Mildred Jones
Thoughtfully designed jewellery created in small batches.
Founded by SusieJones, Mildred Jones is a fine jewellery brand centred around the ‘Celebration’ Pendant — a solid gold piece designed to honour life’s milestones. With a product that blends sentiment and craftsmanship, the brand needed a visual identity that was equally meaningful and enduring.
Soley Creative created a bespoke brand identity system that reflects the emotional richness and luxury at the core of Mildred Jones. Our work included:
A refined logo inspired by the silhouette and symbolism of the Celebration Pendant
A soft yet premium colour palette
Elegant typography that positions the brand for editorial, digital and packaging use
This identity balances high-end aesthetic design with emotional storytelling, giving Susie a platform to grow her brand with confidence and cohesion.
FROM THE DESK OF SUSIE JONES
“I loved Lucianne's style from the moment I came across her, but I was apprehensive as I had never hired anyone to help with branding before, so I was nervous that I might not be clued up enough to give her a good briefing. I also didn't fully understand all the elements which go into creating a brand. Luckily, Lucianne was very patient in explaining everything to me. More importantly, she understood my goals for my brand and has honestly brought it to life better than I even imagined was possible! It was an emotional moment when I saw it all come together, because I feel as if I'm a big step closer to bringing my vision to life now. In summary ... I love my branding like a newborn! Thank you Lucianne! XO”
FOUNDER // MILDRED JONES
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