Is Your Website Doing Your Brand Justice?

Website Design
Written By Lucianne Uwins

Your brand looks the part…but does your website?

For ambitious retail, lifestyle and food & beverage brands, a website isn’t just a digital storefront it’s often the first and most important touchpoint in the customer journey. And yet, so many brilliant brands let themselves down with underwhelming, off-brand or clunky websites.

In this article, we’re unpacking:

  • Why a strong visual brand still needs a strategically designed site

  • The red flags your current site might be sending

  • How Soley Creative approaches Shopify and Squarespace website design

  • What to expect (and what we don’t do)

  • The commercial benefits of a brand-aligned, conversion-focused website

Got a project in mind and want to get in touch?

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Your Website = First Impression, Conversion Tool, Brand Builder

You could have the best packaging, a loyal customer base and incredible content but if your website feels DIY, dated or hard to use, it can instantly undermine trust. A few seconds is all it takes for a customer to make a judgement. And when it doesn’t align visually or functionally with the rest of your brand, it creates friction…and lost sales.

 

Signs Your Website Isn’t Doing Your Brand Justice:

  • It feels off-brand or lacks personality

  • Navigation is confusing, especially on mobile

  • Pages feel cluttered or lack structure

  • You’ve grown your product range or content, but the layout hasn’t adapted

  • Bounce rates are high and conversion rates are dropping

  • You feel embarrassed sharing the link 😬

Sound familiar? Then you might not need to scrap everything, you just need a website design that reflects your brand and supports your goals.

 

How We Design Websites at Soley Creative

We’re a design-only studio, which means we focus entirely on the visual and user experience side of Shopify and Squarespace sites. No messy dev work here (but we collaborate beautifully with your developers, or recommend partners we trust).

Our goal?

To bring your visual identity to life through a website that feels:

- On-brand - visually consistent with your existing assets

- On-trend - current without being trend-led

- User-friendly - especially for mobile and quick decision-making

- Commercially smart - built with conversion in mind

 

Our Website Design Process Typically Includes:

1. Homepage Layout Design

This is your headline act. We focus on clarity, storytelling, product focus and brand voice.

 

2. Collection & Product Page Templates

Product hierarchy, ease of navigation and mobile-first layouts make your customer’s life easier (and faster to checkout).

 

3. Supporting Pages

About, FAQs, Contact, Sustainability, Brand Story - we design these to reflect your values and support your conversion goals.

 

4. Visual Styling

We apply your brand identity across the site - using colour, typography, layout and imagery styling to ensure everything feels cohesive.

 

5. Design Handover

You’ll receive ready-to-develop files along with notes to make the developer’s life easy. We can also work directly with your dev team if needed.

 

What We Don’t Offer (But Can Work With)

We don’t do:

  • Development (Shopify builds)

  • Copywriting (we’ll design around your copy or refer a writer)

  • SEO strategy (though we design with best practices in mind)

But we collaborate confidently with your internal team, external freelancers or partners to get the job done, without the chaos.

 

What Happens When It’s Done Right?

When your website finally reflects the quality of your brand:

✔️ Customers stay longer

✔️ Bounce rates drop

✔️ Sales increase

✔️ Your team feels confident using the site

✔️ Your brand feels bigger, stronger, ready to scale

As Marty Neumeier said:

“When design is done right, you don’t notice it—it just works.”

 

For Brands Ready to Scale in 2026…

If your website hasn’t caught up with your growth, your customers are noticing, even if they don’t say it. Let’s fix that.

We design Shopify and Squarespace websites for ambitious, brand-led businesses in the retail, lifestyle and food & beverage space.

Ready to bring your website in line with your brand?

Get in touch to explore how we can design a site that converts as well as it looks.

GET IN TOUCH
 
Lucianne Uwins

I’m Lucianne, a creative designer specialising in website design, branding, marketing collateral for businesses large and small particularly within the retail sector. I also love to work with brides and grooms-to-be on their wedding branding, websites, invitations and more.


I help businesses grow using a personalised, hands-on approach to your brand identity and design requirements.

https://www.soleycreative.com
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