy from.
How the process works
Website Essentials is typically delivered over approximately 6–8 weeks, subject to content readiness and feedback.
Each stage includes structured feedback points to maintain alignment and pace.
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![Soley Creative reviewing an existing brand as part of the Brand Evolution process]()
1. DISCOVERY & COMMERCIAL CONTEXT
We start with the business, the customer and the role the website needs to play.
We look at objectives, priorities and any existing website challenges.
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![Soley Creative team developing strategic visual positioning for a brand evolution project]()
2. WEBSITE STRUCTURE
We establish the five-page architecture, hierarchy and customer journey.
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![Creative direction and brand territory exploration at Soley Creative]()
3. CREATIVE DIRECTION
We determine how the existing brand identity should translate into the digital experience.
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![Colour, typography and visual identity refinement during the Brand Evolution process]()
4. WEBSITE DESIGN
The key pages and responsive layouts are designed and reviewed through structured feedback.
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![Brand identity development and creative direction at Soley Creative design studio]()
5. SQUARESPACE BUILD
Once approved, we build the website within Squarespace.
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6. TESTING, LAUNCH & HANDOVER
We review the site, prepare it for launch and show you how to manage the parts of the website you will use regularly.
A smooth project relies on content being supplied on time, so copy, photography and other required assets need to be ready in line with the agreed project schedule.
What Website Essentials is not
Website Essentials is intentionally focused.
It does not include:
copywriting
brand identity design
ecommerce functionality
complex booking or membership systems
bespoke web development
advanced integrations
custom web applications
advanced SEO strategy
ongoing SEO
CRM strategy
marketing strategy
photography or video production
ongoing website management
Where additional functionality is required, we can advise whether it should be scoped separately or whether Website Ecommerce or Website Bespoke would be a better route.
A website is only as strong as the brand behind it
Website Essentials assumes you already have a clear and usable brand identity.
If the visual identity itself is inconsistent, outdated or underdeveloped, designing the website first can simply make those problems more visible.
Depending on the business, we may recommend beginning with:
Brand Foundation
For growing businesses that need the essential identity system before investing in a website.
Brand Atelier
For businesses that need a more comprehensive strategic identity before bringing it to life digitally.
Brand Evolution
For established brands whose existing identity has value but needs refinement before the new website is designed.
Getting the order right usually saves money in the long run.
What happens after launch?
A website should not become frozen the moment it goes live.
As the business grows, clients may move into:
Brand Growth Retainer
For ongoing design support across the website, campaigns, email and wider marketing activity.
Brand Guardianship Retainer
For ongoing senior creative direction and oversight across the customer experience.
Email & CRM Design
For brands looking to create greater consistency between their website and customer retention channels.
Campaign Toolkit
For launches and campaigns that need dedicated creative across landing pages, email, paid and organic assets.
Investment
Website Essentials begins at:
£6,000 + VAT with most Website Essentials projects typically fall between: £6,000-£9,000+ depending on scope
Investment depends on:
content complexity
website structure
number and complexity of page sections
existing brand maturity
functionality
integrations
stakeholder involvement
level of content migration required
The standard service is based around a focused five-page Squarespace website.
Additional pages or functionality can be scoped separately where they create genuine value.
This investment reflects the strategic thinking, customer experience design and commercial role of the website, rather than simply the number of screens being produced.
MEET SOME OF OUR WEBSITE DESIGN WORK
Clients
We design websites for consumer brands and experience-led businesses where brand and commercial performance need to work together.
Website Essentials
Frequently Asked Questions
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Website Essentials is built in Squarespace.
We recommend it for businesses that need a professional, manageable website without the operational complexity of a larger ecommerce or bespoke development project.
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The standard service includes five core pages.
We agree the right five-page structure based on the business and customer journey. Additional pages can be quoted separately where needed.
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Squarespace provides the underlying platform, but the visual experience is designed around your brand and commercial requirements rather than simply applying branding to a ready-made template.
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No.
Website copy needs to be supplied by the client or a copywriter before the relevant design stage.
We will flag obvious hierarchy or content-volume issues where they affect the design and customer experience, but copywriting is not included.
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Yes.
Website Essentials works best when there is already a strong enough identity to apply consistently online.
If that is not the case, we may recommend Brand Foundation, Brand Atelier or Brand Evolution first.
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We apply sensible on-page SEO principles and complete the core Squarespace setup within the agreed scope.
We do not provide full SEO strategy, ongoing optimisation, backlink activity or SEO content production.
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Yes.
One of the reasons we use Squarespace for Website Essentials is that it gives smaller teams a practical way to maintain content after launch.
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Website Essentials is not designed for a substantial ecommerce experience.
For product businesses selling online, our Website Ecommerce service is usually the better fit.
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Typically around 6–8 weeks, assuming brand assets, copy and imagery are supplied according to the project timeline.
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Ongoing design support can be provided through our Brand Growth Retainer where appropriate.
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
Your website does not need more pages. It needs to make better decisions easier.
If your current site undersells the business, Website Essentials gives you a clearer, more credible digital experience designed around how your customers actually choose.