Neon Marl
Fun, bright & easy to wear.
Neon Marl, a successful bright leisurewear company approached the team at A Few Great Women to undergo a complete revamp of the identity, website and email aspect of the business.
We created a set of brand guidelines using the current logo as the owners wanted to keep this aspect and built upon it with parameters of logo use, as well as developing a colour palette for the brand. We also created a robust font system to complement the logo.
In partnership with AFGW, we created designs for a Shopify website to build brand equity, optimal conversion and a personalisation tool. We also created an email template for use within Klayvio that the team developed automated email flows with, and the client is able to use for weekly email campaigns to customers.
In collaboration with Jhala Co
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