Cowshed
Prioritise self-care this year with Cowshed’s luxurious range of spa-quality products.
SERVICES
Klaviyo Email Design for a Luxury Skincare Brand
Project Overview
Cowshed is a luxury British skincare and wellness brand, beloved globally for its natural products and stocked in spas, hotels and Soho House locations worldwide. As part of their ongoing CRM development, the brand needed an email template system in Klaviyo that honoured their iconic identity while supporting high-performance marketing.
What We Delivered
In collaboration with Hannah Spicer Consulting, Soley Creative designed a Klaviyo master email template built with flexibility, brand consistency and conversion in mind.
Fully custom Klaviyo template design
Clean, on-brand aesthetic matching Cowshed’s premium tone
Functional layout blocks for marketing, editorial and promotion
Best-practice UX and mobile-optimised layout
This project proves that even well-established brands benefit from updated digital assets that balance storytelling, strategy and sales.






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I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.
I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.