ROKA London
Certified B Corp, weather-resistant bags, range of styles, recycled & repurposed. Eco-friendly.
SERVICES
Project Overview
ROKA London is a cult UK accessories brand best known for their colourful, durable and design-led backpacks, totes and accessories. With a loyal customer base and a fast-paced product cycle, their email marketing needed a refreshed template to keep up — while keeping true to the fun, bold energy the brand is known for.
What We Delivered
In collaboration with Hannah Spicer Consulting, Soley Creative designed and developed a Klaviyo master email template, tailored to ROKA’s vibrant product marketing strategy. Our work included:
A fully branded Klaviyo email design
Flexible content blocks for product launches, promos, content and editorial
Clean UX and visual hierarchy optimised for click-through and conversion
Mobile-first formatting with scalable, easy-to-update sections
Design that reflects ROKA’s playful, high-energy aesthetic
The result is a robust, on-brand template system that allows ROKA’s marketing team to launch with confidence and consistency.
Working with CRM expert Hannah Spicer, we delivered a Klaviyo-based master template for ROKA London. This applies a best practice formula and the brand’s identity in a series of modules that allow the team to build ongoing email campaigns. This also provides a basis for building the new automation flows.
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Lucianne Uwins
I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.
I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.