Yeena Yoon
Unique interchangeable jewellery that is both sculptural and versatile to wear.
Yeena Yoon, a fine jeweller, fuses architecture and jewellery practices to create timeless fine jewellery using innovative techniques. Previously an architect, Yeena found her calling to create sculptural and unique jewellery working out of Goldsmiths.
Together we developed a brand identity based on her pre-existing logo to offer her a cohesive way to brand her business creating brand equity through recognition. Beyond the brand, a Squarespace website was developed including an operational store, from which Yeena can sell her pieces. The entire website is now managed by Yeena who is able to update the store, make changes to the pages and update text and imagery.
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