How to Build a Klaviyo Email That Converts
Email That Does More Than Look Good
Klaviyo is known for its ecommerce firepower but even the most advanced flows or segmentation tools fall flat without the right design. A good email gets seen. A great one gets results.
In this post, we’ll show you how to design Klaviyo emails that not only match your brand but drive real conversions, clicks, and sales.
Got a project in mind and want to get in touch?
1. Start With Mobile-First Design
Over 60% of ecommerce emails are opened on mobile. If your emails are hard to read or interact with on a phone, your message and your offer could be lost.
What to do:
- Use single-column layouts
- Keep subject lines under 40 characters
- Use large, tappable CTA buttons
💡 Tip: Always test on mobile before sending. Klaviyo’s preview tools can help.
2. Focus on One Clear Goal Per Email
Trying to do too much in one email is the quickest way to dilute impact. Whether it’s launching a product, offering a discount, or telling a story choose one goal and stick to it.
How to stay focused:
- Craft your subject line around the single goal
- Align your header, copy, and CTA with that goal
- Remove distractions (multiple links, too many products)
3. Design High-Impact CTA Buttons
If the reader doesn’t know where to click or the button blends in you’ll lose conversions.
Tips for effective cta buttons:
- Use high-contrast colours
- Place them above the fold and at the bottom
- Use action-led language: “Shop Now,” “Get 20% Off,” “Join the Waitlist”
4. Stay On-Brand with Visuals and Tone
Every email is a brand touchpoint. Make sure your visuals, copy and layout match your tone of voice and visual identity.
Think about:
- Using the same typography and colour palette as your site
- Branded headers and footers
- Consistent tone, whether it’s playful, luxury, or minimal
💡 Bonus: Reuse your Klaviyo modules to save time and stay consistent.
5. Personalise and Segment for Relevance
According to Klaviyo data, segmented campaigns can drive up to 3x more revenue than one-size-fits-all emails.
Ways to personalise:
- Use dynamic blocks for recommended products
- Personalise the subject line and opening
- Segment by behaviour, location or lifecycle stage
💡 Pro Tip: Start small. Even a “Welcome Series” or “Abandoned Cart Flow” done well can deliver serious ROI.
The Bottom Line: Design for Conversion, Not Just Attention
It’s not enough for an email to look good it needs to work. That means clear goals, great UX, and smart personalisation wrapped in beautiful, on-brand design.
At Soley Creative, we create Klaviyo email templates and campaigns for fashion, lifestyle, and retail brands that want more than open rates they want growth.
Why Work With Soley Creative?
We design emails with the perfect blend of brand, UX and commercial strategy. Whether you need a welcome flow, promo template, or full campaign suite, we’ll help you turn inboxes into income.
🚀 Ready to build emails that drive real results? Get in touch
