Yutrients
A launch-ready Klaviyo email design system for Yutrients, the UK supplement brand making personalised daily blends simpler to manage.
SERVICES
It’s easier to build email properly from day one than untangle it later.
Yutrients is a UK wellness brand built around a simple proposition: instead of managing multiple supplements, customers can create a personalised blend made to order and taken in one daily scoop. The business grew from founders with decades of supplement-industry experience and a frustration with complicated daily routines. As Yutrients prepared to launch, consultant Anna Wilson brought Soley Creative in to create the Klaviyo email design system that would support its wider CRM and email activity from the outset.
Reusable modules make ongoing campaigns faster and more consistent.
Because Yutrients was launching into Klaviyo rather than migrating an established email programme, there was an opportunity to create the right structure from the beginning. The brand needed something flexible enough to support launch communications, ongoing campaigns and future automated customer journeys, without requiring every email to become another standalone design job. The creative direction therefore began with Yutrients’ supplied brand identity and focused on translating it into a practical, repeatable email environment.
Turning Yutrients’ existing brand identity into a practical email design system.
A flexible framework for product education, storytelling and commercial messaging.
Soley Creative designed a modular Klaviyo master template made up of reusable, best-practice content blocks that could be mixed and matched according to the message. The system was built to accommodate product education, brand storytelling, commercial messaging and calls to action, while giving future flows a consistent visual foundation once dynamic content was configured. That flexibility was particularly important for a brand whose customer proposition involves education and personalisation alongside ecommerce.
One master template providing the foundations for campaigns and automated flows.
The finished template gave Anna Wilson the creative framework needed to build out the wider email strategy and helped Yutrients launch with a consistent CRM foundation already in place. Rather than repeatedly making layout and design decisions as the email programme grew, the business had an established toolkit ready for campaigns and automations. The commercial value is simple: greater consistency, faster execution and an inbox experience that supports the same sense of clarity and credibility as the wider Yutrients brand.
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