COMMERCIAL WEBSITE DESIGN FOR CONSUMER BRANDS
WEBSITE DESIGN
Websites designed to make choosing you easier
Your website has one job before it has any others.
Help the right customer understand, trust and act.
We design commercially-led websites for consumer brands and experience-led businesses across Squarespace, Shopify and bespoke digital platforms.
That means thinking beyond how the website looks and considering how customers navigate, compare, hesitate, decide and buy.
View website our work here:
WHEN A GOOD BUSINESS HAS A WEAK DIGITAL EXPERIENCE
Customers notice friction before you do.
A confusing menu. A product page that leaves questions unanswered. A service that takes too long to understand. A mobile experience that feels like an afterthought.
None of those things look dramatic in isolation.
Together, they make the business harder to choose.
A good website removes those small points of resistance.
It gives customers the right information in the right order, makes the brand feel more credible and creates clearer routes towards enquiry, booking or purchase.
A website should not make customers work harder than the business needs them to.
Website design is part of the customer journey
The visual design matters, but what it helps customers do matters more.
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Clarify the offer
Clear structure helps customers understand what you sell, why it matters and where they should go next.
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Increase perceived value
A well-designed digital experience helps the quality of the brand and product feel more believable.
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Reduce friction
Better hierarchy, navigation and calls to action make decisions easier.
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Support conversion
Commercial website design creates clearer paths towards enquiry, booking or purchase without forcing every interaction.
OUR WEBSITE SERVICES
The right website depends on what the business needs it to do.
Not every brand needs Shopify.
Not every business needs bespoke development.
Not every five-page site needs to become a 40-page project.
Our website services are structured around customer journey, functionality and business complexity rather than simply page count.
So, what kind of digital experience does the business actually need?
FOCUSED, CREDIBLE, EASY TO MANAGE
Website Essentials
A strategic five-page Squarespace website for growing brands and experience-led businesses with comparatively straightforward customer journeys.
Designed to improve clarity, credibility and conversion without creating more complexity than the business needs.
Best for:
service-led businesses
experience-led brands
founder-led companies
businesses focused on enquiries or bookings
brands that want an easy-to-manage website
Investment from £6,000 + VAT
Website Services
FOR PRODUCT-LED BRANDS
Website Ecommerce
Strategic Shopify website design for brands where product discovery, shopping experience and conversion are central to the business.
We consider the complete journey from navigation and collections through to product pages, cart and mobile.
Best for:
fashion
jewellery
beauty
wellness
lifestyle
product-led consumer brands
growing Shopify businesses
Investment from £12,500 + VAT
WHEN THE EXPERIENCE NEEDS TO WORK DIFFERENTLY
Website Bespoke
For businesses with complex customer journeys, custom functionality or digital requirements that cannot be served effectively by a conventional Squarespace or Shopify structure.
We lead strategy, UX, interface design and creative direction, then collaborate with specialist developers to bring the experience to life.
Best for:
custom tools
complex ecommerce
multiple customer journeys
advanced content structures
custom integrations
digital products
highly distinctive brand experiences
Investment from £15,000 + VAT
Most bespoke design engagements fall between £18,500–£25,000+.
Which website service is right for you?
Best for |
Platform |
Starting investment | |
|---|---|---|---|
| Website Essentials | Focused service, experience or enquiry-led websites | Squarespace | £6,000 |
| Website Ecommerce | Product-led brands where shopping and conversion are central | Shopify | £12,500 |
| Website Bespoke | Complex journeys, custom functionality or distinctive digital experiences | Platform dependent | £15,000 |
Still unsure?
Apply with some context about the project and we’ll recommend the route that makes the most commercial sense.
WHY SOLEY CREATIVE
We design websites through a commercial lens
A website should do more than reflect the brand.
It should help the business sell, explain, reassure and convert.
Our experience across retail, ecommerce and consumer brands means we look at digital design alongside how customers actually make decisions.
Customer behaviour before decoration
We consider where people hesitate, what they need to understand and what could make the next step easier.
Brand and conversion together
A website should increase confidence in the business without flattening the brand into generic conversion patterns.
Designed for the team that has to use it
Where possible, we build systems that are practical to manage after launch rather than creating unnecessary dependence on developers.
SELECTED WEBSITE WORK
Websites built around real customer behaviour
WHAT BETTER WEBSITE DESIGN CAN CHANGE
Design affects more than aesthetics
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Clearer journeys can help more customers complete the action the business wants them to take.
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The quality of the digital experience influences expectations around the quality and price of the product or service.
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Clear information, hierarchy and reassurance reduce uncertainty.
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Better navigation and merchandising make it easier for customers to find what suits them.
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Reusable structures and manageable platforms make day-to-day content updates easier.
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A stronger digital system helps the website feel like part of the wider brand rather than a separate marketing channel.
Strategy before screens
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1. UNDERSTAND
We begin with the business, customer, website objectives and existing pain points.
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2. STRUCTURE
We define the customer journey, information hierarchy and page architecture.
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3. DESIGN
We translate the brand into a commercially considered digital experience.
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4. BUILD OR COLLABORATE
Squarespace projects can be built by Soley. Shopify and bespoke projects may involve our trusted developers or your existing team.
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5. LAUNCH & HANDOVER
We review the final experience and make sure the people managing it know how the system works.
BEFORE WE DESIGN THE WEBSITE
A better website cannot fix a weak brand
Website design amplifies what already exists.
If the identity is inconsistent, generic or no longer reflects the value of the business, putting it into a larger digital experience can make the problem more obvious.
Where appropriate, we may recommend beginning with:
Brand Foundation
For growing businesses that need a credible core identity.
Brand Evolution
For established businesses whose identity has value but needs refinement.
Brand Engine
For brands that need deeper product and digital architecture before scaling the website.
ECOMMERCE EXPERIENCE
Does your product need more than a standard product page?
For brands offering engraving, customisation, build-your-own products or more complex configuration, we design bespoke personalisation experiences that make those choices intuitive for customers.
Our work includes jewellery builders, engraving tools and configurable product journeys, designed in collaboration with specialist Shopify developers.
Email Design
Create greater consistency between acquisition, ecommerce and retention.
The customer experience does not end at the website
Campaign Toolkit
Create dedicated launch experiences across landing pages, email and wider campaign assets.
Brand Growth Retainer
Ongoing design execution for brands that need consistent creative output without adding another internal hire.
Brand
Guardianship
Ongoing senior creative direction and oversight to protect consistency as more teams, suppliers and channels become involved.
Website Design
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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At Soley Creative, Website Essentials begins at £6,000 + VAT for a focused five-page Squarespace website.
Shopify ecommerce design begins at £12,500 + VAT, while bespoke website design begins at £15,000 + VAT and typically increases depending on functionality and complexity.
Development costs may be separate for Shopify and bespoke projects.
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Yes.
Website Essentials is our Squarespace website design service for businesses with comparatively straightforward customer journeys centred around enquiry, booking or communication.
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Yes.
Website Ecommerce is specifically designed around Shopify and considers product discovery, collections, product pages, cart, mobile experience and ecommerce conversion.
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We lead strategy, UX, interface design and creative direction for bespoke websites.
Development is completed in collaboration with specialist developers, either through our trusted partners or your existing development team.
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It depends on what the website needs to do.
Squarespace is often appropriate for focused service-led websites.
Shopify is generally better suited to product-led ecommerce businesses.
More complex functionality or unusual customer journeys may require a bespoke solution.
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The approach depends on the platform and project.
Squarespace and Shopify may use their underlying platform or theme structure as a technical foundation, but the design is developed around the brand and customer journey.
We do not recommend custom development simply for the sake of being custom.
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No.
Website copy needs to be supplied by the client or an external copywriter.
We consider hierarchy and content volume during design, but copywriting is not included.
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We apply sensible search-friendly design and on-page structure.
Full SEO strategy, keyword research, technical SEO and ongoing optimisation are separate specialist disciplines.
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Potentially.
We first consider whether the existing structure and technical setup are strong enough to improve effectively.
Sometimes targeted optimisation is more commercially sensible than starting again.
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Website Essentials typically takes around 6–8 weeks.
Website Ecommerce generally takes around 10–14 weeks for the design phase.
Website Bespoke usually takes around 12–20+ weeks depending on complexity, with development timelines agreed separately.
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You need an identity strong enough to support the website.
If the brand itself is weak or inconsistent, we may recommend completing Brand Foundation, Brand Atelier or Brand Evolution first.
YOUR WEBSITE SHOULD MAKE THE BUSINESS EASIER TO CHOOSE
Build the digital experience the business actually needs
Whether that means a focused Squarespace site, a commercially-led Shopify experience or something more bespoke, we’ll help you identify the level of complexity that makes sense before designing around it.
SEE SOME OF OUR
Website Work
