Design Decisions to Pause Before the Year Ends
December is a tempting month to make quick design decisions whether it’s slapping together last-minute festive graphics, rushing a rebrand, or DIY-ing visual content in the name of “getting it done.”
But short-term design panic can lead to long-term brand damage. So before you redesign your packaging, change your fonts, or dive into Canva for your Christmas promo, pause. Here are the five design decisions we recommend reconsidering before the year ends:
Got a project in mind and want to get in touch?
1. Starting a Rebrand Without Strategy
A new logo won’t fix unclear positioning. Without a defined brand strategy, even the most beautiful visuals won’t resonate. Before you rebrand, ask: What are we changing? Why? And how will it support business goals?
2. Rushing New Templates for Festive Content
Seasonal content is powerful but only if it feels aligned. If you’re dropping in snowflakes, red ribbons or glittery text that doesn’t reflect your tone or target audience, you’re weakening brand equity.
3. DIY-ing Your Design When Sales Are at Stake
December is a peak sales period in retail. Design plays a critical role in building trust, guiding decisions, and reinforcing brand value. Poor visuals = lost conversions. This is not the moment to wing it.
4. Ignoring Customer Feedback from the Year
Design decisions shouldn’t exist in a vacuum. What have your customers been telling you all year via low click rates, abandoned carts, or support queries? Use that insight to guide improvements.
5. Carrying Broken Design Systems Into 2026
Still using a mix of fonts, outdated templates, or colour palettes that shift by platform? Don’t drag that chaos into Q1. A design system will save time, increase ROI, and help your team move faster in the new year.
Start 2026 With Clarity, Not Cleanup
At Soley Creative, we support brands to finish the year with strategic, stress-free design not rushed assets and brand confusion. Whether you need a design audit, better email templates, or a retainer that covers all your visual output—we can help.
📞 Ready to make smarter design decisions?
