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WEBSITE SERVICES

Product Personalisation Tools & Customer Product Builders for Ecommerce Brands

The most valuable products often aren’t the ones customers simply buy.

They’re the ones customers help create.

Whether it’s engraving a meaningful message, building a bespoke necklace, customising a print or uploading a treasured photo, personalisation transforms a standard product into something far more valuable, emotionally and commercially.

Personalisation Tool is Soley Creative’s specialist service for designing custom product builders and digital personalisation experiences for ecommerce brands.

We design intuitive, commercially effective tools that allow customers to personalise products directly on your website, increasing perceived value, strengthening brand differentiation and creating more memorable purchasing experiences.

Built for Shopify. Designed for conversion. Created to scale.

What is Personalisation Tool?

Personalisation Tool is a custom digital product builder designed to allow customers to personalise, configure or build products directly on your website.

Depending on the product, this might include:

  • engraving tools

  • necklace builders

  • charm builders

  • locket builders

  • semi-bespoke print selectors

  • monogram tools

  • image upload tools

  • component-based product builders

These experiences sit within your eCommerce journey and allow customers to preview product changes before purchase.

Rather than functioning as a standard product page, the tool becomes an interactive product personalisation experience.

What You’ll walk away with

Every Personalisation Tool project is tailored to product complexity, but typically includes:

  • We map the customer journey, logic and configuration structure.

    Including:

    • product rules

    • selection hierarchy

    • workflow logic

    • operational considerations

  • Item descriptionWe design the customer-facing product builder, including:

    • builder interface

    • selection panels

    • live previews

    • summary windows

    • add-to-cart flow

  • Where required, we create:

    • patterns

    • print variations

    • engraving assets

    • icon sets

    • product overlays

  • We collaborate with our trusted development partner to build the tool inside Shopify.

    This includes:

    • functional build

    • logic integration

    • product setup

    • live previews

    • basket integration

  • Once complete, we train your team on managing products and assets within the tool.

Commercial outcomes

A strong product personalisation experience can help brands:

  • increase conversion

  • increase average order value

  • strengthen gifting appeal

  • improve perceived value

  • justify premium pricing

  • improve product differentiation

  • increase emotional customer attachment

In many cases, personalisation becomes a key commercial differentiator rather than simply an optional feature.

Why Soley Creative?

This is where Soley Creative offers unusual specialist expertise.

Before founding Soley Creative, Lucianne worked at Monica Vinader, where she helped redesign key parts of the Monica Vinader website experience, including personalisation-led customer journeys.

This included digital product builders for:

  • engraving

  • pendant and necklace styling

  • stackable ring experiences

  • personalised product configuration

Importantly, these journeys needed to work not only for the customer online, but operationally for fulfilment teams managing pick, pack and production.

That experience shaped how we approach eCommerce personalisation today. We don’t just design attractive interfaces. We design tools that work commercially, operationally and at scale.

Example use cases

Personalisation Tool works particularly well for:

Jewellery Brands

  • engraving

  • lockets

  • pendants

  • charm builders

  • stacking rings

Fashion Brands

  • embroidery

  • monograms

  • patches

  • semi-bespoke prints

Gift Brands

  • keepsakes

  • occasion gifting

  • personalised homeware

Lifestyle Products

  • custom kits

  • bundles

  • configurable products

Wellness & Beauty

  • gift sets

  • bundle builders

  • custom routines

How it works

  • 1. DISCOVERY & PRODUCT LOGIC

    We analyse your product structure and configuration requirements.

  • 2. UX & INTERFACE DESIGN

    We design the full personalisation journey.

  • 3. DEVELOPMENT

    Our development partner builds the tool in Shopify.

  • 4. TESTING & LAUNCH

    We refine and prepare for launch.

  • 5.TIMELINE

    Typically delivered within:

    6–14 weeks

Investment

Personalisation Tool begins at:

£4,500 + VAT

Most projects typically range between: £8,000–£25,000+ depending on scope

Investment depends on:

  • number of product types

  • complexity of customisation

  • live preview requirements

  • upload functionality

  • development complexity

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

  • Most projects are built for Shopify using our trusted development partner.

  • Potentially, yes. We’re happy to collaborate if the technical capability is suitable.

  • No. Jewellery is a strong use case, but we also work with fashion, gifting, lifestyle and other product-led brands.

  • We handle strategy, UX and design. Development is delivered through our trusted partner.

The most memorable products are often the ones customers help create

Personalisation turns products into experiences.

The right digital tool makes that experience intuitive, premium and commercially powerful.

  • Soley Creative are phenomenal at what they do. If you are looking for a team to elevate your branding, design and sky rocket your business, they are the people to speak to. My only regret is not working with them sooner! Highly recommend!

    AMELIA, CO-FOUNDER
    COOL CRUTCHES

  • Fantastic experience. Communication and effort from the team was exceptional. Would highly recommend.

    ADAM, CO-OWNER
    WALK LONDON

  • Soley Creative were a pleasure to work with, listening to us and quickly understanding our brand. Delivered promptly and efficiently.

    LULU, CO-FOUNDER
    INDIGO ISLAND

  • I wish I could write a thousand more reviews for Lucianne and Soley Creative. Recommended by a friend, Lucianne has been a part of our journey from the very beginning. The creation of our logo, our colour palette, leaflet designs, branding, lettings boards, pdf brochures and a whole lot more. Lucianne has guided us through each process with first class presentation, second to none communication, patience and understanding. We feel very thankful to have had Soley Creative at the forefront of our brand. Thanks very much! :)

    PHILLIP, FOUNDER
    FOUND LONDON

  • We all absolutely enjoyed working with Soley Creative on our rebranding, logo design and new company name. In particular, we found them extremely knowledgeable and easy to work with. The workshop we did for our brand identity was very well organised, interactive and highly collaborative. They both understood well our needs as a company and delivered an outstanding service. Highly reccomended!

    MARCO, FOUNDER
    ACCELERA

  • I’ve worked with Soley Creative on a few projects this year and I highly recommend working with them. They've transformed the way I look at colour palettes and creates outstanding work that stays true to brand.

    TANIA, FOUNDER
    LILY & RIBBON

  • Soley Creative have been nothing but amazing from start to finish!!! I cannot recommend them enough. The branding far exceeded my expectations and my initial vision, I cannot thank them enough. They are incredibly thorough, they really want to understand where you want to take your brand, and produce materials far beyond what I had envisioned. They are extremely helpful and provided me with so much help and advice. I will be using Soley Creative permanently for future projects. The BEST!!! Thank you!

    HAYLEY, FOUNDER
    SPELLS OF LOVE

  • I loved Soley Creative's style from the moment I came across them, but I was apprehensive as I had never hired anyone to help with branding before, so I was nervous that I might not be clued up enough to give them a good briefing. I also didn't fully understand all the elements which go into creating a brand. Luckily, the team were very patient in explaining everything to me. More importantly, they understood my goals for my brand and have honestly brought it to life better than I even imagined was possible! It was an emotional moment when I saw it all come together, because I feel as if I'm a big step closer to bringing my vision to life now. In summary ... I love my branding like a newborn!

    SUSIE, FOUNDER
    MILDRED JONES JEWELLERY

  • I have had the pleasure of using the Soley Creative for my brand strategy and website design. Both have been such enjoyable experiences! My business feels so much more professional and elevated. I am attaching more of my ideal clients which was my aim. I have personally dealt with Lucianne who has a talent of being able to ask the right questions to really understand what you need. I ended up making very minimal changes on both projects because Lucianne nailed it from the start. I would not hesitate to recommend Soley Creative.

    LILY, FOUNDER
    TIGERLILY UPHOLSTERY

  • Thank you so much for the brilliant work, in putting together our lovely new branding for our business. It was a pleasure to work with you! Wish you all the success and look forward to working with you again.

    KUNAL KAPOOR, CURATED SOURCING

  • Soley Creative is a fantastic design studio! We have absolutely loved working with them throughout our project. Thanks to Lucianne we have now a super strong corporate identity which looks brilliant! We cannot wait to launch our company soon!!!

    HEIKE SCHNELL, WELLICIOUS & COSABLUE