Creating a successful Black Friday email campaign involves careful planning, clear messaging, and a well-thought-out sequence of emails to ensure you capitalise on sales - remember ever £1 investment on email sees an average of £36 return, but that doesn’t mean we don’t need to put some effort into strategy and planning! However, we know this time of year is really hectic, so we’ve developed this quick guide for Black Friday or any sale email campaign!

Pro Tip: Angle some of your marketing strategy toward encouraging email sign ups before Black Friday, and announce your launch on email first (and exclusively!) this encourage customers to see the value of being part of your mailing list.

Got a project in mind and want to get in touch?

Email 1: Announcement Teaser

(2-3 Weeks Before Black Friday)

Subject Line: "Get Ready for [your campaign name]!"

• Messaging: Start by creating anticipation. Announce the upcoming Black Friday sale without revealing too much. Mention the date and the promise of amazing deals.

• Design Ideas: Use a teaser graphic that includes a countdown timer or a sneak peek at some of the products that will be on sale. Keep the email visually exciting but not too cluttered.

• Commercial: Include a button to shop new in, or add products to a wishlist for easy shopping on launch day.

Email 3: Black Friday Eve

(1 Day Before Black Friday)

Subject Line: "[Campaign Name]: It's Almost Here!"

• Messaging: Build excitement by reminding subscribers that Black Friday is just around the corner. Mention the date and time the sale will start.

• Design Ideas: Create a visually appealing email with a countdown timer that emphasises the urgency. Include a "Sneak Peek" section with some of the best deals to create anticipation.

Email 5: Last Chance

(Black Friday Evening)

Subject Line: "Last Call for Black Friday Savings!"

• Messaging: Create a sense of urgency by reminding subscribers that Black Friday is coming to an end. Emphasise that this is their last chance to grab the deals.

• Design Ideas: Design a postcard email indicating the end of the sale is coming. You could include a banner linking to the biggest reductions.

Remember to personalise your emails with the recipient's name and segment your email list to send relevant offers to different customer groups. Additionally, make sure your emails are mobile-responsive and include clear CTAs to drive traffic to your website. Testing different subject lines and email designs can also help optimize your Black Friday email campaign for maximum engagement and sales.

We can’t wait to hear your results - be sure to let us know how it goes over on Instagram. And if you need some design help, you know where we are!