5 Ways Your Visual Tone Could Be Harming Your Customer Experience
Your visual tone does more than just “look nice” it’s a direct extension of your brand’s values, standards, and experience. But when it’s off? It doesn’t just create confusion, it can cost conversions, trust, and brand equity.
Here are 5 ways your visual tone might be unintentionally damaging your customer experience:
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1. Inconsistent Brand Colours Across Touch points
Colour builds familiarity. If your website, Instagram, packaging and email campaigns all use slightly different shades or hues, customers will feel a subtle disconnection, even if they can’t explain why.
2. Mismatched Photography Styles
One minute you’re editorial, the next minute it’s Canva collage chaos. Customers feel disoriented when your style isn’t recognisable. Pick a photography aesthetic and let it lead.
3. Overuse of Trendy Design Elements
Minimal fonts, liquid gradients, chaotic layouts…they may be trending, but are they you? Staying timeless often pays off more than staying trendy. Your visuals should elevate your brand, not chase short-term clicks.
4. Unreadable or Low-Contrast Text
We know, script fonts are cute. But if your audience has to squint to read your content, they’ll scroll on. Accessibility and design must go hand in hand, especially for mobile users.
5. Off-Brand Tone in Visuals or Captions
That trending audio might be viral, but does it align with your customer’s expectations of your brand? If your posts feel “off”, they’re breaking trust and blurring your message.
What’s the Fix?
Audit your touch points. Look at your social media, website, emails, and packaging. Does everything feel cohesive? Are you delivering an experience that reflects the true quality of your offer?
At Soley Creative, we work with fashion, lifestyle and luxury brands to create consistent, high-performing visual systems, from social templates to brand guidelines to ongoing retainer support.
✨ Need help aligning your visual tone across all platforms? Let’s make your brand feel as premium as your product!
