CAMPAIGN TOOLKIT

Campaign Design & Creative Direction for Product Launches

The strongest campaigns rarely succeed because of one brilliant asset.

They succeed because every touchpoint feels connected.

The landing page builds anticipation. The email creates desire. Social drives momentum. Paid ads reinforce recognition. Packaging and in-store collateral complete the experience.

When those pieces feel disconnected, customers notice — even if they can’t quite articulate why.

Campaign Toolkit is Soley Creative’s bespoke campaign design service for brands launching products, collections, promotions or experiences that need to feel cohesive, commercially effective and unmistakably on-brand.

Rather than selling isolated design tasks, we create launch-ready creative systems that help campaigns perform more effectively across every channel.

WHY THIS EXISTS

One of the biggest commercial leaks we see is inconsistency during launches.

A product may be exceptional.

The offer may be strong.

The audience may already exist.

Yet the launch underperforms because creative execution feels disconnected.

The website says one thing. Email says another. Social feels rushed. Paid assets look generic. Internal teams spend weeks making reactive decisions.

That fragmentation creates friction.

Friction reduces conversion.

Campaign Toolkit solves this by creating a campaign system rather than a collection of assets.

Great campaigns don’t feel fragmented

What is a Campaign Toolkit?

Campaign Toolkit is a bespoke campaign design package built around two stages:

1. Core Campaign Toolkit

The creative foundation for the campaign.

2. Modular Add-Ons

The rollout assets you need across channels.

This allows every campaign to be tailored to your goals, channels and commercial priorities

STEP 1

Start with your Core Toolkit

Every project begins here.

This creates the visual and strategic foundation for the campaign.

Included in Core Toolkit

Campaign Creative Direction

We define the visual territory of the campaign, including:

campaign concept
visual direction
hierarchy
styling principles
rollout guidance

Campaign Design System

We create a mini design system for the campaign. This may include:

typography styling
colour application
graphic devices
layout principles
visual consistency rules

Master Campaign Assets

Core visual assets used throughout rollout. Deliverable:

Campaign Toolkit Pack
Master campaign visuals
Rollout guidance

Core Toolkit begins at:

£1,500 + VAT

Investment:

STEP 2

Build Your Toolkit

Choose the modules your campaign needs.

A dedicated launch page designed to support storytelling and conversion.
Typical investment:
£1,250–£3,500+
Launch-ready email creative for CRM and promotional sends.
Typical investment:
£450–£2,500+
Creative for launch announcements and organic rollout.
Examples include static posts, stories, reels covers and launch graphics.
Typical investment:
£600–£2,000+
Performance-focused creative for paid social and digital advertising.
Typical investment:
£500–£2,500+
Supporting campaign collateral such as banners, web graphics and promotional assets.
Typical investment:
£450–£2,000+
Retail and experiential assets such as signage, POS and event collateral.
Typical investment:
£750–£4,000+
Printed inserts and campaign collateral.
Typical investment:
£450–£1,500+
Wholesale decks, retailer presentations or internal launch presentations.
Typical investment:
£750–£3,500+
One-off creative direction for campaign photography.
Includes:
- moodboarding
- references
- shot list guidance
- styling direction
- crop planning
Typical investment:
£950–£4,500+

Commercial outcomes

Campaign Toolkit is designed
to help brands:

improve launch conversion
increase perceived value
strengthen campaign consistency
reduce internal bottlenecks
improve brand recall
create stronger launch momentum

The result is a campaign that feels intentional rather than reactive.

Ideal for

Campaign Toolkit works best for:

fashion collection launches
jewellery product drops
beauty product launches
seasonal gifting campaigns
retail activations
hospitality launches

Especially for brands with strong foundations that need higher-impact campaign execution.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

No. Every toolkit is bespoke. You only select the modules relevant to your campaign.
Yes. Many clients use Campaign Toolkit to provide creative direction while internal teams manage rollout.
No. We focus on creative direction and design execution, not marketing strategy or copywriting.
Yes, although many clients include it within Campaign Toolkit or later within Brand Guardianship Retainer.