The Artist Workspace
Virtual Art Exhibition and Digtial Art Collection.
Having taught Zöe at Conde Nast College, it was a joy for Lucianne when she approached Soley Creative to help her develop a brand identity and website for her future venture, The Artist Workspace.
Starting with the branding, Zöe opted for a refined and aspirational brand with a neutral colour palette pepper with synthetic yellow and a highly saturated spectrum effect. The effect of a fashion/art lab was created using monospaced and sans serif fonts and layouts of geometric shapes, large images and plenty of negative space.
The website was developed on Squarespace to feature artist profiles and a digital showroom which was plugged in but developed externally. A blog was also included, but the most important element was the training and hand-over detailing how to make more intricate updates to the website that would now be managed by the internal team.
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