Unique Print Design Ideas: Make Your Events and Packaging Work Harder

In the era of TikTok trends and Instagram likes, print might seem like the underdog. But when done well? It’s the dark horse of your brand experience.

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Got a project in mind and want to get in touch?

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Because here’s the thing:

Print isn’t just about how it looks – it’s about how it feels.

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The texture of a business card. The scent when a box opens. The fold of a lookbook. These things linger. And in a world where most marketing is digital and disposable, tactile branding feels personal, premium, and powerful.

Let’s dive into how to make your print materials do more than just sit there – let’s make them sell.

1. Elevate Your Packaging: Form and Function

Your packaging is often your first physical handshake with a customer. Make it count.

Here’s how:

• Brand it with purpose: Your packaging should echo your visual identity – from colours and logo to tone of copy and materials.

• Think unboxing experience: Tissue paper, stickers, thank-you notes and inserts to make the experience, well ‘an experience’.

• Include a CTA: Encourage repeat business or social sharing. Think “Share your look with #YourBrand” or “10% off your next order – just for you”.

Pro tip: Include a QR code that drives to a curated post-purchase experience – think styling tips, a founder note, or loyalty perks.

2. Print Collateral for Events (That Doesn’t End Up in the Bin)

If you’re prepping for a pop-up, press day or industry event – your print materials shouldn’t just take up table space. They should convert.

What to bring:

• Mini lookbooks or line sheets with product storytelling

• Branded postcards with QR codes to your socials or shop

• Business cards with bold visuals and a real reason to keep them

• Feedback cards (yes, actual cards!) to gather quick insight

Make it memorable. Make it beautiful. Make it useful. And never forget: a flyer without a call-to-action is just expensive litter.

3. Don't Forget the Power of Print for Service Brands

Print isn’t just for products. If you're a wedding planner, coach, photographer or beauty therapist – tactile design adds a luxe, real-world edge to your brand.

You could use print for:

• Welcome packs for clients or bookings

• Brochures for packages or services

• Printed reviews or testimonials

• Branded worksheets, planners or prep guides

• Referral documents to showcase yourself to others

These touches show care – and care creates trust. Trust creates referrals.

4. Make It Feel Like You (Not Your Local Printer)

Too often, we see print that feels like it was made in Microsoft Word circa 2002.

Your print assets deserve the same brand consistency as your digital ones.

That means:

• Using your brand fonts and colours

• Carrying your tone of voice into printed messaging

• Considering the unboxing or hand-over experience just as much as the design itself

It’s not just about design – it’s about design that feels aligned.

Final Thought: Print That Pays for Itself

Investing in print can feel scary, it’s tangible, it costs per unit and you can’t hit “undo”.

But when your packaging and print assets are aligned with your brand, your values and your commercial goals – they don’t just look good. They work.

They turn browsers into buyers and shoppers into fans.

And your brand into something people talk about – long after the WiFi’s gone.

👉 Book a discovery call and let’s create print design that leaves a lasting impression – and brings long-term results.