Soho Skin
Modern skincare solutions, made in partnership with Soho House members. Hard-working skin essentials formulated to be vegan, cruelty & silicone-free.
SERVICES
Klaviyo Email Template Design for Luxury Skincare Brand
Project Overview
Soho Skin is a performance-driven skincare line created by Soho House, stocked globally in their members’ clubs and spa locations. As the brand continues to grow across digital channels, Soho Skin required a scalable email design system that could honour their refined, minimalist aesthetic while driving performance through CRM.
What We Delivered
In collaboration with Hannah Spicer Consulting, Soley Creative designed a custom Klaviyo email template, including:
A modular system with flexible layout blocks for product launches, member updates and storytelling
A refined design language aligned with Soho Skin’s brand tone: clean, elevated and effective
Mobile-responsive and built for conversion and brand consistency
Thoughtful UX/UI best practices to improve readability, flow and click-through
Whether for membership-exclusive launches or editorial-style skincare content, this email system allows Soho Skin to scale their communications effortlessly.
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Lucianne Uwins
I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.
I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.