Design Retainers
Ongoing Brand Support for Growing Businesses
Strategic creative direction and ongoing design support designed to help brands grow consistently, without losing clarity, quality or momentum.
A strong brand shouldn’t fall apart after launch
Most businesses invest in branding or a website…and then struggle to maintain consistency as the business grows. Their marketing becomes reactive and design gets fragmented.
The customer experience starts feeling disconnected and that’s usually not a creativity problem.
It’s a lack of ongoing structure and oversight.
Retainers exist to solve that.
Not by creating more output for the sake of it, but by ensuring your brand continues to grow intentionally.
WHAT IS A GRAPHIC DESIGN RETAINER?
A design retainer is an ongoing partnership that gives your business consistent access to strategic creative support as your brand grows.
Rather than briefing isolated projects each time, retainers provide structured, ongoing support across the brand — helping businesses maintain consistency, momentum and quality over time.
At Soley Creative, retainers are designed to function as:
An extension of your internal team
Ongoing brand infrastructure
Strategic support for growth
Depending on your needs, this may include:
Design execution
Creative direction
Campaign rollout
eCommerce support
Brand oversight and refinement
Two types of ongoing support
Not every business needs the same level of support. Some need consistent execution and others need strategic creative oversight.
That’s why we offer two distinct retainer pathways.
Brand Growth Retainer
Ongoing Design Execution & Marketing Support
For brands that need regular, high-quality design support across marketing, ecommerce and brand touchpoints.
This retainer acts as an extension of your team, helping you maintain consistency while keeping pace with launches, campaigns and day-to-day growth.
Typically includes:
Email campaign design
Launch creative
Social assets
eCommerce graphics
Marketing collateral
Campaign rollout support
Ongoing brand application
Best for:
Growing eCommerce brands
Small marketing teams
Founder-led businesses needing consistent design support
Brands with regular launches or campaigns
Designed for businesses that need consistent output without hiring internally
Brand Guardianship Retainer
Ongoing Creative Direction & Brand Oversight
For brands that need strategic oversight to maintain clarity, consistency and long-term brand equity as the business evolves.
This is a more consultative retainer focused on protecting and strengthening the brand over time.
Typically includes:
Creative direction
Visual decision-making support
Rollout reviews and feedback
Brand consistency oversight
Campaign and design guidance
Strategic visual recommendations
Founder or team alignment support
Designed for businesses that need ongoing brand leadership without a full-time Creative Director
Which retainer is right for you?
Brand Growth Retainer |
Brand Guardianship Retainer |
|
|---|---|---|
| Primary Focus | Design Execution | Strategic Oversight |
| Best For | Ongoing Marketing Output | Long-term Brand Consistency |
| Includes | Design Delivery | Creative Oversight |
| Support Type | Practical + Production-led | Strategic + Consultative |
| Ideal Stage | Active Growth | Scaling/Brand Maturity |
HOW BRANDS USE
Retainers
Why ongoing support matters
Retainers help protect the value of the brand after launch, not just during it.
Strong brands are not built through one-off projects alone. They are built through:
Consistency
Repeated recognition
Aligned customer experiences
Intentional evolution over time
Without ongoing oversight, even strong brands can become fragmented as the business grows.
WHAT ONGOING SUPPORT CAN UNLOCK
How Retainers Work
Retainers are structured as ongoing monthly partnerships, providing consistent creative support as your business evolves.
Support is scoped based on the level of strategic input and execution required, with time allocated monthly according to your needs.
Key details:
Monthly rolling agreement
Minimum commitment equivalent to one design day per month
Flexible support across agreed priorities
Additional time can be added subject to availability
Ongoing communication and prioritisation throughout the month
TRUSTED BY
Growing Brands
