Curated Sourcing
We combine a decade of sourcing expertise with evolving market trends to produce and deliver private label merchandise for your brand.
Brand Identity & Guidelines for a Product Sourcing Agency
Curated Sourcing is a British-owned agency specialising in bespoke branded merchandise for beauty, fashion and lifestyle brands. Offering fully managed services from concept to delivery, the team needed a brand identity that would reflect their polished, trend-led, and commercially aware approach.
What We Delivered
Soley Creative created a complete brand identity and guidelines pack, delivering clarity, cohesion and impact across digital and printed materials. Our work included:
A versatile logo design to suit both fashion-forward and corporate settings
A curated, elevated colour palette that balances creativity with trust
A modern font system built for readability and brand recognition
A set of custom icons to illustrate their core process: Ideate. Design. Sample. Deliver.
A practical, ready-to-use brand guidelines document for internal teams and collaborators
The new identity now positions Curated Sourcing as a premium B2B sourcing agency — ideal for beauty, fashion and lifestyle brands looking for a trusted product creation partner.
FROM THE DESK OF OLIVIA PARKES
“Thank you so much for the brilliant work Lucianne, in putting together our lovely new branding for our business. It was a pleasure to work with you! Wish you all the success and look forward to working with you again.”
CURATED SOURCING
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Lucianne Uwins
I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.
I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.