https://www.soleycreative.com/studio-notes daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7844a069-c0fb-49ae-b2de-c34ed79d1071/Sizzling-Red-Studio-Notes.png https://www.soleycreative.com/studio-notes/5-signs-your-brand-has-outgrown-its-foundations monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/95736caa-2417-4ff2-9b55-594fd2348a82/Soley%2BCreative-575.jpg Studio Notes - 5 Signs Your Brand Has Outgrown Its Foundations - 1. Your Pricing Has Evolved, But Your Brand Has Not As businesses grow, it is natural for pricing to evolve. Products improve, materials change, production becomes more refined, and positioning becomes clearer. However, when pricing moves ahead of brand perception, tension appears. Conversion rates start to drop off, returns might increase, follower count stagnates… Customers rarely analyse value purely rationally. Behavioural economist Rory Sutherland often highlights that perceived value plays a greater role in decision-making than objective value. If the brand presentation does not communicate the level of quality the price implies, hesitation increases. Typography hierarchy, product storytelling, photography direction and overall visual coherence all contribute to whether a price feels justified or questionable. When pricing rises but the brand experience still reflects the early launch phase, customers subconsciously sense the gap and quietly back away. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d9ca70bd-ba7c-4a47-926e-e4f1959ec092/Soley%2BCreative-368.jpg Studio Notes - 5 Signs Your Brand Has Outgrown Its Foundations - 2. Your Marketing Feels Harder Than It Should One of the earliest indicators of brand misalignment is when marketing effort increases while results remain relatively flat. More campaigns are launched. More content is produced. More advertising spend is deployed. Yet the overall response feels slower and harder than expected. This often happens when the underlying brand structure is unclear. If messaging shifts between campaigns, if visual language varies across channels or if the website experience does not reinforce the same positioning communicated in marketing, the brand becomes difficult for customers to interpret quickly. Strong brands reduce the effort required for marketing to work. Weak brand structure increases it. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9465ace1-79a4-4e71-85dd-8ea7125a5259/Soley%2BCreative-366.jpg Studio Notes - 5 Signs Your Brand Has Outgrown Its Foundations - 3. Your Team Is Making Visual Decisions Without a Clear System In the early days of a business, many design decisions are made instinctively by the founder or a small team. As the company grows, more people begin creating content, presentations, campaigns and digital assets. Without a clear brand system in place, visual decisions start to vary depending on who is producing the work. Different typography choices appear across platforms. Layouts change from campaign to campaign. Colour usage becomes inconsistent. Individually, these differences may seem small. Over time, however, they weaken brand coherence and dilute perceived authority. Marty Neumeier famously describes a brand as “a gut feeling”. That feeling is shaped through repeated, consistent signals. When those signals become inconsistent, the feeling becomes unstable. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5025caf8-1390-4fd1-a0e0-b99ec40aaadb/Soley%2BCreative-450.jpg Studio Notes - 5 Signs Your Brand Has Outgrown Its Foundations - 4. Your Website No Longer Reflects Your Positioning For many brands, the website is one of the earliest assets created and often one of the least frequently revisited. Yet the website plays a central role in shaping perception and guiding purchasing decisions. As product ranges expand and marketing becomes more sophisticated, older website structures often struggle to support the brand’s evolving positioning. Navigation becomes complicated, messaging becomes diluted and visual hierarchy becomes unclear. Jakob Nielsen’s usability research consistently demonstrates that users rely on predictable patterns and clear hierarchy when navigating digital environments. When those patterns break down, cognitive load increases and customers hesitate. In eCommerce environments, even small moments of hesitation can influence conversion. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/57282990-ed52-4fce-95ff-a7afb55bdc77/Soley%2BCreative-443.jpg Studio Notes - 5 Signs Your Brand Has Outgrown Its Foundations - 5. Your Brand No Longer Feels Like the Business You Are Becoming Perhaps the most telling signal of all is intuition. Founders often reach a moment where they realise the brand no longer fully represents the business they are building. Things feel icky, and your pride in your business falters. The company may be more confident, more refined or more ambitious than the visual identity suggests. The product quality may have improved significantly. The team may have developed a clearer understanding of the audience they want to serve yet the brand still reflects the earlier version of the business. This realisation is often the beginning of a new stage. Not necessarily a dramatic rebrand, but a more deliberate process of refinement and alignment. We have noticed this and create a new service called Brand Evolution to help, apply via our Client Application and note ‘Brand Evolution’ for more information. https://www.soleycreative.com/studio-notes/why-some-brands-feel-easier-to-buy-from monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8a23f493-a407-4896-9d00-e608ae62a3af/RowenPhone52.jpg Studio Notes - Why Some Brands Feel Easier to Buy From - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f0cf7466-3ad9-4831-92cf-3ffd8a3df400/Rute-05.jpg Studio Notes - Why Some Brands Feel Easier to Buy From - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/846898fd-0b0e-4573-a0fe-071503dacfb0/Psd2.jpg Studio Notes - Why Some Brands Feel Easier to Buy From - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0615e6b1-e153-4a7c-90ad-bcebadc1c199/CoolCrutches-07.jpg Studio Notes - Why Some Brands Feel Easier to Buy From - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8b9972a9-2d47-4fb5-846b-baa98ac12ec7/Artboard+5.png Studio Notes - Why Some Brands Feel Easier to Buy From - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c2cc107f-217f-44e0-974e-1dd19b80b72a/BRANDING-3.jpg Studio Notes - Why Some Brands Feel Easier to Buy From - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/building-brand-authority-that-holds-at-scale monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8d95e71b-1490-4246-8337-f279386dc5e2/MOYO-IMAC4.jpg Studio Notes - Building Brand Authority That Holds at Scale - 1. Emotional Clarity Customers need to understand not only what you sell, but what you stand for. Simon Sinek’s work on clarity of purpose highlights how trust is built when brands communicate a consistent why. When emotional positioning shifts depending on platform or campaign, authority weakens. When it remains stable, customers feel reassured. Emotional clarity reduces decision fatigue. It strengthens resonance. It builds loyalty over time. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/31a16b99-242f-4416-a919-d726c7c09d9f/Scene+11+-+Phone+-+Landscape+Tablet+-+Portrait+Tablet.jpg Studio Notes - Building Brand Authority That Holds at Scale - 2. Structural Consistency A brand system is not restrictive. It is enabling. Defined typography hierarchy ensures that messaging is prioritised intentionally. Imagery direction prevents visual drift. Layout systems allow flexibility without chaos. Jakob Nielsen’s usability research consistently demonstrates that predictable systems reduce cognitive load. When users encounter familiar patterns, trust increases. The same principle applies to brand behaviour. Consistency is not repetition for its own sake. It is reinforcement. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4e1d703d-481a-4a26-8eb4-04c87d1ef7e4/Scene+12+-+Extended+Screen+-+Phone.jpg Studio Notes - Building Brand Authority That Holds at Scale - 3. Commercial Alignment Authority is ultimately commercial. When brand identity and ecommerce website design are structurally aligned, pricing feels justified. Product storytelling feels intentional. Conversion improves because friction decreases. Rory Sutherland has long argued that perception shapes economic value. Authority strengthens perception. Stronger perception supports pricing confidence. Pricing confidence improves margin. Authority compounds. It allows brands to raise prices without panic discounting. It reduces internal uncertainty. It builds long term equity rather than short term noise. https://www.soleycreative.com/studio-notes/what-brand-authority-actually-means-for-growing-retail-brands monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ab06510d-9873-4c22-9d62-fe42d3479ed9/Lo-Digital-Proposal.jpg Studio Notes - What Brand Authority Actually Means for Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4ca90cc5-8a25-4166-a772-eed67f0d2bed/Lo-Digital-Stories.jpg Studio Notes - What Brand Authority Actually Means for Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e0d82847-0ae6-4c0d-ac28-9b9b45a4e06b/Lo-Digital-Letterhead.jpg Studio Notes - What Brand Authority Actually Means for Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/111ea380-c61f-41c7-9041-48b73e109cb0/LO-Digital-Website-Mobile.jpg Studio Notes - What Brand Authority Actually Means for Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/why-brand-systems-outperform-logo-packages monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a04b12d2-7cc7-46e6-88a9-6a64e8b6d49d/LHG-BusinessCards.jpg Studio Notes - Why Brand Systems Outperform Logo Packages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7faf2534-4e0b-45b8-9200-e00fb89b4dbd/LHG-Website.jpg Studio Notes - Why Brand Systems Outperform Logo Packages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c0fb0ba0-1d7c-4012-aa32-1aff3d3bfacf/MOYO-MACBOOK5.jpg Studio Notes - Why Brand Systems Outperform Logo Packages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/90a3cd40-ade6-4ccf-bb79-8795deadefc4/Business-Card.jpg Studio Notes - Why Brand Systems Outperform Logo Packages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/the-hidden-revenue-leak-in-growing-retail-brands monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e987e6e4-61cf-4068-9bcd-30f1a128dc10/D%2BD-1.jpg Studio Notes - The Hidden Revenue Leak in Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2652addb-1bbc-45fb-b6c9-400bfdf41634/D%2BD-3.jpg Studio Notes - The Hidden Revenue Leak in Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c2fa4ab6-b8b3-4fc4-a7c7-7cef1095135c/SB_04.jpg Studio Notes - The Hidden Revenue Leak in Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7a05721b-7f7a-4589-b857-6104d74bcf02/SB_07.jpg Studio Notes - The Hidden Revenue Leak in Growing Retail Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/most-rebrands-happen-too-late monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/412d90ac-92d0-41f9-8f7a-3ca930852659/AlicanteMockup15.jpg Studio Notes - Most rebrands happen too late - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/05e4d950-eba8-44de-a1ed-47c40903625f/Shop-Facade-Logo-MockUp.jpg Studio Notes - Most rebrands happen too late - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/55645ef4-7c19-41df-a272-20710a8dac65/AlicanteMockup11.jpg Studio Notes - Most rebrands happen too late - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/32979231-d38e-444c-84bd-5637017a30e0/AlicanteMockup9.jpg Studio Notes - Most rebrands happen too late - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2ef5e6a-440b-4e72-b695-30b513c552cd/Psd2.jpg Studio Notes - Most rebrands happen too late - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/why-growing-brands-outgrow-their-visual-identity monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ba9a6c51-a246-49fe-a9db-58aba44c9af6/Soley%2BCreative-26.jpg Studio Notes - Why Growing Brands Outgrow Their Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6cbc4dbc-66bd-4d0e-9f6b-464e08fe3181/Soley%2BCreative-35.jpg Studio Notes - Why Growing Brands Outgrow Their Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9e822dc1-4146-479a-911c-99528984c93b/Soley%2BCreative-53.jpg Studio Notes - Why Growing Brands Outgrow Their Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b48fb47c-c70c-4264-80f4-b08ecf165d1b/Soley%2BCreative-31.jpg Studio Notes - Why Growing Brands Outgrow Their Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/brand-equity-the-growth-strategy-to-start-now monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2723e870-7af0-46e5-b390-182d7132ef4e/Soley%2BCreative-611.jpg Studio Notes - Brand Equity: The Growth Strategy To Start Now - What Is Brand Equity, and Why Does It Matter? Brand equity is the emotional, strategic, and financial value your brand holds in the eyes of your customer. It’s what makes someone choose your £60 candle over the £15 alternative. It’s what earns customer loyalty, without a discount code. And it’s what makes your business worth more, long before you consider selling it. It’s not built in one campaign. It’s built gradually, through: ✔ Consistent brand identity design ✔ User-friendly, trust-building websites ✔ Strategic email design ✔ Branded packaging, events and social content that connects https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/755a428c-1d2c-4b07-bff2-d518851bbb34/Soley%2BCreative-293.jpg Studio Notes - Brand Equity: The Growth Strategy To Start Now - The Cost of Waiting If you're still piecing together your visual identity... If your emails and website don’t feel aligned… If your brand depends on you manually holding it all together… You're not just missing opportunities, you’re leaking equity. Every inconsistent customer experience is a drop in trust. And trust is currency. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/38219be4-4ed5-4fc6-9ba3-45e0704639c1/Soley%2BCreative-600.jpg Studio Notes - Brand Equity: The Growth Strategy To Start Now - What Can You Do Now? Whether you’ve been building brand equity this year, or you’re starting now, here are your next best steps: 1️⃣ Audit your brand consistency 2️⃣ Refine your email templates and automations 3️⃣ Align your visuals across every customer touchpoint 4️⃣ Invest in a brand identity system (not just a logo) 5️⃣ Work with a design partner who understands the commercial goals behind the creative. That’s us. https://www.soleycreative.com/studio-notes/design-for-emotional-connection monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5d3e7520-8449-4d56-aba4-32a14d250dc7/Styled+Stock+Society+Mockups+and+More+23.jpg Studio Notes - Design Isn’t Just What You See – It’s How You Feel - 1. Design is about alignment, not just aesthetics. You don’t need to be trendy but you do need to be right for your customer. When your visual tone, messaging and layout match their expectations and preferences, trust builds naturally. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/169c847b-c167-4d0c-8271-13e30308b86f/Styled+Stock+Society+Mockups+and+More+16.jpg Studio Notes - Design Isn’t Just What You See – It’s How You Feel - 2. Bad UX ruins good design. A beautiful homepage with clunky navigation or slow load speed? It's like wrapping a luxury candle in tin foil. Ew. Good design functions well - especially on mobile if that’s where you customers find you (which they probably do!). https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/40601059-8566-442a-9434-d9d12c95ed87/Styled+Stock+Society+Mockups+and+More+21.jpg Studio Notes - Design Isn’t Just What You See – It’s How You Feel - 3. Design creates perception, instantly. Want to be seen as premium, trustworthy or playful? Your use of typography, colour and whitespace can say it before your words do. Misaligned design sends the wrong emotional cues and customers don’t wait for the correction. First impressions haven’t got second chances and when their gut says ‘no’ so does their wallet. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f4cde69e-bff8-4f78-9698-870e4df398d1/Styled+Stock+Society+Mockups+and+More+22.jpg Studio Notes - Design Isn’t Just What You See – It’s How You Feel - 4. Design touches every part of the brand. The welcome email. The packaging. The thank-you note. Your customer journey is shaped by micro-moments of design. They’re all building (or breaking) connections. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e4aafb05-dcd1-44cb-b938-0577f8aebee3/Styled+Stock+Society+Mockups+and+More+14.jpg Studio Notes - Design Isn’t Just What You See – It’s How You Feel - 5. Emotional design builds loyalty. When your audience feels understood by your brand, they stay. They advocate. They refer. Emotional alignment through thoughtful design is what transforms customers into a community. Think about it. If you felt understood, you’d feel safe and settled too! https://www.soleycreative.com/studio-notes/micro-design-moments-can-change-your-business-for-the-betterdesign-for-emotional-connection-cdh86 monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c9dfacf5-0803-47e0-b7fb-8661577f660f/Votary-11.jpg Studio Notes - Micro-Moments in the Customer Experience: Where Design Quietly Wins (or Loses) - What are micro-moments? Micro-moments are the brief interactions where a customer subconsciously decides: Do I trust this brand? Is this easy or hard? Do I feel confident continuing? They show up everywhere: The clarity of your navigation The loading speed of a product page The hierarchy of information on your site The tone of your confirmation emails The reassurance offered after purchase They’re rarely noticed when they’re done well, but painfully obvious when they’re not. Usability expert Jakob Nielsen famously highlighted that users don’t read, they scan. That means every micro-moment of clarity (or confusion) directly affects behaviour. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a4d7eb85-df89-4f87-8d4a-7d9582f9b257/Votary-04.jpg Studio Notes - Micro-Moments in the Customer Experience: Where Design Quietly Wins (or Loses) - Why micro-moments matter to growing retail brands Founder-led and small-team-backed brands are often stretched thin. Decisions are fast. Resources are limited. Design is expected to “just work” but micro-moments are where effort either compounds or leaks value. Poorly designed micro-moments lead to: abandoned carts lower email engagement customer support issues erosion of trust Well-designed micro-moments do the opposite: they reduce friction increase confidence build familiarity and quietly encourage repeat behaviour Over time, this is how brands earn loyalty without shouting for attention and build brand equity in bucket-loads. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b6cec5da-5b63-4704-a0de-96169c55d980/Verden-01.jpg Studio Notes - Micro-Moments in the Customer Experience: Where Design Quietly Wins (or Loses) - How design can make or break these moments Design isn’t decoration, it’s decision architecture. Every choice influences behaviour: visual hierarchy tells customers what matters spacing reduces cognitive load consistency builds recognition and trust tone of voice reassures (or alienates) When design is inconsistent or rushed, micro-moments feel disjointed. When design is intentional, customers feel held throughout the journey. This is why “quick fixes” often underperform. They might look fine in isolation, but they don’t support the full experience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/024e9400-a769-4b9d-848d-0bd92e5436b2/Votary-05.jpg Studio Notes - Micro-Moments in the Customer Experience: Where Design Quietly Wins (or Loses) - From projects to retainers: why micro-moments need ongoing care Branding and website projects set the foundation. They define the system. But micro-moments evolve: new products new emails new landing pages new customer behaviours This is where ongoing design retainers become commercially powerful — not for aesthetics, but for continuous optimisation of the customer experience. More on design retainers here [button to design retainers] It’s less about constant redesign. More about maintaining clarity, consistency and momentum as the business grows. https://www.soleycreative.com/studio-notes/coral-colour-psychology-culture monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0ccbe6fd-376f-471f-a71e-3bf62d3ac2d7/IG-Grid-01.jpg Studio Notes - Coral: The Colour of Connection, Creativity and Commercial Warmth The Meaning: Coral draws on multiple emotional sources: it’s nurturing like pink, energising like orange, and grounded like terracotta. In global symbolism, Coral is seen as a colour of life, energy and protection, often linked to the sea, natural beauty, and wellness. In branding, this creates space to express both playfulness and purpose. Psychological Impact: Warm & Friendly: Makes your brand feel open and emotionally available. Energising & Uplifting: Coral naturally feels optimistic, making it ideal for launches or lifestyle content. Distinctive Yet Versatile: Coral can be used sparingly or as a core shade, it plays well with neutrals or bold contrasts. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b9dc2de7-6aaa-4707-aea4-75bdd91d23f6/fullsizeoutput_8702.jpeg Studio Notes - Coral: The Colour of Connection, Creativity and Commercial Warmth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6f8b9935-d063-441d-85e1-4cef659be3aa/e868ae59daeb-mainshot-z.jpg.webp Studio Notes - Coral: The Colour of Connection, Creativity and Commercial Warmth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/04b1bcc3-419e-47cc-81c3-8153513d8cd5/Blog-01.jpg Studio Notes - Coral: The Colour of Connection, Creativity and Commercial Warmth - Make it stand out Palette 1: Playful & Fresh Coral (#F9796C), Lemon Sorbet (#FDEDAA), Sky Blue (#B1D9E8), Cloud White (#FAF9F6) Great for direct-to-consumer or personal care brands. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/56ee1d89-1b0d-4710-894a-11838651e144/Blog-02.jpg Studio Notes - Coral: The Colour of Connection, Creativity and Commercial Warmth - Make it stand out Palette 2: Elevated Femininity Coral (#F9796C), Dusty Rose (#D6B8AE), Warm Taupe (#A6927D), Eggshell (#F7F4F1) Ideal for modern wellness or beauty brands that want substance with softness. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cc9a34f9-9004-4e94-befc-4977464cca10/Blog-03.jpg Studio Notes - Coral: The Colour of Connection, Creativity and Commercial Warmth - Make it stand out Palette 3: Bold & Curious Coral (#F9796C),Teal Green (#3AAFA9), Charcoal (#404040), Ivory (#F8F8F8) Perfect for brave brands that are still warm, witty and human. https://www.soleycreative.com/studio-notes/is-your-website-doing-your-brand-justice monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7721fca2-b2f1-48f1-9d31-fec5a4b85282/IG+-Grid-01.jpg Studio Notes - Is Your Website Doing Your Brand Justice? - How We Design Websites at Soley Creative We’re a design-only studio, which means we focus entirely on the visual and user experience side of Shopify and Squarespace sites. No messy dev work here (but we collaborate beautifully with your developers, or recommend partners we trust). Our goal? To bring your visual identity to life through a website that feels: - On-brand - visually consistent with your existing assets - On-trend - current without being trend-led - User-friendly - especially for mobile and quick decision-making - Commercially smart - built with conversion in mind https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/05c125ae-c9cc-4186-b268-3994c398add1/IG+-Grid-03.jpg Studio Notes - Is Your Website Doing Your Brand Justice? - 1. Homepage Layout Design This is your headline act. We focus on clarity, storytelling, product focus and brand voice. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4c0053aa-bc61-44a3-ba14-baadc4c7a92a/IG+-Grid-08.jpg Studio Notes - Is Your Website Doing Your Brand Justice? - 2. Collection & Product Page Templates Product hierarchy, ease of navigation and mobile-first layouts make your customer’s life easier (and faster to checkout). https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ff985971-37e4-45ed-a18b-7bf4d260179b/IG+-Grid-02.jpg Studio Notes - Is Your Website Doing Your Brand Justice? - 3. Supporting Pages About, FAQs, Contact, Sustainability, Brand Story - we design these to reflect your values and support your conversion goals. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f8a8a2de-2ec2-4ab7-923e-1a58a8140870/IG+-Grid-07.jpg Studio Notes - Is Your Website Doing Your Brand Justice? - 4. Visual Styling We apply your brand identity across the site - using colour, typography, layout and imagery styling to ensure everything feels cohesive. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/65ccd887-2cda-41ab-9ee3-ff9fe08b1c22/IG+-Grid-06.jpg Studio Notes - Is Your Website Doing Your Brand Justice? - 5. Design Handover You’ll receive ready-to-develop files along with notes to make the developer’s life easy. We can also work directly with your dev team if needed. https://www.soleycreative.com/studio-notes/brand-equity-design-a-stronger-year monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/53436b44-b753-49af-bb49-2f5d1847edb6/Soley%2BCreative-145.jpg Studio Notes - It’s Not Too Late to Design a Stronger Year: Build Brand Equity That Grows With You - Why Brand Equity Still Matters (Especially Now) In saturated industries like fashion, lifestyle and retail, brands that focus on trust and consistency win. They don’t panic-launch in January. They show up with clarity, confidence, and cohesion in February, March and all year long. Brand equity gives your business: ✔ Pricing power ✔ Repeat customers ✔ Advocacy from your community ✔ Increased business value over time And it’s all built through how you design your customer experience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/11a2dbdc-afa1-4c83-a6db-3ca5d24f6500/Soley%2BCreative-144.jpg Studio Notes - It’s Not Too Late to Design a Stronger Year: Build Brand Equity That Grows With You 1. Audit Your Brand Touchpoints Check how your brand shows up across: Website Emails Instagram Packaging Sales assets Event materials Does everything feel aligned? If not, you’re likely leaking trust and losing sales you didn’t even know about. 2. Design for Consistency, Not Just Style Trends change, but trust builds when you show up the same way every time. Consistency across platforms = credibility. At Soley Creative, we create brand identity systems that work across every customer touchpoint from Klaviyo flows to print to eCom. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/06046e82-67ee-4f97-b08c-a37d2cf9fc3a/Soley%2BCreative-168.jpg Studio Notes - It’s Not Too Late to Design a Stronger Year: Build Brand Equity That Grows With You 3. Refine Your Email Templates Email platforms like Klaviyo are your hidden brand-building powerhouse. Automated flows like welcome sequences and post-purchase emails can deepen loyalty but only if they feel branded, intentional, and on-message. (We can help with that. Just saying.) 4. Set Up for Sustainable Growth Founders: your brand shouldn’t depend on your presence to feel like your brand. Design systems and visual guidelines help your team (or future team) create consistent content and campaigns without bottlenecks. 5. Stop Waiting for the “Perfect” Time There is no perfect time to start building brand equity. But there is a perfect window to design for growth and it’s right now, while your competitors are still chasing tactics. https://www.soleycreative.com/studio-notes/before-your-rebrand-ask-yourself-these-5-questions monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/37288036-4283-44f7-8fd0-fb7aeaee676b/Styled+Stock+Society+Big+Plans+17.jpg Studio Notes - Before You Rebrand in 2026, Ask Yourself These 5 Questions - 1. What Problem Is This Rebrand Solving? Are sales down? Is your audience not connecting? Is your current brand inconsistent or outdated? Design should be the solution to a problem not the problem itself. Without that clarity, a rebrand is just expensive guesswork. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/adafb5be-80d4-4ec2-acbc-4b3c427a2ae3/Styled+Stock+Society+Big+Plans+20.jpg Studio Notes - Before You Rebrand in 2026, Ask Yourself These 5 Questions - 2. Is Your Offer Clear and Understood? If your product, pricing or messaging is still changing weekly, now isn’t the time to rebrand. Your visuals should support a message that’s already solid not try to mask confusion with nice typography. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cb15c9ad-0a3b-442f-81a6-2fb23d8fef6c/Styled+Stock+Society+Big+Plans+12.jpg Studio Notes - Before You Rebrand in 2026, Ask Yourself These 5 Questions - 3. What Is the Data Actually Saying? Low click-through rates? Bounce rates on your homepage? High email unsubscribes? These are signals. But if the data’s healthy, and you’re just feeling “tired” of your current look, maybe you need a refresh not a full rebrand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9cd9b05c-628e-41b0-88ca-b7491dffd5c7/Styled+Stock+Society+Big+Plans+18.jpg Studio Notes - Before You Rebrand in 2026, Ask Yourself These 5 Questions - 4. Rebrand or Refresh? Sometimes what you need is cohesion not change. A new brand system, visual consistency, updated templates these can make a huge impact without the disruption of starting from scratch. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1470733b-2f18-434b-b8f1-f4edcf68af81/Styled+Stock+Society+Big+Plans+14.jpg Studio Notes - Before You Rebrand in 2026, Ask Yourself These 5 Questions - 5. Do You Have the Capacity to Roll It Out Properly? A successful rebrand isn’t just about design it’s about execution. Website, social, email, packaging, onboarding, team training… it all has to align. If you don’t have the time to roll it out, you risk creating more confusion, not clarity. https://www.soleycreative.com/studio-notes/gold-colour-psychology-culture monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9667c3c0-3385-48c9-84b5-78e30afcc12d/IG-Grid-01.jpg Studio Notes - Gold: The Colour of Ambition, Abundance and Authority in Branding The Meaning: In every culture, gold holds meaning. It’s the colour of success, abundance, and enlightenment. Whether it’s gold jewellery in South Asia or gold medals in the West, the message is the same: you’ve made it. In branding, this translates to perceived value, gold helps position your brand or product as premium, desirable, and aspirational. Psychological Impact: Emotionally Warm: Gold adds a sense of celebration and joy. Perceived Value: Even when used in moderation, gold boosts the perceived price and prestige of a product or brand. Flexible Luxury: Can be paired with darks for drama, or pastels for softness. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d671592d-f6e3-4e05-a049-b3459783772a/m126598tbr-0001.webp Studio Notes - Gold: The Colour of Ambition, Abundance and Authority in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dd2affa3-6b31-41bd-ab2b-1e0860432d5a/Rolex-Day-Date-Yellow-Gold-118138-Brown-_0035_Layer-33.webp Studio Notes - Gold: The Colour of Ambition, Abundance and Authority in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b67d73a1-cad5-40b0-a267-58042e641e7b/rolex-wacth-boxes-rolex-datejust.webp Studio Notes - Gold: The Colour of Ambition, Abundance and Authority in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cf983bce-d798-454d-8b14-cde8eff2aadb/Blog-01.jpg Studio Notes - Gold: The Colour of Ambition, Abundance and Authority in Branding - Make it stand out Palette 1: Luxe Heritage Gold (#D4AF37), Rich Navy (#2D3E50), Ivory (#F8F8F8), Charcoal Black (#1A1A1A) Classic and bold - perfect for brands with a story to tell and a premium price point. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9ef8083e-fc9f-4867-bdf7-ad2bd923c04c/Blog-02.jpg Studio Notes - Gold: The Colour of Ambition, Abundance and Authority in Branding - Make it stand out Palette 2: Fresh Prosperity Gold (#D4AF37), Sage Green (#C1D0B5), Cloud White (#F6F6F6), Terracotta (#E6B49A) Ideal for lifestyle brands looking to feel aspirational without alienating everyday consumers. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/77d50354-06b2-4a87-8dd2-b964fdb49e17/Blog-03.jpg Studio Notes - Gold: The Colour of Ambition, Abundance and Authority in Branding - Make it stand out Palette 3: Futuristic Glam Gold (#D4AF37), Gunmetal Grey (#3E3E3E), Amethyst Purple (#9B59B6), Champagne Blush (#EEDFD9) Adds depth and sparkle to more playful or disruptive luxury brands. https://www.soleycreative.com/studio-notes/what-is-a-design-system-and-why-your-brand-needs-one monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/028c7734-1384-4734-87a6-a56b86f2e239/IG+-Grid-01.jpg Studio Notes - What Is a Design System and Why Your Brand Needs One to Scale in 2026 - 1. Visual Building Blocks - Full logo suite (not just one version) - Brand colour palette with guidance - Primary + secondary typography rules - Design components (icons, shapes, textures, patterns) https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/63a5a7b1-a070-4147-bb4d-e6b33757b2d1/IG+-Grid-05.jpg Studio Notes - What Is a Design System and Why Your Brand Needs One to Scale in 2026 - 2. Email and Campaign Templates - Klaviyo master templates for flows + campaigns - Visual hierarchy and scalable modules - Guidance for in-house teams or consultants https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c7e157f7-e07d-4e4d-81b6-216d00bb1df6/IG+-Grid-07.jpg Studio Notes - What Is a Design System and Why Your Brand Needs One to Scale in 2026 - 3. Content + Asset Templates - Social media templates (stories, posts, carousels) - Promotional graphics - Launch visuals or packaging layouts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/00d5d00e-4f1f-4cb3-a47a-8de3dbbef05a/IG+-Grid-04.jpg Studio Notes - What Is a Design System and Why Your Brand Needs One to Scale in 2026 - 4. Brand Guidelines - Delivered as a toolkit to help you scale - Includes do/don’t examples, tone references, and usage rules - Designed for real-world use—by teams, freelancers or agencies https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b7a4d899-399d-4128-a8e2-422b12866995/IG+-Grid-03.jpg Studio Notes - What Is a Design System and Why Your Brand Needs One to Scale in 2026 - The Results? ✅ Faster design turnarounds ✅ Stronger brand recognition ✅ Fewer “can you just tweak this” bottlenecks ✅ A brand that scales with you, not against you https://www.soleycreative.com/studio-notes/refresh-your-visual-identity-for-2026 monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a630844b-37bd-4e57-8623-c0e695304e4c/AlicanteMockup9.jpg Studio Notes - Refresh Your Visual Identity for the New Year - 1. Do a Visual Alignment Check Your brand visuals should: Reflect your current price point Appeal to your ideal customer Feel aligned with your purpose and values Be consistent across all platforms If your packaging says “entry-level” but your prices have tripled, or your Instagram feed feels generic while your products are luxury; that’s a disconnect and it costs sales. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ec684da5-bc96-43ae-b2bb-9c6e5d145b5e/Psd2.jpg Studio Notes - Refresh Your Visual Identity for the New Year - 2. Don’t Go Straight to Rebrand. Refresh Instead Not everything needs burning to the ground. Sometimes a smart refresh is all it takes. Start with: Typography: Does it reflect the right energy? Elegant, playful, modern, premium? Colour palette: Is it still working hard for you, or has it gone stale or inconsistent? Website layout: Is the UX intuitive and visually compelling, especially on mobile? Templates: Are your email, social and pitch decks consistent, or are they a visual mashup? These elements are easier to update than you think and they pack a punch when done strategically. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3b867763-7122-4fd0-b2e1-305e1914fda5/AlicanteMockup15.jpg Studio Notes - Refresh Your Visual Identity for the New Year - 3. Align Your Design With Your 2026 Goals Where do you want to go this year? If your goal is higher-value customers, wholesale partnerships, or international expansion, then design matters. People judge your brand’s credibility in seconds and visuals are the first cue. A modernised logo, refined packaging or updated website could be the difference between “maybe later” and “add to basket”. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4e97194c-79a5-45d6-bab5-21e76f81d91b/Shop-Facade-Logo-MockUp.jpg Studio Notes - Refresh Your Visual Identity for the New Year - 4. Consider a Design Audit (Without the Overwhelm) We offer visual brand audits as part of our Discovery process, looking at where your design is aligned, where it’s drifting, and how you can refresh strategically without starting from scratch. No fluff. No ego. Just design that makes commercial sense. https://www.soleycreative.com/studio-notes/let-design-do-the-heavy-lifting monthly 0.5 2026-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7dd92e79-aed2-4768-845f-68bad3324c2f/Votary-02.jpg Studio Notes - Feeling the Pressure to 'Do Everything' in January? Let Design Do the Heavy Lifting - Why January Feels So Overwhelming January brings a unique kind of tension: You're reflecting on what didn’t get done in Q4 You’re trying to set fresh goals and launch new ideas There’s pressure to hit the ground running and start strong The result? Rushed campaigns, inconsistent branding, decision fatigue, and often...a scramble to keep up by mid-month. But what if your brand was already designed to keep moving? https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1193e10d-2ee9-49a9-9c78-5333d79a7f62/Votary-01.jpg Studio Notes - Feeling the Pressure to 'Do Everything' in January? Let Design Do the Heavy Lifting - Design Isn’t Just Aesthetic. It’s Operational. Great design doesn’t just make things look good. It makes them easier. At Soley Creative, we believe design can: Reduce the number of decisions you need to make daily Create consistency so your team (and freelancers) can move faster Make campaigns and content easier to produce and repurpose Help you sell without constantly starting from scratch In other words: design can be your unfair advantage this year. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c3d45981-9aa5-475a-835b-078a0a1ed7f0/Votary-03.jpg Studio Notes - Feeling the Pressure to 'Do Everything' in January? Let Design Do the Heavy Lifting - Let Design Do the Heavy Lifting in 2026 Here are a few ways we help our clients reduce pressure and increase clarity through design: 1. Email Design & Campaign Templates Whether it’s weekly newsletters or a monthly drop, we build branded, flexible email templates in Klaviyo that save time and boost click-through rates. 2. Ongoing Retained Design Support Instead of scrambling for a designer before every launch, our retainer clients get access to regular support for emails, social posts, print, website updates, packaging and more. 3. Brand Toolkits That Remove Guesswork With a clear set of visual guidelines (fonts, colours, brand assets, layout examples), everyone involved in your brand knows exactly how to stay on-brand, every time. 4. Design Systems for Launches & Campaigns From seasonal sales to restocks or pop-ups, we help you create repeatable design systems so every launch doesn’t feel like reinventing the wheel. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a8d9cb72-d252-40f0-a883-64b086c0c74d/Votary-12.jpg Studio Notes - Feeling the Pressure to 'Do Everything' in January? Let Design Do the Heavy Lifting - Start the Year with Clarity, Not Chaos You don’t need to have it all figured out this week. You just need the right tools, templates and support in place to make good decisions faster, and free yourself up to do what you do best: grow your business. https://www.soleycreative.com/studio-notes/how-to-reignite-clarity-consistency-and-confidence-in-your-brand monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/002b4e1c-01bb-4e7d-a68d-28291b3b73ac/Styled+Stock+Society+Mockups+and+More+23.jpg Studio Notes - Fall Back in Love with Your Brand: How to Reignite Clarity, Consistency and Confidence - How Do You Know You’ve Fallen Out of Love With Your Brand? It often sneaks up on you. If any of these sound familiar, it’s time for a creative reset: You feel embarrassed sharing your website Your visuals look different every time you post You have to dig around to find the right logo or font You don’t feel excited about new product launches You constantly tweak things, but nothing feels “right” This isn’t just about aesthetics, it’s about how you feel when you show up as your brand. And if you’re feeling disconnected? Your customers probably are too. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3f12928a-7989-4694-9d91-3f21b48ae2c9/Styled+Stock+Society+Mockups+and+More+21.jpg Studio Notes - Fall Back in Love with Your Brand: How to Reignite Clarity, Consistency and Confidence - Why It Happens (And Why It’s Normal) This disconnect is usually the result of: Rapid growth without creative systems in place Seasonal sales pressure that prioritised speed over design Working with too many different freelancers or teams Using templates that aren't tailored to your brand Not having clear brand guidelines to anchor your decisions Running a business is messy. Design can help make it feel clear again. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5c7f7a3e-8b19-4233-9b24-6af01e261e4f/Styled+Stock+Society+Mockups+and+More+24.jpg Studio Notes - Fall Back in Love with Your Brand: How to Reignite Clarity, Consistency and Confidence - How to Fall Back in Love with Your Brand Again Here are 5 design-led ways to reignite that spark, no full rebrand required: 1. Audit Your Visual Identity What still works? What feels outdated? What feels off? Often, small tweaks to colour, type or layout can bring a fresh sense of clarity. Keep what’s working, and clean up the rest. 2. Revisit Your Brand Goals If your visual identity doesn’t reflect where you’re heading in 2026, it’s time to evolve. A strong brand grows with you. Make sure your tone, content and visuals still align with your ambitions. 3. Create or Update Your Brand Toolkit This should include logo files, fonts, colour palettes, usage examples and brand tone guidance, all in one place. This one step makes your whole team feel more confident and aligned. 4. Refresh Your Email + Social Templates Templates should save you time and reflect your brand personality. If they’re feeling clunky, off-brand or too generic, update them to match your goals and aesthetic. 5. Get Strategic Creative Support A trusted design partner can help you identify what needs to change (and what doesn’t), then roll out updates that build brand equity without disrupting your day-to-day. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6527b204-6b2e-449c-91b9-a8b72efecef4/Styled+Stock+Society+Mockups+and+More+16.jpg Studio Notes - Fall Back in Love with Your Brand: How to Reignite Clarity, Consistency and Confidence - Why This Matters When your brand looks, feels and functions in a way that you’re proud of, everything else becomes easier: Content flows more easily You feel confident sharing your brand Your team knows what “on-brand” actually means Customers trust you more Campaigns perform better In other words: consistency creates momentum. And momentum builds brands. https://www.soleycreative.com/studio-notes/design-decisions-to-pause-before-the-year-ends monthly 0.5 2025-12-29 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ec487d6d-9546-4341-b5d8-2ec61990f41b/Styled+Stock+Society+Boss+Moves+11.jpg Studio Notes - Design Decisions to Pause Before the Year Ends - 1. Starting a Rebrand Without Strategy A new logo won’t fix unclear positioning. Without a defined brand strategy, even the most beautiful visuals won’t resonate. Before you rebrand, ask: What are we changing? Why? And how will it support business goals? https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/11f96409-6776-43ca-bdf0-6cf11f7164fb/Styled+Stock+Society+Boss+Moves+20.jpg Studio Notes - Design Decisions to Pause Before the Year Ends - 2. Rushing New Templates for Festive Content Seasonal content is powerful but only if it feels aligned. If you’re dropping in snowflakes, red ribbons or glittery text that doesn’t reflect your tone or target audience, you’re weakening brand equity. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/aadc249b-a6fe-4da9-a4f7-f7a643e1bb4c/Styled+Stock+Society+Boss+Moves+22.jpg Studio Notes - Design Decisions to Pause Before the Year Ends - 3. DIY-ing Your Design When Sales Are at Stake December is a peak sales period in retail. Design plays a critical role in building trust, guiding decisions, and reinforcing brand value. Poor visuals = lost conversions. This is not the moment to wing it. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2675e4d-3294-4c3c-b4be-b3712e3d191b/Styled+Stock+Society+Boss+Moves+24.jpg Studio Notes - Design Decisions to Pause Before the Year Ends - 4. Ignoring Customer Feedback from the Year Design decisions shouldn’t exist in a vacuum. What have your customers been telling you all year via low click rates, abandoned carts, or support queries? Use that insight to guide improvements. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8699f715-6f7c-4113-9521-73e734e92d55/Styled+Stock+Society+Boss+Moves+16.jpg Studio Notes - Design Decisions to Pause Before the Year Ends - 5. Carrying Broken Design Systems Into 2026 Still using a mix of fonts, outdated templates, or colour palettes that shift by platform? Don’t drag that chaos into Q1. A design system will save time, increase ROI, and help your team move faster in the new year. https://www.soleycreative.com/studio-notes/silver-colour-psychology-culture monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/03e2d4be-194d-448e-a76e-a913b2b0104a/IG-Grid-01.jpg Studio Notes - Silver: The Colour of Cool Confidence and Modern Elegance in Branding The Meaning: In Western culture, silver is seen as cool, sleek, and refined - often associated with tech innovation, modernism and prestige. In Eastern culture, silver is associated with purity, prosperity, and ceremony. Across the globe, silver captures attention without demanding it. It’s versatile, neutral, and subtly luxurious. Psychological Impact: Emotionally Cooling: Silver calms the viewer and allows space for clarity. Neutral + Premium: It’s often used by brands who want a modern, elevated, yet unpretentious feel. Flexible & Future-Focused: Silver works across sectors, tech, fashion, beauty, interiors, because of its timeless neutrality. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/33fcffcb-82e3-4654-aeff-0c2e00616a73/kaboompics_macbook-pro-15-laptop-and-iphone-11-pro-on-a-marble-table-13700.jpg Studio Notes - Silver: The Colour of Cool Confidence and Modern Elegance in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b1b79747-50cf-459a-9109-56e88df05b76/0_l4MIajOdDmavGVtZ.jpg Studio Notes - Silver: The Colour of Cool Confidence and Modern Elegance in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4a624354-a550-4a60-ae78-6d66349e51ed/kaboompics_macbook-laptop-on-black-table-7628.jpg Studio Notes - Silver: The Colour of Cool Confidence and Modern Elegance in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ccb8acd1-01b5-4eb8-b251-c9f4a111b70a/Blog-01.jpg Studio Notes - Silver: The Colour of Cool Confidence and Modern Elegance in Branding - Make it stand out Palette 1: Frosted Luxe Silver (#C0C0C0), Ice Blue (#C6E6F1), Dove Grey (#D6D6D6), Soft Charcoal (#4E4E4E) Feels elevated and clean - ideal for December campaigns, skincare, or premium packaging. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6233fcbc-3ba6-4b27-a690-67d4fda5dcff/Blog-02.jpg Studio Notes - Silver: The Colour of Cool Confidence and Modern Elegance in Branding - Make it stand out Palette 2: Modern Tech Silver (#C0C0C0), Jet Black (#1A1A1A), Electric Blue (#3A75C4), Pure White (#FFFFFF) Conveys innovation, minimalism and trust. A perfect base for tech start-ups or data-driven services. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2cbe9281-1275-4d0c-9334-b865016fd92e/Blog-03.jpg Studio Notes - Silver: The Colour of Cool Confidence and Modern Elegance in Branding - Make it stand out Palette 3: Quiet Luxury Silver (#C0C0C0), Champagne Beige (#EFE1D6), Dusty Mauve (#CBBACD), Soft White (#F7F6F3) Speaks softly but communicates high value. Perfect for brands that prize understated quality. https://www.soleycreative.com/studio-notes/soley-creative-design-flow monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fd55c455-1fcb-4c8d-8245-686acea7f0af/Portrait+15.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 1. Brand Identity Design We start with a full visual identity: - Logo suite (primary, submark, favicon, stacked) - Colour palette and typography system - Supporting elements like graphic shapes, patterns or textures - Style guide This sets the foundation for everything that follows. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fba92587-d12e-4a15-8b16-11646b49ecb0/KOBA-CAMPAIGN.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 2. Email Master Template Design We design Klaviyo-ready templates for both flows and campaigns. Our designs are mobile-first, user-friendly and aligned with your brand’s voice. What you get: - Modular email design - Campaign-ready templates - CTA hierarchy and visual storytelling - Built to hand over to your Klaviyo consultant or in-house team. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6fce8b54-a4bd-4698-99c8-d6ad5ff4429e/Portrait+5.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 3. Packaging Design We translate your brand identity into packaging that feels tactile, beautiful, and premium, without losing clarity or compliance. We design: - Product labels - Boxes, wraps or sleeves - Promotional inserts or gift packaging https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2c76a58-d89f-4357-9650-fbfd2e33a83b/Portrait+14.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 4. Social Media Templates We create scalable, editable templates for Instagram, email headers, or campaign launches - so your team can create consistent content without the guesswork. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/53d87d5c-05cb-48fa-9f68-6908d121eda7/MOYO-IMAC4.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 5. Website Design We visually design websites on Shopify or Squarespace, focusing on UX and conversion. While we don’t handle development in-house, our files are dev-ready and easy to hand over. ✔️ Homepage ✔️ Collection and product pages ✔️ About, story or values-led pages ✔️ Fully responsive mobile design https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1f049d9b-3c26-48f7-a64e-7c22ba3fbc00/MOYO-STATIONERY18.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 6. Presentation or Pitch Deck Design We design pitch decks, investor presentations or press packs that look as good as they sound. Structured, stylish and on-brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fb03a9c4-c897-4086-9827-46f015af9ab2/PSD+002-2.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 7. Ongoing Design Retainer Once your foundation is live, we become your design support team for: - Marketing campaign assets - Shopify promo graphics - Email header refreshes - Print collateral - Lookbooks or seasonal product launches https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a5f004bb-0163-4a6f-af23-e3a2abb9eca0/Portrait+8.jpg Studio Notes - What It’s Like to Work with Soley Creative: A Typical Design Flow - 8. Brand Guardianship Retainer For brands ready to scale or evolve, we offer strategic creative direction across all design output. This ensures your design stays on-brand and on-trend, without the internal stress. We help with: - Art direction oversight - New asset reviews - Guidance across new channels or collaborators - Brand evolution planning https://www.soleycreative.com/studio-notes/3-design-systems-for-2026 monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a3967f83-565c-4aa9-aff9-def45d5f175c/Psd+1.jpg Studio Notes - 3 Design Systems to Put in Place Now to Make 2026 Your Smoothest Year Yet - 1. A Visual Identity Toolkit That’s Actually Usable You might already have a logo and some colours, but a proper visual identity toolkit goes further: Logo files in all the right formats (for print, web, social, email) Font styles and hierarchy (for headlines, subheads, body) Colour palette with hex/RGB/CMYK codes Imagery style guidance (so your shoots and graphics feel cohesive) Social and email examples for reference This toolkit acts as your creative North Star. Whether you’re briefing freelancers, launching a new product, or updating your homepage, your team can make fast, confident decisions without guessing or Googling. Bonus: You get consistency across every channel – and brand recognition skyrockets. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fe1592df-f388-42e8-981c-4555a74a07f0/Matilde-Reel-Cover+2.jpg Studio Notes - 3 Design Systems to Put in Place Now to Make 2026 Your Smoothest Year Yet - 2. Email + Social Templates That Save You Hours Templates aren’t just about speed. They’re about brand equity. Designing and writing every post or campaign email from scratch leads to inconsistency, burnout and... lots of half-finished drafts. Instead, create a few reusable formats that reflect your brand identity and audience needs. For Email (Klaviyo): Welcome flow templates Campaign formats (hero, promo, newsletter-style) Automations (abandoned cart, back-in-stock, post-purchase) For Social: Branded templates for Instagram carousels, stories and Reels covers Styling for quote posts, UGC, product features, educational content Your content output becomes easier and more effective. And when done well, you won’t even need to tweak the designs every time. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a45794d7-4234-4cc2-8c0a-aac1ee8bf431/06-Post+2.jpg Studio Notes - 3 Design Systems to Put in Place Now to Make 2026 Your Smoothest Year Yet - 3. A Campaign Framework for Product Drops + Promos Planning a product launch, seasonal campaign or restock? Without a framework, these moments often become reactive and rushed. Set up a repeatable structure that covers: Pre-launch hype (teasers, countdowns, email waitlists) Launch day content (social posts, homepage banner, emails) Post-launch nurturing (reviews, tutorials, restock updates) With a clear format in place, you can slot in dates, visuals and copy without reinventing the wheel. It also makes team collaboration smoother – everyone knows what’s coming and what they need to deliver. https://www.soleycreative.com/studio-notes/end-of-year-2025-brand-reflections-design-direction-space monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/302310be-33b3-459b-af45-e6e666711de3/Styled+Stock+Society+Mockups+and+More+23.jpg Studio Notes - End-of-Year Brand Reflections: Design, Direction & Space to Breathe - Brand Reflection Prompts for Realignment (Not Overwhelm) 1. What part of my brand felt most like me this year? Maybe it was a new product, a bold rebrand, or just one killer email. Celebrate it. 2. Where did my brand feel off? Be honest. Was your Instagram feed a visual identity crisis? Did your packaging feel mismatched to your price point? 3. What did my customers respond to most? Sometimes we think we know – until we see what actually got likes, replies, or sales. 4. What do I want more of in 2026? More connection? More ease? More clarity? Design can support all of that. 5. What do I want to leave behind? Visually, emotionally, energetically. Yes, the Canva pre-made template graveyard counts. 6. What would it feel like to trust my brand again? Imagine walking into 2026 knowing your visual identity is aligned, on purpose and working for you. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c0309c08-e699-495e-86fd-33836ded7012/Styled+Stock+Society+Mockups+and+More+21.jpg Studio Notes - End-of-Year Brand Reflections: Design, Direction & Space to Breathe - A Light-Touch Brand Audit (You Can Do in Joggers) Don’t want to open Google Sheets? No problem. Just pop open your website, Instagram, a few old email campaigns and ask: - Does this look and sound like the brand I want to be? - Is it cohesive? Is it confusing? - Would I follow/buy/trust this if I were my ideal customer? No guilt. No shame. Just data for your future self. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e4a07d90-9886-4079-9b07-5b1a34fe1a18/Styled+Stock+Society+Mockups+and+More+20.jpg Studio Notes - End-of-Year Brand Reflections: Design, Direction & Space to Breathe - Rest Is Strategic (We Said What We Said) Design isn’t just about visuals. It’s about intention. And intention needs space. So if your next best move is taking a walk, closing the laptop or bingeing Netflix in front of the fire – do it. Let the ideas percolate. Let your instincts surface. Your 2026 brand strategy might just sneak up while you’re unwrapping a Terry’s Chocolate Orange (elite…!). https://www.soleycreative.com/studio-notes/why-brand-equity-needs-to-exist-beyond-the-founder monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b26a0e76-f7c9-495c-a311-ee0343342359/Styled+Stock+Society+Work+Mode+13.jpg Studio Notes - Why Brand Equity Needs to Exist Beyond the Founder - What Is Founder-Dependent Branding? It’s when your brand’s identity, personality and trust are closely tied to you, the founder. That’s not always a bad thing. In fact, early on, founder-led branding is powerful. You’re relatable. You’re passionate. You build loyalty through direct connection. But as your brand grows, founder-dependence becomes a bottleneck: - You’re approving every piece of content. - Your team waits on you for design or messaging decisions. - You are the brand, so stepping away isn’t an option. That’s when brand equity becomes critical. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/220b3aac-a1fd-43c6-bf61-6e71a5348c8c/Styled+Stock+Society+Work+Mode+15.jpg Studio Notes - Why Brand Equity Needs to Exist Beyond the Founder - 1. Establish a Brand Identity System A logo isn’t enough. You need a complete brand system: - Colour palette - Typography - Logo variations - Graphic elements - Tone of voice - Imagery guidelines At Soley Creative, we build identity systems that give founders and teams the clarity and consistency they need to scale. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4282b166-c1b2-421e-9cb0-f60a276f7aee/Styled+Stock+Society+Work+Mode+14.jpg Studio Notes - Why Brand Equity Needs to Exist Beyond the Founder - 2. Design Assets That Anyone Can Use If only you can “make it look right,” that’s a problem. Templates for emails, social posts, packaging inserts, and event materials mean anyone in your team, or even external partners, can represent your brand with confidence. Equity builds when the brand experience stays the same, even when you’re not the one behind it. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/adb658b5-8908-414a-9838-3311febced77/Styled+Stock+Society+Work+Mode+23.jpg Studio Notes - Why Brand Equity Needs to Exist Beyond the Founder - 3. Automate Brand-Led Customer Journeys Your welcome flow, your post-purchase emails, your packaging experience, these should all feel like your brand. Even if you’re not writing the emails or packing the box. That’s why we design branded Klaviyo email templates and flows that reinforce trust, repeat purchases and advocacy—on autopilot. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/04392932-249f-4d85-929b-74faedc68ae3/Styled+Stock+Society+Work+Mode+24.jpg Studio Notes - Why Brand Equity Needs to Exist Beyond the Founder - 4. Create a Visual Experience That Tells the Story Customers should be able to feel your values from your design. Whether it’s the elegance of your site, the personality in your email headers, or the small details in your packaging, great design communicates without needing explanation. Design is the silent ambassador of your brand, as Marty Neumeier reminds us. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7748a7a7-8058-4dad-a275-2457c9c7020f/Styled+Stock+Society+Work+Mode+18.jpg Studio Notes - Why Brand Equity Needs to Exist Beyond the Founder - 5. Let Go of Being the Brand You’re the visionary. But your brand doesn’t need to rely on your presence to succeed. That’s not about stepping away entirely, it’s about building something that lives beyond you. That’s how brand equity becomes an asset, not a workload. https://www.soleycreative.com/studio-notes/is-your-design-making-or-breaking-customer-trust monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/29db9c87-6c3b-4346-93cb-cbf3f5e87203/Styled+Stock+Society+Natural+Focus+23.jpg Studio Notes - Is Your Design Making or Breaking Customer Trust? - 1. Clashing Design Styles If your social posts look minimal and editorial, but your email banners are loud and colourful, you create visual confusion. When design elements feel disjointed, your audience assumes the brand experience is too. You probably already feel a bit lost with producing designs if this is the case, but cant quite put your finger on what the problem is or how to fix it (check out our retainers for ongoing help!). The fix: Establish clear design guidelines for tone, style, and visual identity, then stick to them across platforms. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0b47c123-1516-42d6-840e-335e7bfb3738/Styled+Stock+Society+Natural+Focus+24.jpg Studio Notes - Is Your Design Making or Breaking Customer Trust? - 2. Inconsistent Logos, Fonts or Colour Usage These might seem like “nice to haves,” but consistency tells your customer: “We’ve got this.” On the flip side, stretched logos or clashing fonts can feel unprofessional and rushed. The fix: Create a scalable brand system. We help our clients design logo kits, font hierarchies, and colour palettes that hold up across email, social, web, and print. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/94d5d8d3-3e4a-4814-bf4d-6c574d4f97ce/Styled+Stock+Society+Natural+Focus+21.jpg Studio Notes - Is Your Design Making or Breaking Customer Trust? - 3. Poor Mobile Experience With over 70% of users browsing on mobile, a poor user experience is a fast track to drop-off. If your emails are hard to scroll, your buttons too small, or your website hard to use, trust is gone. The fix: Prioritise UXUI in your website and email design. We design mobile templates that look polished and convert. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/eeaf307e-4c74-411a-87a3-9424b08d7875/Styled+Stock+Society+Natural+Focus+17.jpg Studio Notes - Is Your Design Making or Breaking Customer Trust? - 4. Unclear Messaging or Layout Your customer shouldn’t need to work hard to understand your offer. If the design is cluttered, the copy unclear, or the layout confusing, they’ll exit fast. The fix: Simplify, structure and guide the eye. Great design leads people where you want them to go, with intention. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c52c82c2-91c9-4177-bdb9-95313f1abb8f/Styled+Stock+Society+Natural+Focus+19.jpg Studio Notes - Is Your Design Making or Breaking Customer Trust? - 5. Cheap-Looking Visuals on Premium Products When the branding feels DIY, even beautiful products can lose their perceived value. If you're positioning your brand in the luxury or lifestyle space, everything, from Instagram stories to your thank-you email needs to reflect that. The fix: Invest in commercially informed design. We understand the retail space and how design influences perception, loyalty, and ultimately, revenue. https://www.soleycreative.com/studio-notes/purple-colour-psychology-culture monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/57ae667d-fcc1-4147-85e5-032736d87dc4/IG-Grid-01.jpg Studio Notes - Purple: The Colour of Luxury, Creativity and Quiet Power in Branding The Meaning: In the West, purple has long been linked with royalty and wealth, due to its rarity and cost to produce. It was once reserved for emperors, queens and clergy. Today, it retains its prestige while also gaining relevance in the world of creativity, spirituality and wellness. In many Eastern cultures, purple represents nobility, spiritual depth, and even good fortune. Its duality makes it especially interesting for brands wanting to feel both established and emotionally rich. Psychological Impact: Luxury & Elegance: Deeper purples (like plum or aubergine) feel regal and exclusive. Creativity & Expression: Brighter purples bring in fun, originality and uniqueness. Calm & Wellness: Lavender and lilac variations can ease tension and communicate care. Whether you’re launching a high-end product, building a coaching brand, or reimagining your fashion label purple makes a statement. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/35522f5a-7d87-4cf5-8623-75a2220703bc/imgi_75_Chunk-Rewards-DT-585x631-6Nov25.png Studio Notes - Purple: The Colour of Luxury, Creativity and Quiet Power in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ebf9a6a8-b94e-403d-b563-7a972464037c/99a294184814827.6558a8d9ed929.webp Studio Notes - Purple: The Colour of Luxury, Creativity and Quiet Power in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/08d5bbf3-d198-42d6-8abe-69acc47d0275/CADBURY_RETRO_1400_x1400.jpg Studio Notes - Purple: The Colour of Luxury, Creativity and Quiet Power in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2907fa91-9ab9-436c-b687-acc1b5e5736e/Blog-01.jpg Studio Notes - Purple: The Colour of Luxury, Creativity and Quiet Power in Branding - Make it stand out Palette 1: Regal Riches Purple (#9B59B6), Gold (#D4AF37), Deep Plum (#5C3A5D), Porcelain (#F9F5F0) Creates instant luxury and heritage appeal. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ede89579-6f96-46ee-a47e-9df095c51c7e/Blog-02.jpg Studio Notes - Purple: The Colour of Luxury, Creativity and Quiet Power in Branding - Make it stand out Palette 2: Bold Creative Purple (#9B59B6), Teal (#3AAFA9), Coral (#F9796C), Charcoal (#404040) Expressive and energetic for brands with personality. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f1682811-a426-49b7-bc76-8dc68939056a/Blog-03.jpg Studio Notes - Purple: The Colour of Luxury, Creativity and Quiet Power in Branding - Make it stand out Palette 3: Calm & Spiritual Purple (#9B59B6), Lavender Mist (#D8CDE6), Sage Green (#C1D0B5), Off-White (#F6F6F6) Emotionally balanced and soft for wellness or slow living brands. https://www.soleycreative.com/studio-notes/prepare-your-brand-for-the-new-year-before-everyone-else monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3c8a3a7e-bc00-4d47-8de6-457e9ed884b4/Styled+Stock+Society+Modern+Professional+19.jpg Studio Notes - Prepare Your Brand for the New Year (Before Everyone Else Does) - 1. Review What’s Working (and What’s Just...There) Before you design anything new, take stock. Go through your current: Website Email templates Social media assets Print materials Brand guidelines Ask yourself: Does this reflect where we are now? Does it speak to where we’re going? Have we evolved, and is our visual identity keeping up? Spoiler: if you’re cringing at your About page, your fonts feel off, or your emails still look like 2022…take this as a sign…it’s time. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d194116d-4b83-481e-8e51-7cbea6793516/Styled+Stock+Society+Modern+Professional+14.jpg Studio Notes - Prepare Your Brand for the New Year (Before Everyone Else Does) - 2. Set Creative Goals (That Align With Business Ones) We love a vision board moment, but we love a strategy more. Now’s the time to map out: Launches or campaigns coming up in Q1 Content gaps or bottlenecks from this year What you want to outsource (hi ) What design investments will support growth (think: brand refresh, updated email flows, packaging glow-up) Don’t just think about what’s cute – think about what will convert. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/125e9cdc-80f4-4837-aba8-382444add9af/Styled+Stock+Society+Modern+Professional+9.jpg Studio Notes - Prepare Your Brand for the New Year (Before Everyone Else Does) - 3. Get Your Design Wishlist in Place Avoid January panic with a list of: What you want to redesign What’s missing altogether What’s just not working Think of it like a design audit meets a moodboard. It’ll keep you focused and help your team (or studio ) support you properly when the New Year chaos hits. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b0d4151a-9a7e-4a0f-9c19-33cffb88cd02/Styled+Stock+Society+Modern+Professional+11.jpg Studio Notes - Prepare Your Brand for the New Year (Before Everyone Else Does) - 4. Automate Now, Breathe Later If you haven’t already set up your key email flows in Klaviyo, now is the time. Your welcome flow, abandoned cart, and post-purchase series should be on brand and ready to run – so you can actually relax over the holidays without ghosting your customers. Also: now is a great time to refresh any tired email templates or broken Squarespace or Shopify elements that you’ve been side-eyeing since April. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d403f803-4dc9-46fc-9e54-64b82713f50a/Styled+Stock+Society+Modern+Professional+7.jpg Studio Notes - Prepare Your Brand for the New Year (Before Everyone Else Does) - 5. Get Help Before the January Rush Most studios (including us) get busy in January. If you know you’ll need support – for a brand refresh, email design, a site overhaul or something more subtle – book it now, not in 2026. We’re big fans of a proactive founder. Especially one who plans with purpose and protects their energy. https://www.soleycreative.com/studio-notes/email-design-makes-me-anxious monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cabf143f-385f-4541-91cc-4c54d55eca7d/Psd2-2.jpg Studio Notes - Raise your hand if email design has ever made you feel anxious - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9679d5c4-c33f-4094-9fef-9d0b2cbc3fee/Matilde-Reel-Cover.jpg Studio Notes - Raise your hand if email design has ever made you feel anxious - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/why-your-visuals-should-change-with-the-seasons-but-your-brand-shouldnt monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ea66fee4-222b-4b90-b2bc-14a81ed7eefa/Styled+Stock+Society+Productivity+Edit+16.png Studio Notes - Why Your Visuals Should Change With the Seasons (But Your Brand Shouldn’t) - 1. Update Campaign Assets, Not Core Brand Elements You can launch an autumn campaign without redesigning your logo or switching up your font stack. Keep your core visual identity intact; your logo, type hierarchy, and key layout styles should remain recognisable. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cf3571b0-4f7b-4cf4-99f7-3810e93e784d/Styled+Stock+Society+Productivity+Edit+11.png Studio Notes - Why Your Visuals Should Change With the Seasons (But Your Brand Shouldn’t) - 2. Shift Colours Within Your Brand Palette Rather than introducing totally new colours for a “seasonal look,” use tints, tones or pairings that complement your existing brand palette. Think: swapping cool white space for warmer neutrals or deeper versions of your brand’s hues. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3983f758-3d29-4104-ae59-f22e8af7598c/Styled+Stock+Society+Productivity+Edit+17.png Studio Notes - Why Your Visuals Should Change With the Seasons (But Your Brand Shouldn’t) - 3. Adapt Messaging for the Moment Your content should reflect seasonal relevance, but your brand voice shouldn’t change. If you’re playful in summer, stay playful in autumn just speak to the different needs or moods your customer has this time of year. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ce65f3c9-9951-47c7-a544-b729888652d8/Styled+Stock+Society+Productivity+Edit+12.png Studio Notes - Why Your Visuals Should Change With the Seasons (But Your Brand Shouldn’t) - 4. Keep Layout and Typography Consistent Even when campaign assets vary slightly in design, maintaining consistent spacing, font usage, and brand markers (like your logo or tagline placement) anchors your brand in familiarity. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/76fd8922-1fda-4351-b11b-5acd52219711/Styled+Stock+Society+Productivity+Edit+15.png Studio Notes - Why Your Visuals Should Change With the Seasons (But Your Brand Shouldn’t) - 5. Prioritise Recognition Over Reinvention The goal of seasonal campaigns is to build on your existing brand equity, not confuse or dilute it. Customers should be able to recognise your content at a glance, even when it’s updated for a seasonal tone or offer. https://www.soleycreative.com/studio-notes/black-colour-psychology-culture monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/06d8ca47-32b5-4773-ab90-89fa5faa55f7/IG-Grid-01.jpg Studio Notes - Black: The Branding Colour of Elegance, Confidence, and Commercial Clarity The Meaning: In many cultures, black is connected with strength, protection, and mystery. In the fashion world, it's timeless. In tech, it feels clean and minimalist. For luxury, it’s a non-negotiable. Whether you’re building a brand rooted in heritage or launching a high-impact start-up, black tells your audience: this brand knows who it is. Psychological Impact: Authority & Confidence: Black has weight, it grounds the viewer and signals control. Luxury & Exclusivity: Often associated with premium products and high price points. Simplicity & Focus: In a noisy world, black clears space and draws attention to what matters. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0af04b11-414f-4389-a3f5-293c7a0e37cb/pexels-laurachouette-21926650.jpg Studio Notes - Black: The Branding Colour of Elegance, Confidence, and Commercial Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/826bba6d-64f4-43fe-90b6-5f515b9e701e/pexels-avan-wathman-325093598-14050823.jpg Studio Notes - Black: The Branding Colour of Elegance, Confidence, and Commercial Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bb0406f6-a265-4318-b847-881ca16f4266/kaboompics_chic-essence-a-curated-collection-of-ugc-chanel-inspired-imagery-34897.jpg Studio Notes - Black: The Branding Colour of Elegance, Confidence, and Commercial Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c23aecd1-e319-409c-ad04-5b96251d7ce6/Blog-01.jpg Studio Notes - Black: The Branding Colour of Elegance, Confidence, and Commercial Clarity - Make it stand out Palette 1: Timeless Luxury Black (#000000), Ivory (#F8F8F8), Champagne Gold (#D4AF37), Warm Taupe (#A89F91) Classic and elegant. Great for luxury, fashion or beauty brands aiming for ageless appeal. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7b456e35-8307-4065-b342-da78874a5378/Blog-02.jpg Studio Notes - Black: The Branding Colour of Elegance, Confidence, and Commercial Clarity - Make it stand out Palette 2: Minimalist Modern Black (#000000), Cool Grey (#C5C6C7), Slate Blue (#6E7E91), Pure White (#FFFFFF) Ideal for clean, contemporary brand identities - especially in tech, interiors or design services. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/55a603fe-9143-4d62-ab5f-717751e9884f/Blog-03.jpg Studio Notes - Black: The Branding Colour of Elegance, Confidence, and Commercial Clarity - Make it stand out Palette 3: Bold Identity Black (#000000), Crimson Red (#C70039), Ash Rose (#C89FA3), Dove Grey (#D6D6D6) Dramatic and energetic—perfect for brands with a rebellious edge or a strong sense of self. https://www.soleycreative.com/studio-notes/design-decisions-that-build-long-term-brand-equity monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4516acba-1bc1-4602-857b-d61839874971/IG-Grid-02.jpg Studio Notes - Beyond Aesthetics: Design Decisions That Build Long-Term Brand Equity - 1. Build a Flexible Brand Identity System A strong brand identity is more than just a logo. It’s a set of flexible, consistent elements: colours, typography, icons, photography that can grow with you. Why it matters: Makes scaling effortless (new products, packaging, campaigns) Keeps customer experience consistent Strengthens brand recognition https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ad451854-77cc-49ef-ae6c-18b59fb934d8/IG-Grid-03.jpg Studio Notes - Beyond Aesthetics: Design Decisions That Build Long-Term Brand Equity - 2. Design for Visual Consistency Across Channels Customers interact with your brand in dozens of places: email, Instagram, packaging, your website, a pop-up. Each of those touchpoints needs to feel like your brand. How to implement: Design email templates and website sections that match your brand Align digital and print collateral Use your brand guidelines to train your team or collaborators https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a178bf43-5669-4db5-b904-4f10b048a6d3/IG-Grid-05.jpg Studio Notes - Beyond Aesthetics: Design Decisions That Build Long-Term Brand Equity - 3. Prioritise UX in Your Website Design Your website isn’t just a storefront, it’s your most important conversion tool. A clunky or confusing experience undermines trust and costs sales. Design for: Clean, intuitive navigation Mobile-first layouts Fast load times Accessibility best practices The result: Visitors stay longer, convert more, and come back. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/82f2514b-e2f4-4e6f-8b88-31665ab34aab/IG-Grid-06.jpg Studio Notes - Beyond Aesthetics: Design Decisions That Build Long-Term Brand Equity - 4. Use Klaviyo Email Design to Reinforce Brand Feel Every email is a brand touchpoint. Done well, your email design can build trust and emotional connection over time, not just drive a one-off sale. What to include: Visual consistency with your website and packaging Personalised product blocks or dynamic content Campaigns that add value (not just “sell, sell, sell”) https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3da98428-3006-4aff-8f2d-8d63ed660401/IG-Grid-08.jpg Studio Notes - Beyond Aesthetics: Design Decisions That Build Long-Term Brand Equity - 5. Ground Every Design in Psychology + Strategy Design isn’t just decoration. It’s a commercial tool. When rooted in consumer psychology and buying behaviour, it becomes far more powerful. Ask: What will this design make the customer feel? How does it guide them to action? Does it reflect the value of the brand, not just the product? https://www.soleycreative.com/studio-notes/wwwsoleycreativecom/studio-notes/are-you-designing-for-loyalty-or-just-the-sale monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/adabc791-db9a-46f1-b244-5c0502aedad2/002-Gift-Card-Product-Shot.jpg Studio Notes - Are You Designing for Loyalty or Just the Sale? - 1. Post-Purchase Touchpoints Design your thank-you emails, packaging inserts, and reorder flows with intention. Branded order confirmation + dispatch emails Beautiful thank-you notes with personal touches QR codes linking to styling tips or exclusive content Loyalty rewards or refer-a-friend schemes These are all opportunities to make the buyer feel seen, valued and excited to come back. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/575962a3-bc4b-476e-801d-d58e20dbb257/SHOPIFT-Gift-Wrap-Image-1_1024x+2.jpg Studio Notes - Are You Designing for Loyalty or Just the Sale? - 2. Unboxing Experience Premium packaging is no longer a nice-to-have. It’s an extension of your brand. Custom tissue, stickers or branded tape Printed inserts with editorial flair Messaging that feels warm, not transactional Pro tip: Make it Instagrammable. UGC builds trust and reach. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e52e88ac-0d35-4567-b719-701840e7370e/Black-Friday-2.jpg Studio Notes - Are You Designing for Loyalty or Just the Sale? - 3. Social and Email Content That Adds Value Your feed shouldn’t just shout about products. Design content that nurtures the relationship: How-to guides or styling inspiration Behind-the-scenes or brand story content Features that spotlight your community or customers Consistency across visuals helps customers recognise (and connect with) your brand instantly. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/24635a5b-c4b7-4592-b8d1-8429e788bb69/MOYO-IMAC1.jpg Studio Notes - Are You Designing for Loyalty or Just the Sale? - 4. Consistent Brand Identity When your customer sees the same fonts, colours, tone of voice and imagery throughout their journey, it creates familiarity. And familiarity breeds trust. https://www.soleycreative.com/studio-notes/unique-print-design-ideas-for-events-and-packaging monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fc90cf1a-74b3-4bdb-890a-04b141ac2290/SHOPIFT-Gift-Wrap-Image-1_1024x.jpg Studio Notes - Unique Print Design Ideas: Make Your Events and Packaging Work Harder - 1. Elevate Your Packaging: Form and Function Your packaging is often your first physical handshake with a customer. Make it count. Here’s how: Brand it with purpose: Your packaging should echo your visual identity – from colours and logo to tone of copy and materials. Think unboxing experience: Tissue paper, stickers, thank-you notes and inserts to make the experience, well ‘an experience’. Include a CTA: Encourage repeat business or social sharing. Think “Share your look with #YourBrand” or “10% off your next order – just for you”. Pro tip: Include a QR code that drives to a curated post-purchase experience – think styling tips, a founder note, or loyalty perks. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3884451e-94f1-4712-9906-2bf923d6667c/Reel-Slide-16+2.jpg Studio Notes - Unique Print Design Ideas: Make Your Events and Packaging Work Harder - 2. Print Collateral for Events (That Doesn’t End Up in the Bin) If you’re prepping for a pop-up, press day or industry event – your print materials shouldn’t just take up table space. They should convert. What to bring: Mini lookbooks or line sheets with product storytelling Branded postcards with QR codes to your socials or shop Business cards with bold visuals and a real reason to keep them Feedback cards (yes, actual cards!) to gather quick insight Make it memorable. Make it beautiful. Make it useful. And never forget: a flyer without a call-to-action is just expensive litter. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/757f7598-0046-470a-b898-c1f95cede0e1/Verden-01.jpg Studio Notes - Unique Print Design Ideas: Make Your Events and Packaging Work Harder - 3. Don't Forget the Power of Print for Service Brands Print isn’t just for products. If you're a wedding planner, coach, photographer or beauty therapist – tactile design adds a luxe, real-world edge to your brand. You could use print for: Welcome packs for clients or bookings Brochures for packages or services Printed reviews or testimonials Branded worksheets, planners or prep guides Referral documents to showcase yourself to others These touches show care – and care creates trust. Trust creates referrals. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9f339677-b04b-42b9-be24-8ea713834061/psd+9.jpg Studio Notes - Unique Print Design Ideas: Make Your Events and Packaging Work Harder - 4. Make It Feel Like You (Not Your Local Printer) Too often, we see print that feels like it was made in Microsoft Word circa 2002. Your print assets deserve the same brand consistency as your digital ones. That means: Using your brand fonts and colours Carrying your tone of voice into printed messaging Considering the unboxing or hand-over experience just as much as the design itself It’s not just about design – it’s about design that feels aligned. https://www.soleycreative.com/studio-notes/wwwsoleycreativecom/studio-notes/brand-equity-isnt-vanity-its-a-business-asset monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e6bf652d-61a7-4e82-a2cd-5a13995038d6/Votary-08.jpg Studio Notes - Brand Equity Isn’t Vanity — It’s a Business Asset - 1. Higher Pricing Power When your brand is perceived as higher quality, more desirable, or more aligned with your customer’s identity, they’ll pay more for it. This isn’t about trickery, it’s about perceived value, trust, and desire. Design’s role? ✅ High-end brand identity ✅ UX-led website experience ✅ Premium-feeling packaging ✅ Clear, strategic positioning visuals https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/027256b1-9f51-4218-9192-e063b65a62a1/INGENIOUS-01.jpg Studio Notes - Brand Equity Isn’t Vanity — It’s a Business Asset - 2. Customer Loyalty + Repeat Sales People are loyal to brands they feel connected to. If your visual identity and customer experience create trust and recognition, you don’t have to win them over every time. They return automatically. Design’s role? ✅ On-brand Klaviyo email flows ✅ Consistent packaging and print ✅ Familiar tone, look and feel across every channel https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/986d6a4d-ee3e-468a-a76b-49b461ca6ec0/Verden-01.jpg Studio Notes - Brand Equity Isn’t Vanity — It’s a Business Asset - 3. Brand Advocacy (aka Free Word-of-Mouth Marketing) When customers like your product, they buy it. When they love your brand, they tell everyone. Strong brand equity turns customers into advocates, and advocates into your best marketing channel. Design’s role? ✅ Beautiful, branded unboxing moments ✅ Shareable design-led touchpoints (like inserts, events, gifting) ✅ A brand aesthetic people are proud to tag https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/271253f4-e964-4a00-b4b5-188dbfd3e146/TJS-03.jpg Studio Notes - Brand Equity Isn’t Vanity — It’s a Business Asset - 4. Increased Business Valuation + Exit Potential If you’re planning to grow your brand and eventually sell it or seek investment, brand equity matters enormously. Investors don’t just want great products, they want a brand with recognition, loyalty, and scalability. Design’s role? ✅ Professional brand systems ✅ Consistent and credible presence ✅ High-converting assets that increase profitability https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/958d327e-f160-40e4-9328-4cc0d4f62e8e/CoolCrutches-03.jpg Studio Notes - Brand Equity Isn’t Vanity — It’s a Business Asset 1. Align All Touchpoints From your website to your Klaviyo emails to your packaging - every customer touchpoint should feel like your brand. Remember inconsistencies create doubt. Doubt stops conversions. 2. Invest in Brand Identity Design A logo alone won’t carry your brand. You need a brand identity system that includes colours, fonts, messaging principles, and visual rules, designed to scale with your business and giving you clarity, confidence and customer trust. 3. Create Cohesive Email Flows Your email marketing is one of the most profitable brand channels and a huge trust-builder. Make sure your flows and campaigns feel on-brand, intentional, and delightful to receive. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dd06154b-5736-4501-ac07-cb6bcebc3c08/CoolCrutches-02.jpg Studio Notes - Brand Equity Isn’t Vanity — It’s a Business Asset 4. Build for the Future (Not Just Today) If your design choices are reactive (rushed social posts, random packaging, inconsistent event graphics), your equity is leaking. Instead, design for where you’re going with systems that grow with you. 5. Partner With Strategic Designers Design isn’t just decoration, it’s a commercial tool. When you work with an agency that understands retail psychology, UX, and long-term value, you’ll see better results. That’s where Soley Creative comes in. https://www.soleycreative.com/studio-notes/how-to-brief-a-graphic-designer monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7217b957-eee6-43e5-8b15-dc20efdb5ba3/Styled+Stock+Society+Pink+Professional+21.jpg Studio Notes - How to Brief a Designer So You Get What You Actually Want 1. Clearly Define the Goal What is this design supposed to do? Sell a product? Educate your customer? Attract email signups? Design is problem-solving, so we need to know what problem we’re solving. 2. Provide Brand Guidelines or Key Assets If you’ve got brand guidelines, share them. If not, send your logo files, your colour palette, your go-to fonts, and a few words on your brand’s tone of voice. The more consistent your assets, the more cohesive the design. If you haven’t got these (this might be your problem anyway!) let us know…we can help! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c781642b-bc45-4d90-afaa-b06338425fa0/Styled+Stock+Society+Pink+Professional+24.jpg Studio Notes - How to Brief a Designer So You Get What You Actually Want 3. Share Visual Examples of What You Love (and Don’t) Saying “We want something modern” means 100 different things to 100 different people. Sharing screenshots, moodboards or Pinterest links gives us a visual starting point to build from and keeps surprises to a minimum. 4. Include Final Copy, Assets and Deadlines Great design needs great content. If you send final copy, product images, logos and call-to-actions upfront, your designer can focus on design, not chasing you for files. Clear deadlines also allow for better project management (and fewer late-night revisions). https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8702ac63-f1ee-4807-a802-42942d73dba1/Styled+Stock+Society+Pink+Professional+4.jpg Studio Notes - How to Brief a Designer So You Get What You Actually Want - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/wwwsoleycreativecom/studio-notes/your-visual-identity-might-be-costing-you-more-than-you-think monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ef19fdfd-904f-4300-a6ae-ad1e737a61c1/IG-Grid-16.jpg Studio Notes - Your Visual Identity Might Be Costing You More Than You Think - 1. You’re Embarrassed to Share Your Website or Socials If you hesitate before giving someone your Instagram handle or feel like your site is “not quite ready,” your visuals aren’t doing their job. Your brand should build confidence, not make you want to explain it away. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f9eaf5d1-acf6-42e8-8731-efce81e73ea8/IG-Grid-02.jpg Studio Notes - Your Visual Identity Might Be Costing You More Than You Think - 2. You’ve Outgrown the DIY Look Many founders start scrappy (and that’s amazing!). But when your brand starts attracting premium customers or scaling up, your design needs to catch up. Cheap-looking visuals can cheapen the perception of your product or service, even if what you offer is incredible. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b1eb5837-ea5a-4343-8489-4f729ee4a883/IG-Grid-11.jpg Studio Notes - Your Visual Identity Might Be Costing You More Than You Think - 3. You’ve Evolved, But Your Branding Hasn’t Your messaging, audience and offer may have shifted over time, but your visual identity still says “2019 side hustle.” That’s a disconnect that can create confusion, missed opportunities, and brand friction. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0a069050-3b84-4e4e-bb66-fe86ba491fe6/IG-Grid-08.jpg Studio Notes - Your Visual Identity Might Be Costing You More Than You Think - 4. You Lack Visual Consistency Across Touchpoints If your packaging, website, Klaviyo emails and social graphics all have a different “feel,” you’re likely diluting your brand equity and recognition. Customers should feel your brand instantly, whether they're opening your email, scrolling Instagram or receiving their delivery. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cbc0881f-0c16-4eda-8a1c-40add1c5eedd/IG-Grid-03.jpg Studio Notes - Your Visual Identity Might Be Costing You More Than You Think - 5. Your Branding Doesn’t Reflect Your Value Are you trying to raise prices or enter new markets but feel your brand doesn’t match up? You’re not alone. Your visual identity must align with your product positioning to justify pricing, establish authority and build trust. https://www.soleycreative.com/studio-notes/designing-for-peak-season-how-to-prep-your-brand-for-q4-success monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ba4adf95-4f74-421e-857c-8574db69aafb/Soley%2BCreative-7.jpg Studio Notes - Designing for Peak Season: How to Prep Your Brand for Q4 Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8ba96f33-66ec-4cb8-97e0-0b6c423ba685/Soley%2BCreative-31.jpg Studio Notes - Designing for Peak Season: How to Prep Your Brand for Q4 Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/31c7ee58-0a59-4a08-846a-0f83e4328841/Soley%2BCreative-55.jpg Studio Notes - Designing for Peak Season: How to Prep Your Brand for Q4 Success - Key Design Areas to Prepare Now 1. Promotional Campaign Templates From Black Friday to last shipping dates, you’ll likely run multiple promotions across different platforms. Start creating: - Email headers and campaign templates - Reusable Instagram story and feed templates - Paid ad creatives in varying formats (static, motion, video) Pro tip: Design once, then update messaging. This saves your future self hours in December. 2. Website Banners & Landing Pages Is your website ready for higher traffic and seasonal messaging? - Design banners for key promos - Prep a gift guide landing page or holiday category - Ensure your mobile layout is seamless (over 70% of Q4 traffic is mobile!) https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6da322af-05e7-4895-921b-5f03d1c1ce40/Soley%2BCreative-35.jpg Studio Notes - Designing for Peak Season: How to Prep Your Brand for Q4 Success - Key Design Areas to Prepare Now 3. Packaging & Print Collateral Luxury experience = thoughtful details. - Update seasonal packaging inserts - Prep printed postcards, thank you notes or gift tags - Consider branded wrapping or stickers for unboxing moments 4. Product Launch or Restock Design Got a drop coming? Q4 is the time. - Teaser graphics - Waitlist banners or landing pages - Countdown visuals or motion reels https://www.soleycreative.com/studio-notes/wwwsoleycreativecom/studio-notes/maximise-brand-loyalty-email-marketing-strategies-that-actually-work monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/833bd830-7e6f-4796-a76a-f59123294fda/Psd1-EA.jpg Studio Notes - Maximising Brand Loyalty: Email Marketing Strategies That Actually Work - 1. Set Up (and Automate) the Basics You don’t need to send weekly campaigns to get results. Some of the most powerful emails are automated and happen behind the scenes. If you don’t have these flows set up yet, start here: - Welcome Series: Introduce your brand, share your values, and offer a reason to stay subscribed. - Abandoned Browse & Cart: Gentle nudges with a brand-led tone – no pushy countdowns needed. - Post-Purchase: A big thank-you, some helpful info, and space to show up as the human behind the brand. - Winback: A soft “we miss you” with a reminder of why they loved you in the first place. Some brands choose to add a discount in this one to sweeten the deal. Make sure every email in these flows reflects your tone of voice, brand values and visual identity. No generic templates, please – your customers deserve better! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4399b1bd-802b-473e-9fe8-0cd278ab711e/Psd2.jpg Studio Notes - Maximising Brand Loyalty: Email Marketing Strategies That Actually Work - 2. Make the Design Work Harder Pretty emails are nice. Commercial emails are better. But the best ones? They do both. Our Klaviyo design tips: - Keep copy short and skimmable – headlines, subheads and bullet points are your friends. - Use a strong image hierarchy: lead with one strong hero image and keep the rest clean. - Buttons should be bold, brand-aligned, and say more than “Click here”. - Mobile-first always – most customers read on their phone. And please, for the love of open rates, keep your emails on-brand. Your colours, fonts and tone should feel exactly like the rest of your brand – not like they came from a different planet. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1bdc9b40-df73-4e8c-b813-ed21093bf0cd/Psd2-EA.jpg Studio Notes - Maximising Brand Loyalty: Email Marketing Strategies That Actually Work - 3. Don’t Just Sell – Build Relationship Equity The best email marketing is a slow burn. You’re not trying to flog something every time – you’re building familiarity, trust and reason to keep opening. You can do this by: - Sharing behind-the-scenes stories - Giving exclusive first-looks or access - Asking questions and inviting replies - Offering value – design tips, styling advice, rituals, seasonal edits, etc. Email gives you the space to be more than just another brand. It’s your chance to be a voice in their inbox they actually enjoy hearing from. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/66de2211-ad25-472b-8f9a-e747154f6400/Psd1.jpg Studio Notes - Maximising Brand Loyalty: Email Marketing Strategies That Actually Work - 4. Be Consistent (But Strategic) It’s not about quantity – it’s about rhythm. If once a month is all you can commit to, that’s enough (especially if it’s full of value). Just be consistent. Pro tip: Use the same structure each time – hero image, short story, 1–2 sections, one clear call to action. People start to recognise and trust the format. https://www.soleycreative.com/studio-notes/5-ways-to-build-brand-equity-without-spending-on-ads monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6e4dd7cd-5cc4-4435-b855-87daf0fda950/New_Stationary_Mockup2.jpg Studio Notes - Invisible but Profitable: 5 Ways to Build Brand Equity Without Spending on Ads - 1. Design Consistency Across All Touchpoints Your Instagram feed is dreamy, but your email header looks like it was whipped up in a rush? Your packaging oozes luxury, but your website’s using Arial in 12pt grey? That inconsistency chips away at trust, fast. Design consistency tells your customers: ✔ You’re reliable ✔ You’re professional ✔ You value their experience How to start: Audit every customer-facing touchpoint. Ask: Does this feel like the same brand? If not, it’s time for a brand identity system, something we specialise in at Soley Creative. And, if you are in a bind we do offer a design auditing service. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3314edb5-13e1-497f-a0b8-05577034b9c5/CoolCrutches-03.jpg Studio Notes - Invisible but Profitable: 5 Ways to Build Brand Equity Without Spending on Ads - 2. A User-Friendly, On-Brand Website A website doesn’t need to be flashy to be effective. But it does need to work. If your UX feels clunky, your fonts are misaligned, or your visuals feel off-brand, customers leave. And worse - they don’t come back. Your website is often your first and most powerful brand interaction. It needs to reflect your value, instantly. Brand equity builder checklist: ✔ Fast load times ✔ Mobile-first design ✔ Clear, branded navigation ✔ Cohesive visuals aligned with your social and email style ✔ UX that makes buying feel easy, not effortful At Soley Creative, we design e-commerce and service websites with commercial design principles at the core because we know great design isn’t just pretty, it’s https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3e2fef34-71dc-4c63-b8e2-2b6d5eaaf78e/CoolCrutches-04.jpg Studio Notes - Invisible but Profitable: 5 Ways to Build Brand Equity Without Spending on Ads - 3. Email Templates That Feel Like Part of Your Brand Klaviyo flows are a powerhouse for e-commerce growth, but are yours actually on-brand? Many brands miss the mark by treating emails like admin. But in reality, they’re a prime place to build brand equity. How your emails look, sound and feel is how customers experience your brand between purchases. And when they feel cared for and aligned with your brand, they stay longer, spend more, and tell others. No-spend, equity-building email design tips: - Use brand colours, fonts and tone of voice - Design mobile-first - Include thoughtful visuals, not just text blocks - Use your welcome and post-purchase flows to reinforce your values and story https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b5803353-db01-4ae4-b72f-fb808f8f2493/CoolCrutches-05.jpg Studio Notes - Invisible but Profitable: 5 Ways to Build Brand Equity Without Spending on Ads - 4. Packaging and Unboxing That Align With Your Values The unboxing moment is your real-world Instagram Story, whether or not it gets posted. A delightfully designed package builds positive brand associations, and increases the chances your customer returns or recommends you. Packaging is a major brand equity touchpoint and you’re already paying for the materials. Why not make the most of it? Brand-building packaging ideas: - Include a designed thank-you card - Use brand-patterned tissue or branded stickers - Make opening feel like part of your brand story - Keep it consistent with your online brand look and feel Need help designing packaging that builds loyalty? It’s one of our favourite things to do. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/debcdbfd-d301-4a60-8d26-7efa4ec79400/Psd2.jpg Studio Notes - Invisible but Profitable: 5 Ways to Build Brand Equity Without Spending on Ads - 5. Design Assets That Can Scale with You If you’re designing “for now,” you’re going to need to redesign later. Instead, design for where you’re going, not just where you are. This is how you build equity that sticks. We create flexible, future-ready assets that evolve with your business: brand guidelines, templates, and identity systems that work whether you’re launching a new product or going international. This saves time, reduces confusion, and strengthens your brand perception over time. That’s equity. https://www.soleycreative.com/studio-notes/design-for-where-you-are-going monthly 0.5 2025-08-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3e361096-f73c-4847-87ec-94e3f76f217c/TJS-02.jpg Studio Notes - Stop Designing for Today – Start Designing for Where You’re Going - The Difference Between Tactical and Strategic Design Tactical Design - Solves an immediate need (e.g. “We need an email header for tomorrow”) - Often pieced together across platforms - Leads to inconsistency and confusion Strategic Design - Builds a unified system across all customer touchpoints - Anticipates future launches, channels, and brand goals - Elevates the perception of your brand over time As Marty Neumeier says, “Design is the silent ambassador of your brand.” And if your brand is evolving, your design needs to evolve with it. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a8764219-7569-4bcf-be1f-4377aad1d062/TJS-01.jpg Studio Notes - Stop Designing for Today – Start Designing for Where You’re Going - Why Future-Focused Design Matters Consistency Across Growth Channels As your business expands into new spaces - retailers, events, wholesale, international sales—you need a design system that can flex with you. Strategic design ensures you never lose your brand identity in the chaos. Saves Time (and Stress) When you have core brand assets and templates in place (emails, social posts, landing pages), your marketing team works faster and smarter. No last-minute design scrambles = more time for strategy. Protects Brand Equity Your visuals represent your value. When your design system scales with your business, you protect the trust and recognition you’ve already built. Positions You as a Market Leader In fashion, lifestyle and retail, how your brand looks signals your status in the market. Strategic design gives you the authority and polish that elevates perception and pricing. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dc56284b-50ab-42fd-a4f2-3f07c552f1fb/MOYO-IMAC4.jpg Studio Notes - Stop Designing for Today – Start Designing for Where You’re Going - Design for Growth With Soley Creative At Soley Creative, we specialise in design systems that support real business outcomes, not just pretty Pinterest boards. Here’s how we help our clients design for growth: ✅ Brand Identity Systems – Built for long-term use, with room to grow ✅ Website Design – UX/UI aligned with your audience and conversion goals ✅ Klaviyo Email Templates – Branded, on-strategy, and built to convert ✅ Ongoing Design Retainers – Consistent visual support across social, packaging, and print We bring deep retail and consumer psychology experience to every project - so your brand performs as beautifully as it looks. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/52c976df-2a20-43de-9717-facbb9ac97b6/Scene%2B11%2B-%2BPhone%2B-%2BLandscape%2BTablet%2B-%2BPortrait%2BTablet.jpg Studio Notes - Stop Designing for Today – Start Designing for Where You’re Going - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-ways-design-systems-outperform-quick-fixes monthly 0.5 2025-09-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/64e80010-4f58-4db5-91b0-d4e0cd17b86b/Styled+Stock+Society+Designer+Workspace+11.jpg Studio Notes - 5 Ways Design Systems Outperform Quick Fixes (And Save You Time & Money) - 1. Consistency Builds Trust Your customer experience spans social media, email, website, packaging and more. When each channel looks different, it creates dissonance. Design systems give your brand a clear visual language, making it feel professional, polished, and dependable. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bcb70cb5-f10c-4b56-9985-c3f305bbc5d6/Styled+Stock+Society+Designer+Workspace+22.jpg Studio Notes - 5 Ways Design Systems Outperform Quick Fixes (And Save You Time & Money) - 2. Faster (and Smarter) Content Creation With templates, brand guidelines and approved assets in place, your team can produce content quickly, without second guessing colours, fonts, or layouts. Whether it’s a last-minute email or a launch-day campaign, everything flows and more importantly it’s what your customer expects to see from you! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f8d67fe8-5b8d-491f-bf70-93b695492a66/Styled+Stock+Society+Designer+Workspace+9.jpg Studio Notes - 5 Ways Design Systems Outperform Quick Fixes (And Save You Time & Money) - 3. Scalability Becomes Simple New product launch? Hiring a freelance marketer? No problem. Design systems mean everyone can pick up your brand identity and hit the ground running, without constant oversight or creative chaos. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/63272bfe-f0ca-4551-9e59-5b8ac7ea4a45/Styled+Stock+Society+Designer+Workspace+23.jpg Studio Notes - 5 Ways Design Systems Outperform Quick Fixes (And Save You Time & Money) - 4. Better Collaboration Across Teams Design systems act like a universal language between designers, copywriters, developers and marketing teams. Everyone knows what good looks like and how to get there efficiently. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e8ee6562-55c0-4a1c-aa80-3f54d9a36c8e/Styled+Stock+Society+Designer+Workspace+24.jpg Studio Notes - 5 Ways Design Systems Outperform Quick Fixes (And Save You Time & Money) - 5. Long-Term Brand Equity Every time your customer recognises your colour palette or tone of voice, you build equity. Over time, that trust turns into customer loyalty, advocacy and brand value. Strategic design makes you memorable. https://www.soleycreative.com/studio-notes/green-colour-psychology-culture monthly 0.5 2025-09-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/22954fda-f4cf-4080-b77c-8ebbf96ffa44/IG-Grid-01.jpg Studio Notes - Green: The Colour of Growth, Ethics and Emotional Connection in Branding The Meaning: In many cultures, green symbolises growth, renewal, and harmony. It’s a visual cue for “natural” and “safe”—two powerful ideas in today’s brand landscape. Whether your business is in wellness, food, sustainability or fashion, green provides a familiar, reassuring starting point. Psychological Impact: Balance & Reassurance: Green puts us at ease. It reduces anxiety, and makes spaces (digital or physical) feel more breathable. Health & Sustainability: It’s the colour most associated with organic, natural, eco-friendly products. Growth & Prosperity: Often used to represent business growth, progress, and steady returns. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ef2803b0-c2e7-436e-98c4-2e946a36b48b/Comm-Watermelon-1200x600-1.webp Studio Notes - Green: The Colour of Growth, Ethics and Emotional Connection in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d0903615-925f-41c4-b25e-b58c822e9c5f/stores-og.png Studio Notes - Green: The Colour of Growth, Ethics and Emotional Connection in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b286dad0-36aa-4c12-a78c-357a462d9342/whole-foods-market-technology-innovation.jpg Studio Notes - Green: The Colour of Growth, Ethics and Emotional Connection in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/70a00224-ff5f-4b0a-951d-442eccc108de/Blog-01.jpg Studio Notes - Green: The Colour of Growth, Ethics and Emotional Connection in Branding - Make it stand out Palette 1: Natural Wellness Green (#6BAE75), Soft Ivory (#F8F7F2), Terracotta (#D48456), Charcoal (#424242) Feels grounded, nurturing and warm—great for health, food, or artisan brands. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2f3491ce-2971-42f4-a132-9e16e937f973/Blog-02.jpg Studio Notes - Green: The Colour of Growth, Ethics and Emotional Connection in Branding - Make it stand out Palette 2: Fresh & Friendly Green (#6BAE75), Lemon Yellow (#F8E672), Sky Blue (#B1D9E8), Warm White (#FAF9F6) Energetic and open. Ideal for youth-focused, educational, or eco-product startups. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e7c0e882-bb39-4009-acb5-46c6c6341fd2/Blog-03.jpg Studio Notes - Green: The Colour of Growth, Ethics and Emotional Connection in Branding - Make it stand out Palette 3: Modern Organic Green (#6BAE75), Slate Grey (#5E5E5E), Dusty Pink (#D6B8AE), Bone (#E9E7E1) Soft and sophisticated with an edge—perfect for elevated wellness or ethical fashion. https://www.soleycreative.com/studio-notes/how-to-build-a-klaviyo-email-that-converts monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/41319379-6c2d-42fe-b9ef-a02fb24814ec/Chinti%26Parker.jpg Studio Notes - How to Build a Klaviyo Email That Converts - 1. Start With Mobile-First Design Over 60% of ecommerce emails are opened on mobile. If your emails are hard to read or interact with on a phone, your message and your offer could be lost. What to do: - Use single-column layouts - Keep subject lines under 40 characters - Use large, tappable CTA buttons Tip: Always test on mobile before sending. Klaviyo’s preview tools can help. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0fba8c43-960a-4e46-8fc6-bf86b3490622/The+Fold.jpg Studio Notes - How to Build a Klaviyo Email That Converts - 2. Focus on One Clear Goal Per Email Trying to do too much in one email is the quickest way to dilute impact. Whether it’s launching a product, offering a discount, or telling a story choose one goal and stick to it. How to stay focused: - Craft your subject line around the single goal - Align your header, copy, and CTA with that goal - Remove distractions (multiple links, too many products) https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f03b9b0e-bcc9-40bb-aaab-57e7ebebc2be/VOTARY.jpg Studio Notes - How to Build a Klaviyo Email That Converts - 3. Design High-Impact CTA Buttons If the reader doesn’t know where to click or the button blends in you’ll lose conversions. Tips for effective cta buttons: - Use high-contrast colours - Place them above the fold and at the bottom - Use action-led language: “Shop Now,” “Get 20% Off,” “Join the Waitlist” https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d0eec890-972d-470a-9fde-1866081d84ef/Made+of+More.jpg Studio Notes - How to Build a Klaviyo Email That Converts - 4. Stay On-Brand with Visuals and Tone Every email is a brand touchpoint. Make sure your visuals, copy and layout match your tone of voice and visual identity. Think about: - Using the same typography and colour palette as your site - Branded headers and footers - Consistent tone, whether it’s playful, luxury, or minimal Bonus: Reuse your Klaviyo modules to save time and stay consistent. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e240eb45-10a6-40e5-a81d-f2ee53fb9095/This+Works.jpg Studio Notes - How to Build a Klaviyo Email That Converts - 5. Personalise and Segment for Relevance According to Klaviyo data, segmented campaigns can drive up to 3x more revenue than one-size-fits-all emails. Ways to personalise: - Use dynamic blocks for recommended products - Personalise the subject line and opening - Segment by behaviour, location or lifecycle stage Pro Tip: Start small. Even a “Welcome Series” or “Abandoned Cart Flow” done well can deliver serious ROI. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/feb5b77d-3cdc-4851-ac9a-8899f6b20ed3/INGENIOUS.jpg Studio Notes - How to Build a Klaviyo Email That Converts - The Bottom Line: Design for Conversion, Not Just Attention It’s not enough for an email to look good it needs to work. That means clear goals, great UX, and smart personalisation wrapped in beautiful, on-brand design. At Soley Creative, we create Klaviyo email templates and campaigns for fashion, lifestyle, and retail brands that want more than open rates they want growth. https://www.soleycreative.com/studio-notes/designing-a-visual-identity-that-feels-like-you monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/838d67c0-d780-4a29-ad4b-39cff6c148c5/Votary-01.jpg Studio Notes - Designing a Visual Identity That Feels Like You - 1. Start with Personality, Not Just Aesthetic Before you start picking colours or fonts, ask yourself: What’s the personality of my brand? Not your job title. Not your ideal customer. You. Are you polished and elegant? Playful and cheeky? Quietly confident? Loud and rebellious? You don’t need to be everything to everyone. You just need to be unmistakably you. Try these prompts: - If my brand were a person, how would they speak? - What 3 words describe how I want my brand to make people feel? - What do I not want my brand to feel like? This personality becomes the filter for every design decision. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2d423404-6404-4caa-b83c-351ac822fd1a/Votary-04.jpg Studio Notes - Designing a Visual Identity That Feels Like You - 2. Choose Visuals That Reflect (Not Just Impress) It’s tempting to pick whatever’s trending – beige neutrals, 70s serifs, pink-on-pink palettes – but trends fade. Authenticity sticks. Once you’ve nailed your personality, use it to guide your design. Fonts: - Elegant serif = premium, classic - Bold sans serif = modern, confident - Handwritten = personal, informal Colours (check out or posts on consumer psychology and colour for more on this!) - Warm tones feel grounded and welcoming - Cool tones feel fresh and calming - Neons? Loud, attention-grabbing, fun Imagery: - Use photos that reflect your values and tone – natural vs. styled, human vs. object-focused, muted vs. vibrant Pro tip: Design is emotional. Choose elements that evoke the feeling you want customers to associate with your brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/71f083e7-3d67-4040-8860-60277fb3e446/Votary-05.jpg Studio Notes - Designing a Visual Identity That Feels Like You - 3. Ditch the Design-by-Committee Energy This is where a lot of founders get stuck. They ask five friends what they think of their logo. They try to please their mum, their assistant, and their ex-agency contact…And guess what? The brand ends up watered down, forgettable, and nothing like you. Here’s your permission to make your own aligned choices. You don’t need to justify your style if it’s true to your purpose and your customers. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bffca7ad-1ea7-47f7-811b-7415689be2fe/Votary-02.jpg Studio Notes - Designing a Visual Identity That Feels Like You - 4. Bring It to Life with Consistency Once you’ve defined your look, make it work for you: - Use templates that reinforce your identity across platforms - Reuse your brand elements in fresh, creative ways - Keep tone of voice and visuals aligned in every post, email, and page Consistency builds recognition. Recognition builds trust. Trust builds sales. https://www.soleycreative.com/studio-notes/the-hidden-cost-of-inconsistent-design-and-how-to-fix-it monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f6213024-e54a-4649-a5e0-1da687807904/Soley%2BCreative-379.jpg Studio Notes - The Hidden Cost of Inconsistent Design (and How to Fix It for Good) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/68673c43-128f-4e5b-9b96-023ba2c8d3b2/Soley%2BCreative-366.jpg Studio Notes - The Hidden Cost of Inconsistent Design (and How to Fix It for Good) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/291cf7fc-640d-47b8-a715-04616de15374/Soley%2BCreative-368.jpg Studio Notes - The Hidden Cost of Inconsistent Design (and How to Fix It for Good) - The Real Costs of Inconsistent Branding 1. Loss of Trust and Credibility Consistency signals reliability. If your branding feels chaotic or poorly executed, customers may assume the same applies to your products or service. 2. Confused Customers A disjointed brand can be hard to follow. When visuals and messaging vary, customers are less likely to recognise you or know what you stand for. 3. Weakened Brand Recognition Strong brands are easy to spot. If your design shifts week to week, you're missing the chance to build lasting visual associations. If we say ‘chocolate’ I bet there are specific brands you think of despite hundreds on the market…we want your brand to be top of mind in your sector. 4. Wasted Time and Resources Without design systems or templates, you're reinventing the wheel with every post, email, or campaign. That means more time, more approvals, and more stress. 5. Reduced Conversion Rates Confused people don’t buy. If your brand feels inconsistent, customers may hesitate to purchase especially at a premium price point. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ad717c0e-11bc-4421-99c6-e8c21276f0da/Soley%2BCreative-398.jpg Studio Notes - The Hidden Cost of Inconsistent Design (and How to Fix It for Good) - How to Fix It: Design for Consistency 1. Create (and Actually Use) Brand Guidelines Include logo usage, colours, fonts, tone of voice, photography style, and social templates. Make it accessible to your whole team. We can help with these if you have too much on your to do list! 2. Design a Library of Reusable Assets Create Canva, Figma or Adobe templates for social, email, stories, ads, etc. This ensures your visuals stay on-brand even as your content changes. 3. Align Internal and External Teams Your brand identity needs to be understood by everyone who touches it from designers to virtual assistants. A consistent brief is key. 4. Work with a Design Partner Long-Term Retained creative support means fewer missteps, faster output, and designs that actually reflect your brand’s strategy. At Soley Creative, we help brands build out consistent design systems that grow with them across social, web, email and packaging. https://www.soleycreative.com/studio-notes/5-design-inconsistencies-and-how-to-fix-them monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/56e2ba16-112c-4f77-a7a0-800e93f8e3f6/Styled+Stock+Society+Plan+Your+Year+8.jpg Studio Notes - 5 Inconsistencies in Design We See All the Time – And How to Fix Them - 1. Different Logo Versions Used in Different Places This is a classic. One logo on Instagram, a stretched or pixelated version on your website, and an old version on event signage. Your logo is your signature…PLEASE protect it. Make sure your team or freelancers all have access to the same high-quality, approved files. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f90530e2-0fa7-4b3b-b654-2dfd918f5d9f/Styled+Stock+Society+Plan+Your+Year+6.jpg Studio Notes - 5 Inconsistencies in Design We See All the Time – And How to Fix Them - 2. Clashing Font Choices Across Channels Branding feels confused when you mix display fonts with serious serif, then throw in a cursive script for good measure. Choose 2–3 brand fonts max: one for headlines, one for body text, and one for emphasis (if needed). Make them part of your brand guidelines and stick to them. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d680d20d-a573-4234-a540-c744c2ca963e/Styled+Stock+Society+Plan+Your+Year+17.jpg Studio Notes - 5 Inconsistencies in Design We See All the Time – And How to Fix Them - 3. Colour Mismatches in Web, Print, and Social Different platforms render colour differently, yes but that doesn’t mean your lilac should ever look like neon purple. Use specific hex codes and CMYK/RGB breakdowns. A design system ensures your palette looks polished everywhere. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3f3ec8fd-d7b6-4ecb-bdef-70d85c7daddf/Styled+Stock+Society+Plan+Your+Year+10.jpg Studio Notes - 5 Inconsistencies in Design We See All the Time – And How to Fix Them - 4. Templates That Don’t Reflect Your Brand Using Canva templates is a great time-saver…if they’re on-brand. If you’re just picking whatever’s trending, your brand voice will get lost. At Soley Creative, we design custom social media and email templates that look good and convert. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/41334f95-6d8f-4ee3-b740-7d488377012a/Styled+Stock+Society+Plan+Your+Year+13.jpg Studio Notes - 5 Inconsistencies in Design We See All the Time – And How to Fix Them - 5. Outdated or Mismatched Visual Assets We see it all the time: last year’s campaign still floating around, email headers with old product imagery, or social captions with dead links. Do a quarterly audit of your visual assets and update them to stay relevant and cohesive. https://www.soleycreative.com/studio-notes/blue-colour-psychology-culture monthly 0.5 2025-07-25 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/938fe3d0-a5e7-4b1a-a5b7-6185370cbf55/IG-Grid-01.jpg Studio Notes - Blue: The Branding Colour That Builds Trust and Lasting Impressions The Meaning: In Western culture, blue is synonymous with reliability, trustworthiness, and logic. It’s often used in law, tech, banking and healthcare for its ability to soothe and reassure. In Eastern cultures, blue can symbolise healing, immortality, or strength. Globally, it remains a calming and balancing force, perfect for brands wanting to establish credibility and connection. Psychological Impact: Trust & Reliability: Blue calms the mind and evokes emotional stability. Versatile Appeal: Lighter blues suggest friendliness and openness, darker blues suggest professionalism and authority. Ideal for Digital & Physical Products: Blue is low-risk, high-value and has universal acceptance across genders, cultures and industries. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5a45726e-a56c-4512-abee-fed57f0aa967/pexels-pixabay-267399.jpg Studio Notes - Blue: The Branding Colour That Builds Trust and Lasting Impressions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f1f3b7f8-897d-42e2-b7a9-e8ba14bc7f55/pexels-tobias-dziuba-319638-927629.jpg Studio Notes - Blue: The Branding Colour That Builds Trust and Lasting Impressions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/51e84832-593e-40ad-beb7-1473b21b562d/Blog-01.jpg Studio Notes - Blue: The Branding Colour That Builds Trust and Lasting Impressions - Make it stand out Palette 1: Corporate Trust Blue (#3A75C4), Light Grey (#E0E0E0), Navy (#1F2F46), Cool White (#F8F9F9) Communicates structure, control, and high performance. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/733be43c-c67c-4dff-9eda-b99e9bbcd232/Blog-02.jpg Studio Notes - Blue: The Branding Colour That Builds Trust and Lasting Impressions - Make it stand out Palette 2: Bold Energy Blue (#3A75C4), Coral (#FF6B6B), Lemon Yellow (#FFF44F), Midnight (#1D1E33) Sparks action while maintaining a strong foundation—ideal for challenger brands. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0c7dc9ab-078c-4e59-8edc-d73bf0474f2d/Blog-03.jpg Studio Notes - Blue: The Branding Colour That Builds Trust and Lasting Impressions - Make it stand out Palette 3: Coastal Calm Blue (#3A75C4), Seafoam Green (#A8E6CF), Sandstone Beige (#D7C4A3), Cloud White (#FBFBFB) Creates a relaxed, natural brand feel for wellness or hospitality sectors. https://www.soleycreative.com/studio-notes/what-makes-a-strong-shopify-homepage monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/73928ae3-e66b-466d-b097-56859d0debf9/WrenLaptop4.jpg Studio Notes - What Makes a Strong Shopify Homepage? - 1. Clear Messaging and CTA Above the Fold You have just a few seconds to make your visitor feel: ✅ “I’m in the right place.” ✅ “This brand gets me.” ✅ “I know what to do next.” What to include above the fold: - A concise, benefit-led headline - A subheading or value prop - A bold, visible call-to-action button (e.g., “Shop New In” or “Explore the Collection”) Bonus Tip: Use lifestyle or brand images that show the product in context not just studio shots. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f6441eae-9579-4547-9ae7-6a3ee158cc57/Artboard+1.jpg Studio Notes - What Makes a Strong Shopify Homepage? - 2. Intuitive Navigation & Smart UX Navigation should guide your visitor, not overwhelm them. The goal is simplicity: make it easy to find what they’re looking for, whether that’s “Dresses,” “Gifting,” or “Sustainability.” Best practices: - Use a ‘sticky’ nav bar for easy access as users scroll - Include a prominent search function - Group categories in ways that reflect how your customers think, not just how your back-end works https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/262c3518-beca-4cee-8cc6-1efeb214000e/WrenLaptop1.jpg Studio Notes - What Makes a Strong Shopify Homepage? - 3. Curated Product Highlights or Collections You don’t need to show everything. Instead, feature bestsellers, seasonal edits, or new arrivals to direct your visitor’s journey. Think about: - Featuring 3–6 hero products with direct links to product pages - Grouping by customer needs (e.g., “Workwear,” “Gifts under £50”) - Adding quick-shop functionality for easy add-to-cart https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/72632550-2c73-4bf5-b5ab-76787c700baa/Artboard+2.jpg Studio Notes - What Makes a Strong Shopify Homepage? - 4. Build Trust with Social Proof Design alone doesn’t sell. Trust does. Show customers they’re in good company with others who’ve loved what you do. Ideas to include: - Star ratings or UGC (user-generated content) - Testimonials or customer quotes - “As seen in” press logos - Real customer photos with products in use https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/50e06bcd-e738-4e31-8b64-beb0c565debb/WrenLaptop5.jpg Studio Notes - What Makes a Strong Shopify Homepage? - 5. Strong Branding and Visual Consistency Every visual, from fonts to filters, should scream your brand. Customers are more likely to convert when the site feels cohesive, credible and emotionally resonant. Check your site for: - Consistent font usage and brand colour palette - Cohesive photography style - On-brand tone of voice and copywriting https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9602df8c-a87c-4d09-baa9-8cb324e4ea40/Artboard+3.jpg Studio Notes - What Makes a Strong Shopify Homepage? - Common Shopify Homepage Mistakes to Avoid ❌ Too much content = overwhelm ❌ No clear CTA = lost conversions ❌ Off-brand visuals = confused messaging ❌ Outdated layout = poor UX on mobile https://www.soleycreative.com/studio-notes/design-retainers-vs-one-off-projects-scale-your-brand monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b6564ed2-68c6-41a4-a553-ef18afc85c5f/Soley%2BCreative-609.jpg Studio Notes - Design Retainers vs. One-Off Projects: What’s Best for Scaling Your Brand? - What is a Design Retainer? A design retainer is an ongoing partnership between your business and a creative agency (like Soley Creative), where you pay a monthly fee for access to a set number of design hours or in some instances, deliverables. It’s ideal for businesses that need: - Regular design support (think: social posts, email templates, product launches) - Quick turnarounds - A consistent, on-brand look and feel - A design team that understands your business inside and out Find out more about Retainers here https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2871fd15-48f7-4d30-ac9f-31e5f0c984e0/KOBA-CAMPAIGN.jpg Studio Notes - Design Retainers vs. One-Off Projects: What’s Best for Scaling Your Brand? - What are One-Off Design Projects? One-off projects are standalone jobs, often for a specific campaign, rebrand, website or product launch. You pay for the work as you go, and the relationship is typically project-based and short-term. This can work well for: - New businesses testing the waters - Occasional needs (like a single campaign or event) - Larger projects with a clear beginning and end https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/52804da5-7085-417f-b121-abfed181ff7b/Soley%2BCreative-44.jpg Studio Notes - Design Retainers vs. One-Off Projects: What’s Best for Scaling Your Brand? - The Benefits of a Design Retainer It’s not just about making things look nice. Design directly affects buying behaviour. 1. Consistency and Brand Recognition Working with the same team month after month means your brand stays visually consistent. Designers learn your voice, audience, and values – creating work that truly aligns with your goals. 2. Faster Turnarounds Because retainer clients are prioritised, you can get assets turned around quickly—no waiting in line behind other one-off briefs. 3. Strategic Partnership Your designer becomes an extension of your team, understanding the commercial objectives behind every piece of work. They can proactively recommend ideas that support growth, not just execute briefs. 4. More Cost-Effective Over Time Monthly retainers often offer better value than ad hoc projects. You’re locking in support, avoiding rush fees, and ensuring your brand evolves consistently. 5. Headspace for You No more scrambling to brief freelancers or find someone last-minute. With a design retainer, creative delivery is handled, so you can focus on strategy. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/31820c30-d5d8-45a2-b035-300d95973f53/PSD+002.jpg Studio Notes - Design Retainers vs. One-Off Projects: What’s Best for Scaling Your Brand? - When One-Off Projects Might Make Sense - You’re launching a business and aren’t sure what level of design support you’ll need - You have budget constraints and need to spread costs - You need a one-time brand refresh, website, or campaign That said, many businesses that start with one-off projects soon move into a retainer once they realise the need for regular, reliable creative support. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/91eb4dea-8e6d-42cb-8d8f-212f72d9e37c/Soley%2BCreative-236.jpg Studio Notes - Design Retainers vs. One-Off Projects: What’s Best for Scaling Your Brand? - Soley Creative Retainers: Designed for Growth We offer flexible design retainers for fashion, lifestyle, and luxury retail brands who want to move fast, look consistent, and grow their business with confidence. Our retainers often cover: - Ongoing social and email design - Website updates and landing pages - Print design for lookbooks, events, packaging - Design direction for launches and campaigns And because we work closely with your brand, you benefit from a team that thinks commercially, designs with purpose, and has deep retail experience. https://www.soleycreative.com/studio-notes/boosting-engagement-through-purpose-led-branding monthly 0.5 2025-07-04 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/33d39a3d-8783-4a31-83d4-ccf0dd644f9b/Business-Card.jpg Studio Notes - Boosting Engagement Through Purpose-Led Branding - 1. What Is Purpose-Led Branding? In simple terms: it’s branding built around what you believe in. It goes beyond what you sell and taps into why you do it. For some brands, that’s big-picture stuff like sustainability or inclusivity. For others, it’s more personal – like creating space for self-expression, empowering women, or shaking up outdated beauty standards. Whatever your “why” is, the key is to live it out through your brand’s tone, visuals, and actions – not just write it on your About page and forget about it. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4d5eaccc-5ff2-45eb-ade8-06971db809ff/Social.jpg Studio Notes - Boosting Engagement Through Purpose-Led Branding - 2. Start by Defining Your Brand Purpose (And Make It Feel Human) You don’t need a mission statement that sounds like it belongs in a corporate annual report. Just get clear on what you believe in and why you started. Ask yourself: - What really matters to me or my brand? - What change do I want to create in my customer’s world? - What do I care about so much, I’d do it even if no one noticed? Then say it simply. Like this: - “We believe self-care should be accessible, not aspirational.” - “We want to help women feel powerful in their skin, every day.” - “We make joyful designs for everyday life, because play isn’t just for kids.” https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/837708ef-49e8-4410-8d0c-7f8589981194/PSD+3.jpg Studio Notes - Boosting Engagement Through Purpose-Led Branding - 3. Reflect Your Purpose in Your Visuals You know the saying: show, don’t tell. And in branding, that’s gospel. Your visuals should align with your brand’s purpose in a way that feels natural. If your purpose is rooted in calm and mindfulness, don’t shout at your customers with neon colours and frantic layouts. If you stand for empowerment, your design should feel confident, bold, and full of energy. Things to consider: - Colours: What feelings do they evoke? Do they match the mood of your message? - Fonts: Elegant serif for thoughtfulness? Punchy sans-serif for energy? - Imagery: Does your photography reflect your values, your audience, and your purpose? - Layout and tone: Calm, clear, grounded? Or fun, bold, dynamic? https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/90615261-1c92-4ec2-9b89-f7c8689697e6/Social-2.jpg Studio Notes - Boosting Engagement Through Purpose-Led Branding - 4. Bake Your Values Into Everyday Content Purpose-led branding isn’t about one “We care!” post and then back to regular programming. It’s about weaving your values into everything – from how you write Instagram captions to how you design product pages. This doesn’t mean getting preachy. It means staying true to what matters to you, consistently. And it shows your audience that your brand is the real deal. You can do this by: - Sharing your founder story or team values - Highlighting causes or initiatives you support - Using captions that reinforce your “why” - Talking about the impact of your products, not just the features https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/95814532-22d7-4f19-aa4a-5ab55308bc23/PSD+5.jpg Studio Notes - Boosting Engagement Through Purpose-Led Branding - 5. Don't Overthink It – Just Be Real Here’s your permission slip to skip the jargon. You don’t need to sound like you’ve read every business book on branding. What people are really drawn to is authenticity. Let your real voice come through. Share stories, be honest about your journey, and don’t worry if it’s not perfect. Your purpose doesn’t have to be revolutionary – it just has to be true to you. https://www.soleycreative.com/studio-notes/branding-is-more-than-a-logo-its-a-system monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1e1f20d9-3280-41be-b4ba-9c18a31a8a0e/MOYO-IMAC1+2.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d5b321fb-2410-4744-b213-bdc8ffa5fb5c/Spells-1+2.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/11171302-3e07-4cb4-aa31-32e8b2087121/002-Gift-Card-Product-Shot+2.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/285d6942-34b8-4fbd-8c04-39427e41de84/Image+1_1_High+Res.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e9227cb7-8d0f-4d97-8808-65f83abea35a/Guidelines-01.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/680e5bfa-3472-4472-a9ad-f6c282cdc8e9/Guidelines-02.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/33916ea9-1a2a-436f-8934-0686afe53e17/Guidelines-03.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2886b4b9-b440-44d7-9925-d84cf00066b3/Guidelines-04.jpg Studio Notes - Your Brand Is More Than a Logo – It’s a System - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-ways-your-visual-tone-could-harm-your-customer-experience monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1a794b2b-aee8-4fa6-a573-a31968f57ac1/pexels-ron-lach-9853458.jpg Studio Notes - 5 Ways Your Visual Tone Could Be Harming Your Customer Experience - 1. Inconsistent Brand Colours Across Touch points Colour builds familiarity. If your website, Instagram, packaging and email campaigns all use slightly different shades or hues, customers will feel a subtle disconnection, even if they can’t explain why. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/259dad20-57b4-481d-b3ac-0555b588f56f/pexels-ron-lach-9853469.jpg Studio Notes - 5 Ways Your Visual Tone Could Be Harming Your Customer Experience - 2. Mismatched Photography Styles One minute you’re editorial, the next minute it’s Canva collage chaos. Customers feel disoriented when your style isn’t recognisable. Pick a photography aesthetic and let it lead. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1dd928e5-727f-460e-b463-a21abd29e1ab/pexels-ron-lach-9853465.jpg Studio Notes - 5 Ways Your Visual Tone Could Be Harming Your Customer Experience - 3. Overuse of Trendy Design Elements Minimal fonts, liquid gradients, chaotic layouts…they may be trending, but are they you? Staying timeless often pays off more than staying trendy. Your visuals should elevate your brand, not chase short-term clicks. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fe376d77-dc07-48d2-81cc-8b7c4d41e751/pexels-ron-lach-9853301.jpg Studio Notes - 5 Ways Your Visual Tone Could Be Harming Your Customer Experience - 4. Unreadable or Low-Contrast Text We know, script fonts are cute. But if your audience has to squint to read your content, they’ll scroll on. Accessibility and design must go hand in hand, especially for mobile users. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/21a76285-5219-48ec-98b9-b1c37eb3a668/pexels-ron-lach-9853296.jpg Studio Notes - 5 Ways Your Visual Tone Could Be Harming Your Customer Experience - 5. Off-Brand Tone in Visuals or Captions That trending audio might be viral, but does it align with your customer’s expectations of your brand? If your posts feel “off”, they’re breaking trust and blurring your message. https://www.soleycreative.com/studio-notes/grey-colour-psychology-culture monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ab045f63-6234-407a-944a-e5ba3727d767/IG-Grid-01.jpg Studio Notes - Grey: The Colour of Balance, Brilliance, and Brand Maturity The Meaning: In Western culture, grey symbolises neutrality, professionalism, and maturity. It's associated with wisdom, calm, and logic. It can also evoke security and stability, especially when used as a foundation for a visual identity. In global contexts, grey is often seen in high-end fashion, tech and architecture—spaces where clarity, subtle confidence, and cool control matter. Psychological Impact: Calm & Logic: Grey tempers emotional intensity, ideal for brands wanting to project reliability and control. Minimal & Modern: In tech and fashion, it’s a go-to for simplicity and focus. Supportive Neutral: Grey makes bright or rich tones pop, giving visual systems structure and elegance. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/616c80b0-9966-4846-9612-7589aeb7d8b5/kaboompics_wooden-minimalist-computer-desk-27288.jpg Studio Notes - Grey: The Colour of Balance, Brilliance, and Brand Maturity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4e84d103-8fbb-4f81-9b89-9ed7b12a76e9/kaboompics_cosy-workplace-17919.jpg Studio Notes - Grey: The Colour of Balance, Brilliance, and Brand Maturity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7e8741fc-f30b-49b7-955b-db93dfde0971/Blog-01.jpg Studio Notes - Grey: The Colour of Balance, Brilliance, and Brand Maturity - Make it stand out Palette 1: Urban Cool Grey (#B0B0B0), Electric Blue (#3A75C4), Jet Black (#1C1C1C), Snow White (#FDFDFD) High contrast, modern and professional—perfect for fashion-forward or tech brands. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/484ebb02-c1a8-48fa-9e1c-56f5767666f9/Blog-02.jpg Studio Notes - Grey: The Colour of Balance, Brilliance, and Brand Maturity - Make it stand out Palette 2: Minimal Luxury Grey (#B0B0B0), Champagne Beige (#EFE1D6), Charcoal (#404040), Blush Pink (#F0D5DA) Understated elegance meets modern femininity—great for beauty, interiors, or wellness. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/755c3b59-d97d-4b32-979e-0cedc114a58e/Blog-03.jpg Studio Notes - Grey: The Colour of Balance, Brilliance, and Brand Maturity - Make it stand out Palette 3: Natural Calm Grey (#B0B0B0), Sage Green (#B7C1A1), Off White (#F5F5F5), Sandstone (#C7A27C) Soothing, earthy, and authentic—ideal for sustainable and artisanal brands. https://www.soleycreative.com/studio-notes/how-great-design-lets-you-charge-more-without-losing-sales monthly 0.5 2025-06-19 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a447b053-20c9-4dbb-8939-d14ed497d23c/MOM-03.jpg Studio Notes - How Great Design Lets You Charge More, Without Losing Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/11672554-95b2-45fc-b925-742826ea9521/MOM-04.jpg Studio Notes - How Great Design Lets You Charge More, Without Losing Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/79dd4d0b-5b0d-481d-bfdb-ef9af31c8f0b/IG-Reel-11.jpg Studio Notes - How Great Design Lets You Charge More, Without Losing Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4bd133d0-41a9-4108-b41b-9e33aaadb9bd/IG-Reel-13.jpg Studio Notes - How Great Design Lets You Charge More, Without Losing Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-signs-its-time-to-rebrand-your-business monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/65136109-5249-4656-b511-227fb0af35a7/IG-Grid-01.jpg Studio Notes - 5 Signs It’s Time to Rebrand Your Business - 1. You’ve Evolved—But Your Brand Hasn’t Your business has grown, matured, or shifted—but your branding still feels like Day One energy. Maybe you started as a passion project and now you’re a serious player. Or maybe your visual identity never truly captured your vision in the first place. What to do: - Audit your visuals, voice, and digital presence - Define your new direction and let design follow your goals - Don’t just update your look; realign your positioning https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8429fcbc-4ad0-49e5-b4e8-ad63bdb368ac/IG-Grid-04.jpg Studio Notes - 5 Signs It’s Time to Rebrand Your Business - 2. You’re Not Attracting the Right Audience If your audience has changed, your brand needs to reflect that. Maybe you’re appealing to bargain-hunters when your product is now premium or vice versa. Your branding sets the tone for who shows up. What to do: - Reassess your ideal customer profile - Align your colours, tone, and typography with audience expectations and psychology - Ensure your messaging speaks to their pain points and desires https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/52933b1b-4eb3-4a3b-aafe-e1df5a39b12c/IG-Grid-05.jpg Studio Notes - 5 Signs It’s Time to Rebrand Your Business - 3. You’re Embarrassed to Share Your Website or Assets You hesitate before giving out your URL. Your social feed doesn’t match your product. You’re pitching confidently, but your deck looks like it was made in 2019. What to do: - Invest in a cohesive brand system across touch points - Make sure you’re proud to show off your site, packaging, email design, and socials - Ensure all assets reflect the current you, not the version from 5 years ago https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b5bc4db1-964c-40de-b736-b9ee057c0817/IG-Grid-07.jpg Studio Notes - 5 Signs It’s Time to Rebrand Your Business - 4. People Don’t Understand What You Do If you keep hearing “Oh, I didn’t know you offered that,” your brand might be unclear or outdated. Confusion costs conversions. What to do: - Clarify your brand promise and elevator pitch - Rework your messaging so it’s crystal-clear in 5 seconds or less - Simplify your offering hierarchy with clear UX/UI on your website https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3a7f4a8f-d253-4f5f-a023-55b0e5684ee0/IG-Grid-12.jpg Studio Notes - 5 Signs It’s Time to Rebrand Your Business - 5. You’re Launching Something New Launching a new product, service, or category often marks a shift in direction or scale. If your old brand doesn’t align with the new vision, now’s the time to pivot. What to do: - Use the launch as a strategic point to reintroduce your brand - Align design, messaging and experience for maximum impact - Reposition your brand in the eyes of your customers with confidence and clarity https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2df887a7-7e2f-4110-af88-146a9073ba02/IG-Grid-09.jpg Studio Notes - 5 Signs It’s Time to Rebrand Your Business - Rebranding Is About Growth, Not Starting Over Seth Godin says, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” A rebrand isn't about throwing everything away, it’s about evolving with intention. Reflect who you are now, and make space for who you’re becoming. https://www.soleycreative.com/studio-notes/designing-for-trust-how-consistency-builds-customer-confidence monthly 0.5 2025-06-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6b28e734-864a-4b93-bfc3-cc1fe9c8b620/LO-Digital-Website-Mobile.jpg Studio Notes - Designing for Trust: How Consistency Builds Customer Confidence - 1. Audit Your Existing Brand Assets Let’s start with a little visual housekeeping. Look across your brand touch points – website, socials, email templates, business cards, packaging, all of it. Ask yourself: - Do my colours, fonts, and imagery feel cohesive? - Is my logo used consistently? - Does everything feel like it’s from the same brand world? If not, it might be time to update your templates, refine your brand kit, or unify the tone of voice in your copy. Small inconsistencies = big confusion. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f21116d3-505e-4546-960c-16a9eb607094/Lo-Digital-Proposal.jpg Studio Notes - Designing for Trust: How Consistency Builds Customer Confidence - 2. Create (or Revisit) Your Brand Guidelines Your brand guidelines are like your visual bible. They keep you (and any collaborators) on the same page and stop design chaos before it starts. At a minimum, your guidelines should include: - Logo usage rules - Colour palette with hex/RGB codes - Font choices and hierarchy - Photography style and mood - Iconography and patterns - Tone of voice (yes, even in visuals – your captions count!) And no, this doesn’t have to be a 98-page PDF. A 2-pager that keeps your brand tight and tidy? Beautiful. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f593c5a6-eb3e-42c8-9958-dbe55add925d/Lo-Digital-Stories.jpg Studio Notes - Designing for Trust: How Consistency Builds Customer Confidence - 3. Design with Repeatability in Mind Instead of starting from scratch every time, create reusable templates: - Instagram post layouts - Story highlight covers - Email headers - Product or service launch assets Your future self (and your designer) will thank you. Plus, repeatable design builds visual recognition – which is great for conversions and even better for building brand equity. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a1dafd6f-7b22-4ae2-b776-de8dd19b6bcc/Psd2.jpg Studio Notes - Designing for Trust: How Consistency Builds Customer Confidence - 4. Apply the “Three-Touch Rule” Ever heard of the marketing “rule of seven”? People need multiple exposures before they remember or trust a brand. We’re big fans of the “three-touch” version for visuals. Make sure your audience sees your brand’s visual identity in at least three places: - On your website - On your socials - In your packaging or email newsletter The more touch points that look and sound like you, the more your audience will trust what you’re selling. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/71901b21-2e91-4a7f-8fe3-8f54fa164792/AlicanteMockup9.jpg Studio Notes - Designing for Trust: How Consistency Builds Customer Confidence - 5. Consistency ≠ Boring Let’s bust a myth: consistent does not mean repetitive or dull. Consistency just means your content is recognisably yours. You can (and should!) still play with new layouts, campaign ideas, and seasonal shifts – as long as it fits within your brand's world. Think of it like fashion – you’ve got a signature style, but you’re allowed to accessorise, right? https://www.soleycreative.com/studio-notes/what-makes-a-website-luxury-design-principles-that-sell-premium-products monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/92725ab2-45c7-4b54-94d9-d009df4c36a7/RowenLaptop2.jpg Studio Notes - What Makes a Website ‘Luxury’? Design Principles That Sell Premium Products - 1. Visual Restraint and Minimalism Luxury doesn’t scream. It whispers with confidence. Premium website design leans into minimalism: clean layouts, ample white space, refined colour palettes, and considered typography. Visual restraint allows your product to shine and reflects the calm confidence of a brand that doesn’t need to shout to be heard. Tips: - Use a monochromatic or neutral colour scheme for an instant luxury feel (provided they are on brand) - Keep copy short, sharp, and to the point - Invest in generous spacing and clean design hierarchies Example: Think Chanel or Aesop…elegant, minimal, and timeless. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/524f0443-6a4a-4610-9494-c83fd689fbe4/D%2BD-3.jpg Studio Notes - What Makes a Website ‘Luxury’? Design Principles That Sell Premium Products - 2. High-Quality Visual Content In luxury, aesthetic is authority. If your photography, video, or product visuals don’t reflect quality, your perceived value drops instantly. What to focus on: - Editorial-style imagery - Product close-ups and textures - Video that captures movement, experience, or emotion Bonus: Consider including interactive (shoppable!) lookbooks, immersive motion graphics, or subtle video loops to bring the experience to life. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5a83b03a-301f-4b31-9983-c4117e0495bb/PalomaPhoto32Mockup.jpg Studio Notes - What Makes a Website ‘Luxury’? Design Principles That Sell Premium Products - 3. Frictionless User Experience (UX) Whatever it is, the way you tell your story online can make all the differencPremium customers expect a premium experience. That means your site should feel effortless to use. Key UX features: - Lightning-fast load times - Clear navigation - Intuitive filtering and search tools - Mobile-first design - Simplified checkout with minimal steps Remove anything that causes friction. Time is money, especially for high-end shoppers. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/05adb132-f6c8-414d-a451-8abebd324462/PSDnonB_Feb262.jpg Studio Notes - What Makes a Website ‘Luxury’? Design Principles That Sell Premium Products - 4. Typography That Speaks Luxury Your type choices say more than you think. Typography should feel intentional and add personality, not clutter. Tips: - Stick to one or two font families from your brand guidelines - Use generous line spacing for readability - Let type breathe with clean margins and visual hierarchy https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9f05fb3a-dfc2-4563-b0ac-3b1e79b77d32/WrenLaptop3.jpg Studio Notes - What Makes a Website ‘Luxury’? Design Principles That Sell Premium Products - 5. Subtle Brand Storytelling Luxury buyers love a good story but not a hard sell. Use strategic micro-copy, hover interactions, and about pages to embed your brand ethos into the site experience. Highlight craftsmanship, heritage, sustainability, or exclusivity through visuals and copy that feel editorial. Example: The Row subtly communicates luxury through minimalist design paired with carefully curated imagery and thoughtful copy. It's fashion-meets-storytelling without the fluff. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7b7f97cb-dae8-4b92-93fb-d8522140f1e8/Freya-Rose.jpg Studio Notes - What Makes a Website ‘Luxury’? Design Principles That Sell Premium Products - 6. Consistency Across Touch Points Your luxury experience shouldn’t end at the homepage. Ensure your visual language and tone of voice are consistent across all digital touch points: social, email, packaging, and post-purchase experiences. When your customer receives their order, the unboxing should match the expectations set by your site. Soley Creative Tip: Create a brand toolkit that includes image guidelines, web modules, typography rules, and tone-of-voice samples. We can help with this! https://www.soleycreative.com/studio-notes/design-inconsistency-is-costing-you-sales monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ed69aa2b-1a4d-4cc3-a1bb-05d0530d42a7/MOYO-BUSINESSCARD4.jpg Studio Notes - Design Inconsistency Is Costing You Sales – Here’s Why - Why Design Consistency Matters In the world of branding, every touchpoint counts. Your website, Instagram feed, Klaviyo emails, packaging, and event signage should all feel like chapters of the same story. When they don’t? It feels jarring—and that leads to doubt. And as Rory Sutherland often points out, “Most economic value is psychological.” If your design feels off, your value feels lower. And people don’t pay premium prices for brands they don’t trust. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0b8afe4a-7c5d-4d60-8b01-1f9739b519d1/PSD1+copy.jpg Studio Notes - Design Inconsistency Is Costing You Sales – Here’s Why - The Customer Psychology Behind It Imagine this: A potential customer discovers your brand on Instagram (beautiful visuals, modern vibe). They click through to your website, only to find outdated fonts, fuzzy imagery, and a clunky layout. What happens? Trust breaks. Inconsistent design creates questions like: - Is this business legit? - Will the product live up to the hype? - Can I trust them with my payment details? And in eCommerce, if customers hesitate, they leave. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7604d065-f9a7-40f1-ba7e-d87c0619a5b0/Psd2.jpg Studio Notes - Design Inconsistency Is Costing You Sales – Here’s Why - The Business Case for Consistent Design 1. Increased Conversion Rates Design consistency creates flow. When customers know what to expect, they move faster and convert more often. 2. Improved Brand Recognition When your brand looks and sounds the same everywhere, it becomes familiar. And familiarity breeds preference. 3. Elevated Brand Perception A cohesive design system signals professionalism, reliability, and quality - exactly the perception you want in retail and lifestyle sectors. 4.Higher Customer Retention Customers return to brands that feel trustworthy. Consistency helps you deliver on that feeling again and again. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cd841b79-e2f3-4224-9969-143839f17c1e/Website-1.jpg Studio Notes - Design Inconsistency Is Costing You Sales – Here’s Why - Design That Delivers Confidence Our clients come to us when they’re tired of design chaos. With our ongoing design retainer, we become an extension of your team—delivering brand-consistent design for: - Email campaigns (especially Klaviyo) - Social media design - Print assets for events, exhibitions & packaging - UX-optimised website updates - Brand system refinement With decades of combined experience in retail and consumer psychology, we don’t just make things look good—we make sure they work. That’s commercial design. https://www.soleycreative.com/studio-notes/5-brand-habits-that-build-loyalty-and-revenue monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3de36beb-c6a1-4b68-99f5-b41251493704/Styled+Stock+Society+Sky+Blue+Workspace+24.jpg Studio Notes - The 5 Brand Habits That Build Loyalty (and Revenue) - 1. Consistent Tone of Voice Your brand isn’t just what you say, it’s how you say it. From email campaigns to customer service replies, your tone of voice should be instantly recognisable. A clear tone builds trust, feels familiar, and creates emotional connection. Note: We recommend some fab copywriters to develop this with our clients - just ask! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c3a8ac99-d4c7-49fc-b520-13ed7b52ca01/Styled+Stock+Society+Sky+Blue+Workspace+18.jpg Studio Notes - The 5 Brand Habits That Build Loyalty (and Revenue) - 2. Visually Cohesive Design System Luxury isn’t about shouting louder - it’s about showing up with style. Your visuals, from fonts and colours to social media assets, should feel effortlessly “on-brand.” A cohesive design system gives your audience visual confidence in who you are. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3ec45db4-94b6-4812-8350-c28f1c065472/Styled+Stock+Society+Sky+Blue+Workspace+21.jpg Studio Notes - The 5 Brand Habits That Build Loyalty (and Revenue) - 3. Timely, Thoughtful Customer Touch points It’s the small gestures that make a big difference: a surprise discount for loyal customers, a happy birthday email, or a handwritten thank-you in a package. These moments show your customers they’re more than just a sale. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6a0a48c8-35a7-4232-af22-d8f1a0a4300c/Styled+Stock+Society+Sky+Blue+Workspace+22.jpg Studio Notes - The 5 Brand Habits That Build Loyalty (and Revenue) - 4. Values-Led Storytelling Luxury consumers increasingly align with brands that have a purpose. Whether you’re eco-led, locally made or committed to craftsmanship, share those values. Loyalty grows when your story resonates with your audience’s identity. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f51ce36a-6962-4c71-a6be-177c5dec1e30/Styled+Stock+Society+Sky+Blue+Workspace+17.jpg Studio Notes - The 5 Brand Habits That Build Loyalty (and Revenue) - 5. Obsessive Attention to Detail Customers notice. That extra second you spent adjusting layout spacing? That matching tissue wrap? That perfectly timed Instagram caption? These micro-moments add up to macro impact. https://www.soleycreative.com/studio-notes/why-do-luxury-brands-love-black-and-white monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bba00938-a5dd-4c69-8b84-a471e37f5fb8/pexels-laurachouette-21308482.jpg Studio Notes - Why So Many Luxury Brands Use Black & White – And Differenciate Out Without Losing Elegance - The Power of Monochrome in Luxury Black and white are not just colours – they’re statements. Black symbolises sophistication, control, exclusivity, and formality. It has a bold presence and communicates power with minimal effort. Think Chanel, Balenciaga, or YSL. White is associated with purity, precision, and timelessness. It creates breathing space, clarity, and a sense of “less but better.” Together, they create a high-contrast, high-impact look that feels both premium and confident. It’s no surprise that black-and-white branding is dominant in industries that sell aspiration – from fashion and fine jewellery to luxury services and lifestyle brands. As behavioural economist Rory Sutherland might say: “Perceived value often has little to do with logic – it’s about the signals you send.” Black and white signal confidence without needing to “convince.” https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5c34b9db-29f8-40c6-90ad-ee5184b7fedf/pexels-nicetomizzu-7031002.jpg Studio Notes - Why So Many Luxury Brands Use Black & White – And Differenciate Out Without Losing Elegance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3eceb437-f43a-4b69-8f0a-c98cdbd864a9/0bd964bfdab0667acf90b9ab4edc7a42.jpg Studio Notes - Why So Many Luxury Brands Use Black & White – And Differenciate Out Without Losing Elegance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/23e5d65b-3bb4-47ed-b5a2-6d2d54f17bef/pexels-lorenzomessinaph-7453323.jpg Studio Notes - Why So Many Luxury Brands Use Black & White – And Differenciate Out Without Losing Elegance - How Luxury Brands Can Stand Out (Without Shouting) You don’t have to abandon black and white to be memorable. Here’s how to elevate it: 1. Strategic Accent Colour Introduce one unexpected, brand-defining colour – like Hermès’ orange or Glossier’s millennial pink. This contrast adds personality while maintaining a refined palette. 2. Texture & Materiality In packaging or digital design, tactile cues matter. Use textures like embossing, foil, grain, or fabric-inspired patterns to create a sensory-rich experience. Think velvet black paired with soft white cotton textures – even digitally, this visual suggestion makes a difference. 3. Typography as a Personality Vehicle If your colours are minimal, your type needs to work harder. Choose custom or distinctive fonts that express your brand’s tone – bold and daring, modern and minimal, or timeless and graceful. 4. Motion & Micro-Interactions Online, movement matters. Add elegance through subtle hover effects, animated line transitions, or scroll-triggered reveals. It turns minimalism into an experience. 5. A Visual Language Beyond Colour Shapes. Icons. Illustration style. Photography curation. These elements can all build a unique identity without ever touching the core colour palette. https://www.soleycreative.com/studio-notes/what-makes-a-good-retainer-client monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0b34766e-82a0-488f-b76b-67d69f4e7c7f/Verden-01.jpg Studio Notes - What Makes a Good Retainer Client? - 1. Clear and Timely Communication Design is collaborative. The best outcomes happen when feedback is prompt, briefs are clear, and expectations are aligned. What this looks like: - Regular check-ins or updates - Sharing deadlines and launch goals early - Constructive, honest feedback (we’re here for it!) https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f82bf2e2-0731-4572-8f8a-ea874cb99aeb/Votary-05.jpg Studio Notes - What Makes a Good Retainer Client? - 2. Strategic Clarity The best clients don’t just tell us what they want, they tell us why. When we understand your business goals, we can design with purpose. Try this instead of: ❌ “Make it pop” ✅ “We want this landing page to increase sign-ups by 25% in Q2” https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3407511f-de03-442d-9d20-b34feffbba56/Votary-04.jpg Studio Notes - What Makes a Good Retainer Client? - 3. Trust in the Process You hired us for a reason. We’ll always collaborate but we also thrive when given the space to bring our commercial and creative expertise to the table. Great clients: - Are open to new ideas - Give feedback but don’t micro-manage - Let us guide design strategy and implementation https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/58696b0c-2c5f-496a-be13-88f8ebd701b1/INGENIOUS-03.jpg Studio Notes - What Makes a Good Retainer Client? - 4. Respect for Boundaries & Timelines Retainer work is agile and flexible but it still needs structure. We do our best work when there’s mutual respect for the scope, turnaround times, and bandwidth. Top Tip: If you’ve got a busy season or launch coming up, looping us in early helps us plan and prioritise. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c0ec33b0-7b9a-4eb8-9b6d-5950b64519c5/INGENIOUS-05.jpg Studio Notes - What Makes a Good Retainer Client? - 5. Belief in Design as a Business Tool The strongest partnerships are built on a shared belief: design drives growth. Our retainer clients don’t just want pretty visuals they want ROI, brand loyalty, consistency, and commercial success. And that’s exactly what we help deliver. https://www.soleycreative.com/studio-notes/why-your-branding-isnt-converting-and-how-to-fix-it monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/257e3228-94b7-40aa-b89c-e1f5608ff547/IG-Grid-01.jpg Studio Notes - Why Your Branding Isn’t Converting (And How to Fix It) - 1. Inconsistent Visuals = Confused Customers If your website, packaging, social media, and emails all look slightly different, you’re weakening your brand’s impact. Consistency builds trust and helps people remember you. Fix it: - Create a cohesive brand style guide (colours, fonts, imagery, logo usage) - Ensure all touchpoints reflect the same visual identity https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/654e7a06-3817-46fa-b20a-aa760afe8bfb/IG-Grid-02.jpg Studio Notes - Why Your Branding Isn’t Converting (And How to Fix It) - 2. No Clear Value Proposition If your audience doesn’t understand why they should choose you in 5 seconds, they’ll move on. Clear messaging is just as important as visuals. Fix it: - Clarify your "why" (à la Simon Sinek) - Define your customer pain points and how you solve them - Include your value prop prominently on your website and marketing https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5d6ceb48-ed9a-4940-bde2-c5390f0c5365/IG-Grid-03.jpg Studio Notes - Why Your Branding Isn’t Converting (And How to Fix It) - 3. You Designed for You, Not for Them Designing based on personal preference is a common founder trap. Your customer may not resonate with what you love and that disconnect can cost you. Fix it: - Use customer personas to guide design decisions - Draw on consumer psychology (as Rory Sutherland would say, “Value is subjective. Perception is everything.”) - Test messaging and visuals with your ideal customers https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/70805c65-8e3c-4dae-9d3e-2199cf2093ec/IG-Grid-04.jpg Studio Notes - Why Your Branding Isn’t Converting (And How to Fix It) - 4. Your Branding Is Outdated What worked 5 years ago might now signal "behind the times" especially in fast-moving sectors like retail or fashion. Fix it: - Consider a brand refresh: update fonts, colours, or layout while staying true to your identity - Refresh your assets regularly to stay relevant https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5bce6f7f-e208-4d07-93d8-47b08526188a/IG-Grid-06.jpg Studio Notes - Why Your Branding Isn’t Converting (And How to Fix It) - 5. You Don’t Have a Scalable Brand System If you can’t replicate your brand quickly across email, events, social, or new products, growth becomes chaotic and inconsistent. Fix it: - Build a flexible, future-proof identity system - Create templates for content, email, and digital ads - Use scalable design frameworks like design libraries or modular layouts https://www.soleycreative.com/studio-notes/how-social-media-design-drives-sales-revenue monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c90a1b20-2bdd-4e95-adff-4dbfebccc1c8/Soley%2BCreative-12.jpg Studio Notes - From Scroll to Sale: How Social Media Design Drives E-Commerce Revenue - Why Design Matters in Social Media Marketing Your social media is often the first place new customers encounter your brand. It's where they form their first impression, decide whether to follow you, and determine if your product or service is relevant to them. Design is the silent ambassador of your brand. It communicates your values, vibe, and professionalism before a single caption is read. Great social media design: - Stops the scroll - Boosts brand recognition - Creates emotional connection - Increases trust and credibility - Encourages engagement and conversion https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ae123db6-2b07-4738-9fd2-bbe357135197/Soley%2BCreative-53.jpg Studio Notes - From Scroll to Sale: How Social Media Design Drives E-Commerce Revenue - The Power of Brand Identity in Social Media Design Consistency is everything. Your logo, colour palette, typography, photography style, and tone of voice should be present not just on your website and packaging, but across your entire social presence—from grid posts to Stories, Reels, and even your paid ads. Why brand identity matters: - Recognition: When your posts are visually consistent, customers begin to recognise your brand immediately. - Trust: Consistency builds confidence. A brand that looks cohesive signals that it's reliable. - Professionalism: A polished social presence suggests you're serious about what you do. Social media is fast-moving, but brands with clear, consistent identity cut through the noise. It doesn’t mean every post has to look the same—it means everything should feel like you. Example: Think of Glossier’s use of pinks and neutrals, or Gymshark’s high-impact visuals paired with motivational messaging. Each post might differ, but the brand DNA is unmistakable. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a375b5e5-1851-478c-ac9c-b24bde5c4ced/Soley%2BCreative-115.jpg Studio Notes - From Scroll to Sale: How Social Media Design Drives E-Commerce Revenue - Designing Posts That Sell It’s not just about making things look nice. Design directly affects buying behaviour. 1. Clear Product Imagery Show your product in context. Use lifestyle photography and video that aligns with your customer's aspirations. 2. Hierarchy and Readability Use bold type and clear layouts to guide the eye. Calls to action (CTAs) should be obvious and easy to follow. 3. Emotion-Driven Visuals Design with feeling. Your brand should reflect the lifestyle or transformation your audience desires. 4. Mobile-First Thinking Design for the small screen. Make sure your content is legible and compelling at a glance. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b4688fd1-3b0b-41ab-a693-068452ed4de6/Soley%2BCreative-43.jpg Studio Notes - From Scroll to Sale: How Social Media Design Drives E-Commerce Revenue - The Role of Advertising: Social Design Meets Strategy Paid social ads are where your organic design foundation meets commercial strategy. Here’s why applying brand identity in ads is crucial: - Brand recall: Customers might not buy from the first ad, but recognition will increase the chance they come back. - Ad fatigue: A cohesive design system allows for creative variation without losing your visual identity. - Performance: Strong, branded creatives often outperform generic ads because they feel more authentic. Best Practices: - Use branded templates for Stories and Reels ads. - Include your logo or brand element subtly but consistently. - Ensure your ad visuals look like a natural extension of your feed. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/07979c97-726c-4545-9c72-5b4c08bf71f7/Soley%2BCreative-127.jpg Studio Notes - From Scroll to Sale: How Social Media Design Drives E-Commerce Revenue - How to Elevate Your Social Media Design Today 1. Audit your current feed Does it reflect your brand values and appeal to your ideal customer? 2. Create templates Branded Canva or Figma templates save time and ensure consistency. Better yet, hire us to create some bespoke options for you! 3. Work with a design partner Agencies like Soley Creative help brands build powerful, revenue-driving social identities. https://www.soleycreative.com/studio-notes/streamline-brand-assets-for-mid-year-success monthly 0.5 2025-05-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2fd13375-f5b2-469c-9563-982b814cb528/Styled+Stock+Society+Bold+Pink+Workspace+9.jpg Studio Notes - Streamline Your Brand Assets for Mid-Year Success - 1. Take Stock of What You’ve Got (Conduct a Brand Asset Audit) You can’t organise what you don’t know you have. Start by gathering all your current brand assets and giving them a quick audit. What’s up-to-date, what’s out-of-date, and what’s missing? How To Create an Inventory: Make a simple list of all your assets – logos, brand colours, fonts, social media templates, product photos, email banners, etc. Don’t forget the smaller things, like icons and colour codes. Sort by Category: Organise assets by type or use (e.g., social media, packaging, website), so you can see where things might need updating or reorganising. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4b1a2cf2-3b16-4e64-8cdb-15f88cf02624/Styled+Stock+Society+Bold+Pink+Workspace+12.jpg Studio Notes - Streamline Your Brand Assets for Mid-Year Success - 2. Update Your Core Assets (Because Nothing Says “Professional” Like Consistency) Brands evolve, so there’s a good chance some assets could use a refresh. Updating these core assets – your logo, colour palette, fonts, and templates – can help you maintain a polished, consistent look across all platforms. How To Review Your Visual Identity: Make sure your logo, fonts, and colours reflect your current brand personality. If you’ve undergone any recent changes or brand shifts, update these assets so everything feels cohesive - we can help with this, just send us a message! Refine Templates: Whether it’s social media graphics, email layouts, or presentation slides, update your templates to be more efficient and on-brand. This will make it easy to create consistent content without reinventing the wheel each time. Tip: Simplify wherever possible. A streamlined, clean look often resonates more than a cluttered one, so consider cutting down on any overly complex designs. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cbb0d1f4-1091-41c1-a867-c6310e15b8aa/Styled+Stock+Society+Bold+Pink+Workspace+20.jpg Studio Notes - Streamline Your Brand Assets for Mid-Year Success - 3. Find a Place for Everything (Centralise Your Assets in a Digital Hub) Ever spent way too long searching for the latest logo file? A centralised storage solution means that your assets are easy to find and share, whether it’s just you or an entire team. How To Choose Your Platform: Use cloud storage like Google Drive, Dropbox, or a dedicated brand management tool like Canva’s Brand Kit or Adobe Creative Cloud Libraries. Organise by Usage: Create folders for different categories, such as “Logos,” “Fonts,” “Social Media Graphics,” and “Marketing Collateral.” Make sure everything is labelled clearly so you’re not guessing which file is the right one. Rename your files: By creating an renaming a naming convention (a simple formula of naming files) for easy searching e.g. “BrandName-FileType-Size-Colour-Version”. Tip: If you have a team, give everyone access to the hub and create a simple guide on how to navigate it. This makes collaboration easier and prevents anyone from going rogue with the wrong version of a logo. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1b134dd6-7786-4e23-a2b1-edc7b21c4871/Styled+Stock+Society+Bold+Pink+Workspace+19.jpg Studio Notes - Streamline Your Brand Assets for Mid-Year Success - 4. Refresh and Retire (Say Goodbye to Outdated Content) Outdated assets can hold your brand back and create inconsistencies. By identifying what’s no longer useful, you can keep your brand looking modern and fresh. HowTo Archive Old Assets: Store outdated files in an “Archive” folder. This way, you don’t lose anything, but it’s kept out of your primary asset folders. Remove Redundant Content: If you have multiple versions of the same graphic or several unused icons, get rid of the duplicates. A streamlined library makes it easier to find what you actually need. Tip: If you’re feeling sentimental about some old designs, remember that decluttering makes room for new creativity and keeps your brand looking sharp and current. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a5c073bd-c7c1-4688-8dc7-0d18a6505f37/Styled+Stock+Society+Bold+Pink+Workspace+13.jpg Studio Notes - Streamline Your Brand Assets for Mid-Year Success - 5. Standardise Your Asset Usage (Consistency, Consistency, Consistency!) Having all your assets organised is great, but using them consistently is even better. A set of guidelines for your brand assets helps everyone, from designers to social media managers, keep your brand recognisable and cohesive. How-To Create Usage Guidelines: Write a simple guide on how each asset should be used. Include rules for logo placement, colour use, font hierarchy, and photo styling - we call these ‘brand guidelines’ and offer a package service to get this done for you! Share the Guidelines: Distribute the guide to your team, or keep it accessible in your centralised asset hub. Encourage everyone to refer to it whenever they’re creating something new for the brand. Tip: If you’re a solo entrepreneur, consider these guidelines as reminders to keep your branding consistent – it’s easy to veer off course, especially when you’re juggling multiple roles. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d03f5783-3e58-42f0-b64c-a29b9396711a/Styled+Stock+Society+Bold+Pink+Workspace+10.jpg Studio Notes - Streamline Your Brand Assets for Mid-Year Success - 6. Make Mid-Year Tweaks to Fit Your Current Goals Your brand assets should reflect your goals for the rest of the year. Whether it’s launching a new product or expanding your social media presence, make sure your assets align with where you’re heading. How-To Adapt Visuals to Fit New Goals: If you’re focusing on a certain campaign or product launch, create a few dedicated graphics or templates that make it easier to promote consistently. Audit Campaign Assets: Look at any visuals tied to promotions, seasonal themes, or new initiatives. Make sure they’re cohesive with your main brand assets, even if they’re slightly tailored for specific goals. Tip: Use a quarterly review to make small updates if needed. These minor tweaks help keep your branding dynamic and in sync with your goals. https://www.soleycreative.com/studio-notes/pink-colour-psychology-culture monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6ea86ada-3810-4345-99bf-b7923c1e486f/IG-Grid-01.jpg Studio Notes - Pink: The Colour of Connection, Compassion, and Creativity in Branding The Meaning: In Western cultures, pink represents love, compassion, and femininity. It’s a warm and approachable hue that fosters trust and joy. In Eastern traditions, pink often signifies good fortune and youthful energy, adding to its global versatility. Psychological Impact: Warm and Nurturing - Pink evokes feelings of comfort and kindness, creating a sense of trust. Versatile Appeal - Soft pinks feel elegant and calming, while vibrant pinks inspire energy and fun. Emotional Connection - Pink is tied to memories of love, care, and happiness, making it a powerful tool for brand resonance. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c08e7da7-c55c-4d8f-84e4-d33a2bcb8027/Mock-up3.jpg Studio Notes - Pink: The Colour of Connection, Compassion, and Creativity in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bb1c8cd2-b83e-45ca-b9ce-c2f7d21aad13/Mock-up2.jpg Studio Notes - Pink: The Colour of Connection, Compassion, and Creativity in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/91aefa5a-dd05-4f42-b1b9-7f2e7d2937fa/Blog-01.jpg Studio Notes - Pink: The Colour of Connection, Compassion, and Creativity in Branding - Make it stand out Palette 1: Playful Energy Pink (#FFC0CB), Lemon Yellow (#FDE910), Sky Blue (#87CEEB), Bright Orange (#FFA500) Perfect for brands targeting youthful, energetic audiences who value creativity and joy. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/df83d4df-5d21-4088-844f-01bc5de09376/Blog-02.jpg Studio Notes - Pink: The Colour of Connection, Compassion, and Creativity in Branding - Make it stand out Palette 2: Modern Romance Pink (#FFC0CB), Burgundy (#800020), Warm Taupe (#A6927D), Gold (#FFD700) Balances warmth and sophistication, ideal for premium lifestyle or fashion brands. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6a16e72b-f8b5-44ef-a8b7-bf40b1216a3d/Blog-03.jpg Studio Notes - Pink: The Colour of Connection, Compassion, and Creativity in Branding - Make it stand out Palette 3: Serene Elegance Pink (#FFC0CB), Sage Green (#B2AC88), Soft Grey (#D3D3D3), Ivory (#FFFFF0) Creates a calming and harmonious vibe, perfect for wellness or boutique brands. https://www.soleycreative.com/studio-notes/what-is-the-expected-roi-of-a-website-design monthly 0.5 2025-04-17 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3e85747d-6f4f-4af0-a950-39f37cff750f/IG-Grid-Cover.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - 1. Increased Conversions A new design optimised for user behaviour can significantly boost conversion rates. Intuitive navigation, clear CTAs, and a streamlined purchase process ensure visitors turn into customers. Example: A case study by HubSpot showed that businesses that redesigned their websites saw a 35% increase in conversion rates on average. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0fd0fb04-9abf-473c-b78f-1c3d2052cfad/IG-Grid-02.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - 2. Enhanced User Experience (UX) Your customers want a smooth, enjoyable browsing experience. Poor UX—slow loading times, confusing menus, or non-responsive designs—can drive them away. Tips for UX Improvements: Prioritise fast loading times (under 3 seconds). Simplify navigation with a clear site structure. Ensure accessibility for all users (e.g., WCAG compliance). https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/884dc382-f687-4412-aa27-e807fcab2c74/IG-Grid-03.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/84be5d8b-6c14-4f57-96ea-a238b0e2a579/IG-Grid-04.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e0d30915-5509-425b-8def-86bad79177f1/IG-Grid-05.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - 3. Strengthened Brand Perception Your website is often the first impression customers have of your brand. A modern, polished design communicates trust, professionalism, and credibility. Key Elements: Consistent branding (logos, colours, typography). High-quality visuals and on-brand photography. Engaging copy that resonates with your audience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/49ad48c4-d798-4782-96a4-eb2c0a3bd4ca/IG-Grid-06.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - 4. Improved Search Engine Rankings A new website optimised for SEO can increase your visibility and drive organic traffic. SEO Best Practices for a Redesign: Use clean, efficient code for faster performance. Implement keyword-rich content. Optimise images and metadata for better search rankings. Pro Tip: Include blog functionality to keep content fresh and relevant. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/41cb1009-581e-48fb-aa10-5bb53602a7ec/IG-Grid-07.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - 5. Better Mobile Performance With over 60% of web traffic coming from mobile devices, having a mobile-responsive design is non-negotiable. A redesign ensures your site performs beautifully on any device, keeping users engaged and converting. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/089735d7-2393-4445-b2d1-ca173ddb11e9/IG-Grid-08.jpg Studio Notes - What Is the Expected ROI of a New Website Design? - How to Measure ROI on a New Website Design It’s important to track metrics before and after your redesign to measure success. Key performance indicators (KPIs) include: Conversion rates Bounce rates Average session duration Organic traffic growth Revenue generated Pro Tip: Use tools like Google Analytics to track these KPIs and tie them directly to business outcomes. https://www.soleycreative.com/studio-notes/how-to-create-a-memorable-brand monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7369982e-653c-4b80-b647-7fcd48f4a758/Styled+Stock+Society+Light+Workspace+25.jpg Studio Notes - Designing for Impact: How to Create a Memorable Brand - 1. A Strong Visual Identity Your visual identity is the face of your brand. It includes your logo, colour palette, typography, and overall design language. A memorable brand has a cohesive and instantly recognisable visual identity. - Logo: A great logo is simple, timeless, and versatile. Think of iconic logos like Nike’s swoosh or Apple’s bitten apple. - Colours: Colours evoke emotions and associations. For example, blue often conveys trust, while red signifies energy and excitement. - Typography: Fonts should align with your brand’s personality—modern and sleek, or classic and sophisticated? Example: Airbnb’s redesign in 2014 introduced a minimalist logo and a clean, inviting colour palette that reflects inclusivity and warmth. The result? A brand that’s easy to recognise and emotionally resonant. Pro Tip: Create a brand style guide to ensure consistency across all platforms and touchpoints. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f4becab1-9973-44cc-837e-790ed99dae1c/Styled+Stock+Society+Light+Workspace+21.jpg Studio Notes - Designing for Impact: How to Create a Memorable Brand - 2. A Clear and Consistent Brand Voice Your brand’s voice is how it "sounds" in communication. It reflects your values and personality, whether that’s playful, authoritative, or empathetic. Consistency in voice builds trust and familiarity. - Define Your Tone: Is your brand casual or formal? Inspirational or educational? - Use It Everywhere: From social media captions to customer service emails, your tone should feel consistent. Example: Innocent Drinks uses a witty and approachable tone that aligns with its fun, natural brand ethos, making their messaging memorable and shareable. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/01b80787-e481-4130-ab76-f8e5b1e88248/Styled+Stock+Society+Light+Workspace+16.jpg Studio Notes - Designing for Impact: How to Create a Memorable Brand - 3. Emotional Connection People remember how a brand makes them feel. Emotional branding focuses on creating a connection by addressing your audience’s desires, fears, or aspirations. - Storytelling: Share the story behind your brand, its mission, and the people it serves. - Customer-Centric Design: Understand your audience’s pain points and design solutions that make their lives easier or better. Example: Patagonia’s commitment to sustainability resonates with eco-conscious consumers, fostering loyalty and advocacy. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ea9c61ca-37cb-4757-abe2-48129b6b455a/Styled+Stock+Society+Light+Workspace+24.jpg Studio Notes - Designing for Impact: How to Create a Memorable Brand - 4. Differentiation A memorable brand is one that stands out from competitors. This doesn’t mean being loud or flashy; it means being distinct and true to your unique value proposition (UVP). - Research Competitors: Understand what others in your industry are doing and find gaps you can fill. - Highlight Your UVP: What makes your brand different? Incorporate this into your design and messaging. Example: Glossier’s minimalist packaging and focus on real, everyday beauty differentiate it from traditional cosmetic brands. https://www.soleycreative.com/studio-notes/brand-equity-power-of-strategic-design monthly 0.5 2025-04-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8a6d8ad3-882b-4efc-8639-2a4344c28ef6/Styled+Stock+Society+Cup+of+Cozy+18.jpg Studio Notes - Brand Equity: The Power of Strategic Design - What is Strategic Design? Strategic design goes beyond visuals. It’s about creating assets that align with your business goals and resonate with your audience. Whether it’s a logo, website, or email campaign, every design decision should contribute to building your brand and driving results. Strategic design focuses on: - Consistency: Ensuring your branding looks and feels cohesive across every platform. - Clarity: Clearly communicating your brand’s values and story to your audience. - Conversion: Encouraging action, whether that’s making a purchase, signing up, or engaging with your content. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/35c451ec-18d8-48f6-892a-200b2e727a70/Styled+Stock+Society+Cup+of+Cozy+17.jpg Studio Notes - Brand Equity: The Power of Strategic Design - How Strategic Design Builds Brand Equity 1. Shapes Perception Your brand’s design is your audience’s first impression of your business. A polished, professional design creates immediate trust and credibility, ensuring potential customers see your brand as reliable and valuable. 2. Builds Trust and Loyalty Strategic design focuses on creating a consistent experience across touchpoints. Whether it’s your website’s UX/UI or your Klaviyo email templates, every interaction builds trust and reinforces your brand’s value. 3. Enables Premium Pricing When your brand is perceived as high-quality and trustworthy, customers are more willing to pay premium prices. This perception is driven by the attention to detail in your design. 4. Drives Long-Term Growth Strategic design isn’t just about immediate wins—it’s about building a brand that grows with you. From customer retention to brand advocacy, a well-designed brand is one that stands the test of time. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c73beb47-0957-4cf6-80c5-aca45596774f/Styled+Stock+Society+Cup+of+Cozy+15.jpg Studio Notes - Brand Equity: The Power of Strategic Design - How Soley Creative Elevates Brand Equity with Strategic Design At Soley Creative, we specialise in designing assets that don’t just look good—they perform. Our approach is rooted in understanding your audience and aligning every design choice with your business goals. Here’s what we offer: Brand Identity Design: Logos, typography, and colour palettes that align with your brand’s story and position you as a leader in your market. Website Design: Conversion-focused, user-friendly websites that enhance the customer journey. Klaviyo Email Templates: Customised email designs that drive engagement and sales. Ongoing Design Support: From social media visuals to print collateral, we’ve got your design needs covered. Our expertise in retail and consumer psychology ensures every design decision contributes to building brand equity and driving growth. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/00b15804-169c-467e-9769-bbd7473eefda/Styled+Stock+Society+Cup+of+Cozy+24.jpg Studio Notes - Brand Equity: The Power of Strategic Design - Building Brand Equity Through Design Strategic design is the foundation of strong brand equity. It’s what shapes perceptions, builds trust, and drives long-term success. At Soley Creative, we understand the power of design to transform businesses. Whether you’re a founder looking to establish your brand or a marketer seeking to take your campaigns to the next level, we’re here to help. https://www.soleycreative.com/studio-notes/seasonal-brand-refresh-summer monthly 0.5 2025-04-04 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0778691b-86a4-4fd6-8898-06029eb63b1d/Styled+Stock+Society+Visual+Planner+11.jpg Studio Notes - Get Ready for Summer Campaigns with a Seasonal Brand Refresh - 1. Lighten Up Your Colour Palette Summer is all about light, bright, and cheerful vibes, so it’s a great time to revisit your brand’s colour scheme. Even a subtle shift can give your visuals a breezy, warm-weather feel without veering too far from your established brand identity. How To Incorporate Summer Accents: Consider the use of a colour in your palette that could identify with summer, this could be a tint of a navy for instance. You don’t need to change your core palette; just add in one or two summer-inspired hues from you palette in a new way to keep things fresh. Use Colour for Season-Specific Campaigns: For summer-only promotions, embrace a specific tone to indicate this theme through the season. This seasonal shift can be as simple as updating your social media graphics or website banners for a temporary summer vibe. Tip: Keep it balanced – if your brand leans more towards minimalist or muted tones, add just a hint of summery colours instead of going full neon. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fde5d363-8695-4753-b92a-0ea243073539/Styled+Stock+Society+Visual+Planner+12.jpg Studio Notes - Get Ready for Summer Campaigns with a Seasonal Brand Refresh - 2. Brighten Up Your Imagery (Time for Some Sunlight!) Your imagery sets the mood for your brand, and when summer rolls around, customers are drawn to visuals that feel open, airy, and full of natural light. Swapping out wintery or indoor-focused photos for sunlit, summery visuals can transform how your brand feels. How To Use Outdoor and Nature Shots: Showcase your products or services in outdoor settings. Think parks, beaches, sunny patios – anywhere that feels “summer.” These visuals can create an inviting, fresh aesthetic. Focus on Natural Lighting: For lifestyle or product shots, maximise natural light in your photography. If you’re using a darker, moodier look in winter, now’s the time to brighten it up with softer, sunlit photography. Tip: If taking new photos isn’t an option, consider editing existing photos with a slight warm-toned filter to add a summery glow. For any new images consider shooting in landscape with lots of clean empty space for overlaying copy. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a001a6c8-f346-409d-9d22-b410800cfb99/Styled+Stock+Society+Visual+Planner+17.jpg Studio Notes - Get Ready for Summer Campaigns with a Seasonal Brand Refresh - 3. Create Summer-Themed Campaigns and Content Seasonal campaigns make your brand feel current and relevant, and summer offers endless inspiration. Think beyond “sale season” – summer is a great time to showcase limited-edition products, encourage travel-inspired lifestyle messaging, and connect with your audience around shared warm-weather experiences. How To Launch a Summer Product Line or Collection: If possible, consider releasing a special summer edition or a seasonal product that brings a fresh twist to your offerings. Highlighting summer-specific products or bundles can also work well. Engage with Summer-Themed Content: Post content that fits the season, like “top travel essentials,” “summer skincare tips,” or “how-to style summer trends.” Whether through social media posts, blogs, or emails, tie in the season naturally with content that reflects your brand’s niche. Tip: Not offering physical products? No worries – create summer-themed guides, playlists, or mood boards that reflect your brand’s style and bring that summer feeling to life. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/558ece69-4479-47d4-98a8-7821eb93ffef/Styled+Stock+Society+Visual+Planner+5.jpg Studio Notes - Get Ready for Summer Campaigns with a Seasonal Brand Refresh - 4. Optimise Your Website for a Summer Campaign A seasonal website refresh doesn’t have to be a complete overhaul – just a few tweaks can give your site a fresh, summery feel. Adding summer-specific banners or highlighting relevant products or services can make a big impact without requiring a major redesign. How To Update Homepage Banners: Design a summer-themed banner for your homepage or main landing pages to immediately set the tone for visitors. Include seasonal messaging like “Summer Essentials,” “Holiday Must-Haves,” or “Sun-Ready Style.” Highlight Warm-Weather Collections: Make it easy for customers to find your summer-ready products by creating dedicated sections or collections. Organise your homepage or product categories to showcase what’s relevant to the season. Tip: Keep things light and minimal – you don’t want to overwhelm the page. One or two key seasonal touches can make a difference without cluttering your design. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d9286aa4-a7aa-4366-8fdf-37bc1c3b0979/Styled+Stock+Society+Visual+Planner+6.jpg Studio Notes - Get Ready for Summer Campaigns with a Seasonal Brand Refresh - 5. Add Seasonal Elements to Your Social Media Aesthetic Social media is the perfect place to add those little summer touches that keep your brand feeling fresh and relevant. A few seasonal visuals or themed posts can breathe new life into your feed, capturing that summer vibe that your followers will love. How To Experiment with Summer-Specific Templates: Use summer-inspired templates for your social media graphics. Think tropical backgrounds, pastel gradients, or floral accents. Just ensure these elements still feel on brand. Incorporate Summer Hashtags: Include hashtags like #SummerStyle, #WarmWeatherEssentials, or #TravelFavourites in your posts. Seasonal hashtags help you tap into trending topics and reach new audiences looking for summer content. Tip: Stay consistent with your brand’s tone – if you’re a luxury brand, keep it sleek and sophisticated; if your brand is playful, go for bolder summer colours and more casual vibes. https://www.soleycreative.com/studio-notes/social-media-content-calendar-tips-for-luxury-brands monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4c33983b-adde-4af8-a42b-440b4154bde2/kaboompics_travertine-furniture-sunglasses-white-leather-jacket-35881.jpg Studio Notes - Social Media Content Calendar Tips for Luxury Brands 1. Define Your Content Pillars Content pillars are the foundation of your strategy. For luxury brands, these could include themes like heritage storytelling, aspirational lifestyle content, behind-the-scenes exclusives, or customer testimonials. Defining these ensures your content remains consistent and on-brand. 2. Plan Around Seasonal Campaigns Luxury thrives on exclusivity and anticipation. Map out key dates—seasonal sales, product launches, or exclusive events—and build your calendar around them. Highlight these moments with targeted campaigns to maximise their impact. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3018d812-61ff-4a25-a83a-b01a9e1e5142/kaboompics_travertine-furniture-sunglasses-35877.jpg Studio Notes - Social Media Content Calendar Tips for Luxury Brands 3. Maintain a Consistent Posting Schedule Consistency is crucial for brand recall. Whether you post daily, three times a week, or bi-weekly, stick to a schedule that your audience can rely on. 4. Use High-Quality Visuals and Videos The visuals you share should reflect the quality of your brand. Invest in professional photography and videography, ensuring every post captures the luxury your brand embodies. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0ab1f99a-9438-4f98-8e50-d4b3f9b77d26/kaboompics_travertine-furniture-table-vogue-magazine-35866.jpg Studio Notes - Social Media Content Calendar Tips for Luxury Brands 5. Incorporate Storytelling in Captions Luxury isn’t just about products—it’s about the experience. Use storytelling to transport your audience into the world your brand represents. This could mean sharing the craftsmanship behind a product, the history of your brand, or the vision for your collection. 6. Schedule Posts for Optimal Engagement Times Timing matters. Use analytics tools to identify when your audience is most active, and schedule posts accordingly to maximise engagement. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/90e96ed2-83b5-4110-b7d9-fd02adffefa0/kaboompics_travertine-furniture-table-35857.jpg Studio Notes - Social Media Content Calendar Tips for Luxury Brands 7. Monitor and Refine with Analytics Regularly track the performance of your posts to see what resonates with your audience. Use these insights to refine your content strategy and ensure it continues to deliver results. https://www.soleycreative.com/studio-notes/why-luxury-brands-love-muted-tones-like-beige-and-gold-colour-branding monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a06c79d5-a352-47b8-a65f-7940269d000c/kaboompics_chic-essence-a-curated-collection-of-ugc-chanel-inspired-imagery-34907.jpg Studio Notes - Why Luxury Brands Love Muted Tones Like Beige & Gold - 1. The Timeless Appeal of Muted Tones Luxury is about longevity – both in the quality of the product and its visual branding. Muted colours like beige and gold are inherently timeless, transcending fleeting trends. Unlike bold or bright hues, they remain relevant year after year, allowing brands to maintain consistency and reinforce their enduring value. For instance, think of luxury giants like Chanel or Louis Vuitton. Their branding doesn’t rely on attention-grabbing colour palettes but instead opts for neutral tones that whisper sophistication and exclusivity. This timelessness reinforces the idea that their products, too, will stand the test of time. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a34bf2f6-edaf-4b46-b4f3-b2f54053052c/kaboompics_chic-essence-a-curated-collection-of-ugc-chanel-inspired-imagery-34900.jpg Studio Notes - Why Luxury Brands Love Muted Tones Like Beige & Gold - 2. Sophisticated Minimalism: Less is More Muted tones epitomise the "less is more" philosophy – a hallmark of luxury branding. By choosing subdued colours, luxury brands ensure the focus remains on the product rather than the packaging. This minimalist approach communicates quality, as it subtly suggests that the product speaks for itself. Muted tones also pair effortlessly with simple typography, clean layouts, and elegant photography, creating a sense of cohesion. It’s no coincidence that these colours are often found in high-end fashion, jewellery, and skincare packaging – categories where visual refinement is critical to customer perception. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f9005830-8ee5-4467-9c69-96514d9c31b9/kaboompics_refined-aromas-perfume-bottles-cast-in-shadows-and-light-35440.jpg Studio Notes - Why Luxury Brands Love Muted Tones Like Beige & Gold - 3. Trust, Warmth, and Emotional Connection Colours have a profound impact on how we feel and behave. Beige evokes feelings of calm, trust, and dependability, creating a sense of security in the customer. Gold, on the other hand, symbolises warmth, wealth, and opulence, subtly promising indulgence and sophistication. Together, these tones create a psychological balance: beige reassures customers, while gold excites them. This dual effect is especially effective in luxury branding, where trust and aspiration go hand in hand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a58007cc-10f4-4bd5-910c-d1387a72fd83/kaboompics_chic-essence-a-curated-collection-of-ugc-chanel-inspired-imagery-34890.jpg Studio Notes - Why Luxury Brands Love Muted Tones Like Beige & Gold - 4. Universal and Inclusive Appeal In today’s global marketplace, luxury brands need to appeal to a diverse audience. Muted tones are universally understood as symbols of refinement, cutting across cultural and demographic lines. Unlike trend-based colours that may alienate certain audiences, beige and gold resonate across genders, ages, and geographies. Additionally, these tones work well in both digital and physical spaces. They’re easy on the eyes, making them perfect for everything from social media posts to high-end retail environments. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/241b9473-d5e0-45a4-bc53-64cf6c573f38/kaboompics_chic-essence-a-curated-collection-of-ugc-chanel-inspired-imagery-34923.jpg Studio Notes - Why Luxury Brands Love Muted Tones Like Beige & Gold - 5. Reinforcing Exclusivity Luxury branding is about making customers feel like they’re part of an exclusive club. Muted tones, with their understated elegance, help create that sense of exclusivity. They send a message: This is not for everyone. This psychological signal is crucial in luxury marketing, where scarcity and selectiveness enhance perceived value. https://www.soleycreative.com/studio-notes/design-audit-checklist monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/989fdff3-c107-4197-abaa-47b92accc7d8/002-Gift-Card-Product-Shot.jpg Studio Notes - Design Audit Checklist: Is Your Brand Ready for Growth? - 1. Brand Identity Your logo, colour palette, typography, and overall visual style should reflect your brand’s personality and resonate with your target audience. Questions to Ask: Is your logo scalable across platforms (social media, website, print)? Are your brand colours consistent across all assets? Does your typography feel modern, professional, and legible? Are you using imagery and illustrations that align with your brand story? Pro Tip: If your brand looks outdated, a refresh might be the key to reconnecting with your audience and staying competitive. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/66f5446a-9094-469d-8edb-52959d35d562/MOYO-IMAC1.jpg Studio Notes - Design Audit Checklist: Is Your Brand Ready for Growth? - 2. Website Design and User Experience (UX) Your website is your business’s digital storefront. A well-designed website isn’t just visually appealing—it’s functional, fast, and easy to navigate. Questions to Ask: Does your site load in under 3 seconds? Is it mobile-responsive? Are your CTAs clear and strategically placed? Is your navigation intuitive and free from clutter? Is your branding consistent across every page? Pro Tip: Tools like Google PageSpeed Insights can help you measure your site’s performance and pinpoint issues. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cbed018e-c4f6-439c-91c2-9e82c99bcb7a/Spells+Posts.jpg Studio Notes - Design Audit Checklist: Is Your Brand Ready for Growth? - 3. Social Media Presence Social media platforms are often the first place customers engage with your brand. Are you leaving a strong impression? Questions to Ask: Are your profile images, banners, and posts aligned with your brand identity? Is your posting frequency consistent? Do your captions and visuals engage your audience? Are you experimenting with content types (carousels, Reels, stories)? Pro Tip: Use analytics tools (like Instagram Insights or LinkedIn Analytics) to identify which posts perform best and double down on that style of content. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0bf74ab6-9263-428f-9a9e-785cb0e4b16f/Spells-Of-Love-1.jpg Studio Notes - Design Audit Checklist: Is Your Brand Ready for Growth? - 4. Email Templates Emails are a direct line to your customers, but only if they’re designed to convert. Questions to Ask: Are your email templates mobile-responsive? Is your branding consistent across headers, footers, and visuals? Do your emails include a single, clear CTA? Are your designs optimized for readability (e.g., proper use of white space)? Pro Tip: If your email open rates are declining, consider A/B testing subject lines and layouts to see what resonates best. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/98d45f14-579a-44a7-a6d7-f4ecc1919edd/SHOPIFT-Gift-Wrap-Image-1_1024x+2.jpg Studio Notes - Design Audit Checklist: Is Your Brand Ready for Growth? - 5. Print and Packaging Design For retail and lifestyle businesses, tangible design assets like packaging and event materials can be make-or-break moments for your brand. Questions to Ask: Does your packaging reflect your brand values? Is your print material visually engaging and professionally designed? Are your assets up to date with current promotions or product offerings? Pro Tip: Don’t forget about sustainability—eco-friendly packaging design can resonate deeply with today’s conscious consumers. https://www.soleycreative.com/studio-notes/how-great-design-transforms-your-brands-customer-experience monthly 0.5 2025-07-31 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/14aa23c1-427b-4b82-a3ce-23d1cb1a1724/Styled+Stock+Society+Start+Fresh+23.jpg Studio Notes - How Great Design Transforms Your Brand’s Customer Experience - 1. Building Trust and Credibility First impressions matter, and design is often the first thing a customer notices. A professionally designed logo, a clean and intuitive website, or sleek product packaging can immediately convey trust and quality. Consider Apple’s minimalist design approach. Their clean, user-friendly packaging and website inspire confidence, setting them apart as a premium brand. Customers trust that their experience will be as polished as the design. Key Takeaway: Invest in design that reflects your brand’s values and instills confidence in your audience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c800e462-71c7-4397-b44e-4d93da2b9f13/Styled+Stock+Society+Minimalist+Workspace+13.jpg Studio Notes - How Great Design Transforms Your Brand’s Customer Experience - 2. Enhancing Usability and Functionality Great design isn’t just about looking good; it’s about working seamlessly. Whether it’s a website, an app, or an in-store experience, intuitive design makes it easy for customers to achieve their goals. A confusing website with poor navigation or unclear calls-to-action (CTAs) can frustrate users, leading to abandoned carts or lost leads. Conversely, a well-designed user interface (UI) ensures customers enjoy a smooth, satisfying journey. Example: Amazon’s streamlined checkout process prioritises ease and efficiency, reducing friction and encouraging repeat purchases. Key Takeaway: Make usability a priority in your design to improve customer satisfaction and drive conversions. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f256c397-3450-4ea0-b9de-6932b34c7878/Styled+Stock+Society+Minimalist+Workspace+18.jpg Studio Notes - How Great Design Transforms Your Brand’s Customer Experience - 3. Creating Emotional Connections Design has the power to evoke emotions, which are essential for building meaningful connections with your audience. Colours, typography, and imagery all influence how customers perceive your brand and how they feel about interacting with it. Brands like Coca-Cola use vibrant red tones and joyful imagery to evoke feelings of happiness and togetherness. This emotional resonance strengthens customer loyalty and encourages advocacy. Key Takeaway: Use design to tell a story and create emotional connections that resonate with your audience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9602f341-5555-42a0-b701-aa97d15f958a/Styled+Stock+Society+Minimalist+Workspace+22.jpg Studio Notes - How Great Design Transforms Your Brand’s Customer Experience - 4. Delivering Consistency Across Touchpoints Consistency in design builds familiarity and trust. When your website, social media, packaging, and marketing materials all align visually and tonally, customers experience a cohesive brand journey. Inconsistent design, on the other hand, can confuse customers and weaken your brand’s credibility. Imagine receiving a luxury product in cheap, poorly designed packaging—the mismatch undermines the brand’s promise. Example: Luxury fashion brand Chanel maintains a consistent black-and-white aesthetic across all touchpoints, reinforcing their image of timeless elegance. Key Takeaway: Develop a brand style guide to ensure design consistency across all channels. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/24a7260c-93ae-4d2b-bdcf-59aacb398a46/Styled+Stock+Society+Minimalist+Workspace+25.jpg Studio Notes - How Great Design Transforms Your Brand’s Customer Experience - 5. Driving Long-Term Loyalty and Advocacy When customers have a positive experience with your brand, they’re more likely to return and recommend you to others. Design plays a key role in fostering this loyalty by making every interaction enjoyable and memorable. A strong focus on UX/UI design in your digital platforms, combined with thoughtful packaging and marketing materials, creates a holistic experience that keeps customers coming back. Example: Subscription box companies like Birchbox use creative packaging and personalisation to surprise and delight customers, driving loyalty and social sharing. Key Takeaway: Delight your customers with thoughtful design that exceeds their expectations and keeps them engaged. https://www.soleycreative.com/studio-notes/brand-equity-designs-role-in-brand-building monthly 0.5 2025-03-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/991e99a8-d9be-48c7-857d-83c769b8e730/Guidelines-01.jpg Studio Notes - Brand Equity: Design’s Role in Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/066cdcf9-88c9-4f64-8c0a-2a289090bba3/Guidelines-02.jpg Studio Notes - Brand Equity: Design’s Role in Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8b4c8903-1385-4a1a-98a6-07ce2c564da0/Guidelines-03.jpg Studio Notes - Brand Equity: Design’s Role in Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d70a2d05-0917-417b-8ad7-d308f0e3ec89/MOYO-BUSINESSCARD11.jpg Studio Notes - Brand Equity: Design’s Role in Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6d3a5661-f56d-43ff-adac-169bec5a02f5/Psd2.jpg Studio Notes - Brand Equity: Design’s Role in Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/how-to-create-customer-centric-design-to-build-your-brand monthly 0.5 2025-03-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7064365f-05eb-4f0f-8a34-9efd9e5bc10d/Styled+Stock+Society+Chic+Boss+24.jpg Studio Notes - Make Your Brand Unforgettable with Customer-Centric Design - 1. Simplify the User Experience (Make It Easy, Not Frustrating!) Ever tried to find something on a website and ended up so lost you forgot what you were even looking for? Yep, it’s the worst. Simplifying your customer’s journey means they can actually enjoy being on your site – and they’re far more likely to come back. How To Streamline Navigation: Design your website so that the essentials (products, contact info, FAQs) are easy to find. If it takes more than three clicks to find your best-sellers, it’s time to rework that menu. Clear Calls to Action: Make sure every page has a purpose, and guide your customers with clear calls to action. Think “Shop Now,” “Learn More,” or “Get Started” – no jargon, just straightforward, inviting steps. Tip: Pretend you’re a customer visiting your site for the first time. How easy is it to get around? Do you instinctively know where to click next? If not, make some tweaks. Better yet - it can be a very humbling experience to watch someone else use your website whilst you watch. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dd212e50-d20b-4eb5-9d74-2e5023e60714/Styled+Stock+Society+Chic+Boss+21.jpg Studio Notes - Make Your Brand Unforgettable with Customer-Centric Design - 2. Add Personal Touches (Make Customers Feel Like VIPs) Loyalty is built on relationships, and relationships grow when people feel valued. Adding personal touches to your customer experience shows that you see your customers as individuals, not just another sale. Think of it like that little handwritten note that comes with some packages – it doesn’t take much, but it makes people feel appreciated. How To Personalised Packaging: A simple thank-you note, a freebie, or even packaging that reflects your brand’s personality can leave a lasting impression. Follow-Up Emails: Send a quick “thanks for your purchase” email or a check-in a week after they’ve received their product. It’s a small gesture but adds a lot of warmth to the customer experience. Tip: If possible, add customer names to communications. Hearing your name makes everything feel more personal (and people are hard-wired to respond to it). https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d42557e1-1cac-45cf-8408-58585040d5dc/Styled+Stock+Society+Chic+Boss+23.jpg Studio Notes - Make Your Brand Unforgettable with Customer-Centric Design - 3. Incentivise Loyalty (Give People a Reason to Come Back) Loyalty programmes are a fantastic way to keep customers engaged. People love perks, and when they know they’re getting something extra by staying with your brand, it’s a win-win. Loyalty programmes don’t have to be complicated – in fact, the simpler, the better. How To Create a Points System: Offer points for purchases, reviews, and referrals that customers can redeem for discounts or exclusive products. Make sure it’s easy to understand – think “earn 10 points for every purchase,” rather than complex conversions. Exclusive Perks: Give your loyal customers sneak peeks of new collections, early access to sales, or even members-only discounts. When customers feel like they’re part of an “inner circle,” they’re more likely to stick around. Tip: Make your loyalty programme visually appealing and easy to track. Use branded icons or badges to mark loyalty milestones – it makes the experience fun and gives customers a sense of accomplishment. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/eb38c2b8-33ad-48c5-9145-e215853cdca2/Styled+Stock+Society+Chic+Boss+15.jpg Studio Notes - Make Your Brand Unforgettable with Customer-Centric Design - 4. Use Feedback to Improve (Listen, Then Act) Customer-centric design isn’t a one-way street. To keep improving, you need to know what’s working and what isn’t – and the best people to tell you are your customers. Asking for feedback doesn’t just give you valuable insight; it shows your customers that you care about their experience. How To Send Follow-Up Surveys: After a purchase or interaction, ask for quick feedback. Keep it short (a few questions max) and make it easy to complete. Implement Changes Based on Feedback: If you notice trends – like customers saying they want faster delivery options or easier returns – take action. Small adjustments based on real feedback can make a huge difference. Tip: Don’t be afraid to share how you’ve used feedback to improve. Something as simple as “We heard you, and we’ve now added faster delivery options!” makes customers feel listened to and valued. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/33bab748-4c39-4384-8c22-e8feb4b00ecb/Styled+Stock+Society+Chic+Boss+16.jpg Studio Notes - Make Your Brand Unforgettable with Customer-Centric Design - 5. Make the Customer Journey Fun and Engaging Shopping, scrolling, exploring – these should be fun, not just functional. Think of ways to add a little spark to your customer’s journey, making them enjoy each interaction with your brand even more. Engaging design means your brand stands out from the crowd, leaving a memorable impression. How To Add Interactive Elements: If you’re online, try a quiz to help customers choose the perfect product, or create an interactive product demo. These elements don’t just help sell; they make the experience enjoyable. Incorporate Engaging Visuals: Bright, beautiful visuals that reflect your brand’s vibe go a long way. Make your website or packaging look and feel like a reflection of your brand’s personality – think bold colours for fashion, calming tones for wellness, or fun patterns for lifestyle. Tip: Don’t be afraid to inject a little humour or personality into your design. A witty tagline on your packaging or a playful welcome message on your site can add warmth and make customers smile. https://www.soleycreative.com/studio-notes/visuals-for-beauty-brands-on-social-media monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/26ae88bf-1405-4542-bfea-78923e7547ab/kaboompics_organic-hygiene-products-solid-soap-bar-with-natural-sea-sponge-30649.jpg Studio Notes - Captivating Visuals for Beauty Brands on Social Media 1. Prioritise Clean, Aesthetic Visuals Your products are the stars. Keep the focus on them with clean, minimalist backdrops and thoughtful compositions that elevate your visuals. 2. Use Natural Lighting or Professional Photography Lighting can make or break your visuals. Natural light is ideal, but if you want a polished, editorial look, consider professional photography for both still life and model shoots. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c82d70cd-4b34-4396-b092-1951a7ed4a1c/kaboompics_the-daily-rituals-for-sensitive-skin-a-skincare-routine-31990.jpg Studio Notes - Captivating Visuals for Beauty Brands on Social Media 3. Incorporate Consistent Brand Colours and Fonts Consistency builds recognition. Use your brand’s signature palette and typography across every platform for a cohesive and professional appearance. 4. Create Eye-Catching Motion Graphics Adding subtle animations, GIFs, or short videos can instantly draw attention to your posts. Motion graphics are particularly effective for promoting sales, new launches, or tutorials.dees are more likely to subscribe if they find value in what you offer. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ceeaab0d-497b-42fb-a50b-ff5f85c84104/kaboompics_young-girl-with-clay-mask-on-her-face-taking-a-selfie-32040.jpg Studio Notes - Captivating Visuals for Beauty Brands on Social Media 5. Showcase Before-and-Afters and Tutorials Educating your audience is key. Share transformation photos or tutorials that demonstrate the benefits of your products. Tutorials build trust and position your brand as an expert in its field. 6. Leverage User-Generated Content (UGC) Real people using your products = real results. UGC adds authenticity and encourages your followers to envision themselves using your products. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4bcde193-8df0-4945-85ef-07f5501d6d86/kaboompics_skincare-aesthetics-macro-textures-and-backgrounds-34110.jpg Studio Notes - Captivating Visuals for Beauty Brands on Social Media 7. Highlight Product Textures and Finishes Capture the shimmer of a highlighter, the gloss of a lipstick, or the creamy texture of a moisturiser. Highlighting details creates a sensory connection with your audience. https://www.soleycreative.com/studio-notes/beige-colour-psychology-culture monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1735904671157-WQCHOEV8AG61AJOHXL9L/IG-Grid-01.jpg Studio Notes - Beige: The Neutral That Speaks Volumes in Branding The Meaning: Beige is synonymous with neutrality, stability, and calm elegance. In Western contexts, it’s seen as approachable and timeless, making it an ideal foundation for brand identities. In fashion and interiors, beige is a classic choice that exudes understated sophistication. Psychological Impact: Approachable Neutral: Beige is soft and inviting, putting customers at ease. Timeless Elegance: It avoids trends, ensuring your brand feels relevant for years to come. Versatility: Pairs beautifully with rich tones like burgundy or soft pastels for different effects. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d00fd96d-fcb5-4dde-a3f1-20d045e650c9/pexels-aalexaximena-9857043.jpg Studio Notes - Beige: The Neutral That Speaks Volumes in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/95fdf385-0417-4f4b-ba8c-7503f36d8309/pexels-yelenaodintsova-15792175.jpg Studio Notes - Beige: The Neutral That Speaks Volumes in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/661004d6-8d41-43cc-b536-fae331394093/Blog-01.jpg Studio Notes - Beige: The Neutral That Speaks Volumes in Branding - Make it stand out Palette 1: Classic Sophistication Beige (#F5F5DC), Deep Burgundy (#800020), Charcoal Grey (#3D3D3D), Warm Ivory (#FFFFF0) Exudes luxury and authority, perfect for heritage brands or high-end products. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9a13bfbf-511d-4733-a818-2e6ec00ab92b/Blog-02.jpg Studio Notes - Beige: The Neutral That Speaks Volumes in Branding - Make it stand out Palette 2: Earthy Minimalism Beige (#F5F5DC), Sage Green (#B2AC88), Clay Brown (#A67C52), Soft White (#FAF9F6) Calming and natural, ideal for sustainable or wellness brands. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b238d5c9-501f-4dc0-a63b-77340e4a2367/Blog-03.jpg Studio Notes - Beige: The Neutral That Speaks Volumes in Branding - Make it stand out Palette 3: Contemporary Neutral Beige (#F5F5DC), Dusty Pink (#D6B8AE), Midnight Blue (#2C3E50), Soft Gold (#D4AF37) Modern and chic, suitable for contemporary lifestyle or fashion brands. https://www.soleycreative.com/studio-notes/what-makes-a-winning-email-design monthly 0.5 2025-02-11 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f8a0fdce-a23e-45fa-90e3-4ee7b75e27a4/IG-Reel-Cover.jpg Studio Notes - What Makes a Winning Email Design? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c4344f7f-c71b-4782-8c6b-7ffeaba2a594/Beulah_01.jpg Studio Notes - What Makes a Winning Email Design? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b058129e-4c18-4544-baff-649d194578d2/Beulah_02.jpg Studio Notes - What Makes a Winning Email Design? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6e83a280-7587-4b83-8620-e4a044c15108/Evita-LL-MockUp-03.jpg Studio Notes - What Makes a Winning Email Design? - 1. Mobile-First Design Did you know that over 70% of emails are opened on mobile devices? If your email doesn’t render perfectly on smaller screens, you’re risking a major drop in engagement. Tips for Mobile-First Email Design: - Use a responsive design template that adjusts automatically to screen size. - Keep subject lines short (under 40 characters) to display fully on mobile. - Opt for single-column layouts to make reading easier on smaller screens. Pro Tip: Test your email across multiple devices before sending. Tools like Litmus or Email on Acid can help ensure a seamless user experience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2d686c37-6c73-49d0-a69d-f942dfad4445/Diem-Scents-03.jpg Studio Notes - What Makes a Winning Email Design? - 2. A Strong, Singular Call-to-Action (CTA) Your email’s CTA is the bridge between interest and action. Too many links or vague instructions can confuse readers and lower conversion rates. Tips for Effective CTAs: - Use action-oriented language, e.g., "Shop Now," "Learn More," or "Get Started." - Make it visually distinct—use buttons instead of hyperlinks. - Position the CTA above the fold, so it’s immediately visible. Pro Tip: For longer emails, repeat the CTA at the end to capture readers who scroll. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fbee067e-5b9c-437d-9eae-1d750eab3590/WrenPhone3.jpg Studio Notes - What Makes a Winning Email Design? - 3. Consistent Branding Your email should feel like an extension of your website and overall brand identity. Consistency builds trust and reinforces your brand image in the minds of your audience. Key Elements to Keep Consistent: - Fonts and colour palette - Logo placement - Tone of voice Pro Tip: Include your brand’s social media links and website in the footer to encourage further engagement. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8e1de079-b625-4cc7-8f92-cab4fd6c4e5a/Evita-LL-MockUp-02.jpg Studio Notes - What Makes a Winning Email Design? - 4. Visual Hierarchy Email design isn’t just about aesthetics—it’s about guiding the reader’s eye. A well-structured layout ensures your key message isn’t lost in a sea of text. How to Create Visual Hierarchy: - Use bold headings to segment content. - Incorporate high-quality images that align with your brand. - Balance text and visuals to avoid overwhelming the reader. Pro Tip: White space is your friend. It keeps the design clean and makes content easier to scan. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/27d5f848-2190-4467-ad30-8d47483d689c/WrenPhone1.jpg Studio Notes - What Makes a Winning Email Design? - 5. Personalisation for Impact Emails with personalised subject lines are 26% more likely to be opened. But personalisation goes beyond using the recipient’s name—it’s about making the content feel tailor-made. Examples of Personalisation: - Dynamic content blocks that adapt based on user behaviour (e.g., “Recently Viewed Products”). - Special offers for loyal customers or birthdays. - Region-specific content to make it more relevant. Pro Tip: Use tools like Klaviyo to segment your audience and automate personalised email campaigns. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e89d08d3-0182-4ad3-9839-85f4e1abe8b0/RowenPhone8.jpg Studio Notes - What Makes a Winning Email Design? - 6. Testing and Optimisation: The Secret to Email Success Even the best email design can benefit from continuous improvement. A/B testing allows you to experiment with subject lines, CTAs, and layouts to discover what resonates most with your audience. What to Test: - Subject lines - CTA placement and wording - Image vs. text-heavy designs Pro Tip: Measure key metrics like open rates, click-through rates, and conversions to assess performance. https://www.soleycreative.com/studio-notes/why-user-experience-matters-more-than-ever-website-design monthly 0.5 2025-02-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/157c8413-7c3a-4a53-8b76-3dc51c6a9217/Styled+Stock+Society+Grey+Workspace+16.jpg Studio Notes - Why User Experience Matters More Than Ever in Website Design - Why UX Matters More Than Ever 1. User Expectations Are Higher Than Ever Today’s users expect fast, intuitive, and visually appealing websites. A clunky design or slow loading time can result in frustration and a swift click to a competitor’s site. According to research by Google, 53% of mobile users will abandon a site if it takes longer than 3 seconds to load. That’s how little time you have to make a strong impression. 2. Good UX Impacts Your Bottom Line Great UX isn’t just about making users happy; it directly affects your revenue. Consider these stats: A well-designed user interface can increase conversion rates by up to 200% (Forrester Research). Every £1 spent on UX brings an average return of £100 in ROI (UX Design Institute). When users can easily navigate your site, find what they’re looking for, and complete their desired actions (like making a purchase), you’ll see an increase in sales and customer loyalty. 3. Mobile-First Experiences Are Non-Negotiable With over half of web traffic coming from mobile devices, designing for mobile is no longer optional. Websites that aren’t optimised for mobile use risk alienating a significant portion of their audience. 4. UX Builds Trust and Credibility Your website’s usability and design quality send strong signals about your brand’s professionalism and credibility. A poorly designed site can make even a high-quality business seem untrustworthy, while a seamless experience builds confidence and loyalty. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8c6268c3-1271-4713-8c89-96453bc3476c/Styled+Stock+Society+Grey+Workspace+10.jpg Studio Notes - Why User Experience Matters More Than Ever in Website Design - Key Components of Great UX in Website Design 1. Mobile Optimisation Your website must work flawlessly on all devices. Responsive design ensures that your content and navigation adjust dynamically to different screen sizes, providing a consistent experience for users. 2. Intuitive Navigation Users should never feel lost. A clear menu structure, search functionality, and breadcrumbs can guide visitors to where they need to go without frustration. 3. Fast Loading Times Speed matters. Compress images, use a content delivery network (CDN), and optimise code to ensure your site loads quickly on all devices. 4. Accessible Design Make your website inclusive. Use alt text for images, ensure proper colour contrast, and design with keyboard navigation in mind to cater to users with disabilities. 5. Clear Call-to-Actions (CTAs) Your CTAs should stand out visually and guide users toward the next step, whether that’s signing up for a newsletter, making a purchase, or contacting you for more information. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b1bb0dcc-9d43-4e81-9b5f-3a3d006a628f/Styled+Stock+Society+Grey+Workspace+12.jpg Studio Notes - Why User Experience Matters More Than Ever in Website Design - How to Improve Your Website’s UX Step 1: Conduct a UX Audit Start by analysing your site’s current performance. Tools like Google Analytics and Hotjar can provide insights into user behaviour, bounce rates, and drop-off points. Step 2: Gather User Feedback Ask your audience what they love and what frustrates them about your site. Feedback from real users is invaluable. Step 3: Partner with Experts Working with a professional design team like Soley Creative ensures that your website doesn’t just look great but performs exceptionally well. We specialise in creating user-centric websites tailored to your brand and audience. https://www.soleycreative.com/studio-notes/how-to-use-visual-storytelling-create-a-brand-story monthly 0.5 2025-02-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/18ae5b74-f8e5-4603-b9d5-2a9cfd91e7e6/Styled+Stock+Society+Entrepreneur+Workspace+20.JPG Studio Notes - Visual Storytelling: How to Use Images to Create a Brand Story That Sticks - 1. Show Behind-the-Scenes Content (A.K.A. Make it Real) Your customers are savvy. They know when something is over-styled, overly “perfect,” and just plain boring. Showing the real, behind-the-scenes moments of your brand – the bits that make you unique – is how you get people to lean in and actually care. How-To Capture Daily Moments: Show your team at work, the nitty-gritty of product production, or even a messy office desk (yes, really). People want to feel like they’re getting the “backstage pass” to your brand. Keep it Candid: Skip the staged shots – they don’t have to be perfect. In fact, they shouldn’t be. Let the personality of your brand (and the people behind it) come through. Tip: If you’re a solo founder, don’t be shy about showing yourself! People love knowing who’s behind a brand, and it builds a stronger personal connection. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/facbaafd-5fe2-48fa-b3c9-08087aede87b/Styled+Stock+Society+Entrepreneur+Workspace+21.JPG Studio Notes - Visual Storytelling: How to Use Images to Create a Brand Story That Sticks - 2. Showcase Customer Experiences (Trust is Built on Real Stories) One of the best ways to build trust? Let your customers tell your story for you. When people see other real-life humans enjoying your product or service, it becomes way easier for them to picture themselves as part of that experience. And let’s face it – social proof is a powerful thing. How-To Feature Real Customer Photos: Ask your customers to tag you in their photos, or even better, create a branded hashtag for them to use. Highlight these on your social media, website, or in your emails. Share Testimonials Visually: Rather than just pasting a paragraph of text, create a visually appealing layout for customer testimonials. Add in photos of the customers (with permission!) or use UGC (user-generated content) to give your testimonials some extra authenticity. Tip: People connect with faces, so whenever possible, include photos of your happy customers to make testimonials feel personal and relatable. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/731ddaaf-4c11-4cc9-9dea-1a94144292f5/Styled+Stock+Society+Entrepreneur+Workspace+23.JPG Studio Notes - Visual Storytelling: How to Use Images to Create a Brand Story That Sticks - 3. Create a Visual “Series” to Tell a Consistent Story Consistency is key. A visual series can keep your brand story unified across posts, emails, and platforms, building a recognisable brand that sticks in people’s minds. Think of it as your brand’s “mini-series” – each image is an episode, and together, they form a story. How-To Establish a Theme: Choose a theme that ties into your brand values or the lifestyle you want to convey. Are you a wellness brand? Go for serene, calming visuals. Fashion-focused? Try a colour-coordinated look that screams style. Stick to a Format: Create a template that’s easily recognisable as “yours.” Whether it’s a certain colour scheme, font overlay, or photography style, consistency makes it easier for people to recognise your posts at a glance. Tip: Plan your visuals in a grid layout if you’re on Instagram, or as a series of connected posts on LinkedIn. This visual continuity can make your feed more memorable and impactful. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c6e43b8d-2826-4426-bef2-309bdf471ba9/Styled+Stock+Society+Entrepreneur+Workspace+24.JPG Studio Notes - Visual Storytelling: How to Use Images to Create a Brand Story That Sticks - 4. Use Story-Driven Imagery to Reflect Brand Values People want to connect with brands that stand for something. And the easiest way to communicate what you stand for? Through powerful, story-driven images. Let your photos reflect the essence of your brand values – be it sustainability, quality craftsmanship, or adventure. How-To Highlight Core Values Visually: If you’re a sustainable brand, for example, show your eco-friendly packaging or materials. If your brand is all about community, capture group shots or customer events. Focus on Moments Over Products: Show your products in real-life contexts or emotional settings rather than just static shots. For example, a wellness brand might feature someone enjoying a quiet, peaceful moment with a product, capturing the feeling that the product enables. Tip: Instead of thinking “product shot,” think “moment shot.” Show your product being used in a way that tells a story and evokes an emotion. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/88ddacdf-f4aa-4386-b779-e7280f9d9179/Styled+Stock+Society+Entrepreneur+Workspace+16.JPG Studio Notes - Visual Storytelling: How to Use Images to Create a Brand Story That Sticks - 5. Tell Micro-Stories in Your Captions While visuals are key, don’t forget about the captions! Short, story-driven captions can turn any post into a tiny piece of your brand’s larger story. They add context and depth, letting people in on the “why” behind the photo. How-To Write Like You Speak: Imagine telling a friend why this photo matters to you. Keep it real, personal, and conversational. Inject Personality: If your brand has a playful, cheeky side, let that shine through! If you’re all about luxury, keep it elegant but inviting. The caption should match the tone of the image and your brand. Tip: Keep it short and sweet. People love bite-sized stories that they can digest quickly, so try to keep captions to two or three sentences max. https://www.soleycreative.com/studio-notes/brand-equity-value-of-brand-building monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7298172c-5518-4ff3-b61a-855f6b092d72/D%2BD-1.jpg Studio Notes - Brand Equity: The Value of Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bbffe5e1-a346-4003-9831-6b739ce81795/D%2BD-3.jpg Studio Notes - Brand Equity: The Value of Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9235099a-996e-4e7b-899b-bac27d6d872f/MOYO-BUSINESSCARD4.jpg Studio Notes - Brand Equity: The Value of Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5519fa53-bfa6-4580-8beb-9f1910265c6f/PalomaPhoto32Mockup.jpg Studio Notes - Brand Equity: The Value of Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cac04b03-95ff-46cc-9e58-2c37e8e5f834/Marlow%2BPre-made%2BScene%2B20.jpg Studio Notes - Brand Equity: The Value of Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e833ccdc-2d69-4e8b-8f3e-1a9fd0db397b/002-Gift-Card-Product-Shot.jpg Studio Notes - Brand Equity: The Value of Brand Building - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/email-list-strategies-for-entrepreneurs monthly 0.5 2025-01-28 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/17bd9325-8725-45d1-89ed-343a89b6617d/Styled+Stock+Society+Minimalist+Workspace+13.jpg Studio Notes - Email List Building Strategies for Entrepreneurs 1. Craft Irresistible Lead Magnets Your lead magnet is the ultimate "hook" to attract subscribers. Offer something your audience can't resist—an exclusive discount, a free guide, or access to VIP content. The key? Make sure it aligns with their interests and solves a pain point. 2. Optimise Website Sign-Up Forms Ensure your sign-up forms are easy to find and visually appealing. Use concise, persuasive copy that clearly communicates the benefits of joining your list. A well-placed call-to-action (CTA) on your homepage or checkout page can make a world of difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/958355a4-971e-45e5-ba27-44efd2515b6f/Styled+Stock+Society+Minimalist+Workspace+18.jpg Studio Notes - Email List Building Strategies for Entrepreneurs 3. Engage Through Social Media Promote your email list with engaging teasers. Share snippets of what your subscribers receive—behind-the-scenes content, early access to launches, or tips tailored to their needs. Use Instagram Stories, LinkedIn posts, and even TikTok to drum up excitement. 4. Host Webinars or Events Create opportunities to educate and connect with your audience through webinars, masterclasses, or in-person events. Attendees are more likely to subscribe if they find value in what you offer. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cd6ed1d0-855b-4bd2-bbb8-6082ae7e389c/Styled+Stock+Society+Minimalist+Workspace+11.jpg Studio Notes - Email List Building Strategies for Entrepreneurs 5. Leverage Partnerships Collaborate with complementary brands or influencers to tap into new audiences. Cross-promotions allow you to expand your reach while offering mutual benefits. 6. Incentivise Referrals Turn your current subscribers into your biggest advocates. Offer rewards like discounts, freebies, or exclusive content for referring friends to your list. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/478d17c0-7cb9-45aa-a601-e721a1d355c1/Styled+Stock+Society+Minimalist+Workspace+10.jpg Studio Notes - Email List Building Strategies for Entrepreneurs 7. Provide Consistent Value Keep your audience engaged with well-designed, value-packed emails. Share tips, exclusive content, and updates that resonate with their needs and interests. Consistency builds trust—and keeps your brand top of mind. 8. Keep Design Consistent Tools like Klaviyo have template options for design that help keep you cohesive. We offer a master template design services to design and set-up a series of easy to use modules that cover most eventualities for email design and builds. https://www.soleycreative.com/studio-notes/winter-white-colour-psychology-culture monthly 0.5 2025-01-27 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1735822197636-KWLWAVKZFMEOU0S8I0HW/IG-Grid-01.jpg Studio Notes - Winter White: The Psychology of Purity and Sophistication in Branding The Meaning: Winter White is universally associated with purity, calm, and elegance. In Western cultures, it evokes luxury and trustworthiness, making it ideal for high-end or minimalist brands. In Eastern traditions, white often symbolises renewal and fresh beginnings, adding a layer of optimism. Psychological Impact: Calm and Trustworthy - Winter White signals a clean slate, putting customers at ease. Premium Perception - Subtle but impactful, it enhances a brand’s ability to command higher pricing. Versatile Neutral - It pairs beautifully with colours like gold, grey, and navy to add warmth or authority. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1eb3b7f1-8b27-408f-b4cf-4bc0a5af0bcd/Screenshot-2023-04-11-at-5.36.32-PM-1.jpg Studio Notes - Winter White: The Psychology of Purity and Sophistication in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5362a73e-8e6b-45f8-a7f1-1d0f7d2dd94b/Screenshot-2023-04-11-at-5.36.32-PM-1.jpg Studio Notes - Winter White: The Psychology of Purity and Sophistication in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2b08f65-6c0f-4ba7-b9f5-68ec4adaa18a/pexels-alexandra-folster-14618191-13264458.jpg Studio Notes - Winter White: The Psychology of Purity and Sophistication in Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6cc35393-4369-4a9b-8308-7e94aeec8da3/Blog-01.jpg Studio Notes - Winter White: The Psychology of Purity and Sophistication in Branding - Make it stand out Palette 1: Timeless Luxury Winter White (#F8F9F7), Soft Gold (#DFCC99), Rich Charcoal (#3D3D3D), Warm Taupe (#A6927D) Perfect for high-end retail or fashion, this palette balances richness with stability. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5534e14b-2b3f-416d-9000-cf3f3c7ea18c/Blog-02.jpg Studio Notes - Winter White: The Psychology of Purity and Sophistication in Branding - Make it stand out Palette 2: Serene Minimalism Winter White (#F8F9F7), Cloud Grey (#D3D4D9), Misty Blue (#A7C5D9), Soft Mint (#C3E4D6) Ideal for wellness or lifestyle brands, it creates a calming, refreshing vibe. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b238d5c9-501f-4dc0-a63b-77340e4a2367/Blog-03.jpg Studio Notes - Winter White: The Psychology of Purity and Sophistication in Branding - Make it stand out Palette 3: Modern Chic Winter White (#F8F9F7), Dusty Rose (#D7B9A8), Slate Grey (#747474), Deep Navy (#3B4B66) Balances softness with authority, perfect for contemporary branding. https://www.soleycreative.com/studio-notes/5-branding-mistakes-small-businesses-make-and-how-to-fix-them monthly 0.5 2025-01-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d25ce36c-5c4d-44f2-b0e6-98f41a83739e/Styled+Stock+Society+Blank+Workspace+20.jpg Studio Notes - 5 Branding Mistakes Small Businesses Make — and How to Fix Them Fast - Mistake 1: Ignoring Your Target Audience Why It’s a Problem: Your brand is not for everyone – and it shouldn’t be. Many small businesses make the mistake of creating branding that appeals to a general audience, which waters down their message. When your brand tries to speak to everyone, it ends up speaking to no one. How to Fix It: Start with research. Who is your ideal customer? What do they value? What problems do they need solving? Create a detailed customer persona that includes demographic information, interests, pain points, and goals. Then, craft your brand messaging, visuals, and tone specifically for that persona. Pro Tip: Seth Godin’s concept of finding your “tribe” applies here. Focus on building a loyal group of customers who feel like your brand was made just for them. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/001781e3-8edd-4992-9093-74f29bf53071/Styled+Stock+Society+Blank+Workspace+17.jpg Studio Notes - 5 Branding Mistakes Small Businesses Make — and How to Fix Them Fast - Mistake 2: Being Inconsistent Across Channels Why It’s a Problem: Your brand’s consistency is directly tied to its trustworthiness. If your logo, colours, tone of voice, or even customer service style differ between your website, social media, and packaging, customers may feel confused or distrustful. How to Fix It: Develop a brand style guide. This should include your logo usage, colour palette, typography, tone of voice, and even guidelines for social media posts. Ensure everyone involved in your brand’s communication – from designers to customer service reps – understands and follows this guide. Pro Tip: Fiona Humberstone’s approach to seasonal brand archetypes can help you create a cohesive visual identity that resonates emotionally with your audience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/85fed3de-9386-4a76-b5ea-cdd9707f8ee7/Styled+Stock+Society+Blank+Workspace+16.jpg Studio Notes - 5 Branding Mistakes Small Businesses Make — and How to Fix Them Fast - Mistake 3: Relying on DIY Logos and Designs Why It’s a Problem: In an effort to save money, many small businesses turn to free online design tools or quick logo generators. While these solutions are tempting, they often result in generic, low-quality branding that fails to stand out or convey professionalism. How to Fix It: Invest in professional design. A well-designed logo and brand identity are an investment in your business’s success. Partner with us to blend commercial design expertise with an understanding of consumer psychology to create branding that doesn’t just look good—it works. Pro Tip: Think of your branding as the "face" of your business. You wouldn’t show up to an important meeting in pyjamas, so why let your branding appear unpolished? https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0ad45739-6b66-4f31-9000-5382e1f9c859/Styled+Stock+Society+Blank+Workspace+22.jpg Studio Notes - 5 Branding Mistakes Small Businesses Make — and How to Fix Them Fast - Mistake 4: Lack of a Clear Brand Voice Why It’s a Problem: Your brand’s voice is how you “sound” to your audience. Without a clear and consistent tone, your messaging can feel disconnected or confusing. Customers might struggle to understand what your brand stands for, and worse, they may forget about you entirely. How to Fix It: Define your brand’s personality. Are you playful and casual? Sophisticated and elegant? Educational and informative? Write down a few key descriptors and examples of phrases or tones that embody your brand. Use this voice consistently in all written content, from emails to social media posts. Pro Tip: Simon Sinek’s concept of "Start With Why" can help clarify your brand’s purpose, which should guide your tone of voice. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4d96df2d-410b-4d35-8d61-3b5ea34e3f0a/Styled+Stock+Society+Blank+Workspace+23.jpg Studio Notes - 5 Branding Mistakes Small Businesses Make — and How to Fix Them Fast - Mistake 5: Focusing Only on Short-Term Wins Why It’s a Problem: It’s easy to get caught up in tactics that promise immediate results, like flash sales or viral social media trends. However, without a long-term branding strategy, these quick wins can lead to customer churn and lack of loyalty. How to Fix It: Think about the big picture. Invest in branding that supports your long-term goals, such as increasing brand equity and customer loyalty. This means building a strong visual identity, consistent messaging, and customer experiences that keep people coming back. Pro Tip: Marty Neumeier’s book The Brand Gap emphasises the importance of closing the gap between business strategy and creative execution. Your branding should be aligned with your overall business goals. https://www.soleycreative.com/studio-notes/refresh-your-brand-messaging monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bbb83168-db26-4095-bcdf-432662d0eac0/AS-Digital-Proposal.jpg Studio Notes - Refresh Your Brand Messaging for the New Year: Let’s Make 2025 Your Brand’s Best Year Yet! - 1. Get Clear on Your Core Values (a.k.a. What Really Matters) Before we jump into slogans and taglines, let’s start with the fundamentals: your brand’s core values. These are the non-negotiables that your brand stands for – think of them as your moral compass (minus the lecture). And just like how you’d never invite that one annoying relative to your New Year’s Eve party, your values should be crystal clear about who your brand wants to invite in and who it wants to keep out. TIPS - Ask the Big Questions: What does your brand really care about? Sustainability? Innovation? Quality? Jot down a few key values that you can see yourself committing to, through thick and thin. - Keep It Simple: No one needs an essay on your core values. Instead, boil them down to 2-3 phrases that capture the heart of your brand. Think “Empowering Bold Choices” or “Luxury Without the Ego.” (You get the idea!) https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a70e6d0e-dfe8-4476-8c8e-69f92b477512/AlicanteMockup11.jpg Studio Notes - Refresh Your Brand Messaging for the New Year: Let’s Make 2025 Your Brand’s Best Year Yet! - 2. Dust Off Your Tagline and Slogan – Make Them Memorable and Modern Let’s talk taglines – they’re like the Tinder bio of your brand. You want something catchy, true to who you are, and that makes people want to swipe right. And since trends, customer expectations, and even language evolve, it’s worth checking if your tagline or slogan still does you justice. TIPS - Keep It Punchy: Taglines work best when they’re short and snappy. Aim for 5 words or less that get to the heart of what you offer. If it doesn’t fit on a sticky note, it’s probably too long. - Make It Relatable: Use language that resonates with your audience. If your brand’s all about fun and positivity, try something playful. If it’s about luxury, keep it sleek and sophisticated. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/22ecb2bf-9fae-4502-b27a-62deec5a8e1d/AS-Window-Reflection.jpg Studio Notes - Refresh Your Brand Messaging for the New Year: Let’s Make 2025 Your Brand’s Best Year Yet! - 3. Make Sure Your Messaging Has a Home on Every Channel Your brand’s messaging shouldn’t just live on your website’s “About Us” page. It needs to be everywhere – like the scent of freshly baked cookies or the motivational posters in your gym. Your message should show up across every channel, giving people a consistent brand experience that feels familiar no matter where they interact with you. TIPS - Check Consistency: Take a quick inventory of your brand messaging across social media, emails, and website content. Do they all sound like they’re coming from the same place? If your Instagram bio is fun and quirky, but your website sounds corporate, it’s time for a little alignment. - Use the Right Tone for the Right Place: While consistency is key, tone can vary slightly based on the platform. For instance, your emails can sound more personal, while LinkedIn might have a more professional edge. But all should reflect your brand’s core values and vibe. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2b04ff17-52dc-45c3-a75b-a305f0de63fe/AlicanteMockup15.jpg Studio Notes - Refresh Your Brand Messaging for the New Year: Let’s Make 2025 Your Brand’s Best Year Yet! - 4. Use Language That Speaks to Your Audience’s Needs and Pain Points Your customers are on a journey, and your brand’s messaging is here to show them why you’re the perfect companion. Whether they’re in search of luxury skincare or expert coaching, the way you talk about your brand should address their needs, dreams, and yes, even those pesky pain points. TIPS - Identify Their “Why”: What does your audience really want? Don’t just sell them a product; sell them a feeling, a solution, or a transformation. Whether that’s confidence, ease, or results, weave these into your messaging. - Make It About Them: Use more “you” and less “we.” Instead of “We offer premium design solutions,” try “You’ll feel empowered with design that speaks your language.” Talking directly to your audience makes your brand feel more approachable and less like a sales pitch. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4a98704d-e543-4ca5-8ebc-fcb7cbeda349/AlicanteMockup9.jpg Studio Notes - Refresh Your Brand Messaging for the New Year: Let’s Make 2025 Your Brand’s Best Year Yet! - 5. Set New Year’s Resolutions (for Your Brand Messaging, That Is) Let’s face it: you won’t get your messaging perfect on the first go. And that’s okay! It’s a living, breathing thing that can and should evolve as you learn more about what works and what resonates. So, make a few resolutions for 2025 that will keep your brand messaging sharp, relevant, and engaging. TIPS - Resolve to Test and Adapt: Try out different phrases, taglines, and tones on social media, emails, and even your website. See what gets people clicking, commenting, and converting. - Gather Feedback: Don’t be afraid to ask for feedback from customers or team members. What do they feel when they read your messaging? Does it inspire confidence, joy, excitement? - Schedule a Mid-Year Check-In: Revisit your messaging mid-year to make sure it’s still relevant and aligned with your goals. If something feels outdated, don’t be afraid to give it a refresh. https://www.soleycreative.com/studio-notes/essential-design-tips-for-fashion-brands-on-instagram monthly 0.5 2024-12-17 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/240deabb-bed1-4ac9-b3bf-a167058aa19e/Styled+Stock+Society+Working+from+Home+13.jpg Studio Notes - Mastering Instagram’s Algorithm with Graphic Design: Essential Tips for Fashion Entrepreneurs - 1. Establish Your Brand’s Unique Look In the world of Instagram, high-quality Instagram visuals aren’t just nice to have—they’re essential. The algorithm prioritises visually engaging content, which means your images and videos need to reflect the quality and unique style of your brand. Think of each post as a mini ad for your fashion line. Whether you’re showcasing a new collection or giving a sneak peek behind the scenes, using polished, professional imagery is crucial for standing out. Graphic Design Tip: Stick to a consistent aesthetic across your feed. Define a colour palette that aligns with your brand identity and use it across all posts. If your brand is known for neutrals, don’t stray into bright colours just for the sake of variety; consistency in visual design builds brand recognition. To keep things fresh while staying on-brand, vary your visual elements—mix up model shots, close-ups of fabrics, and flat lays. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fa4d9281-28f7-423d-975a-f80dda40b473/Styled+Stock+Society+Working+from+Home+8.jpg Studio Notes - Mastering Instagram’s Algorithm with Graphic Design: Essential Tips for Fashion Entrepreneurs - 2. Consistent Posting Schedule: Keep Your Brand Visible A consistent Instagram posting schedule helps build trust with your audience and improves your visibility with the algorithm. The more regularly you post, the more Instagram sees your account as active and engaging, and the more likely it is to show your posts to your followers. However, for a busy entrepreneur, keeping up with a regular posting schedule can be challenging, especially when there’s so much else on your plate. Graphic Design Tip: Use a content calendar that integrates your graphic design for Instagram. Batch-create your visuals so you’re never scrambling to put a post together at the last minute. Schedule regular photoshoots and design sessions to create a bank of content, then plan your feed a week or month in advance. Sticking to a consistent posting schedule doesn’t mean you need to post every day; even three high-quality posts a week will keep your audience engaged. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3ec92acb-a7ba-46c1-9630-f5590fbfb7bb/Styled+Stock+Society+Working+from+Home+14.jpg Studio Notes - Mastering Instagram’s Algorithm with Graphic Design: Essential Tips for Fashion Entrepreneurs - 3. Interactive Stories: Design for Engagement with Polls, Questions, and Quizzes Instagram Stories are a fantastic way to engage followers, and the algorithm favours accounts that use them regularly. But to make the most of Stories, your Instagram graphic design needs to focus on interactivity. Adding interactive Instagram Stories such as polls, questions, and quizzes keeps your followers engaged and coming back for more. This engagement, in turn, boosts your account’s visibility with the algorithm. Graphic Design Tip: Use bold text overlays, graphics, and brand colours to make your Stories visually appealing and instantly recognisable. Incorporate branded icons or stickers that represent your style and give your Stories a personal touch. And remember to keep things fun and interactive - ask questions about your followers’ favourite styles, host quick “this or that” polls, or offer behind-the-scenes glimpses of upcoming collections. This approach not only keeps your followers engaged but also turns your Stories into a mini brand experience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/56112a97-0046-41b7-b1e5-653fa2c0140e/Styled+Stock+Society+Working+from+Home+19.jpg Studio Notes - Mastering Instagram’s Algorithm with Graphic Design: Essential Tips for Fashion Entrepreneurs - 4. Mix Up Content Types: Embrace Reels, Carousels, and Videos Instagram loves variety, so mix up your content types to keep things interesting. Reels, carousel posts, and videos each have their own strengths, and incorporating a variety of formats can increase your reach. Reels, especially, are favoured by the algorithm and are a great way to showcase new collections, styling tips, or behind-the-scenes content. Carousel posts encourage followers to swipe through multiple images, which increases the time spent on your post and boosts engagement. Graphic Design Tip: For Reels, use eye-catching cover images and consider adding text overlays to introduce the content. With carousel posts, tell a story visually—maybe a “lookbook” style series where each slide reveals a different angle or styling option for a key piece in your collection. As with everything, keep your colours, fonts, and overall style consistent to reinforce your brand identity across every post. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f6f3827f-4e5c-43cb-90a1-5a846fc353c4/Styled+Stock+Society+Working+from+Home+17.jpg Studio Notes - Mastering Instagram’s Algorithm with Graphic Design: Essential Tips for Fashion Entrepreneurs - 5. Regularly Analyse Your Metrics: See What’s Working and Design Accordingly One of the most important steps to outsmarting the algorithm is Instagram analytics. By regularly checking your engagement metrics, you can see what types of posts perform best with your audience. Look at metrics like reach, saves, comments, and shares to get a sense of what resonates. Then, adjust your social media graphic design accordingly - double down on the visuals and formats that get the best results. Graphic Design Tip: Use insights to guide your design choices. If your audience responds well to carousel posts showcasing full outfits, consider incorporating more lookbook-style posts into your feed. If Stories with polls drive the most engagement, create more Stories with interactive graphic elements. By using data to guide your design strategy, you can create content that’s not only aesthetically pleasing but also highly effective. https://www.soleycreative.com/studio-notes/diy-logo-design-vs-professional-branding monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/76dbec61-d05b-4fb5-bb87-4fc29cdc14de/Styled+Stock+Society+Light+Green+Workspace+10.jpg Studio Notes - DIY Logo Design vs. Professional Branding: When Each Approach Makes Sense for Your Business - When DIY Design Makes Sense Testing Your Business Concept DIY can be ideal for early experimentation. When your business is new, testing your logo, visuals, and messaging on a small scale can be cost-effective. Plus, if you pivot, you haven’t invested heavily in design yet. Keeping Costs Low Startups often have lean budgets. DIY design helps you save funds for essentials, giving you more flexibility as you test and adjust your offerings. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7c8dce7b-48f0-487f-8c21-f30c7a845261/Styled+Stock+Society+Light+Green+Workspace+11.jpg Studio Notes - DIY Logo Design vs. Professional Branding: When Each Approach Makes Sense for Your Business - Challenges with DIY Design Time Investment Design is a skill. Crafting a visually compelling logo that reflects your brand accurately takes time—time you could use to focus on growth. The process can be frustrating if you’re not a designer and often results in an “almost right” outcome. Limited Expertise Hiring a professional designer means paying for experience. Designers understand colour theory, visual hierarchy, and industry standards that impact brand perception. With DIY, these elements may be missing, which could risk customer trust or even sales. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6879ad93-1501-4534-b1e2-091c4a889791/Styled+Stock+Society+Light+Green+Workspace+13.jpg Studio Notes - DIY Logo Design vs. Professional Branding: When Each Approach Makes Sense for Your Business - Potential Risks of DIY Impact of First Impressions For lifestyle and luxury brands, perception is key. A DIY logo may not convey the premium quality your product deserves, potentially turning away customers before they’ve even explored your offerings. “You Don’t Know What You Don’t Know” Professional designers anticipate and address design challenges that non-designers often overlook. Design mistakes might be invisible to you until they impact your brand, by which time fixing them can be more costly. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b8b54348-057a-4077-a387-f936a2e794bd/Styled+Stock+Society+Light+Green+Workspace+19.jpg Studio Notes - DIY Logo Design vs. Professional Branding: When Each Approach Makes Sense for Your Business - Opportunities to Level Up Understanding the Life Span of DIY DIY branding is fine for early-stage businesses. But once your concept is proven, consider investing in a brand identity that elevates your business. Learning Through Trial and Error DIY allows you to experiment, but there’s a time to evolve. Soley Creative works with businesses that started with DIY branding and now want a refined, strategic visual identity that supports sustainable growth. https://www.soleycreative.com/studio-notes/turn-customer-insights-into-action-for-brand-strategy monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/444b85d5-b2a1-4cdb-9347-d79936fa220a/Ingenious-email.jpg Studio Notes - How to Turn Customer Insights into Action for Your Brand Strategy - Gather and Analyse Customer Feedback Customer feedback is an invaluable source of information about your brand’s strengths and areas for improvement. Reviewing feedback can reveal patterns in your audience’s needs, preferences, and pain points. Steps to Take: - Collect Data from Multiple Channels: Look at customer reviews, survey results, social media comments, and direct communications (like emails or chats) to gather comprehensive insights. - Identify Recurring Themes: Are customers frequently praising certain aspects, like product quality or customer service? Are there common requests for new product features or suggestions for improvement? - Segment Feedback by Type: Break down the feedback into categories (e.g., product requests, service issues, positive testimonials) so you can address each area specifically. To Do: Use these recurring themes to refine your product offerings or improve customer service processes. For example, if customers are requesting a specific product feature or style, consider developing a campaign around it or creating new offerings that directly address these needs. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bc93638d-c16b-4802-b563-c7585559281e/Website-2.jpg Studio Notes - How to Turn Customer Insights into Action for Your Brand Strategy - Dive into Website Analytics Your website analytics can reveal where and how your customers engage with your brand online, offering insight into their preferences and browsing behaviour. Steps to Take: - Identify Top-Performing Pages: Review which product pages, blog posts, or landing pages had the most traffic. This can indicate areas of high customer interest or effective marketing. - Track Conversion Paths: Observe the pathways that customers take from entering the site to making a purchase or signing up. See where they’re engaging and where they might be dropping off. - Look at Engagement Metrics: Pay attention to metrics like average session duration, bounce rate, and exit pages to gauge where customers are spending the most time and where you may be losing them. To Do: Use this data to refine your website design and content strategy. For example, if a certain product page is performing well, consider highlighting it in future campaigns or replicating the layout on other pages. Similarly, if high bounce rates are affecting particular pages, this might indicate a need for clearer messaging or improved design. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a367342b-78eb-4ff4-8dba-5344f8e5b154/Psd2.jpg Studio Notes - How to Turn Customer Insights into Action for Your Brand Strategy - Segment Your Audience for Personalised Marketing Segmenting your audience allows you to tailor your messaging to different customer groups, making your marketing more relevant and impactful. Audience segments could include repeat customers, first-time buyers, high-spending clients, or even demographics like age and location. Steps to Take: - Group Customers by Behaviour: Segment customers based on purchase history (e.g., high-frequency vs. one-time buyers), engagement (e.g., email open rates), or spending levels. - Create Targeted Campaigns: Design marketing campaigns that appeal specifically to each segment. For example, reward your loyal customers with exclusive offers, or introduce first-time buyers to a welcome series. - Use Dynamic Content: Platforms like Klaviyo allow for dynamic content within emails, meaning different segments can receive unique content within the same campaign, making messaging more personalised. To Do: Personalised campaigns can significantly increase engagement and conversion rates. By catering to each segment’s specific needs and preferences, you can make your brand feel more relevant and foster stronger connections with your customers. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/837b8b5c-960c-44bb-b1d1-a7286cddce13/Windle-7.jpg Studio Notes - How to Turn Customer Insights into Action for Your Brand Strategy - Monitor Trends in Product Demand Customer purchase behaviour can reveal trends in product demand, helping you adjust your inventory and marketing strategy to meet customer needs better. Steps to Take: - Track Sales by Product Category: Identify which products or categories are most popular, as well as any that are underperforming. - Identify Seasonal Patterns: Look for trends across different times of the year. For instance, do certain products spike in popularity around holidays or seasonal events? - Analyse Bundles or Upsells: Review which products are often bought together or whether upsell opportunities (like product bundles) are being utilised by customers. To Do: Use these insights to inform your product development and stocking decisions. For instance, if a particular product consistently performs well, consider expanding the range with complementary products. Seasonal trends can also guide your promotional calendar, helping you plan campaigns around peak buying periods. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5bf1555b-988c-4ad4-b773-8eb4fe839f3b/VERDEN-Postcard-2.jpg Studio Notes - How to Turn Customer Insights into Action for Your Brand Strategy - Use Customer Sentiment to Shape Brand Messaging Understanding how customers feel about your brand can guide your messaging strategy, ensuring that your brand voice aligns with customer expectations and preferences. Steps to Take: - Analyse Sentiment from Feedback: Review language used in reviews and social media comments to gauge whether sentiment is mostly positive, negative, or neutral. Positive feedback can indicate key brand strengths, while negative feedback may reveal opportunities for improvement. - Spot Value-Driven Comments: Are there frequent mentions of your brand’s ethics, product quality, or unique style? Use these recurring themes to shape your messaging around what customers value most. - Adapt Messaging Accordingly: If customers resonate with a particular value (e.g., sustainability, luxury, affordability), incorporate this language into your brand messaging across touchpoints like social media, emails, and product descriptions. To Do: Aligning your brand voice with customer sentiment can strengthen brand affinity and loyalty. When customers see their values reflected in your messaging, they’re more likely to feel a connection to your brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fa7aebfb-6078-4a39-a0a5-e19b4e6bdf75/VOTARY-Website-Banner.jpg Studio Notes - How to Turn Customer Insights into Action for Your Brand Strategy - Set Data-Driven Goals for the New Year Using your gathered insights, set specific, data-driven goals for your brand strategy in 2024. These goals will keep your efforts focused and aligned with the needs of your customers. Steps to Take: - Define Key Areas for Improvement: Based on feedback, analytics, and sentiment, identify areas where your brand can improve, whether in customer service, product range, or digital engagement. - Set SMART Goals: Outline Specific, Measurable, Achievable, Relevant, and Time-bound goals based on your insights. For instance, “Increase repeat purchase rate by 20% by Q3 2024” or “Reduce website bounce rate by 15% by optimising key pages.” - Track Progress Regularly: Use quarterly reviews to check progress on your goals and make adjustments as necessary based on new data. To Do: Data-driven goals provide direction and benchmarks for your brand, ensuring your strategy remains customer-focused and responsive to evolving needs. https://www.soleycreative.com/studio-notes/elevate-your-email-automations monthly 0.5 2024-12-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c6a2551a-6dfc-49ac-b6af-38da01d208a2/Psd2.jpg Studio Notes - Elevate Your Email Automations: Applying Brand Strategy for Better Engagement and Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f1bac06a-aa57-4865-81ff-7519a53d7763/Psd1.jpg Studio Notes - Elevate Your Email Automations: Applying Brand Strategy for Better Engagement and Revenue - Key Elements of Brand Strategy in Email Automations 1. Consistent Brand Voice: Your brand’s tone of voice is what sets you apart from competitors. Whether your style is friendly, professional, or witty, make sure your email automations reflect this consistently. From welcome sequences to order confirmations, your tone should be recognisable and aligned with your brand personality. 2. Visual Identity: Visual elements like colour schemes, fonts, and logos play a huge role in making your emails instantly recognisable. Ensure that your automated emails reflect your brand’s visual guidelines, creating a seamless experience for your audience across all touchpoints. 3. Personalisation with Brand Values: Use personalisation not just to address your customer by name, but to craft messages that resonate with their preferences and behaviours while staying true to your brand’s values. For instance, an eco-friendly brand could include messages about sustainability in their automated emails, reinforcing their brand ethos. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/967a20f8-ec4a-4550-a7df-c0c38a2cab13/Psd2.jpg Studio Notes - Elevate Your Email Automations: Applying Brand Strategy for Better Engagement and Revenue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5fdf2faf-4ccf-40f9-9b04-a23fd48d811f/Psd2-EA.jpg Studio Notes - Elevate Your Email Automations: Applying Brand Strategy for Better Engagement and Revenue - Take Action and Optimise Your Email Automations Ready to apply brand strategy to your email automations? Here are some actionable steps: 1. Review Your Brand Guidelines: Ensure your tone, messaging, and visuals are consistent across all automated emails. This helps build a recognisable and trustworthy brand. 2. Personalise with Purpose: Use personalisation to enhance your brand message, not just to address the customer by name. Create segmented automations that cater to different audiences, reflecting their needs and preferences while aligning with your brand values. 3. Test and Optimise: Monitor the performance of your automated emails and experiment with different elements, from subject lines to visuals, to find what resonates best with your audience. https://www.soleycreative.com/studio-notes/case-study-mylands monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fd2aa46c-cee0-4153-aeee-95970eb275f0/Mylands-Website-CaseStudy.jpg Studio Notes - MYLANDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1731003103367-DAIHP9P0U2Y5MJFBS6H9/Mylands_07.jpg Studio Notes - MYLANDS - Mylands_07.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1731003116829-YZNFSLXF3IHRJDLPJPVO/Mylands_12.jpg Studio Notes - MYLANDS - Mylands_12.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0c02123e-51d8-40bb-9e09-3436799fb49c/Mylands_11.jpg Studio Notes - MYLANDS - The Problem Previously relying on a freelance packaging designer for various design needs, Mylands faced challenges in balancing design specialties across different mediums. They needed a solution to bring cohesion and efficiency to their marketing and eCommerce design, particularly for print production and customer engagement. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2823e926-c035-4bb8-8cc1-18da1bdf184b/Mylands_03.jpg Studio Notes - MYLANDS - The Solution Initial Strategy: Soley Creative began by supporting a Klaviyo email template project and later expanded to other critical design needs. Recognising the potential for a holistic, commercially focused design approach, we transitioned to a retainer model to enhance Mylands' marketing assets consistently. Design Execution: Email Design: Developed a Klaviyo master template to streamline internal email production with a luxury feel, improving legibility and visual consistency. Print & Marketing Assets: Created reusable templates for recurring assets, including colour cards, presentation decks, business cards, and posters, aligning all with Mylands' brand image and audience expectations. Website Product Detail Page: Revamped product detail pages to include cross-selling and inspiration features that elevate the shopping experience and drive potential conversions. Collaborative Workflow: Soley Creative established a project management system and weekly consultation calls to ensure efficiency, fast turnarounds, and strategic support, allowing Mylands to gain insights into best practices for UX/UI, print production, and brand building. https://www.soleycreative.com/studio-notes/graphic-design-tips-for-social-media-success monthly 0.5 2024-11-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c8f781d2-8cd9-4ba5-a975-da68ded0451a/Reel-Cover.jpg Studio Notes - Designing for Social Media Success: 5 Graphic Design Tips That Drive Engagement - “I’m putting in the effort, but my posts just seem to blend into the background.” Develop bold, eye-catching visuals to stop the scroll The first step to engagement is getting people to stop on your post. This means using bold, striking visuals that demand attention. Think of your social media feed like a busy high street—you need your brand’s “window display” to catch someone’s eye as they’re walking by. Bright colours (still on brand!), dynamic images, and interesting compositions can all help your posts pop out in a crowded feed. Solution: Use bold design elements that contrast with your background, and make sure your visuals stand out without overwhelming the viewer. Experiment with vibrant combinations of your brand colours, unique graphics, or eye-catching photography. Remember, the goal is to stop your audience mid-scroll. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5808fe37-427a-49af-bb5a-2a661facb0a8/Blooming-Blends-4.jpg Studio Notes - Designing for Social Media Success: 5 Graphic Design Tips That Drive Engagement - “My designs are bold, but they just don’t feel elevated” Keep it clean with clutter-free design for legibility and aesthetic We know you have a lot to say, but cramming too much information into one post is a recipe for disaster. Cluttered designs can overwhelm your audience, and they’ll move on faster than you can say “conversion rate.” Clean, minimalist designs make your message clearer and easier to understand, helping you communicate effectively without giving your audience a headache. Plus the more negative (white space) used, the more premium the post will feel. Perfect for luxury brands or higher price points. Solution: Use white space (aka the space between design elements) to give your posts breathing room. A clean layout not only looks more professional but also guides the viewer’s eye to the most important parts of your message. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f10f7351-3f86-4ff1-b7a6-895d8cab1e08/Artboard+3+copy.jpg Studio Notes - Designing for Social Media Success: 5 Graphic Design Tips That Drive Engagement - “My designs don’t feel on-brand anymore, my page looks like a rainbow and not in a good way!” Use consistent colour palette to build brand recognition Your brand’s colour palette isn’t just a design choice—it’s a part of your identity. Consistent use of colours across your social media helps build brand recognition, making your posts instantly recognisable even before someone reads the caption. It’s like seeing a Tiffany’s box: you know exactly what it represents because of that signature blue. Solution: Stick to a defined colour palette that reflects your brand’s vibe. Are you a wellness brand? Soft, calming colours might be your go-to. Running a high-energy fashion label? Bold, contrasting hues could be your signature. Whatever you choose, use it consistently to create a cohesive look across your posts. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9b86fe64-7afa-464d-97ec-ce807bf3ad60/Blooming-Blends-5.jpg Studio Notes - Designing for Social Media Success: 5 Graphic Design Tips That Drive Engagement - “I want to use fun fonts, but I’m not sure how to keep it looking professional.” Be creative with typography to bring your message to life Words matter, but how you present them matters just as much. Typography is a powerful tool that can convey mood, highlight important information, and even encourage engagement. Whether you’re announcing a new product drop or sharing a motivational quote, using creative fonts can make your text stand out in a sea of sameness. Tip: Mix fonts to add visual interest, but don’t overdo it—stick to two or three max to keep things looking cohesive. Use bold or italic styles to emphasise key points, and make sure your text is always easy to read. Solution: Use your brand fonts in a new way, playing with casing, number of words in each part of the hierarchy or colour combinations to draw the eye around your design. Just keep it legible! Try animation, for an eye-catching way to highlight your message and make use of the ever-popular video content. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/be257d0f-d012-4d9a-adc2-fdd599cb76f9/06-Post+2.jpg Studio Notes - Designing for Social Media Success: 5 Graphic Design Tips That Drive Engagement - “I’m getting likes, but no clicks. What’s going on?” Make your CTA (call-to-action)more prominent to direct your audience What’s the point of a beautifully designed post if your audience doesn’t know what to do next? This is where a clear, prominent call-to-action (CTA) comes in. Whether you want people to “Shop Now,” “Learn More,” “Save,” or “Sign Up,” your CTA should be easy to find and understand. Solution: Make your CTA or text stand out using contrasting colours, bold fonts, or strategic placement. Emojis are a great way to highlight text. And don’t forget to create a sense of urgency—nobody wants to miss out! https://www.soleycreative.com/studio-notes/what-is-brand-equity-and-why-does-it-matter monthly 0.5 2024-11-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6bcb0250-aa3e-4151-a32c-aa5026feb730/01-Linkedin.jpg Studio Notes - Building Brand Equity: The Secret to Long-Term Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/34b2d7c9-5cb8-42c9-84eb-ccb511950013/Marlow+Pre-made+Scene+11.jpg Studio Notes - Building Brand Equity: The Secret to Long-Term Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9c5a9c01-5160-4890-93d6-d0dbce27e066/VOTARY-Postcard.jpg Studio Notes - Building Brand Equity: The Secret to Long-Term Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dc909264-74c3-4b00-91bc-9ce8ff939760/VOTARY-Website-Banner.jpg Studio Notes - Building Brand Equity: The Secret to Long-Term Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/black-friday-campaign-brand-strategy monthly 0.5 2024-11-15 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6e1a9179-a4a8-437e-afac-89ef8de38e6b/Black-Friday-2.jpg Studio Notes - Boost Your Black Friday: Apply Brand Strategy for Maximum Impact - Key Elements of Brand Strategy for Black Friday 1. Consistent Visual Identity: Keep your Black Friday promotions aligned with your brand’s existing colour palette, fonts, and logo. While it’s tempting to adopt bold, eye-catching designs, staying true to your visual identity ensures consistency across all your marketing channels. This helps customers instantly recognise your brand, even during the busy sales period. That doesn’t mean avoiding differentiation, it means being creative with your foundation and finding ways to make a promotion/sale message stand out from the rest of your messaging. 2. Clear and Compelling Messaging: Make sure your promotional messages reflect your brand voice. Whether you’re known for being playful, sophisticated, or straight to the point, your tone should remain consistent. Craft compelling copy that not only highlights the discount but also reinforces your brand’s values and unique selling points. 3. Strategic Offers That Reflect Your Brand Values: Avoid the common trap of slashing prices without a plan. Create offers that make sense for your brand and audience. For example, bundle products that complement each other or offer exclusive deals that appeal to your core customers. This way, your promotions feel curated and intentional, not just a random selection of discounts. Remember, offering discounts to your email subscribers can be a great way to engage a loyal audience and keeping them on your email list through exclusivity of the offer. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1730201430710-C1DUCISZ4DTVY7SYUF2L/Paper+Label+Tag+Mockup_1.jpg Studio Notes - Boost Your Black Friday: Apply Brand Strategy for Maximum Impact - Paper Label Tag Mockup_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1730202685458-PFGOLV0MXETVVDYWI21V/KG-BlanketOffer-Inline-Ad-Small-2.jpg Studio Notes - Boost Your Black Friday: Apply Brand Strategy for Maximum Impact - KG-BlanketOffer-Inline-Ad-Small-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1730199920176-0WETNPIOWBUJUZDMC7D5/Bath-RE-2.jpg Studio Notes - Boost Your Black Friday: Apply Brand Strategy for Maximum Impact - Bath-RE-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1730199884789-M322K9WYPR634BF7466L/Mirror-RE-2.jpg Studio Notes - Boost Your Black Friday: Apply Brand Strategy for Maximum Impact - Mirror-RE-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f7772cfa-f224-4c4f-bdbb-17c22d900b7a/Black-Friday.jpg Studio Notes - Boost Your Black Friday: Apply Brand Strategy for Maximum Impact - Take Action and Elevate Your Black Friday Campaigns Ready to take your Black Friday promotions to the next level? Here are some actionable steps: 1. Review Your Brand Guidelines: Before creating your Black Friday assets, revisit your brand guidelines. Make sure your design elements and messaging stay consistent across all platforms. 2. Plan Ahead: Strategise your offers, wording and design content that aligns with your brand’s core values and appeals to your target audience. Avoid last-minute rushed promotions. 3. Monitor and Measure: Track the performance of your Black Friday campaigns. Identify what resonates with your audience and what can be improved for future sales periods. Consider a ‘wash-up’ after the promotion to evaluate, gather learnings and prep for next year! https://www.soleycreative.com/studio-notes/email-design-to-drive-engagement-and-sales monthly 0.5 2024-10-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7f1d8049-d9ec-4903-8d74-1f4d0e762386/CA-Mockup-1.jpg Studio Notes - How to Design Emails That Drive Engagement for Lifestyle Brand - 1. Clean and Minimalist Layout: Less is More We get it—when you’ve got a lot to say, it’s tempting to pack everything into one email. But, trust us, less is more. A clean, minimalist layout allows your message to shine through without overwhelming your reader. Think of your email like the interior of a luxury boutique: well-spaced, not cluttered, and curated for maximum impact. Tip: Focus on clear sections that guide your readers’ eyes. Use headers, subheaders, and short paragraphs so they can quickly scan the content without feeling overwhelmed. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/45992b2d-b1a5-4ae8-b32c-4017be01f7f5/CA-Mockup-6.jpg Studio Notes - How to Design Emails That Drive Engagement for Lifestyle Brand - 2. Mobile Optimisation is Non-Negotiable Chances are, most of your subscribers are reading your emails on their phones. If your email design isn’t optimised for mobile, you're potentially missing out on a huge chunk of engagement. A whopping 85% of users are likely to delete emails that aren’t mobile-friendly. Don’t let that be your emails! Tip: Use responsive design so that your email adjusts seamlessly across devices, ensuring a great experience whether your audience is viewing it on their desktop or mobile. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5a04b616-628f-49d9-9929-2b856319da04/CA-Mockup-2.jpg Studio Notes - How to Design Emails That Drive Engagement for Lifestyle Brand - 3. High-Quality Visuals: Because Aesthetic Matters Lifestyle brands are all about the visual experience, and your emails need to reflect that. Your audience expects high-quality images that showcase your brand’s personality and products in their best light. Whether it’s stunning product shots, lifestyle imagery, or graphics, make sure your visuals are on-brand, eye-catching, and professional. Tip: Use high-resolution images, but don’t go overboard. Too many large images can slow down loading times—especially on mobile. Balance visuals with white space to create a sleek, modern look. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9e8c391c-9832-45b4-90d5-f163ab000592/iPhone+Mockup+1.jpg Studio Notes - How to Design Emails That Drive Engagement for Lifestyle Brand - 4. Highlight Your Call to Action (CTA) with Design Your email’s call to action (CTA) is the gateway to conversions—whether that’s driving traffic to your website, getting users to check out a new collection, or signing up for a VIP offer. But here’s the thing: if your CTA is hidden or bland, it won’t do much good. Tip: Make your CTA button or link pop. Use contrasting colours, bold fonts, and enough space around the button so it stands out. The simpler and more inviting your CTA, the more likely your audience will click. SEO Keywords: effective call to action design, CTA button design, email CTA optimisation https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/80b3e7e7-e9ce-4458-9d81-d438e47c3497/Psd2.jpg Studio Notes - How to Design Emails That Drive Engagement for Lifestyle Brand - 5. Consistent Colour Palette and Typography: Stay On-Brand Whatever it is, the way you tell your story online can make all the differencBrand recognition is crucial for lifestyle brands, and your email design should be a seamless extension of your overall branding. Stick to your brand’s colour palette and typography to create consistency across all touchpoints. Tip: If your brand uses soft, neutral tones, your email should reflect that. If you have bold, vibrant brand colours, use them in your CTA buttons, headers, and key areas of the email to draw attention. The goal is for subscribers to recognise your brand immediately when they open the email. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4ed27044-40c3-4490-b789-1d5a0e0f749f/MOYO-IPHONE10.jpg Studio Notes - How to Design Emails That Drive Engagement for Lifestyle Brand - 6. Keep Text Blocks Short and Engaging In email design, content is still king, but let’s face it—no one’s going to sit and read an essay in their inbox. Keep your text blocks short and punchy, with engaging headers and subheaders that break up the content. Use fonts that are easy on the eyes, but also match your brand’s personality. Tip: Experiment with bold, italic, and different font sizes to highlight key information. This will keep readers engaged without feeling like they’re tackling a wall of text. But, make sure you are still within the parameters of your brand guidelines! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3b8f4728-b090-4781-8dc6-df406d87deb3/Linkedin-2+2.jpg Studio Notes - How to Design Emails That Drive Engagement for Lifestyle Brand - 7. Embrace White Space: Less Clutter, More Impact One of the simplest yet most effective design techniques is embracing white space. It’s the breathing room your email needs. White space helps break up content, highlights key sections, and ensures that your email feels sophisticated and easy to navigate. Tip: Don’t try to cram everything into one email. Give each section space to breathe, making the email feel more digestible. Your audience will thank you for the visual reprieve! https://www.soleycreative.com/studio-notes/science-of-emotive-design-branding-website monthly 0.5 2024-10-28 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729502696274-VGKHIU8AS30US49NXDTF/01-Instagram-Grid-Moodboard.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - 01-Instagram-Grid-Moodboard.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729502733464-HDAF69RQ0IG92ZMTTHH1/02-Instagram-Grid-Moodboard.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - 02-Instagram-Grid-Moodboard.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729502743035-0JKLRVFVQ6X7YLGADRO2/03-Instagram-Grid-Moodboard.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - 03-Instagram-Grid-Moodboard.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729503565880-PIT5HB1IIV64OGSWRBAO/Typography01.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - Typography01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729503568431-2YAJ47JV1UPYTMRV7QTR/Typography02.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - Typography02.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729503571238-MQDJOHS52IDS84FKNB7Q/Typography03.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - Typography03.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729504338039-K578AZPFYZM34T3C0XCI/Imagery01.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - Imagery01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729504340815-7FE4O13EGGU2TIJW5KB8/Imagery02.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - Imagery02.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1729504343405-BVC9SS04UUGJ5GM9DSVT/Imagery03.jpg Studio Notes - The Science of Emotive Design: How Colour, Typography, and Imagery Influence Your Audience - Imagery03.jpg https://www.soleycreative.com/studio-notes/why-you-shouldnt-build-a-stand-out-brand-identity-authentic-branding monthly 0.5 2024-10-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a16b3826-5bd7-4a9e-a42c-9efbb9d2614d/Styled+Stock+Society+Wedding+Planner+25.jpg Studio Notes - Why "Standing Out" Isn't Enough: A Guide to Building a Lasting Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3c42f740-f863-4b01-9ac7-8637f05e6944/Styled+Stock+Society+Wedding+Planner+22.jpg Studio Notes - Why "Standing Out" Isn't Enough: A Guide to Building a Lasting Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/61461e24-599c-4ced-a1a9-ad85a0735d10/Styled+Stock+Society+Wedding+Planner+14.jpg Studio Notes - Why "Standing Out" Isn't Enough: A Guide to Building a Lasting Brand Identity - Authenticity Over Novelty In the quest to stand out, authenticity often takes a back seat. True differentiation comes from understanding your audience's needs, desires, and values, and designing your brand identity and services authentically around them. It's not about being flashy; it's about being genuine. The Pitfalls of DIY Branding While DIY branding may seem cost-effective, it can lead to wasted time and potentially damaging first impressions. Partnering with a brand expert ensures you're headed in the right direction from the start, leveraging their knowledge and experience to create a strong foundation for your brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e26379e1-6984-4c75-a67e-380d3963d8fa/Styled+Stock+Society+Wedding+Planner+24.jpg Studio Notes - Why "Standing Out" Isn't Enough: A Guide to Building a Lasting Brand Identity - The Power of Brand Guidelines Consistency is key to building brand recognition and equity. Professional brand guidelines provide clear parameters for maintaining consistency across all touchpoints, from marketing to eCommerce, ultimately enhancing the value of your brand. Testing Your Identity Your brand should resonate deeply with your target audience. Testing your brand identity with potential customers can validate its appeal and ensure alignment with your values and purpose. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d9d07ffe-31f5-46b4-a50d-753f8f199893/Styled+Stock+Society+Wedding+Planner+20.jpg Studio Notes - Why "Standing Out" Isn't Enough: A Guide to Building a Lasting Brand Identity - Adapting to New Markets As your business evolves and expands into new markets, adapting your brand identity may be necessary to maintain alignment and appeal. Translation and cultural considerations are crucial for making a strong first impression in diverse markets. Owning Your Brand Voice Every aspect of your brand's communication, from tone of voice to marketing campaigns, should reflect your brand's identity and values. A dedicated creative director or brand guardian can ensure consistency and authenticity in all brand communications. https://www.soleycreative.com/studio-notes/work-with-us-graphic-design-services monthly 0.5 2024-10-17 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7c2df807-c6f5-4f17-b121-17ced2a2f82e/Ingenious-email.jpg Studio Notes - Elevate Your Brand with Our Design Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/477cecba-226a-41a3-aef4-e01b953cabf5/Email-1.jpg Studio Notes - Elevate Your Brand with Our Design Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/edd5ece5-de12-4e59-861b-0e5abe5031ec/Portrait%2B7.jpg Studio Notes - Elevate Your Brand with Our Design Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8feca891-fbca-4079-9906-c7f11c1a79e3/MOYO-BUSINESSCARD4.jpg Studio Notes - Elevate Your Brand with Our Design Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3ed5d8cf-49a5-47fd-947e-66263bd414ca/TJS-IG.jpg Studio Notes - Elevate Your Brand with Our Design Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-mistakes-business-owners-make-when-building-their-website-and-how-to-avoid-them monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dcf5c20b-8086-4029-b3e1-319c14c12083/Styled+Stock+Society+Modern+Workspace+2.jpg Studio Notes - 5 Mistakes Business Owners Make When Building Their Website (And How to Avoid Them) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c84329c8-f3db-42c8-b58b-6fa527ec72d3/Styled+Stock+Society+Modern+Workspace+10.jpg Studio Notes - 5 Mistakes Business Owners Make When Building Their Website (And How to Avoid Them) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/580c8320-dd3a-4157-9067-771b38196835/Styled+Stock+Society+Modern+Workspace+20.jpg Studio Notes - 5 Mistakes Business Owners Make When Building Their Website (And How to Avoid Them) - Not Planning Your Imagery Before the Photoshoot You’ve got the photographer, the models, the outfits… but have you thought about how those photos will be used on your website? Not shooting in landscape mode or without a plan for how those images will fit into your design can leave you with visuals that just don’t work across the board. Avoid the headache: Before your photoshoot, sit down with your designer (or us ) and plan how you’ll use the images. Think banners, product shots, and lifestyle images that fit seamlessly into your design. Coach your photographer to shoot landscape and also for still life, shoot some ‘plates’ of the background with no product in place (you’ll be surprised how useful these come in!). https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/811b37a5-2dcf-4236-8122-330ecd630543/Styled+Stock+Society+Modern+Workspace+12.jpg Studio Notes - 5 Mistakes Business Owners Make When Building Their Website (And How to Avoid Them) - Not Thinking Like Your Customer (Especially User Journey) You know your business inside out – but do you know how your customers move through your website? One of the biggest mistakes is designing for you instead of them. If your website’s navigation is more confusing than a London roundabout, or if it’s not obvious where to click next, customers will bounce faster than you can say “abandoned cart”. Pro Tip: Map out the ideal customer journey and test your site with someone who’s never seen it before. Make sure it’s simple, intuitive, and drives people towards that all-important purchase. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/55f963db-ff7e-4a4d-aa81-5965a547525c/Styled+Stock+Society+Modern+Workspace+9.jpg Studio Notes - 5 Mistakes Business Owners Make When Building Their Website (And How to Avoid Them) - Not Setting Clear Goals for Each Page Every page on your site should have a purpose. Whether it’s getting people to sign up to your mailing list, browse your products, or read your blog, each page should have a clear goal. Too many business owners slap content onto pages without thinking about what they want visitors to do. Avoid this trap: Sit down before you start designing and outline a goal for every page. What action do you want your customer to take? Make that the focus. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/119a399f-9eb3-4788-94de-7e41687a5a11/Styled+Stock+Society+Modern+Workspace+6.jpg Studio Notes - 5 Mistakes Business Owners Make When Building Their Website (And How to Avoid Them) - Not Setting Clear Goals for Each Page We get it – legal jargon isn’t glamorous. But if you’re collecting customer data (like emails for newsletters or payments for products), there are some legal essentials your site must have. GDPR compliance, privacy policies, cookie notices – they’re not fun, but they’re necessary. Don’t forget: Add these pages early on and make sure they’re easily accessible. It’s not the most exciting part of website design, but it’s one of the most important. https://www.soleycreative.com/studio-notes/what-is-a-brand monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f43e8d39-a1d1-4281-a59c-9802187ca94d/Styled+Stock+Society+Fun+at+Work+11.jpg Studio Notes - What is a Brand? (Hint: It’s More Than Just Your Logo) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b64dd1c4-e29e-4cb0-b21d-435f5f71bf09/Styled+Stock+Society+Fun+at+Work+24.jpg Studio Notes - What is a Brand? (Hint: It’s More Than Just Your Logo) - 2. A Brand is About Perception, Not Just Presentation Your brand isn’t what you say it is – it’s what they say it is. You might think your brand is all about luxury, but if your customers perceive you as unattainable or inconsistent, that’s what your brand becomes. Branding is about shaping the way people see your business, which is why every detail matters. Are you building trust with your customers? Are you delivering on your promises? Are you creating an emotional connection that resonates? https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b168c70a-92aa-44ed-a819-4304072a856b/Styled+Stock+Society+Fun+at+Work+14.jpg Studio Notes - What is a Brand? (Hint: It’s More Than Just Your Logo) - 3. Brands Tap Into Emotion The most successful brands don’t just sell products; they sell a feeling. Whether it’s confidence, comfort, or empowerment, people buy into the emotion your brand evokes. Think about the lifestyle or feeling you want your customers to associate with your business. Is it aspirational? Fun? Grounded in sustainability? Whatever it is, make sure it comes through in every aspect of your brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/602a00b8-235f-4241-84b5-d2fd29c0719f/Styled+Stock+Society+Fun+at+Work+19.jpg Studio Notes - What is a Brand? (Hint: It’s More Than Just Your Logo) - 4. Your Brand Has a Purpose At the core of every great brand is a clear purpose. Why do you do what you do? What’s your mission beyond selling clothes, beauty products, or accessories? Customers today want to connect with brands that share their values and stand for something bigger. Whether it’s sustainability, craftsmanship, or community, let your purpose shine through in everything you do. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c71428e8-153a-4be5-b8e9-16f10834554a/Styled+Stock+Society+Fun+at+Work+22.jpg Studio Notes - What is a Brand? (Hint: It’s More Than Just Your Logo) - 5. Consistency is Key Branding is all about consistency. If your tone of voice is playful on Instagram but serious on your website, or if your packaging doesn’t match the aesthetic of your brand, customers will get confused. Consistency builds trust and recognition. When customers can easily identify your brand at every touchpoint, it creates a seamless and memorable experience. https://www.soleycreative.com/studio-notes/case-study-cool-crutches monthly 0.5 2024-11-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/47ce623a-4289-4d53-8c0c-11b4670f9704/Cool+Crutches-Website-CaseStudy.jpg Studio Notes - COOL CRUTCHES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1728317866295-7WUOAHJ98JPTCZL6DLWM/MOYO-STATIONERY16.jpg Studio Notes - COOL CRUTCHES - MOYO-STATIONERY16.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1728317873949-ETVJK81ARJIUMS5YY3CX/Psd2.jpg Studio Notes - COOL CRUTCHES - Psd2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e73d631b-612b-4f6b-b670-9ddaafee8be7/Website-1.jpg Studio Notes - COOL CRUTCHES - The Problem Co-founded Amelia contacted us when she realised it was time to upgrade her branding from neon green and print to something ‘cooler’ and more aligned with her vision and her customers. She also intended to upgrade her website to improve sales and conversion rates whilst giving it all a facelift with the new branding. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8103dd87-c94c-474a-a92d-49acdbe79ad7/MOYO-BUSINESSCARD4.jpg Studio Notes - COOL CRUTCHES - The Solution A new brand identity was created to be more timeless and elevated with a pinch of the old brand pink to lift communications. The original ‘C’ icons were kept but ‘and walking sticks’ was added to showcase another popular product area. A monogram was also developed in various forms. A minimalist sans serif font was defined with a handwritten expression to denote the humans behind the brand. Navy, steel and grey tones are used with black and white for a classic, polished feel with a bright magenta to add small accents for a modern twist and to help guide the eye around communications. Once branding was complete, the website was designed and then developed/built by Jhala.co. This was a full redesign from homepage to product detail pages and other content pages. Following the website redesign, we helped Amelia craft new stationery, with business cards, leaflets, lookbooks and letterheads, as well as new packaging for product accessories. Most recently, we have worked on a Personalisation tool in collaboration with Jhala.co enabling the user to select patterns and colours to design their own stick. This also included setting up print-ready files suitable for the logistics and operations of production, leaving Amelia with a process that is hands-off and easy to manage. We continue to work with the team on a retainer basis. https://www.soleycreative.com/studio-notes/design-jargon-typeface-font monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ed6ac55b-a061-4873-baef-40c1e6dd9f0b/01-Instagram-Grid.jpg Studio Notes - Understanding Design Jargon: The Difference Between Typeface and Font - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3aa4136e-63ba-43c1-b3ce-b80b15103380/02-Instagram-Grid.jpg Studio Notes - Understanding Design Jargon: The Difference Between Typeface and Font - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/why-is-a-logo-is-not-a-brand monthly 0.5 2024-10-04 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/95fdc673-87eb-47e2-8ce5-4d9db60a99de/Styled+Stock+Society+Team+Meeting+8.jpg Studio Notes - Why a Logo is Not a Brand (and Why It Matters for Your Business) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3c6f0c6c-36bd-4d6c-bf48-4dc690f69905/Styled+Stock+Society+Team+Meeting+24.jpg Studio Notes - Why a Logo is Not a Brand (and Why It Matters for Your Business) - 2. Your Brand is What People Say About You (Not What You Say) Ever had someone talk about your business, and it’s completely different from what you expected? That’s your brand talking. Your brand lives in the hearts and minds of your customers, not in the slick marketing materials you send out. It's their gut feeling based on interactions with your business – from how they feel when they land on your website to how you respond to their questions. The takeaway? Focus on the full customer experience. Your website, packaging, customer service, social media presence – it all ties together to form your brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/38fec47e-91ad-4028-abee-a4118c479750/Styled+Stock+Society+Team+Meeting+25.jpg Studio Notes - Why a Logo is Not a Brand (and Why It Matters for Your Business) - 3. Consistency is Key The secret sauce to any great brand is consistency. Your logo may be stunning, but if your tone of voice, customer journey, and visual elements are all over the place, your brand will feel like a hot mess. Customers love to know what to expect – it builds trust. So every touchpoint, whether it’s an Instagram post, an email, or a checkout page, needs to reflect the same message, style, and values. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3ac1dd22-218f-4dc5-9dbd-c0fb67b2f65f/Styled+Stock+Society+Team+Meeting+13.jpg Studio Notes - Why a Logo is Not a Brand (and Why It Matters for Your Business) - 4. Your Brand Has a Personality Think of your brand as a person. Do you want them to be fun, approachable, and a little cheeky? Or maybe sleek, professional, and a touch mysterious? Whatever it is, your brand should have a personality that shines through in everything you do – from your website copy to how you answer customer emails. A logo can't convey your brand’s personality by itself – it's the bigger picture that counts. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f3f316c3-38f3-4a94-8861-aad950784f3c/Styled+Stock+Society+Team+Meeting+17.jpg Studio Notes - Why a Logo is Not a Brand (and Why It Matters for Your Business) - 5. It’s All About Emotion Brands are built on emotion, not logic. People don’t just buy clothes, candles, or handbags – they buy into a feeling. Whether it’s the confidence they get from your tailored jacket or the calmness from your luxury skincare line, your brand needs to tap into emotions. This is where your logo alone falls short. It’s the emotional connection you create through your visuals, messaging, tone, and service that turns customers into loyal fans. https://www.soleycreative.com/studio-notes/5-social-media-design-strategies-for-luxury-brands monthly 0.5 2024-09-24 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/592735a9-504f-4f8f-ad46-3f3f189e9f9f/Styled+Stock+Society+Cream+Dream+13.jpg Studio Notes - Elevate Your Luxury Brand’s Social Media Presence: A Deep Dive into Strategic Design - 1. Consistency is Key: Aesthetic Across All Platforms First things first, let’s talk consistency. Your luxury brand needs to have a recognisable look and feel across all social media platforms. This doesn’t just mean using the same logo or colour scheme (although that’s part of it); it’s about creating a cohesive visual identity that speaks to your brand’s values and the lifestyle you’re selling. Whether it’s the opulent tones in your Instagram feed or the polished language in your LinkedIn posts, your brand should feel like a seamless experience, no matter where your audience encounters it. Pain Point: Keeping your social media profiles consistent can feel like juggling flaming torches. One wrong move, and it all comes crashing down. Solution: Create a style guide that outlines your brand’s visual elements, from colour palettes and typography to image styles and filters. This guide should be your bible when creating content, ensuring that everything you post is on-brand and instantly recognisable as yours. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fcdf38d4-53fa-4a09-bf29-b1ed905dd344/Styled+Stock+Society+Cream+Dream+14.jpg Studio Notes - Elevate Your Luxury Brand’s Social Media Presence: A Deep Dive into Strategic Design - 2. Showcase Exclusivity and Luxury Through Visuals Luxury isn’t just about the price tag—it’s about the experience. Your social media visuals should exude exclusivity, making your audience feel like they’re part of something special, something not everyone can access. Think high-quality images, sophisticated product photography, and behind-the-scenes content that offers a glimpse into the elite world of your brand. Pain Point: You might feel like your visuals are missing that ‘wow’ factor, leaving your audience scrolling past without a second thought. Solution: Invest in high-quality photography and graphic design. If hiring a professional photographer isn’t in the budget, consider online courses to up your own photography game. And don’t be afraid to showcase the finer details of your products—the craftsmanship, the luxurious materials, the stories behind them. Remember, in the world of luxury, it’s all about the details. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/74870c07-87af-49f8-857f-aabf9a9c417a/Styled+Stock+Society+Cream+Dream+21.jpg Studio Notes - Elevate Your Luxury Brand’s Social Media Presence: A Deep Dive into Strategic Design - 3. Engage with Your Audience Through Interactive Content Gone are the days when social media was a one-way street. Today, engagement is everything, especially for luxury brands looking to build a loyal following. Interactive content, like polls, quizzes, and Q&A sessions, not only keeps your audience engaged but also gives them a sense of involvement in your brand’s journey. Pain Point: You’ve got followers, but they’re not engaging with your content. Your posts are like fancy shop windows—pretty to look at, but no one’s coming in. Solution: Make your audience feel seen and heard. Ask for their opinions, run polls on what they’d like to see next, or host live Q&A sessions where they can interact with you directly. The more your audience feels like they’re part of the conversation, the more invested they’ll be in your brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/630e860e-975f-44c7-a343-8d76d2ffd872/Styled+Stock+Society+Cream+Dream+22.jpg Studio Notes - Elevate Your Luxury Brand’s Social Media Presence: A Deep Dive into Strategic Design - 4. Collaborate with Influencers and Partners In the luxury space, your brand is often judged by the company it keeps. Collaborating with influencers and strategic partners can help amplify your reach and reinforce your brand’s exclusivity. But here’s the thing—these collaborations need to be carefully curated. It’s not about who has the most followers; it’s about who aligns with your brand’s values and aesthetic. Pain Point: Finding the right influencers and partners feels like navigating a minefield. One wrong collaboration could dilute your brand’s luxury status. Solution: Do your homework. Look for influencers who genuinely resonate with your brand and whose followers match your target audience. The same goes for brand partnerships—choose brands that complement, rather than compete with, your own. A well-executed collaboration can elevate both your brand and your partner’s, creating a win-win situation that enhances your luxury appeal. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3de71834-505c-4905-b1d8-3eeae9ab0c27/Styled+Stock+Society+Cream+Dream+18.jpg Studio Notes - Elevate Your Luxury Brand’s Social Media Presence: A Deep Dive into Strategic Design - 5. Monitor and Respond to Feedback Promptly Luxury is as much about service as it is about products. Your audience expects a top-notch experience, and that extends to how you handle feedback on social media. Whether it’s a glowing review or a customer complaint, your responses should be timely, professional, and reflective of your brand’s values. Pain Point: Keeping up with comments, messages, and feedback across multiple platforms can feel like an impossible task. Solution: Set aside time each day to monitor your social media channels and respond to feedback. Consider using social media management tools to streamline this process. And remember, even in the face of criticism, your responses should be calm, collected, and always on-brand. A quick, thoughtful response can turn a negative experience into a positive one, reinforcing your commitment to excellence. https://www.soleycreative.com/studio-notes/5-ways-to-make-the-most-of-being-a-small-business-owner-entrepreneur monthly 0.5 2024-09-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ff16cf57-7bdc-47d9-af7d-0ea8ae2aa096/Previews_Soley%2BCreative-69.jpg Studio Notes - 5 Ways To Make The Most Of Being An Entrepreneur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3d24d3d3-7f8a-4813-aad4-8aef56b57b7e/Previews_Soley%2BCreative-78.jpg Studio Notes - 5 Ways To Make The Most Of Being An Entrepreneur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0d15ff8e-0416-413e-a770-6adc19a0c958/Previews_Soley%2BCreative-79.jpg Studio Notes - 5 Ways To Make The Most Of Being An Entrepreneur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/realease-your-business-full-potential-with-professional-branding monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f1aaf680-7242-4bd0-b18f-dad0e5d38da3/kaboompics_travertine-lamp-candle-chair-29135.jpg Studio Notes - Unleash Your Business’s Full Potential with Professional Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b84cdb0c-de97-495e-80c9-7282611562d0/kaboompics_detail-of-desk-with-laptop-supplies-notepad-pen-29096.jpg Studio Notes - Unleash Your Business’s Full Potential with Professional Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e52482c6-9e74-4535-ad37-b61efd7bdd51/kaboompics_young-architect-woman-portrait-in-her-studio-27967.jpg Studio Notes - Unleash Your Business’s Full Potential with Professional Branding - Understanding the Challenge: Time and Effort Mismanagement: Countless hours dedicated, yet minimal return. DIY Branding Pitfalls: Inconsistent visuals and messaging that confuse your audience. Lack of Confidence in Output: Feeling unsure about the quality and effectiveness of your marketing materials. Overwhelmed by Design and Marketing Tasks: Struggling to manage everything solo can lead to burnout and inefficiency. Feeling Undervalued: Your business might feel like the sidekick instead of the superhero in your industry. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d5d3a92d-9f42-41ea-95ab-76069eda270f/kaboompics_young-entrepreneur-dressed-in-brown-suit-desk-laptop-computer-27958.jpg Studio Notes - Unleash Your Business’s Full Potential with Professional Branding - The Power of Professional Branding: Turning to professional branding and design can dramatically transform how your business is perceived and operates: Save Time: Delegate design tasks to experts, freeing up your schedule for other critical business activities. Increase Impact: With cohesive and professional visuals and communications, your message will resonate more powerfully with your audience. Boost Confidence: Professional designs instil confidence in your brand, both internally and externally. Gain confidence with your brand’s position: Be unmistakable in your market with a unique and compelling brand identity that supports your products/services. Ease Your To-Do List: Let professionals handle the heavy lifting in design and branding, so you can focus on growth. https://www.soleycreative.com/studio-notes/crafting-powerful-press-releases-using-your-brand-strategy monthly 0.5 2024-08-22 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/18bd7999-0491-44b4-bf41-472a3d62e0a9/Styled+Stock+Society+Sky+Blue+Workspace+7.jpg Studio Notes - Crafting Powerful Press Releases: Using Your Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/00904282-1070-4986-a22a-c206dc2568c1/Styled+Stock+Society+Sky+Blue+Workspace+18.jpg Studio Notes - Crafting Powerful Press Releases: Using Your Brand Strategy - Key Elements of Brand Strategy in Press Releases Consistent Messaging: Ensure that the tone and voice of your press releases align with your brand’s personality. Whether your brand is professional, innovative, or approachable, this should be reflected in your language and style. Visual Identity: Incorporate your brand’s visual elements, such as logos and colour schemes, into your press release templates. A consistent visual identity helps in creating a recognisable and professional appearance. Brand Values: Highlight your brand’s core values and mission within the press release. Whether you’re announcing a new product or a significant milestone, tie it back to your brand’s overarching goals and values. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bed77bce-11da-4364-a35b-7af00a313d0c/Styled+Stock+Society+Sky+Blue+Workspace+20.jpg Studio Notes - Crafting Powerful Press Releases: Using Your Brand Strategy - Examples of Brand Strategy in Action Tech Startup X: By using a tech-savvy and innovative tone in their press releases, Tech Startup X ensures that their announcements are consistent with their brand’s cutting-edge image. Eco-Friendly Company Y: Eco-Friendly Company Y includes their brand colours and sustainability messages in every press release, reinforcing their commitment to the environment. Luxury Brand Z: Luxury Brand Z uses elegant and sophisticated language in their press releases, mirroring their high-end market positioning and brand aesthetics. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2ae4e301-cecb-4da3-bbbb-bca53ed05535/Styled+Stock+Society+Sky+Blue+Workspace+15.jpg Studio Notes - Crafting Powerful Press Releases: Using Your Brand Strategy - Take Action and Enhance Your Press Releases Ready to apply brand strategy to your press releases? Here are some actionable steps: Develop a Brand Style Guide: Create a comprehensive guide that outlines your brand’s tone, voice, and visual elements. Ensure that all press releases adhere to this guide. Craft a Compelling Narrative: Each press release should tell a story that aligns with your brand’s mission and values. Focus on how the news impacts your audience and ties back to your brand. Design Visually Consistent Templates: Use templates that include your brand’s visual elements. This not only ensures consistency but also makes your press releases instantly recognisable. https://www.soleycreative.com/studio-notes/why-does-an-operating-rhythm-help-creative-founders monthly 0.5 2024-08-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f5537cc6-dcfb-4cc4-96a3-fa353c17ce1c/Styled+Stock+Society+White+Workday+21.JPG Studio Notes - Boosting Creative Productivity: The Power of an Operating Rhythm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f7e9289d-2e5c-4cf8-9ea5-8ed167119843/Styled+Stock+Society+White+Workday+19.JPG Studio Notes - Boosting Creative Productivity: The Power of an Operating Rhythm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3882de0c-9bc1-4107-b0ea-eb5ccbfd14fe/Styled+Stock+Society+White+Workday+11.JPG Studio Notes - Boosting Creative Productivity: The Power of an Operating Rhythm - A Week in the Life: Sample Operating Rhythm for Creatives Here's how a typical week might look: Monday AM: Business Strategy Focus on long-term goals, plan projects, and set weekly priorities. Tuesday PM: Marketing Create content, engage with audiences, and analyse marketing data. Wednesday PM: Meetings Client meetings, sales calls and networking opportunities. Thursday: Deep Work - Full Day Tackle design projects, write, or engage in other creative work without interruptions. Friday: Administration AM Handle emails, invoicing, and other administrative tasks. Additional Elements Mid-Week Review: Assess progress on Wednesday to adjust tasks for the rest of the week. Flex Hours: Allow time for spontaneous creativity or unexpected tasks. End-of-Week Reflection: Evaluate what was accomplished and plan for the upcoming week. https://www.soleycreative.com/studio-notes/strategic-packaging-design-aligning-aesthetics-with-brand-strategy-for-market-impact monthly 0.5 2024-07-22 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dc507103-8f59-4881-b6e0-6bed5999a1b9/01-Instagram-Grid.jpg Studio Notes - Strategic Packaging Design: Aligning Aesthetics with Brand Strategy for Market Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5dc5db19-e31f-4e6b-a127-07bcee17cfe5/02-Instagram-Grid.jpg Studio Notes - Strategic Packaging Design: Aligning Aesthetics with Brand Strategy for Market Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/38b2965d-938b-4014-a788-6df0d0980da8/06-Instagram-Grid.jpg Studio Notes - Strategic Packaging Design: Aligning Aesthetics with Brand Strategy for Market Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/aa34bd5a-eaa8-4893-9fd3-98d9a62e8025/05-Instagram-Grid.jpg Studio Notes - Strategic Packaging Design: Aligning Aesthetics with Brand Strategy for Market Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/eb417646-eb84-4012-b9c5-ccaa796dc22c/03-Instagram-Grid.jpg Studio Notes - Strategic Packaging Design: Aligning Aesthetics with Brand Strategy for Market Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0b16a1cb-7b0f-49b7-8609-105eb649c0b6/04-Instagram-Grid.jpg Studio Notes - Strategic Packaging Design: Aligning Aesthetics with Brand Strategy for Market Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/how-to-write-a-design-brief monthly 0.5 2024-07-29 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3b2bfcf5-ccd0-474b-90b3-e89a239fec7e/Styled+Stock+Society+Blush+Workspace+25.jpg Studio Notes - How to Write an Effective Graphic Design Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/224f1e45-9df0-45f5-9304-36cc028fd697/Styled+Stock+Society+Blush+Workspace+22.jpg Studio Notes - How to Write an Effective Graphic Design Brief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f1b2f908-b001-433d-83f5-6e5a3eea01e4/Small-Business-Questions-Linkedin.jpg Studio Notes - How to Write an Effective Graphic Design Brief - Key Elements of a Design Brief A well-constructed design brief should serve as a roadmap for your project, outlining essential information that allows your designer to deliver results that align perfectly with your expectations. Here’s what you need to include: Purpose: Clearly articulate what you hope to achieve with the design. Is it to increase brand awareness, promote a new product, or something else? Output Type: Specify the medium—whether it’s a digital ad, print material, or social media graphics. Dimensions: Provide exact measurements for the design. For digital outputs, specify resolution and aspect ratios. Copy: Include all text that should be featured in the design and highlight any legal requirements. Imagery: If specific images need to be used, provide these or describe what style of imagery is required. Otherwise, providing a library of imagery to choose from is helpful. Deadline and Budget: Outline your time frame and budget constraints. Target Audience: Describe who the design is intended for to guide the style and tone. Brand Guidelines: Include colour schemes, fonts, and logos to maintain brand consistency. Examples of Liked/Disliked Designs: Sharing what you like or don’t can provide valuable direction. https://www.soleycreative.com/studio-notes/find-your-brands-purpose-brand-strategy monthly 0.5 2024-06-25 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c655d73c-89c5-46b3-820a-350560c13c8c/01-Instagram-Grid.jpg Studio Notes - Discovering Your Brand's Purpose - Understanding Brand Purpose Brand purpose is the why behind your company. It's what sets you apart from others and defines your unique contribution to the market. More than just products or services, it’s about the change you aim to inspire and the values you uphold. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/71b7d77d-a059-433d-932e-037fcf32c46c/Styled+Stock+Society+Modern+Office+17.JPG Studio Notes - Discovering Your Brand's Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9bde1db6-63df-4008-8096-52a365ff03c4/Styled+Stock+Society+Modern+Office+8.JPG Studio Notes - Discovering Your Brand's Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/the-return-on-investment-of-professional-presentation-design monthly 0.5 2024-06-11 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/65b7b402-0d50-4837-b7f7-e6a42aca04fe/Lo-Digital-Proposal.jpg Studio Notes - Maximising Returns: The ROI of Professional Presentation Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8011171f-fb00-4505-8ec4-b94d04fba175/Reel-Slide-8+2.jpg Studio Notes - Maximising Returns: The ROI of Professional Presentation Design Increased Audience Engagement: A visually appealing and well-designed presentation captures the attention of your audience and keeps them engaged throughout. No one likes speaking to a room of distracted people, who might be sneaking a peak at their phone instead of paying attention. With compelling graphics, clear information, and intuitive layouts, our presentations ensure that your message resonates with your audience and the takeaways are memorable and shareable. Enhanced Brand Perception: Your presentation is a reflection of your brand identity and professionalism. A polished and cohesive design reinforces your brand image and instills trust and credibility among your audience, positioning your business as a leader in your industry. Higher Conversion Rates: A strategically designed presentation employs persuasive elements such as clear call-to-actions and compelling storytelling to drive action and encourage conversions. Whether you're aiming to secure investment, close a deal, or win over clients, professional design considers how to make calls to action irresistible. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9b56022a-29f3-451b-b799-4dea25946d7e/Portrait+7.jpg Studio Notes - Maximising Returns: The ROI of Professional Presentation Design Time Savings: Crafting a high-quality presentation from scratch can be time-consuming and resource-intensive. Our professional design services save you time and effort by providing you with a ready-to-use presentation that meets your specific needs and objectives, allowing you to focus on what matters most - delivering your message effectively. Option of templates: Our presentations can be designed to be versatile and reusable across various platforms and audiences by using a templated approach. Whether you're presenting in person, sharing online, or distributing as a PDF, our designs adapt seamlessly to different formats, maximising the reach and impact of your message. https://www.soleycreative.com/studio-notes/how-does-email-design-impact-sales monthly 0.5 2024-06-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1716219259911-60MJ34652ZMWMBOWOQPS/Champo-Mockup-2.jpg Studio Notes - How Email Design Drives Sales - Champo-Mockup-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1716219264034-DA9IXFRWPAJDNJK38LC8/Champo-Mockup-3.jpg Studio Notes - How Email Design Drives Sales - Champo-Mockup-3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1716219277145-CBOD7TUQOMJBVX3BA72F/Champo-Mockup-4.jpg Studio Notes - How Email Design Drives Sales - Champo-Mockup-4.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a33cfd2b-b0e5-4cea-84c7-7aafdc89d916/Linkedin-1.jpg Studio Notes - How Email Design Drives Sales - Finding the Balance Achieving a balance between a sales-driven approach and aesthetic appeal in your emails is essential. Factors such as brand consistency, readability, accessibility, effective use of imagery, and email size (to avoid clipping in platforms like Gmail) all contribute to whether an email is opened, read, and converted into sales. https://www.soleycreative.com/studio-notes/learn-jungs-brand-archetypes monthly 0.5 2024-05-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1714056473431-XVU0DWDEK60JAU8YLH8M/Brand-Archetypes_01.jpg Studio Notes - Understanding Brand Archetypes: A Guide for Small Business Owners - Brand-Archetypes_01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1714056480359-4KGSQ1O52U1OOQ4ZUNY7/Brand-Archetypes_02.jpg Studio Notes - Understanding Brand Archetypes: A Guide for Small Business Owners - Brand-Archetypes_02.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1714056483013-YQ7DG2S7YA6H2ZAS41NJ/Brand-Archetypes_03.jpg Studio Notes - Understanding Brand Archetypes: A Guide for Small Business Owners - Brand-Archetypes_03.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1714056487450-L4XM2D38HO46WS32YUIR/Brand-Archetypes_04.jpg Studio Notes - Understanding Brand Archetypes: A Guide for Small Business Owners - Brand-Archetypes_04.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1714056499199-8ZZ0XMQFMY1F5BDZBFZ4/Brand-Archetypes_05.jpg Studio Notes - Understanding Brand Archetypes: A Guide for Small Business Owners - Brand-Archetypes_05.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1714056506555-N4RJTBIXD88VNU7N1AAF/Brand-Archetypes_06.jpg Studio Notes - Understanding Brand Archetypes: A Guide for Small Business Owners - Brand-Archetypes_06.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1714056513855-615MGAUIE6X3RVTZQ3PZ/Brand-Archetypes_07.jpg Studio Notes - Understanding Brand Archetypes: A Guide for Small Business Owners - Brand-Archetypes_07.jpg https://www.soleycreative.com/studio-notes/the-return-on-investment-of-email-automation monthly 0.5 2024-05-28 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f7c42c66-a383-4115-a397-178aa5b6a601/MOYO-IPHONE11.jpg Studio Notes - The Return on Investment of Email Automation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/61373912-7a79-41b0-945a-6cf5370d1b1f/Email-Automation01.jpg Studio Notes - The Return on Investment of Email Automation Increased Efficiency: With automated email workflows in place, you can streamline repetitive tasks and free up valuable time for more strategic activities. Whether it's sending out welcome emails to new subscribers or nurturing leads through the sales funnel, automation ensures that no opportunity is missed. Personalised Communication: Personalisation is key to engaging with your audience and building meaningful relationships. Email automation allows you to deliver targeted messages based on subscriber behaviour and preferences, increasing relevance and driving higher engagement rates. Timely Follow-Ups: Following up with leads in a timely manner is crucial for converting prospects into customers. With automated follow-up emails triggered by specific actions or milestones, you can nurture leads through each stage of the buyer's journey and increase conversion rates. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dab713e0-f687-475d-9bff-cdede55330d9/Email-Automation02.jpg Studio Notes - The Return on Investment of Email Automation Consistent Messaging: Consistency is key to building brand trust and credibility. Email automation ensures that your messaging remains consistent across all touchpoints, reinforcing your brand identity and fostering loyalty among your audience. Data-Driven Insights: Email automation platforms provide valuable insights into subscriber behaviour and campaign performance. By analysing metrics such as open rates, click-through rates, and conversion rates, you can fine-tune your email strategy for maximum effectiveness and ROI. https://www.soleycreative.com/studio-notes/brand-strategy-application-to-business-stationery monthly 0.5 2024-05-13 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/906047ee-04a0-4e2b-b8c2-97abe840b353/IG-Grid-1.jpg Studio Notes - Strategic Stationery Design for Business Success 1. Mission Alignment: Your brand's mission statement defines its purpose and intentions. When designing stationery, we ensure that this mission breathes through every element. For instance, a brand that prides itself on sustainability might opt for eco-friendly paper and inks, subtly imparting its commitment to environmental care. 2. Vision Projection: Your vision for the future should resonate through your stationery design. If your vision is to be the leader in innovative solutions, the design needs to be modern and forward-thinking. Think clean lines, bold colours, and a layout that breaks away from the traditional to signify innovation. 3. Values Embodiment: The core values of your brand are its heart and soul. These should be evident at a glance. A company valuing transparency could incorporate clear, straightforward typography and a clean design to reflect honesty and openness. Every choice in font, colour, and material reflects a part of your brand's character - and be derived from a strategic brand identity! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e874f1e3-842f-40b0-a49c-c140fb9e623b/IG-Grid-2.jpg Studio Notes - Strategic Stationery Design for Business Success 4. Consistency Across All Touch Points: Consistency strengthens brand recognition. Your stationery should match the digital branding on your website and social media platforms. Use consistent brand identity application to build brand recognition across all mediums. 5. Quality and Attention to Detail: High-quality materials and printing techniques speak volumes about your brand’s standards. Investing in superior quality stationery implies a commitment to excellence that aligns with a brand promising premium service or products. https://www.soleycreative.com/studio-notes/monthly-design-retainer-task-list monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1713890784581-3MNB8299MBJWZEM5GARQ/ARCH-1.png Studio Notes - Monthly Design Retainer tasks - ARCH-1.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1713890788702-61KQU1GQ68PCLENYAV1A/ARCH-4.png Studio Notes - Monthly Design Retainer tasks - ARCH-4.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1713890791858-NPAI07TPOLILMF21FLL7/ARCH-2.png Studio Notes - Monthly Design Retainer tasks - ARCH-2.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6132f6b9-87b1-4cd7-a138-5416a8289ab1/TJS-Mockup8+2.jpg Studio Notes - Monthly Design Retainer tasks - Why Opt for a Monthly Design Retainer or Brand Guardianship? 1. Consistency: Consistency is key in branding. With a monthly retainer, you ensure that your brand's look and feel remain cohesive across all touch points, from your website to your social media presence. 2. Cost-Effectiveness: We know every penny counts for small businesses. Our monthly retainer offers a cost-effective solution, providing you with high-quality design services at a fixed monthly fee, saving you money compared to ad-hoc projects (or creating a bad impression with low quality output…). 3. Efficiency: Say goodbye to endless quoting and project scoping! With a retainer in place, you have priority access to our design team, allowing you to request updates and changes swiftly, so you can keep moving forward without delays. 4. Flexibility: Your business isn't static, and neither should your design needs be. Our retainer packages are flexible, allowing you to scale up or down as your business grows or pivots. Our minimum retainer is only 1 day of design time per month! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0a54ec38-f428-47ae-8094-1c7312e857d2/TJS-Mockup10+2.jpg Studio Notes - Monthly Design Retainer tasks - What’s the difference between Brand Guardianship and a monthly design retainer? A monthly design retainer is the same as brand guardianship except for one crucial additional service; protecting your brand both now and in the future. How do we do this? We act as your art director, ensuring that all brand output is aligned with purpose, mission and continuous growth. We will stand up for your brand for now and the long term by monitoring the output of other agencies/freelancers/suppliers as well as ideating and consulting on creative. Why? We have worked with many clients who hire agencies that ask for designs that are flashy and bright, because they attract attention, but don’t consider that the wrong audience might be attracted, the branding inconsistencies and long term impact of these unnecessary ‘quick win’ off-brand designs. https://www.soleycreative.com/studio-notes/visual-storytelling-moodboard-brand-identity monthly 0.5 2024-04-25 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1710777252978-QYHI3AE66PCVZULXOYDC/01Instagram-Grid-Moodboard.jpg Studio Notes - Telling a Visual Story - how to create a mood board - 01Instagram-Grid-Moodboard.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1710777339295-2GR5WN4NK73AX70CA7NT/02Instagram-Grid-Moodboard.jpg Studio Notes - Telling a Visual Story - how to create a mood board - 02Instagram-Grid-Moodboard.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1710777352813-JWLCOKSIIPS9ZH9KK0QJ/03Instagram-Grid-Moodboard.jpg Studio Notes - Telling a Visual Story - how to create a mood board - 03Instagram-Grid-Moodboard.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/01f65b37-1c78-427e-99b7-93cfb1892517/Soley+Mock-up.jpg Studio Notes - Telling a Visual Story - how to create a mood board 1. Setting the Vibe: It all starts with setting the right tone. Consider the atmosphere you want to create – is it cosy and intimate, or sleek and sophisticated? Choose colours, textures, and imagery that reflect the essence of your brand and the experience you want to offer your customers. Remember those brand values should be seen and understood visually - what imagery could capture these key areas? 2. Capturing the Essence: Dive deep into what makes your brand unique. Showcase your products or services in action, highlight key features and benefits, and convey the values that drive your business forward. Remember, every image should tell a story and evoke emotion in your audience - you might even want to show an image of the target customer. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/55b3220a-e696-4ac5-b174-77327407fcec/Reel-Coverjpg.jpg Studio Notes - Telling a Visual Story - how to create a mood board 3. Adding Personality: Lastly, bring in the personality with some sensory references. Imagine warm hues that not only look inviting but also evoke the aroma of freshly brewed coffee and the taste of your favourite pastry. Picture textures so rich and tactile, that you can almost feel them beneath your fingertips. And let's not forget about the sounds – from the hustle and bustle of a busy street to the soothing sounds of nature. Authenticity is key to building trust and forming genuine connections with your customers, so showing the brand personality is key. 4. Layout: Ensure you layout reflects the theme - is it scrapbook-style with overlapped imagery or is it a clean crisp grid? Will you include text as well as imagery? What is the end purpose of your board? If its going to be shared, it might be important to have it in a standardised format like A4. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c8841496-8ffb-4704-bb7f-eda69d66087c/Reel-Cover.jpg Studio Notes - Telling a Visual Story - how to create a mood board When curating your mood board, consider engaging all the senses to generate a comprehensive range of image ideas. Here's how you can incorporate each sense: - Sight: Explore visuals that reflect the look and feel of your purpose, from stunning landscapes to captivating product shots. If you could summarise your brand using one shot of a camera what would you photograph? - Sound: Ask yourself what sound your communication would be? It might sound (excuse the pun!) odd, but deciding if you are a big brass band, a hushed library or a school playground all evoke very different moods. Use images that evoke auditory sensations, such as bustling city streets or serene natural environments. - Smell: Again, question your purpose/story - what would it smell like? Is it a cacophony of musk, incense and Oud, or is it the scent of piña coladas and sunscreen? Incorporate images that conjure up fragrant scents that reflect your brand, like freshly baked bread, blooming flowers, or aromatic coffee. - Taste: Consider flavours when communicating your story. Is it more high end Michelin star plated art, or a wholesome roast dinner? These images might be used if relevant especially for events! - Touch: Include textures and tactile elements that invite viewers to imagine the feel of your products, whether it's the softness of fabric or the smoothness of polished wood. https://www.soleycreative.com/studio-notes/the-return-on-investment-of-graphic-design-retainers monthly 0.5 2024-04-04 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fa4051cd-f3d9-47e8-8ac9-d7ff0e5dc9a7/Portrait%2B7.jpg Studio Notes - The Return on Investment of Graphic Design Retainers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/423d70a0-d888-4939-a67b-1b2110154ebe/VOTARY-Website+2.jpg Studio Notes - The Return on Investment of Graphic Design Retainers 1. Increased Brand Consistency: Consistent branding across all touch points reinforces your brand identity and fosters brand recognition. With a dedicated design team on retainer, you can ensure that all your marketing materials adhere to brand guidelines, maintaining a cohesive and professional image. 2. Faster Turnaround Times: Time is money, and having a design team at your disposal means projects get completed faster. Whether you need a quick turnaround on social media graphics or a comprehensive marketing campaign, our retainer services ensure prompt delivery without sacrificing quality. Plus, with our small team you’ll never have to worry about your designer being on annual leave or off sick. 3. Cost Savings: By opting for a graphic design retainer, you can enjoy cost savings compared to hiring a full-time in-house designer. With a fixed monthly fee, you have predictable expenses and access to a team of experienced designers without the overhead costs of recruitment and training. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8ed136f0-10bb-49c5-aa2b-f25681d7eaed/VOTARY-1+2.jpg Studio Notes - The Return on Investment of Graphic Design Retainers 4. Scalable Resources: As your business grows, so do your design needs. Our retainer services offer scalability, allowing you to scale up with you, without the hassle of hiring additional staff or outsourcing projects to multiple vendors. 5. Strategic Collaboration: Our design retainer model fosters a collaborative partnership between our team and yours. By understanding your business goals and objectives, we can tailor our design services to meet your specific needs, driving meaningful results and maximising your ROI. https://www.soleycreative.com/studio-notes/the-return-on-investment-of-professional-email-design monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ead7f814-edb6-4095-a92a-53f2ba2aa227/Matilde-Reel-Cover.jpg Studio Notes - Commercial Design: The ROI of Professional Email Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/53bccc73-2614-40e4-b50a-0f14a685ee5b/MOYO-IPHONE10.jpg Studio Notes - Commercial Design: The ROI of Professional Email Design Here are just a few ways that expertly crafted email campaigns can boost your ROI: 1. Increased Open Rates: Some email service providers (ESPs) have a list of rules that determine a relevant email and a ‘spam’ email. By working with an expert who understand best-practice email design, you are more likely to land in the relevant inboxes and increase your open-rates due to increased deliverability. We all hate spending time on marketing strategies for them to fail, so ensuring deliverability is certainly high on our agenda when designing good email campaigns. 2. Higher Click-Through Rates: Engaging content paired with intuitive design elements prompt recipients to take action, resulting in higher click-through rates. By optimising for conversions, our email campaigns drive traffic to your website and encourage meaningful interactions with your brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ab922cc3-a2c7-453e-b3cd-6b100e021a30/04_Phone+Screen+Mockup.jpg Studio Notes - Commercial Design: The ROI of Professional Email Design 3. Improved Brand Perception: Consistent branding and visually cohesive designs enhance brand recognition and credibility. By conveying professionalism and attention to detail, our email designs instill trust in your audience, fostering long-term relationships and customer loyalty. 4. Enhanced Personalisation: Tailored content and dynamic elements create personalised experiences for each recipient, increasing relevance and engagement. We can develop personalised graphics, names and details within email designs that make your emails feel considered and thoughtful to your customer, making them more engaged with the email AND the brand on a deeper level. 5. Streamlined Automation: By updating your email template with best-practice and commercial design tips you can further enhance email return on investment by implementing these tips. Automated email workflows save time and resources while delivering timely and relevant communications to your subscribers. https://www.soleycreative.com/studio-notes/brand-strategy-weekly-email monthly 0.5 2024-03-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f718e87d-4499-4bac-b0f3-ac31fed0f870/Psd2.jpg Studio Notes - Elevate Your Email Game: Applying Brand Strategy to Weekly Email Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f93d0676-7988-4dd5-8f33-6725f98b3398/09_Phone+Screen+Mockup+2.jpg Studio Notes - Elevate Your Email Game: Applying Brand Strategy to Weekly Email Design Key Elements of Brand Strategy in Email Design 1. Visual Consistency From the choice of colours to typography and imagery, ensure that your emails reflect your brand's visual identity. Consistency breeds familiarity, making it easier for recipients to recognise and engage with your content. 2. Compelling Storytelling Use your emails to narrate your brand story. Whether it's through captivating copy or visuals, infuse personality into your emails that resonates with your audience. 3. Clear Brand Messaging Your emails should not only look good but also convey a clear and consistent brand message. Whether you're promoting a new product or sharing valuable content, ensure that your brand voice shines through. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/731f6dd7-29f1-4ef7-b61d-d876d839ebe2/Spells-1+2.jpg Studio Notes - Elevate Your Email Game: Applying Brand Strategy to Weekly Email Design - Spells of Love By incorporating their brand colours and whimsical typography into their weekly newsletters, Spells of Love creates emails that are not only visually appealing but also instantly recognisable through the magical and soothing feeling of the brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bf7f8f0a-95ba-4120-b726-f59ab614fecf/MOYO-IPHONE2+2.jpg Studio Notes - Elevate Your Email Game: Applying Brand Strategy to Weekly Email Design - VOTARY Votary shows compelling evidence of their product’s results through their email series, creating a sense of connection and authenticity with their audience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/897f1dc4-8f1c-4a61-a463-d006160fec0b/Linkedin+2.jpg Studio Notes - Elevate Your Email Game: Applying Brand Strategy to Weekly Email Design - Matilde Jewellery Matilde Jewellery maintains consistency in their brand messaging across all email communications, reinforcing their brand identity and alignment with transparency and sustainability with every send. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fd505568-2521-4eaa-9b9b-dddaf7f5a3f4/Stories-3.jpg Studio Notes - Elevate Your Email Game: Applying Brand Strategy to Weekly Email Design - Take Action and Elevate Your Emails Ready to take your weekly email campaigns to the next level? Here are some actionable steps to get started: 1. Audit Your Current Emails Take a critical look at your existing email templates and identify areas where you can enhance brand consistency and messaging. 2. Define Your Brand Values Establish clear brand values that dictate the messaging and purpose of each email send. Be authentic with briefing emails, and find imagery that resonates both on an aesthetic and purpose/values level. 3. Experiment and Iterate Don't be afraid to experiment with different design elements and messaging strategies. Monitor the performance of your emails and iterate based on feedback and data insights. https://www.soleycreative.com/studio-notes/the-return-on-investment-of-professional-website-design monthly 0.5 2024-02-21 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5b8b9570-9137-4853-ab0b-46799c7a0ca2/Pink+Palms+2.jpg Studio Notes - Maximising Returns: The ROI of Professional Website Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fd0faec2-0d9d-4a1d-8385-ff4bac88458a/Reel-Cover+2.jpg Studio Notes - Maximising Returns: The ROI of Professional Website Design By working with an expert your website should boost your ROI. There are many ways it can do this but let’s dive into 5 of our favourites: 1. Enhanced User Experience A well-designed website ensures seamless navigation and usability, leading to increased visitor engagement and longer browsing sessions. We all know what its like to find ourselves on a website that is difficult or frustrating to use. By prioritising user experience, you can lower bounce rates and encourage repeat visits, ultimately driving more conversions. 2. Improved Brand Perception Your website is a reflection of your brand’s purpose, mission and vision. By effectively applying your brand identity, a visually appealing and cohesive website instills trust and credibility among visitors, positioning your business as a leader in your industry. A positive brand perception can translate into higher customer loyalty and greater market share. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d9e1af8a-4922-4339-86aa-8345b75ef975/PSD+1.jpg Studio Notes - Maximising Returns: The ROI of Professional Website Design 3. Increased Conversion Rates A strategically designed website employs persuasive elements such as clear calls-to-action, compelling visuals, and intuitive layouts to guide visitors through the sales funnel. By optimising for conversions, you can turn more visitors into paying customers and boost your bottom line. 4. Enhanced SEO Performance Search engine optimisation (SEO) plays a crucial role in driving organic traffic to your website. Our websites are built with SEO best practices in mind, ensuring higher visibility in search engine results pages and attracting qualified leads to your site. We also uses tools that have effective built in SEO solutions that help you get ahead without investing in an SEO expert on and ongoing basis. 5. Scalability and Adaptability As your business evolves, so too should your website. Our customisable designs are scalable and adaptable, allowing for seamless updates and additions as your needs change. Whether you're expanding your product offerings or targeting new demographics, your website can grow with you and we train you on how to make those changes. We hand over the reigns of your website and ownership direct into your hands, so that ongoing management is easy to do and empowers you to help your business to grow. https://www.soleycreative.com/studio-notes/creating-a-stand-out-brand monthly 0.5 2024-03-18 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1706889860841-I0R5FWLHLXIT5052UPGB/IG-Grid-1.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity - IG-Grid-1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1706889865068-LXU7L2T2MMOS4973ZXXF/IG-Grid-2.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity - IG-Grid-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1706890107082-OUEOO57M086BKVSZ34V0/IG-Grid-3.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity - IG-Grid-3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1706890115892-FRG0JYA2REZE65XG55P0/IG-Grid-4.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity - IG-Grid-4.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8836dd0a-8ddb-4d25-8b07-a9375166a29e/PSD+5.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity 1. Authenticity Over Disruption While disruptive brands grab headlines and attention, not every business should aim for this. Authenticity should be your primary goal. Focus on understanding your customers' needs, wants, and values, and then design your brand identity to genuinely serve them. Authenticity often resonates more strongly with your target audience than attempting to be a disruptive force. 2. Professional Guidance Starting a business can be tempting for a DIY approach, especially to save costs. However, working with brand experts can guide you in the right direction from the beginning. These professionals offer insights you might not even be aware of, allowing you to make informed decisions that align with your authentic brand identity. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a22085d9-cc49-4b7d-a565-39285b48e491/Presentation+Mockup+3.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity 3. Consistency is Key Brand guidelines play a vital role, not just in creating a standout brand but also in building trust and recognition. Consistency in your branding, even if it's not disruptive, fosters familiarity and loyalty among your audience. Professional guidelines ensure that your branding remains coherent across various touchpoints. 4. Connect with Your Ideal Customer Your brand should resonate with those who share your values and purpose. Instead of trying to stand out in a crowded market, focus on connecting deeply with your target audience. Test your brand identity on your ideal customers to ensure that it genuinely appeals to them. Listen to what people say about you, as this feedback can help you refine your brand's authenticity. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/304e1108-f88b-402b-b6f0-9b325dbb6b26/New_Stationary_Mockup2.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/73fadff6-a41d-401b-920c-02828d68e45a/PSD1+copy.jpg Studio Notes - The Essence of Crafting an Authentic Brand Identity 5. Adapt to Changing Circumstances The future in business is unpredictable, and sometimes, adapting your brand identity is necessary to stay aligned with evolving markets and customer types. Being open to changes, whether in language, culture, imagery, or taglines, can ensure that your brand remains relevant and continues to connect authentically. 6. Own Your Brand's Identity Take control of your brand's voice, storytelling, marketing campaigns, imagery, and advertising schemes. Whether you have a creative director or a brand guardian, ensure that your purpose, mission, values, and identity are consistently upheld. An authentic brand identity is about being true to who you are. https://www.soleycreative.com/studio-notes/email-design-for-start-ups-and-entrepreneurs monthly 0.5 2024-02-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5ef84dc2-2912-4f4b-9caf-960afa4b28c3/Email-Design.jpg Studio Notes - The Power of Email Design for Start-ups and Entrepreneurs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/369c6ed5-f054-4f86-a69b-d7c4059ffeca/VOTARY-1.jpg Studio Notes - The Power of Email Design for Start-ups and Entrepreneurs How we made it work: 1. Customer-Centric Focus Understanding the target audience is crucial. Our emails were tailored to resonate with the customers, addressing their pain points, desires, and preferences. By putting the customer at the centre of our design, we created a connection that transcended the digital realm. 2. Seasonality Integration Seasonal relevance is a powerful driver of consumer behaviour. We incorporated season-specific elements into our designs, ensuring that our messages were not only visually appealing but also timely and resonant with the current market trends. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2db00cd3-8d22-4867-8abe-61482753419d/VOTARY-2.jpg Studio Notes - The Power of Email Design for Start-ups and Entrepreneurs 3. Product Information and Restocks Transparency and communication are key in a competitive market. Our emails provided comprehensive product information, keeping customers informed and engaged. Additionally, restock announcements generated a sense of urgency and excitement, driving conversions. 4. Commerciality and Best Practice Design Principles Designing for commercial success involves a delicate balance of creativity and strategic thinking. Our team adhered to best practice design principles, ensuring that each email was not just aesthetically pleasing but also optimised for conversion. 5. Deliverability and Legibility A beautifully designed email is ineffective if it doesn't reach the inbox or if its content is hard to decipher. We paid meticulous attention to deliverability and legibility, ensuring that our messages landed where they mattered and were easily understood by recipients. https://www.soleycreative.com/studio-notes/the-return-on-investment-of-professional-branding monthly 0.5 2024-01-25 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cf060191-484b-4d94-8f82-4a64409e8529/Marlow+Pre-made+Scene+20.jpg Studio Notes - The Return on Investment of Professional Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/10c6ae3f-5795-4dde-9483-7963fc8063cd/Staionery.jpg Studio Notes - The Return on Investment of Professional Brand Identity What is brand equity? Brand Equity is the intangible value that a brand carries and the influence it has on consumer behaviour and choices. It is the measure of a brand's perceived worth in the eyes of consumers, and it reflects their attitudes, perceptions, and experiences with the brand. A strong brand equity is essential for building customer loyalty and trust leading to new and repeating sales. Define the brand's personality traits and choose an archetype that aligns with its character. This influences the tone of communication, visual elements, and overall brand experience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2c25275-8b11-4cfa-902b-8f183cb05625/BRANDING-3.jpg Studio Notes - The Return on Investment of Professional Brand Identity Why is it important? Building and maintaining positive brand equity is crucial for long-term success. Strong brand equity can lead to customer preference, premium pricing, and increased customer loyalty, while weakened brand equity may result in decreased customer trust and preference for competing brands. Companies can invest in marketing, and advertising, and maintain a high product quality or service to enhance and protect their brand equity. https://www.soleycreative.com/studio-notes/brand-strategy-checklist-for-entrepreneurs monthly 0.5 2024-01-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4e6a67aa-7719-428a-970b-23097cd90714/kaboompics_spa-beauty-products-33125.jpg Studio Notes - The Entrepreneur’s Guide to Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/449ed85d-5ede-4907-a9c8-b8ec348de40f/kaboompics_hydrating-the-face-with-moisturizing-cream-32031.jpg Studio Notes - The Entrepreneur’s Guide to Brand Strategy 4. Brand Personality and Archetype Define the brand's personality traits and choose an archetype that aligns with its character. This influences the tone of communication, visual elements, and overall brand experience. 5. Brand Mission and Vision Establish a clear mission statement that outlines the brand's purpose and a vision that describes its long-term aspirations. This helps guide decision-making and creates a sense of direction. 6. Competitor Analysis Conduct a thorough analysis of competitors to identify strengths, weaknesses, opportunities, and threats. Understanding the competitive landscape helps the brand position itself effectively. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/71dbcd26-4305-4266-b63b-ccf08922c736/kaboompics_moisturizing-hands-with-nourishing-cream-32015.jpg Studio Notes - The Entrepreneur’s Guide to Brand Strategy 10. Visual Identity Guidelines Develop guidelines for the brand's visual identity, including logo design, colour palette, typography, imagery style, and graphic elements. These guidelines ensure consistency across various applications. 11. Customer Journey Consider the overall brand experience that customers will have. This includes the purchase process, product/service usage, customer support, and post-purchase interactions. A positive brand experience enhances brand loyalty. 12. Market Trends and Adaptability Stay informed about current market trends and be adaptable. The brand strategy should allow for adjustments to stay relevant and responsive to changes in consumer behaviour and market dynamics. https://www.soleycreative.com/studio-notes/the-power-of-white monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9bfc8972-daeb-4071-b305-9a3dd9a4617e/Colour-White-Blog.jpg Studio Notes - The Power of colour - WHITE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4446fca7-9df4-4f2f-98f8-d80cce4efb22/Letterhead.jpg Studio Notes - The Power of colour - WHITE - Why White Works: A Palette for Both Product and Service-Based Businesses: Pure Elegance: White epitomises elegance and a sense of purity. Product-based businesses can use white to signify quality, cleanliness, and timelessness, making it ideal for brands like The White Company that specialise in high-quality goods. Simplicity and Clarity: For service-based enterprises, white symbolises professionalism, simplicity, and clarity. It conveys a sense of trustworthiness and reliability, as seen in brands like Calvin Klein, which offer precision and refinement. Versatile Neutrality: White's versatility as a neutral backdrop allows products or services to shine. It complements a wide range of accent colours, enabling businesses to diversify their branding efforts while maintaining consistency. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4a99e930-a5cf-49d9-90fb-e419910816ef/Leaflet-Mock-up.jpg Studio Notes - The Power of colour - WHITE - Crafting Distinctive Brand Recognition with White: Consistency is Key: To maintain a recognisable brand, ensure that your logo, typography, and design elements consistently feature shades of white. This reinforces your brand identity in the minds of your audience. Balance with Accent Colours: Infuse your white-based brand with strategically chosen accent colours. This adds depth and contrast, drawing attention to key elements and creating a memorable visual impact. Texture and Depth: Incorporate textures and gradients to add dimension and interest to your white elements. This prevents a flat, monotonous appearance. Embrace Minimalism: White thrives in minimalist design. Employ negative space to create clean, uncluttered visuals that emphasize essential brand elements. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/23de823d-0f8d-4ee4-bb56-534237676286/626bce58a54c198491d6f703_c81ccfb1-6658-4574-9b96-a0a635969925_compressed.jpg Studio Notes - The Power of colour - WHITE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685267430-XTG8OV41PE0FHV5BWYHU/wedding_edit_13.jpeg Studio Notes - The Power of colour - WHITE - wedding_edit_13.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685307941-ILNW4UJBKM4YW3MTTKXV/03_Story-Of-Summer_Effortless-Style.jpeg Studio Notes - The Power of colour - WHITE - 03_Story-Of-Summer_Effortless-Style.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685270552-VBT0279VJU2C5UD4OC78/R03816864_M.jpeg Studio Notes - The Power of colour - WHITE - R03816864_M.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685355385-76PVXYF27XEEFP88OCZX/8688x5792.jpg Studio Notes - The Power of colour - WHITE - 8688x5792.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/274559fd-9729-43e1-8543-3c5020fb25f9/Calvin-Klein-logo.png Studio Notes - The Power of colour - WHITE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685627100-83500BOVMF11DD6QSPLF/large-1677493237-36fdb8c1022d141c6d78fea98ad6ea33.jpg Studio Notes - The Power of colour - WHITE - large-1677493237-36fdb8c1022d141c6d78fea98ad6ea33.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685882608-0UUGOVBHT61IVFLIJO22/screencapture-calvinklein-co-uk-2023-10-30-17_11_03.png Studio Notes - The Power of colour - WHITE - screencapture-calvinklein-co-uk-2023-10-30-17_11_03.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685679588-NHRYF3K6ICA1HQEW9F39/1720640-800w.jpg Studio Notes - The Power of colour - WHITE - 1720640-800w.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698685956133-AXVBJIEG7KO9YVX9K7PX/CK_7_crop.jpg Studio Notes - The Power of colour - WHITE - CK_7_crop.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9f10d92b-ec88-414d-ade6-f76fee2783a2/Off-White_Logo.svg.png Studio Notes - The Power of colour - WHITE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698686394565-JCETGDNV6OOZTKB0YIQ7/TGT32_040_057.jpg Studio Notes - The Power of colour - WHITE - TGT32_040_057.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698688816455-ZTF6Z68LA15ZC3DSIG62/Screenshot+2023-10-30+at+18.00.06.png Studio Notes - The Power of colour - WHITE - Screenshot 2023-10-30 at 18.00.06.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698686406019-EU4GG4YYTY4X21WSX4UV/TGT32_070_006.width-2880_TztFHvXPqAraZQJh.jpg Studio Notes - The Power of colour - WHITE - TGT32_070_006.width-2880_TztFHvXPqAraZQJh.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1698687539713-QHWX06XKJ7N5BVWLUFAF/de4e1139f82acedbf0f84aebfd85fa09.jpg Studio Notes - The Power of colour - WHITE - de4e1139f82acedbf0f84aebfd85fa09.jpg https://www.soleycreative.com/studio-notes/the-power-of-grey monthly 0.5 2023-10-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c1beaf58-786a-4f97-9a9b-a803c77c33fe/Blog.jpg Studio Notes - The Power of colour - GREY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8c693471-5d2c-4a2b-b576-1cdf8cbba3a3/brand-aug-sep-header-version1-header-V2.jpg Studio Notes - The Power of colour - GREY - Why Grey Works: A Palette for Product and Service-Based Businesses: Universal Elegance: Grey evokes a sense of elegance that is universally appealing. For product-based businesses, it signifies quality and timelessness, making it ideal for luxury and tech products like Apple's sleek devices. Professionalism and Neutrality: Service-based businesses benefit from grey's professionalism and neutrality. It conveys a sense of trust, reliability, and expertise, attributes that service providers like Mercedes Benz wish to impart. Versatility and Adaptability: Grey's adaptability as a neutral backdrop allows products or services to take center stage. It complements a wide range of accent colours, enabling businesses to diversify their branding efforts without sacrificing consistency. Perfect for a brand selling often translucent products that catch the light, like Swarovski. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5af76b1f-3935-41e9-915f-24b435c9b55d/Apple-Airpod-Packaging-gear-patrol-lead-full.jpg Studio Notes - The Power of colour - GREY - Crafting Recognizable Brand Identity with Grey: Consistency is Key: To maintain a recognisable brand, ensure that your logo, typography, and design elements consistently feature shades of grey. This reinforces your brand identity in the minds of your audience. Balance with Accent Colours: Infuse your grey-based brand with strategically chosen accent colours. This adds depth and contrast, drawing attention to key elements and creating a memorable visual impact. Texture and Depth: Incorporate textures and gradients to add dimension and interest to your grey elements. This prevents a flat, monotonous appearance. Embrace Minimalism: Grey thrives in minimalist design. Employ negative space to create clean, uncluttered visuals that emphasise essential brand elements. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/edf7ea1b-9638-4750-b177-195d45532258/580b57fcd9996e24bc43c516.png Studio Notes - The Power of colour - GREY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398494305-Y855NF6W7R5EDNCCEHQB/Apple-Store-Branding-in-Asia+%281%29.jpg Studio Notes - The Power of colour - GREY - Apple-Store-Branding-in-Asia (1).jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398485195-BD2L83L1QESELUAPDXXI/hugo-agut-tugal-6cdIdu8KkLg-unsplash.jpg Studio Notes - The Power of colour - GREY - hugo-agut-tugal-6cdIdu8KkLg-unsplash.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398743713-ZY2V4AVIM64YJ2JR5M1N/hero_startframe__f6btrn4bhpyu_large_2x+%281%29.jpg Studio Notes - The Power of colour - GREY - hero_startframe__f6btrn4bhpyu_large_2x (1).jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398489067-8QLL6RJ1MBON4G9FWFJU/photo-1611186871348-b1ce696e52c9.jpeg Studio Notes - The Power of colour - GREY - photo-1611186871348-b1ce696e52c9.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ff9718ba-fb40-49ba-b81d-4b0c56a166fd/Mercedes-Benz_logo.svg.png Studio Notes - The Power of colour - GREY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398644652-0CHVQDGAIN4NVKWN9BVQ/A-Class_Hatchback_lifestyle_3C_0027-1.jpg.jpeg Studio Notes - The Power of colour - GREY - A-Class_Hatchback_lifestyle_3C_0027-1.jpg.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398649535-YBOFJKX55FBE2Y52HD7P/4fdabbe1dbf1a198b7a76bdd0fed3347.jpg Studio Notes - The Power of colour - GREY - 4fdabbe1dbf1a198b7a76bdd0fed3347.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398658460-96KZ0GUUEJV0ZN34WAOP/doruk-bayram-gs3duh5iqkw-unsplash.jpg Studio Notes - The Power of colour - GREY - doruk-bayram-gs3duh5iqkw-unsplash.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398698962-AGI8IN4RJ03JGUEGN44O/viktor-theo-cyuRhbqG5AI-unsplash.jpg Studio Notes - The Power of colour - GREY - viktor-theo-cyuRhbqG5AI-unsplash.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/199736de-2618-4afb-89ee-e198ed0dc44f/5a1c3ca0f65d84088faf142e.png Studio Notes - The Power of colour - GREY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398900806-NGUNITIN5L7E106QA2VS/041215_SWAROVSKI_GEM_1A-08.jpg Studio Notes - The Power of colour - GREY - 041215_SWAROVSKI_GEM_1A-08.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398919940-10WWZCND5HJKHDM17RZN/Swarovski_Holiday-Brand-Campaign_Bella-Hadid-2-copy.jpg Studio Notes - The Power of colour - GREY - Swarovski_Holiday-Brand-Campaign_Bella-Hadid-2-copy.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398909234-0J1UWVTCS8KJFP1QHBVG/TW_Swarovski_KarlieKloss_V5a-rgb.jpg Studio Notes - The Power of colour - GREY - TW_Swarovski_KarlieKloss_V5a-rgb.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1695398926549-NLFUX0PEB7KZ1OE89GYK/swarovski2.jpg Studio Notes - The Power of colour - GREY - swarovski2.jpg https://www.soleycreative.com/studio-notes/how-to-create-an-email-campaign-black-friday monthly 0.5 2023-12-21 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3f729597-af49-420d-8c3f-ef1454fcea5c/Spells-Of-Love-1.jpg Studio Notes - How To Brief Your Black Friday Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/29d3df1e-7948-408a-984c-64b2e9ba85a9/Spells-Of-Love-5.jpg Studio Notes - How To Brief Your Black Friday Campaign - Email 2: Early Access (1-2 Weeks Before Black Friday) Subject Line: "Exclusive Early Access: Black Friday Deals Just for You!" Messaging: Offer early access to your most loyal customers or subscribers. Emphasise the exclusivity and encourage them to be the first to grab the best deals. Design Ideas: Include a series of products that you’ve seen encourage click through before. Commercial: Include a button or CTA (Call to Action) that directs recipients to a dedicated landing page for early access. Use bold visuals that highlight the exclusivity of this offer. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d7d22a1f-9648-4859-81e5-ccf5d7b04400/Spells-Of-Love-3.jpg Studio Notes - How To Brief Your Black Friday Campaign - Email 4: Black Friday Kickoff (Black Friday Morning) Subject Line: "[Campaign Name]: Let the Shopping Spree Begin!" Messaging: It's time to reveal the full Black Friday offers and invite customers to shop. Highlight the discounts, promotions, and any special incentives like free shipping. Design Ideas: Design an eye-catching email with clear, bold typography and visuals of the products on sale. Include a "Shop Now" CTA that takes recipients directly to your website. Commercial: A grid of products can work well here or 2 to 3 sections to shop split by department e.g. ‘face, lips, eyes’ for a beauty brand, or ‘winter warmers, winter sun, stocking fillers’ for a fashion brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fd3b8e8e-eb70-449b-b4c0-d72cd2d74434/Spells-Of-Love-4.jpg Studio Notes - How To Brief Your Black Friday Campaign - Email 6: Cyber Monday Teaser (1-2 Days Before Cyber Monday) Subject Line: "One Last Chance: Cyber Monday!" Messaging: Transition from Black Friday to Cyber Monday including discount percentage and duration of sale. Design Ideas: Change the graphics to reflect the next stage of the campaign. Include a footer banner that mentions more offers will be announced via email first in the future. https://www.soleycreative.com/studio-notes/case-study-koba monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1db2a589-e440-4094-a4fb-08708823864a/KOBA-Website-CaseStudy.jpg Studio Notes - KOBA SKINCARE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680772527197-B279ASYYT0MFYQVA5C0W/Portrait+8.jpg Studio Notes - KOBA SKINCARE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680774633588-FYKEMQV1SQCMMPCPI1JH/Portrait+10.jpg Studio Notes - KOBA SKINCARE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680774602031-SE1L9T372I4PBSM3IBNL/Portrait+11.jpg Studio Notes - KOBA SKINCARE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680772851456-EEG65OC948MRVWCCOMIE/Portrait+9.jpg Studio Notes - KOBA SKINCARE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1828a1e8-bd2d-4222-9116-d9d182d9b432/Portrait+5.jpg Studio Notes - KOBA SKINCARE - The Problem We spoke with founder Therese, at the start of KOBA when she was looking for support with her website launch and crowdfunding. With AFGW we supported both areas, and her first crowdfunding campaign made over 200% of the original ask. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fde41049-e216-468f-b1cb-bdc895bb23de/Portrait+7.jpg Studio Notes - KOBA SKINCARE - The Solution After another successful crowdfunding campaign, designed with us, KOBA is now appearing in stockists across the web and in France and the UK. We have continued working with KOBA on an ad-hoc basis to support new product launches and marketing campaigns with social media, packaging, printing and other marketing collateral design. https://www.soleycreative.com/studio-notes/how-to-plan-a-christmas-gifting-campaign monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/322333de-a37a-4402-9073-e202a7996ffa/kaboompics_red-christmas-gift-14277.jpg Studio Notes - Why you should plan your marketing campaign ahead of the festive season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/53d4ce57-d679-4384-9cc5-eb25a7a9443e/kaboompics_red-christmas-gift-and-red-envelope-14286.jpg Studio Notes - Why you should plan your marketing campaign ahead of the festive season 1. Define Your Goals: Determine what you want to achieve with your campaign. Are you aiming to boost sales, increase brand awareness, or engage with your existing customers? Clearly defined goals will guide your entire campaign. 2. Define Your Offering: Some businesses offer unique services during the peak period, like gift wrapping, competitions to win a wish list or ‘send a hint’ alway prove popular. Never under estimate the power of a gift card sale as part of any campaign. More on this another time! 3. Create Engaging Content: Craft eye-catching product images, email designs, and social media graphics that highlight your offerings. Make sure they evoke the spirit of the season and highlight the unique selling points of your products or services. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/60aba92b-1be3-43b6-b6bc-3e3a03527a24/kaboompics_red-christmas-gift-and-empty-card-14271.jpg Studio Notes - Why you should plan your marketing campaign ahead of the festive season Segment Your Audience: Tailor your messaging to different customer segments. Consider factors like past purchase history, demographics, and interests. Personalised communication is more likely to resonate with your audience. Plan Your Channels: Utilise a mix of email marketing, social media, and even PPC advertising to reach your audience. Consistency across all channels is key. Schedule your content in advance to maintain a steady presence throughout the season. Monitor and Adjust: Regularly track the performance of your campaign. Use analytics tools to gauge the success of your efforts. If something isn't working, don't be afraid to pivot and make necessary adjustments. https://www.soleycreative.com/studio-notes/the-power-of-black monthly 0.5 2023-09-29 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/eaefdefd-f5a5-46ae-9f83-b47442a1ca83/Artboard+2.jpg Studio Notes - The Power of colour - BLACK https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f980a829-12fc-4917-817d-5985f2201df4/netaporter.jpg Studio Notes - The Power of colour - BLACK https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693316744403-Y5TIS0V8UX5KXNRVFNH8/net-a-porter-yoox-richemont-ablogtowatch-1-bdl7dqwx-2020-06-29.jpg Studio Notes - The Power of colour - BLACK - net-a-porter-yoox-richemont-ablogtowatch-1-bdl7dqwx-2020-06-29.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693317779979-MFLZHSU2W51NIAMA1N63/NAP-shipping-hamptons.jpg Studio Notes - The Power of colour - BLACK - NAP-shipping-hamptons.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693316869418-MDDI5T97NPWY0H08JIRN/INLINE-00-A-CONSIDERED-LIFE_NET-SUSTAIN-BEAUTY-KIT_COURTESY-OF-NET-A-PORTER.jpg Studio Notes - The Power of colour - BLACK - INLINE-00-A-CONSIDERED-LIFE_NET-SUSTAIN-BEAUTY-KIT_COURTESY-OF-NET-A-PORTER.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693317902908-3TB98H17DQT82H8B7JTH/WechatIMG676-scaled.jpeg Studio Notes - The Power of colour - BLACK - WechatIMG676-scaled.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/500d1bb3-0f05-419c-8779-066120f67bb3/Prada-Logo.svg.png Studio Notes - The Power of colour - BLACK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c3c50320-1585-4378-aa86-71073eb94bbf/Chanel_logo.svg.png Studio Notes - The Power of colour - BLACK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693320007328-5BYZKR5OJYJKMMWS2N3W/prada-milan-1176x662.jpg Studio Notes - The Power of colour - BLACK - prada-milan-1176x662.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693319589909-7NJB59F91L3N3GXQVD6O/Prada_A+City+of+Women_FW17_01.jpg Studio Notes - The Power of colour - BLACK - Prada_A City of Women_FW17_01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693320044786-90CKXNTZQDCKGIEBAR8R/5f466be642f43f001ddff183.jpg Studio Notes - The Power of colour - BLACK - 5f466be642f43f001ddff183.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693319833195-0R01F466ZCK30XT1KYB7/1651765752244-aow2022giftcardoneedito1080x1439jpg_1439x1080_max_md_xs.jpg Studio Notes - The Power of colour - BLACK - 1651765752244-aow2022giftcardoneedito1080x1439jpg_1439x1080_max_md_xs.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/56ec9493-7071-4fd8-a19a-72717beb4a2c/2560px-Sephora_logo.svg.png Studio Notes - The Power of colour - BLACK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9cebe706-2879-4971-a954-890e04285288/Nike-Logo.png Studio Notes - The Power of colour - BLACK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693320464542-QUBPEB85EVD22UX9XT94/Sephora-Store-Stripe-Illustration.jpg Studio Notes - The Power of colour - BLACK - Sephora-Store-Stripe-Illustration.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693320470820-FEOOIM504G5OVG3BDBAT/32141_EVERGREEN_RT.jpeg Studio Notes - The Power of colour - BLACK - 32141_EVERGREEN_RT.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693321014559-KWKOCJEA0D4XYPGK3KIW/641e5165b3b8efa14ecaebd7a6c7a8e9.jpg Studio Notes - The Power of colour - BLACK - 641e5165b3b8efa14ecaebd7a6c7a8e9.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693321018302-T92HITKS9JJ701LXW9RX/1c78f09fc456ed8595da3f0fc94f2507.jpg Studio Notes - The Power of colour - BLACK - 1c78f09fc456ed8595da3f0fc94f2507.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a92f99a8-3057-44a6-9f5f-d621b463155c/28e2e366cf31ca09d6c12516d5b4eadf12005ea8.jpg Studio Notes - The Power of colour - BLACK - The Power of Black Elevating Elegance: Black's inherent aura of luxury and elegance makes it an exquisite choice for product-based businesses seeking to infuse their offerings with allure and exclusivity. Versatility with Authority: For service-based enterprises, black's adaptable nature allows it to symbolize professionalism and expertise, reassuring clients of the value and credibility they can expect. Emotion-Driven Sophistication: Black's enigmatic quality evokes emotions of mystery and sophistication. For product-centric ventures, this can stir desire and a sense of exclusivity around their offerings. https://www.soleycreative.com/studio-notes/the-power-of-beige monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/089a80b1-b942-451a-bc74-f1661c3dced3/Artboard+1.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d9155b59-dd75-4a98-8556-a18879b7911f/af9161c9271f3b33273bfaaea8a96bfd.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370025924-NQYHUWWTO9ERJJPGGBVC/HD-wallpaper-burberry-print-burberry-print.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370212055-R5PYN46UQ1LF0OZNOJEA/Burberry%2BSS%2B2020%2BCampaign%2Bby%2BInez%2BVinoodh%2B%285%29.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370216204-Z008EY019LTFABQ8FD5E/1fb72f2b5ed160a49fd89e998498cf99.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370133174-FNCAIPMFR5596Q2HMQ0B/esq-burberry-trench-121-6425ba822f177.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/664a92dd-0b98-41dd-b4a4-a7aa09e5a3fd/Louis_Vuitton_logo.png Studio Notes - The Power of colour - BEIGE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370573412-ISJ10CDXBN6JN4QZPRNZ/Front-of-Louis-Vuitton-store.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370574886-0PJ3PVBSO4LNJM10H3OA/wp6453664.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370651217-SWA2ABMM7QQY8RNRSRV4/Hoyeon-Jung-Louis-Vuitton-White-Outfit-Spring-2023.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690370779875-Y93M23YQ4HVJA98RCLLH/Screen-Shot-2022-01-13-at-9.51.11-PM-982x600.png Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/31fb01f2-ccd8-40d4-8bfd-ec4fc4b3a9a1/Chloe_logo_Chloe%CC%81_transparent.png Studio Notes - The Power of colour - BEIGE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690371756585-03ZXQZF1FMW0ZZ9F9H42/chloe.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690371613241-URO53BXL5K0VC2TJU0C4/chloecampaign3.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690371619178-W383XDXLJS2FZ92M09CA/c67373f96004a770b491609c58057630550126b0-1920x1080.png Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1690371622324-Z15FHBFSXBAHD6MYGZLZ/chloe-store-scout-news-the-impression-002-copy.jpg Studio Notes - The Power of colour - BEIGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/065e7b29-260c-439b-b6af-f77a5708a9b3/GIFTING-BANNER_750x800_crop_center.jpg Studio Notes - The Power of colour - BEIGE - Why Beige is Perfect for Product-Based Businesses The choice of brand colour is pivotal for small businesses seeking to establish a lasting impression. Here's why beige is the perfect choice: Versatility: Beige's neutral nature allows it to adapt effortlessly to various brand elements and marketing design. Whether you're offering clothing, accessories, or home goods, beige complements any line with an air of sophistication and refinement. Timeless Appeal: In the fast-paced world of trends, beige remains a steadfast colour that withstands the test of time. As a product-based business, investing in beige as a brand colour ensures that your identity maintains its allure, even as fads come and go. Evoke Trust: The subtle warmth of beige evokes a sense of trust and reliability in consumers. When shoppers encounter a brand adorned in beige, they subconsciously associate it with quality and consistency, establishing a deeper connection with your products. https://www.soleycreative.com/studio-notes/how-to-get-your-small-business-ready-for-q4 monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2d9b04f-a8e7-4e46-aa3e-d29cfe7cd9f4/Styled+Stock+Society+Chic+Celebrations+8.jpg Studio Notes - Preparing Your Small Business for a Successful Q4: Strategies for Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4c032125-a049-47ff-9f5d-2a9d66d67551/Styled+Stock+Society+Chic+Celebrations+24.jpg Studio Notes - Preparing Your Small Business for a Successful Q4: Strategies for Success - 1. Review and Analyse Past Performance Before diving into Q4 preparations, take the time to evaluate your business's performance during previous Q4 periods. Analyse data such as sales trends, customer behaviour, and the effectiveness of your marketing campaigns. Understanding historical performance can provide valuable insights into areas that require improvement and what strategies have worked well in the past and those that may have not. Think about the kinds of products or services you sold easily, or in bulk last Q4. Where there any value adding enhancements you offered like gift wrapping? Was that popular and how did it impact profit? Make informed decisions for planning this Q4. 2. Set Clear Goals and Objectives Using your review to inform, establish specific and achievable goals for your small business during Q4. Whether it's increasing sales by a certain percentage, launching a new product, or expanding your customer base, setting clear objectives will give you and your team a sense of direction and purpose. Ensure that these goals align with your business's overall long-term vision. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2f013818-451d-48e9-b850-5556e81a580b/Styled+Stock+Society+Chic+Celebrations+25.jpg Studio Notes - Preparing Your Small Business for a Successful Q4: Strategies for Success - 3. Inventory Management Effective inventory management is crucial during the busy Q4 season. Review your inventory levels, identify popular products, and anticipate demand trends. Work closely with suppliers to ensure a smooth flow of inventory and consider offering promotions on slow-moving items to clear out space for high-demand products. We’re moving into the quarter of sales, with Black Friday, Cyber Monday and festivities all upon us, we need to make sure we’re ready to have a successful one! 4. Optimise Your Marketing Strategy Craft a targeted marketing strategy that appeals to your audience during the Q4 period. Consider using social media, email marketing, search engine optimisation (SEO), and online advertising to promote your products or services. Tailor your marketing messages to reflect the festive and holiday season themes, while also emphasising any special offers or discounts. If you need help with this, we would love to support your with designs that bring your vision to life! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fbd151f1-db01-4151-8e35-45811172de78/Styled+Stock+Society+Chic+Celebrations+23.jpg Studio Notes - Preparing Your Small Business for a Successful Q4: Strategies for Success - 5. Seasonal Promotions and Special Offers Take advantage of the holiday spirit by offering seasonal promotions and special deals. This could include discounts, bundle offers, free shipping, or gift-with-purchase incentives. Ensure that your promotions are well-promoted across all channels to attract both new and repeat customers. Ensure you have considered the impact to your profit margin when adding these kinds of services, balancing additional sales with the cost of service. 6. Enhance Customer Support and Service Q4 can be a hectic time for businesses, and customer service is more critical than ever. Ensure that your team is well-trained, responsive, and equipped to handle an increased volume of inquiries and support requests. Excellent customer service can leave a lasting impression and turn one-time buyers into loyal customers. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5398c63a-c6e3-4d42-9a25-6f7ec4d0165c/Styled+Stock+Society+Chic+Celebrations+20.jpg Studio Notes - Preparing Your Small Business for a Successful Q4: Strategies for Success - 7. Consider Seasonal Hires If your small business anticipates a significant surge in demand during Q4, consider hiring temporary staff to handle the workload. Seasonal hires can help ensure smooth operations, reduce stress on existing employees, and maintain a high level of customer service. We at Soley have experience of both working in-house and as extra freelance support for businesses through this busy period. We know the drill, and would love to help assist you with getting the absolute most out of your Q4. 8. Analyse and Adjust in Real-Time Continuously monitor your business's performance throughout Q4 and be prepared to make adjustments if necessary. Use real-time data analytics to track the effectiveness of marketing campaigns, inventory levels, and customer engagement. Flexibility and adaptability are key to success during this dynamic period. We want to see what we’re doing is working and if not, how to make it work! https://www.soleycreative.com/studio-notes/the-power-of-purple monthly 0.5 2023-08-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ac839da5-dcf2-496b-8213-a8ff7e038450/Purple-blog.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/20498cee-074a-48a3-804c-2b2fdeea5d76/NicePng_trademark-symbol-png_505199.png Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839467126-BLZMJ58G7IFL6YW88RPW/UK_Plain_Hero.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839469564-3XTMMF2OJIB1F0AG2TMP/download.png Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839470401-TPI6ZFY5XEOB37IFM56P/GLO_Asset_Application.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839472670-4V8DIGN3EDW2T79M3ZPY/GLO_Asset_Tote.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2ab6b46a-b46c-463d-ad7c-08a07baee13d/asprey-black.png Studio Notes - The Power of colour - PURPLE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839736291-BKR2LM03K8JTWB3R8KI7/bruton-place-asprey-mayfair.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839737071-ZYWEZN2A6FQ0FWFSGRV4/20211020_Storey-Studio-Asprey-interior-CGI-views-36.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839738188-12TJ5DRJ0FFJB7YXPSEZ/Asprey1.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689839739654-D3SJ1J5AJR8U4T0G9C8Y/20211020_Storey-Studio-Asprey-exterior-1_1.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/995109fa-976a-4a50-8d3d-94f52f8e75ad/Hallmark_logo.svg.png Studio Notes - The Power of colour - PURPLE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689840123233-CN6JT4E8HUDMB8IFB7OI/outfit-branding-design-one-of-a-card-logo-greeting-card-v4.jpg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689840123937-5M3PGQRCQT550E8K4HR0/E8vzSgnXsAQecHt.jpeg Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689840131683-KM278AISDJC6UCPOK1ZP/Web-Hallmark.png Studio Notes - The Power of colour - PURPLE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1689840628376-5AMA0OBU33ZPWF7JZO24/1024x1024PXL_IED_HOMEPAGE_CATEGORY_01_1024x1024.jpg Studio Notes - The Power of colour - PURPLE https://www.soleycreative.com/studio-notes/case-study-votary monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/69292262-e5e5-4e97-8d69-07e6b217ac33/VOTARY-Website-CaseStudy.jpg Studio Notes - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360378996-MUJ9RWTI09KV108BI7IQ/VOTARY-2.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360390250-A446ONM8T52G85X7X1A9/VOTARY-1.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d3a2c72d-f990-437b-bddb-20ceac0d030d/MOYO-IPHONE2.jpg Studio Notes - VOTARY - The Problem Arabella, Votary’s co-founder reached out to us for on-going support with email design and social media grid and ad design and was looking for a a team who understood Votary’s customer and ethos. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360861626-HI315QP99OD0LK32RT8M/Stories-Slide-1.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360861202-L8JFQVM6J0W137PVNLPP/Stories-Slide-2.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360864043-QJR50EP03BG7QSEDN6LJ/Stories-Slide-3.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360865300-5PQCKXUNQS018ZFSHHCG/Stories-Slide-4.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360866557-BJ33NP8GCRPKVGC12OVB/Stories-Slide-5.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360867618-VA80N8H8MARHPK5545N8/Stories-Slide-6.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360870746-BW4382VK2UAZX577U3TX/Stories-Slide-7.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678360871025-7P65C5TIVHCXW5S6UNKR/Stories-Slide-8.jpg Studio Notes - VOTARY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6424395e-a4a1-401a-9c5d-dbd5872af1c3/Portrait+7.jpg Studio Notes - VOTARY - The Solution We’ve been working to deliver emails and social media on a monthly basis ever since with commercial design that engaged their customers and drove sales through email and social. Seamlessly integrating ourselves via a project management tool, we’ve been able to become part of the team delivering briefs across the month with super fast turnaround times. https://www.soleycreative.com/studio-notes/commercial-ecommerce-design-buttons monthly 0.5 2023-07-21 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c16f5db5-bee8-4951-9c46-ef6e2e4e4b85/PSD+6.jpg Studio Notes - Design That Enhances Conversion Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4d8324c6-d2e8-445c-8564-c31b3834f6aa/Blog-1.jpg Studio Notes - Design That Enhances Conversion Rates - The Power of Colour: Bright and Legible As you will know from our posts on The Power of Colour, colour holds immense persuasive power especially when it comes to creative that converts. Bright, eye-catching colours tend to attract attention and draw users' focus to the desired action. Whilst in-house at Topman, we saw A/B testing demonstrate the lift in ‘Add to Basket’ of a neon pink call to action button on the product page in contract to a simple monochromatic button of the same style. Why? Well while selecting a colour palette, it's essential to consider your brand's identity and the emotions you want to evoke. However, vibrant colours like orange, green, or red are often effective in grabbing attention and compelling users to click. Simply put, colour catches the eye! Equally important is the legibility of the text on the button. Opt for high-contrast combinations to ensure that the button's text is easy to read. For instance, a dark orange text on a bright orange button creates a visually appealing contrast that can entice users to take action. Striking the right balance between a captivating colour and legible text is vital for driving conversions. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/59b3d50b-b85a-48a0-87eb-6edf5c179abc/Blog-2.jpg Studio Notes - Design That Enhances Conversion Rates - Exploring Button Styles: Solid, Outlined, Circular, and Underlined The style of your CTA buttons can also influence user behaviour more than you might think. Let's delve into four popular options: Solid Buttons: These solid coloured backgrounds with high-contrasting and clear text that tells the user what to do e.g. ‘Add To Bag’ tend to be most common. This is because as a society we now associate this shape and styling to an area of a website that causes action. They stand out on the page and can be overlaid on images. Outlined Buttons: These buttons feature a border and a transparent background. They create a clean and minimalistic appearance, maintaining a sense of elegance and simplicity. Outlined buttons work well when you want the design to be understated, yet clearly convey the intended action. That does mean they can fade into the background and might not generate as many clicks, however having a hover-over effect like becoming solid might help with this. Circular or Shaped Buttons: Circular or uniquely shaped buttons add a touch of creativity and playfulness to your website. They can stand out and generate a sense of intrigue, leading to higher engagement and click-through rates but this isn’t so likely because our brains are not wired to recognize more organic shapes as action points. Underlined Buttons: Sometimes, simplicity is needed especially when creating a hierarchy on your website or in email marketing. Underlined buttons, often associated with hyperlinks, present a familiar and straightforward design approach. The underlined text coupled with a contrasting colour can help users recognize the CTA instantly and intuitively guide them towards taking action. This can be further amplified with a hover-over effect, or a bright colour. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7372e901-372c-4a20-a7fe-3997d11bd188/Blog-3.jpg Studio Notes - Design That Enhances Conversion Rates - The Importance of A/B Testing Designing effective CTA buttons requires experimentation and data-driven insights. How do you know what’s working and what isn’t if you don’t test? Implementing A/B testing allows you to compare the performance of different button designs and identify the one that yields the highest conversion rates. Test variations in colour, shape, size, and even placement to uncover the optimal combination that resonates with your target audience. Remember, the key to successful A/B testing lies in testing one variable at a time to pinpoint the specific design element that drives the desired user behaviour. Continuously refine and iterate on your CTA button design to ensure its continued effectiveness. https://www.soleycreative.com/studio-notes/the-power-of-brand-guidelines monthly 0.5 2023-07-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1b7c5268-1ae9-4fe7-a3e1-6b39d182b47c/SHOPIFT-Gift-Wrap-Image-1_1024x.jpg Studio Notes - The Power of Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/760dd511-a5c8-4ef4-8d65-7ccfa914d101/gift-wrapping-paper-mockup-03.jpg Studio Notes - The Power of Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f9bb3bb8-73a5-4749-8981-1832988aa007/mock-upsArtboard-2.jpg Studio Notes - The Power of Brand Guidelines Reinforcing your message consistently in branding extends beyond packaging and should be applied to all customer touch points. Stationery items like business cards, letterheads, and envelopes should feature your identity providing a unified brand experience. Here you might play with your logo suite, finding the best logo by selecting a ratio that ‘fits’ best. Marketing materials, such as brochures, flyers, and banners, should follow the same guidelines to reinforce your message and enhance brand recall. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0a6a972a-4709-458c-87b6-a761ba3bf54b/Screenshot+2021-10-19+at+13.48.55.png Studio Notes - The Power of Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bae54daa-0dcb-4656-8a68-314f60167eab/Portrait+10.jpg Studio Notes - The Power of Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7c1beedb-df6c-457c-a428-bdd1e966b257/Portrait+9.jpg Studio Notes - The Power of Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3cc4f75c-3d93-420b-98ee-a77503cd2e8a/Branding+Identity+MockUp+Vol.jpg Studio Notes - The Power of Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/889ca03b-36ac-4095-9eb1-7e181b33a95f/CB-Mock-Up.jpg Studio Notes - The Power of Brand Guidelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-signs-you-need-to-rebrand-your-identity monthly 0.5 2023-06-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/24344b93-ac80-49b1-b894-7912a3ba0744/Basic-Stationery-Branding-Mockup-vol9-copy.jpg Studio Notes - 5 signs you need to rebrand your identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/27529127-d09f-4c99-8876-586a1a356f58/Poster-Mockup-Series-12.jpg Studio Notes - 5 signs you need to rebrand your identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/72aa0039-76ee-476b-8041-51bb6b67cf75/Feed-3+10.22.59.jpg Studio Notes - 5 signs you need to rebrand your identity - 2. Reflect your business evolution As your business grows and evolves, so should your brand. A rebranding exercise allows you to reflect your company's progress, values, and aspirations accurately. Whether you're expanding your product line, entering new markets, or repositioning yourself, a cohesive and consistent brand identity will showcase your growth while retaining the essence of your business. Your brand's evolution is a powerful story, and through a rebrand, we can convey that narrative with clarity and impact. This is especially true if you need a slight brand name adjustment - for us we only became ‘Soley Creative’ after we started to be reference as this by our clients due to our Instagram handle. The original business name was ‘Lucianne Soley’ which no longer makes sense for our growing team. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6639e3ed-371f-43d5-a5c4-05f0b5f41e3b/MOYO-BUSINESSCARD11.jpg Studio Notes - 5 signs you need to rebrand your identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6349ad06-b584-412a-bb75-5a8f137e0c85/MOYO-IMAC1.jpg Studio Notes - 5 signs you need to rebrand your identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3d533d30-ca42-44df-837d-4ecf3fdb2cf7/Marlow+Pre-made+Scene+11.jpg Studio Notes - 5 signs you need to rebrand your identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/231335a6-c476-48d5-bc99-e1125c136454/Splash-Paris-mockupsArtboard-7.jpg Studio Notes - 5 signs you need to rebrand your identity - 5. Ignite your entrepreneurial spirit Launching a business is a courageous endeavour, and sometimes along the way, we need a spark to reignite our entrepreneurial spirit. A rebranding journey is not just about aesthetics; it's about rediscovering your passion, reevaluating your purpose, and reigniting the fire that drives you. Together, we'll delve into your brand's DNA, unearthing its true essence, and transforming it into a visual representation that inspires you and ignites a renewed sense of purpose. Your brand's visual identity should be a constant source of motivation, reminding you of the incredible journey you're on and the impact you're making. https://www.soleycreative.com/studio-notes/power-of-red monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4a43fd34-cbbb-499d-be61-5301523bcbc4/Artboard+1.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e988aa72-1700-4864-98ba-fef03d3d10f8/Coca-Cola_logo.svg.png Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f18e36c1-5c1a-4a25-b352-a3f82c6c59fc/KO-b23a2a5e.png Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684929227592-GIQJUBQ7DHHQN1JGB2BB/pawel-czerwinski-Px7rw3I3e1M-unsplash.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684929230929-I9QZECC047QVF559L69Y/mae-mu-z8PEoNIlGlg-unsplash.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684929243987-DJ1JH8Z2LP4NXN1GJBFB/evonne-yuwen-teoh-HAsX-3a773w-unsplash.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684929258999-IQZOTFTO17C8J0CJJBAL/jesson-mata-yYXw5NzSMnc-unsplash.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930186264-R87CB3APOJPKERZWFV7G/birgith-roosipuu-8nnCW9ezmoU-unsplash.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930178240-YPDI3K678RRQ3M3Y4FFZ/louboutin-beauty188173combined_3selected1600.jpg Studio Notes - The Power of colour - RED christian louboutin beauty Benana Ng Crystal Ma Benana Photography 香港 商業攝影師 時尚人像攝影師 Hong Kong Fashion Beauty Portrait Celebrity Commerical Campaign Print Advertisement Print Ads 廣告 Photographer 攝影師 Videography 攝錄師 Producer le cushion encre de peau cushion foundation instant moisture glow ROUGE VOLUPTE SHINE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930179611-TC2QZ4NKUV7MK3D6B502/BV-Portrait-1200x1920-Christian-Louboutin-lifestyle-3.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930180545-ESI9Z70HISS45E186PHL/Christian-Louboutin-680x1020p-680x1020.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930428171-EQZC9KXB6HE1Y9STNUKN/jo-malone-launches-jo-by-loves-3-1535467669.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930580484-O68594EP203E6KLSTT7T/IMG_8247-1440x2160.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930430982-6P7QBHS6EHYBDST9WJ3H/jo-malone-launhes-jo-by-jo-loves-2-1535467774.jpg Studio Notes - The Power of colour - RED https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684930583930-RM3OE4PVJ2E5FCFN0FU7/jo-malone-voguebus-jo-loves-mar-22-story-inline-1.jpg Studio Notes - The Power of colour - RED https://www.soleycreative.com/studio-notes/the-power-of-blue monthly 0.5 2023-06-01 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1f4d171e-7ed2-4616-8bb8-6ab61e23c123/Blog-PowerofColour.jpg Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0fd0c497-6548-4e44-b402-8376de1a5c57/Linkedin-Logo.png Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bbb98fd3-1d57-42ae-9ae5-3e09b92b321b/IBM_logo.svg.png Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684753023374-70ZVJVNWOZGYOHL8LMVF/pexels-airam-datoon-16450745.jpg Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684753032984-DKZKR4P4QVDHYYIB5CNZ/LinkedIn_Headquarters_Sunnyvale.jpg Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684753024316-1L45O6MI3FF1URA2T9PJ/BluePoster.png Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684753025463-75OX2CHNZIWKXLP847TL/Design.png Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d75f91e2-753e-47ec-b701-192a68d05f91/Tesco_logo.png Studio Notes - The Power of colour - BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/11e70123-641b-4567-9cd6-552447ce9e96/Boots-Logo-1990s1.png Studio Notes - The Power of colour - BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684754078569-NII3QEZ4BXQM1KHU046U/Artboard+3-1.jpg Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684754079947-2FDELJ4P7IFNSY5BOR91/Artboard+3.jpg Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684754077567-8J0TIJ4IL6AQ1H7BO1T2/Artboard+2.jpg Studio Notes - The Power of colour - BLUE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1684754075771-ZQTVJSIT9QEQI3NHGYWM/Artboard+1.jpg Studio Notes - The Power of colour - BLUE https://www.soleycreative.com/studio-notes/why-isnt-my-website-converting monthly 0.5 2023-05-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f5cc52f0-32ba-49e7-b920-34958296bda0/MOYO-IMAC1.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c2b749a5-fe90-41d5-a48c-561642920771/MOYO-MACBOOK28.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3dc9c97a-3adb-49b4-92ad-96f0766db140/PSD+4.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - 2. Optimise for Mobile In today's mobile-first world, it's crucial that your website is optimised for mobile devices. A responsive design that adjusts to different screen sizes and resolutions will ensure that users have a seamless experience no matter what device they're using. As of February 2023, 52.08% of the total web visits are currently mobile, compared to 47.92% coming from desktops, so having websites designed for both is crucial! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8c525f69-a068-445f-9cf6-5093c42b140c/MOYO-MACBOOK27.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/398ff4ca-7f63-43aa-91cc-c53d353c3dd7/VOTARY-2.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a4d5699c-6eb4-4aa3-87f1-f2dde778d96b/I.D-MOYO-CUSTOM4.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - 5. Make Navigation Easy Users should be able to easily navigate your website and find what they're looking for. Use a clear and intuitive navigation menu and make sure that all links work properly. Additionally, consider using breadcrumbs or a search bar to help users find specific content. This should also be consistent throughout your website keeping in line with your branding. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0271e89b-b41d-4938-bd6a-a8e32da5539b/MOYO-IPAD15.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8d475c5d-b11f-4f47-a1da-98e9540d8ee9/MOYO-IPAD14.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d92b94c2-c4f7-4b48-b8a7-3d0d21520c15/MOYO-IMAC4.jpg Studio Notes - WHY ISN’T MY WEBSITE CONVERTING? 6. Offer a Clear Value Proposition Your website should clearly communicate the value that your product or service offers to users. Use concise and compelling language to explain how your product or service can solve a problem or meet a need. Your brand has it’s own tone of voice, make sure you keep to this, it encompasses the style, language, and personality of the brand and is an essential part of a brand's identity. And make it snappy - the average user spends seconds on each web page, looking for the content they need so if its not easy to find, you’ve lost a potential client. https://www.soleycreative.com/studio-notes/the-power-of-green monthly 0.5 2023-05-22 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/86d196e1-bcd8-4f19-84e6-aa4ffb105786/Blog-Green.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ef173a69-ed99-4610-8cff-9a4bc5446932/8tEvBrHEeMTTBt26SiniHM-1200-80.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6dcced21-e628-4bda-b507-b747fb3ebae0/Starbucks-Emblem.png Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682962214924-P2U7SWYJLK7FH080AGPN/ricko-pan-XewUUh7POi0-unsplash.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682962218927-WW1R6U8A9V7T3S6PKJJ6/dmitriy-nushtaev-wIBhj3G3hPA-unsplash.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682962223497-04XDIBB6DTQ4RHZH7IQL/ira-ostafiichuk-r1gTcJqJfCk-unsplash.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682962615006-TBBXSXLDVLGG9U6UYVNK/hamza-inayat-eWk6L_7uasg-unsplash.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7818aefc-22e0-4940-afa4-a67e818a40b2/shopify-ar21.png Studio Notes - The Power of colour - GREEN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/428b0ab1-8b46-4923-b555-d7972fbd5b69/kisspng-harrods-logo-minale-tattersfield-homemade-5ae012b402dd33.1015738315246342920117.png Studio Notes - The Power of colour - GREEN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/674b4166-3caa-48af-9406-010205f9e262/Screen-Shot-2019-09-12-at-4.jpg Studio Notes - The Power of colour - GREEN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682963471754-47NYJRSPZK1LJV48VKHT/f66f6e54-e4e2-4b26-a8c5-6b6085fd2ced_d-servicetiles-large-landscape-services-landing-customer-collections.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682963545051-P2ZP5Y17VBOB16G9ANKZ/2abe.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682963603375-9ZRRNJUJHS9TU8XZ36TV/Harrods_small-box-mockup-01.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1682963655618-D5BDG2BCR3P6FVZJDET5/harrods-gift-card_14959398_28596016_2048.jpg Studio Notes - The Power of colour - GREEN https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c8017f40-ef08-4ed5-82fa-364a2581cc53/spotify-logo-1920x1080.jpg Studio Notes - The Power of colour - GREEN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-questions-clients-have-asked-this-year monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e6ae1ce8-8b5d-4fe2-8329-0842f158fb7a/Styled+Stock+Society+Focused+Workday+21.jpg Studio Notes - 5 questions clients have asked this year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2f4405b-0614-4de6-9631-66e140d4f904/Styled+Stock+Society+Focused+Workday+14.jpg Studio Notes - 5 questions clients have asked this year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/17c9dfd5-7379-4562-87c4-e2221e360406/Styled+Stock+Society+Focused+Workday+20.jpg Studio Notes - 5 questions clients have asked this year - 2. Should I have more than one logo? In short, the answer is yes! Having a logo suite allows a brand to maintain consistency and professionalism across all of its marketing materials. By having a range of logo variations available, the brand can ensure that the logo always looks its best, no matter where it is being used. A logo suite is a collection of different versions of a logo, each optimised for use in different applications and formats. It typically includes variations of the logo in different sizes, colours, and orientations, as well as versions for use on different backgrounds and in different media. We like to consider this suite a ‘family’ where they all share the same ‘genetics’ but present themselves in slightly different ways. For example, a brand might use a simplified, single-colour version of its logo for use on small items like business cards or promotional products, while using a full-colour, more detailed version of the logo for larger items like signage or billboards. Additionally, having different versions of the logo for use on light or dark backgrounds ensures that the logo remains legible and impactful regardless of the background colour. It’s important for maintaining brand consistency and professionalism, and ensuring that the logo looks its best in all applications and formats. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f9498e3c-30ce-42e5-bb08-885cb029116b/Styled+Stock+Society+Focused+Workday+19.jpg Studio Notes - 5 questions clients have asked this year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f821362f-0886-45dd-abed-a983465b79a5/Styled+Stock+Society+Focused+Workday+7.jpg Studio Notes - 5 questions clients have asked this year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9ac74e6e-bb02-44f6-8fe3-b0e6909c5ca8/Styled+Stock+Society+Focused+Workday+9.jpg Studio Notes - 5 questions clients have asked this year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b32e67e0-cb8e-45e1-b3fb-5729d3103971/Styled+Stock+Society+Focused+Workday+3.jpg Studio Notes - 5 questions clients have asked this year - 5. Do I need lots of brand images all the time? The short answer is surprisingly, no! A well planned shoot (see question 1!) will provide imagery that can be cropped in various ways and reused on repeat. Remember as the brand we see our images everyday and get bored much faster than our customer. Big brands often have two campaign shoots a year and ‘top up’ their image bank with mini shoots, UGC (user generated content or ‘as seen on’) which is an ‘on demand’ approach to content. While having a variety of brand images can be helpful, it's more important to focus on creating a cohesive visual identity that aligns with your brand's goals and resonates with your target audience. Having consistent branding throughout your marketing will help to create loyal customers, who love the brand for the brand. https://www.soleycreative.com/studio-notes/what-kind-of-projects-can-a-design-studio-help-me-with monthly 0.5 2023-05-05 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0a8f3902-6732-4aa8-a8ce-b32465697fdb/Artboard+2.jpg Studio Notes - What kinds of projects can a design studio help me with? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e69b48c1-86bd-48a8-aab4-bed39d5ad53d/Artboard+3.jpg Studio Notes - What kinds of projects can a design studio help me with? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/df549b46-5afe-4be2-b0a4-927202d8a352/ezgif.com-video-to-gif.gif Studio Notes - What kinds of projects can a design studio help me with? - 2. Website Design Today, having a strong online presence is essential to the success of your business. Your website is often the first point of contact that potential customers have with your brand. That's why we design beautiful and functional websites that are optimised for user experience and conversion to sales or booking in a discovery call. We work with Shopify and Squarespace to offer our founders the right tool for their goals. We work with you to create a website that reflects your brand and helps you achieve your business goals, one page at a time. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/85f48783-2151-42c8-8445-6ade15994bde/01.jpg Studio Notes - What kinds of projects can a design studio help me with? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5ad11eb4-8643-47cc-84ab-c57b2adec634/MOYO-MACBOOK20.jpg Studio Notes - What kinds of projects can a design studio help me with? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/eee12838-7ccc-46d8-bc89-98c60583b4fa/MOYO-IPHONE14.jpg Studio Notes - What kinds of projects can a design studio help me with? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/51952026-1321-466a-93b4-7a730877ddbc/Artboard+1.jpg Studio Notes - What kinds of projects can a design studio help me with? - 5. Collateral for Events If you're planning an event, such as a PR or influencer event, it's essential to have high-quality collateral that makes a lasting impression on attendees. We can help you create custom collateral, such as brochures, flyers, and invitations, that reflect your brand and messaging helping to create a bigger return on your investment by amplifying the opportunities to engage with your invitees. We believe that attention to detail is essential for creating a memorable event, and we'll work with you every step of the way to ensure that your event collateral is flawless. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bff85217-e664-4f98-a16a-1dcfd2f53c48/Styled+Stock+Society+On+the+Go+12.jpg Studio Notes - What kinds of projects can a design studio help me with? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/110bac2c-4c84-49f6-bd61-71ca86aff965/Styled+Stock+Society+On+the+Go+18.jpg Studio Notes - What kinds of projects can a design studio help me with? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/3-ways-a-retainer-can-save-you-time-and-money monthly 0.5 2023-04-27 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e5e68a3a-bda9-40df-b7c5-ee68ac0cdd43/Styled+Stock+Society+Chic+Workday+18.jpg Studio Notes - 3 Ways a retainer will save you time and money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dbb0d4e4-7249-4bec-85e8-4c9278a53d34/Styled+Stock+Society+Chic+Workday+24.jpg Studio Notes - 3 Ways a retainer will save you time and money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1a07b7b1-3f50-4cbd-adf5-79235b1b7647/Styled+Stock+Society+Chic+Workday+7.jpg Studio Notes - 3 Ways a retainer will save you time and money - 2. We get to know your brand The graphic designer who works with you will get to know your brand, providing you with consistent and cohesive designs that require fewer rounds of amends. With a design retainer, you can streamline your design processes and avoid time-consuming delays. For example, instead of going through multiple rounds of revisions and approvals for each individual project, you can work with your retainer team to develop a set of design standards and guidelines that can be applied to all of your design work. This can help reduce the amount of time it takes to complete each project, as well as the number of revisions needed. Consistency in design is essential for building a strong brand. When having a design retainer, you have a dedicated team of designers who can ensure that all of your design work is consistent with your brand guidelines. This can help you create a strong brand identity that resonates with your target audience and makes your business stand out. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/efc20a53-73b2-4f6a-89ea-450a3cfcf0e7/Styled+Stock+Society+Chic+Workday+20.jpg Studio Notes - 3 Ways a retainer will save you time and money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/23345860-7a6f-43ca-baa2-3ac2d320fdab/Styled+Stock+Society+Chic+Workday+21.jpg Studio Notes - 3 Ways a retainer will save you time and money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-duke-and-dexter monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/24263571-4f5d-4a25-939f-ce162e1ce66b/D%2BD-Website-CaseStudy.jpg Studio Notes - DUKE + DEXTER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ac4dbc12-827c-4ee2-8867-c17bcd5a2aa6/D%2BD.jpg Studio Notes - DUKE + DEXTER https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5ca822a2-1952-4076-af81-763ff32e8c9b/D%2BD2.jpg Studio Notes - DUKE + DEXTER https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/73ac5fca-d894-43b2-bba8-11ed688396d0/D%2BD-MOYO-MACBOOK28.jpg Studio Notes - DUKE + DEXTER - The Problem Meet Duke + Dexter, a contemporary footwear brand who combine traditional British craftsmanship techniques with innovative, forward-thinking design. Jack, the brand’s COO enlisted our help to create commercial product and homepage designs that would echo the brand’s unique personality into their Shopify site. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680693538151-OYUKVXNN3J3CA95KQKFS/D%2BD-1.jpg Studio Notes - DUKE + DEXTER https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680693554446-93UK2B6CGCACTTOS68CI/D%2BD-3.jpg Studio Notes - DUKE + DEXTER https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680693557487-OS0331V5VQUMV108ZO3Q/D%2BD-2.jpg Studio Notes - DUKE + DEXTER https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f89464a6-8bec-4a66-a019-c0371cfb959f/iMac-Screen-Mockup-1-Stories-%281%29.gif Studio Notes - DUKE + DEXTER - The Solution Alongside the website designs, we created a direct mailer to support the launch of the new season’s products and campaign. We worked with D+D on a project basis, ideating, meeting and concepting with the team to ensure the end result was perfectly aligned with founder, Archie’s vision. https://www.soleycreative.com/studio-notes/case-study-spells-of-love monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0da4a892-b1f9-43fd-95fc-306108c48943/SpellsOfLove-Website-CaseStudy.jpg Studio Notes - SPELLS OF LOVE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691191850-Q4AHNUCS0FALW9F7G0A5/MOYO-IPHONE12.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691200227-M43K4826ZDY8TO1JNXRI/Artboard+1.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691228488-QSAC58IHIP1BZTNDOR4Y/Artboard+2.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691211483-MHBYIYTT8DPDXO6WGWUH/MOYO-IPHONE10.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c5d04581-a30d-487f-a3e6-4556f53fbf88/MOYO-BUSINESSCARD11.jpg Studio Notes - SPELLS OF LOVE - The Problem Hayley, the founder of Spells of Love, had a logo and an idea of her brand but needed professional help to design a brand identity. She was ready to grow her business having had success with sales and celebrity endorsement - namely HRH The Duchess of Cambridge, Kendall Jenner and Maya Jama. Once complete, she required support with website design on Shopify, email, social, packaging, stationery, image retouching and engraving… https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691810271-CE8B0AK2E1UYZBLCIHYI/JAN-Reels-BrandingArtboard+1+copy+2.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691803786-Z3328LGKBR6ORW87P5KM/JAN-Reels-BrandingArtboard+1+copy.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691815874-VJI4VBV33YUU9QGEYNUX/JAN-Reels-BrandingArtboard+1+copy+4.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691830058-VF1EMR29GDDAZ2C4S745/JAN-Reels-BrandingArtboard+1+copy+5.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691836834-GTQVGFEG4M7XU0LYI8FE/JAN-Reels-BrandingArtboard+1.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691846685-COZQAPVKCULUAJ9F7U5R/JAN-Reels-BrandingArtboard+1+copy+3.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680691865377-S5M5X9SSV7KGK3Y28BE7/JAN-Reels-BrandingArtboard+1+copy+6.jpg Studio Notes - SPELLS OF LOVE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0aaca46b-a412-4f15-8af4-9615ef2c4659/Screenshot+2023-07-24+at+10.21.53.png Studio Notes - SPELLS OF LOVE - The Solution The first step was to design and deliver a full brand identity for Hayley with a suite of logos that would suit every use (including monogramming the jewellery itself!). Once Hayley was feeling confident and excited about the identity, we enlisted the help of our team at A Few Great Women to create a website that showcased the product and encouraged sales. The team supported Hayley with training and launch to ensure she could run the site herself going forward. Lastly, we started a monthly design retainer with Spells of Love to support any design needs. This varied month to month from designing engraving icons, helping select an engraving alphabet, supporting with packaging, social media design, email templates, weekly email build and much more. https://www.soleycreative.com/studio-notes/the-power-of-colour-yellow monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1e2ab305-18ba-42d8-86f6-feb4f8145c17/Blog-Post-Yellow.jpg Studio Notes - The Power of colour - YELLOW https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/86df4b0a-80ab-49bb-89ef-5d5095e8ac88/McDonald%27s_Golden_Arches.svg.png Studio Notes - The Power of colour - YELLOW https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7f9cf822-1cc2-4fe0-ac8e-d884e9529f07/Selfridges_logo_1.jpg Studio Notes - The Power of colour - YELLOW https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1679925335848-FD6UP02NDRTWTJDX6OVM/alexsander-barhon-UEVTh8b2ISQ-unsplash.jpg Studio Notes - The Power of colour - YELLOW https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1679925338004-AJENN3XHTYCTEUVNNUWM/210507_HURR_4.jpg Studio Notes - The Power of colour - YELLOW https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1679925349205-QILZHAP7KZBWCQQ6M7IA/selfridges_the_corner_shop_slide_1.jpg Studio Notes - The Power of colour - YELLOW https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1679925372692-924F8PMYX5HWR7LU8H06/selfridges-sale-voguebus-full-getty-credit-dec-21-story.jpg Studio Notes - The Power of colour - YELLOW https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/916b3ad1-8bff-47f3-b5b2-9eabd27bad59/Yell_Logo_2016.png Studio Notes - The Power of colour - YELLOW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6e5e6e1f-08b0-47b1-a6b6-8f74fcfb6bda/pngwing.com.png Studio Notes - The Power of colour - YELLOW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-matilde-jewellery monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2a0dfdc9-e670-4606-a59f-32b55d533df2/Matilde-Website-CaseStudy-2.jpg Studio Notes - MATILDE JEWELLERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/07ef783b-6be8-4b1f-aee5-06e017cd04f2/MJ-Updated-MOYO-IPAD6.jpg Studio Notes - MATILDE JEWELLERY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f5e0d8ef-65f1-418b-8e60-4a7f92408140/MJ-Updated-MOYO-IPHONE10.jpg Studio Notes - MATILDE JEWELLERY - The Problem Having had her website designed and launched, founder Matilde reached out to us for support running the website with image and product updates, as well as new pages to be designed and built. Matilde also required support with email design and various ad-hoc design jobs to support the start-up business. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680688494556-GQZJ2D5HP9Q69ZPMOZ9Z/02-Story.jpg Studio Notes - MATILDE JEWELLERY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680688488847-KKBNU92QW2YGEGZEGJSP/03-Story.jpg Studio Notes - MATILDE JEWELLERY https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5fc9d006-72bc-43d3-b104-c5f1ee154a3d/MJ-Updated-MOYO-STATIONERY19.jpg Studio Notes - MATILDE JEWELLERY - The Solution We worked with Matilde directly on a monthly basis with a regular meeting and collaborative briefing. This meant Matilde could strategise her month ahead and ask us for lean support for projects as they came up. We built Shopify pages to support Valentine’s day gifting, Mothers Day and to launch new areas of her business like Mens and engraving. We further supported Matilde with recommendations of our freelance and consultant partners whom specialised in CRM, Shopify and development to ensure she had a team on hand for whatever project arose. https://www.soleycreative.com/studio-notes/case-study-splash-paris monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/26b48854-a0cd-4a64-8656-5ca069fa3f89/SPLASH-Website-CaseStudy.jpg Studio Notes - SPLASH PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678363566109-FZZW59RR977ZHNZU0SY9/Slide-1.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678362277192-P4Z78UCK6TDF3UEPVF63/Story-2.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678363501739-CRE5PMOMPK7ZM1NQ2GP4/Slide-2.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678362226191-RWMOAKG9IJFVOO64O309/Story-3.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678362444558-3GDKT34OUQXVFR93KYMG/Slide-16.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b403aa8e-da8c-4aef-8910-228248bbfe18/Slide-17.jpg Studio Notes - SPLASH PARIS - The Problem We worked with the Splash Team and A Few Great Women to enhance their branding to match the feeling at the show - nostalgia with a contemporary twist. using art deco inspired fonts and graphics to complement the brand’s show illustrations the identity came to life. Next up, a show magazine, complete with buyers guide, fold out poster and games was designed to highlight the show brands and the Splash brand itself. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678361625918-CIYOFRSVFW6NWWXEL9HH/Psd+1.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678361625402-2NDEMPYJDEYPV0UXBKZ9/psd+2.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678361651038-10NAUIHG18XB5DEZ6RQ8/Psd+3.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678361654735-PJ197VCBAI12DQUCFF87/Psd+4.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678361673769-JEQO9H19DR9GQRBI8QDN/psd+5.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678361680514-5FV23TIFOECENJM0H8SH/Psd+6.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376727547-YNJBCQXXZLCIM2S8T5SH/Reels-Slide-11.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376703850-P8K6KSMF8K7ZFVAWTN5F/Reels-Slide-2.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376717041-4GCTXAVEGHTGPKP3IT8I/Reels-Slide-7.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376714337-YUI4TCFJ3199J82WGNGR/Reels-Slide-6.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376708032-JKHSBHXB6JUFKEXBFZMJ/Reels-Slide-4.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376710786-DMHN04EEOQCGK9JKUR6U/Reels-Slide-5.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376724875-4ISE9KVQUCXORAFA7FWG/Reels-Slide-10.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376720352-ZUA2XJR44YQ9P5AQET1I/Reels-Slide-8.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1678376722839-Q2FAW0EAARINNN6MIR2Y/Reels-Slide-9.jpg Studio Notes - SPLASH PARIS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/37f63640-ae71-43a4-8291-f7d7e58cf3dc/Slide-18.jpg Studio Notes - SPLASH PARIS Lastly, we assisted Splash Paris with a new and improved email template on Klaviyo. This template means the in-house team can create endless options of newsletter to send ensuring they are perfectly on-brand every time. https://www.soleycreative.com/studio-notes/case-study-id-sarrieri monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/92b8e33b-4a50-4a15-8844-dfbe96e9b070/I.DSarrieri-Website-CaseStudy.jpg Studio Notes - I.D SARRIERI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680700634628-OQNCMP38RL0R5BTAPU5S/I.D-MOYO-CUSTOM13.jpg Studio Notes - I.D SARRIERI https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680701602587-6IJYREW1MPYML7L9ND7L/I.D-MOYO-CUSTOM13-2.jpg Studio Notes - I.D SARRIERI https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f5b3cfca-2dfb-4a91-b45d-2ff077a02137/I.D-MOYO-CUSTOM5.jpg Studio Notes - I.D SARRIERI - The Problem Meet I.D. Sarrieri, a luxury lingerie brand that combines exquisite craftsmanship and attention to detail. The brand’ reached out at the start of Soley Creative, becoming on of our first clients. They needed help with monthly design tasks including website banner and email designs. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/78995493-8c4c-40d5-b23e-bcfe2990227f/I.D-MOYO-CUSTOM4.jpg Studio Notes - I.D SARRIERI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/03089458-a17b-4bd6-a07c-639396ee74f2/I.D-MOYO-CUSTOM2.jpg Studio Notes - I.D SARRIERI - The Solution Since supporting I.D., we have also be on hand to advise with design strategy for seasonal sale - showing the progression of the sale and building urgency. We also supported ad-hoc with press events collateral including influencer invitations and thank you postcards to include in orders. https://www.soleycreative.com/studio-notes/case-study-indigo-island monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9d2fd815-267c-454e-b8e0-3e08cb4af9ee/IndigoIsland-Website-CaseStudy.jpg Studio Notes - INDIGO ISLAND - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1686151016471-AI8EF3PINTJK4ZFP4VF6/IG+Stories-Slide-1.jpg Studio Notes - INDIGO ISLAND https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1686151448196-LB9D6CX4U5DE8M62PR8B/Screenshot+2021-10-19+at+13.18.16.png Studio Notes - INDIGO ISLAND https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1686151018451-TMFCMF1Z6ZVJCR286EX3/IG+Stories-Slide-2.jpg Studio Notes - INDIGO ISLAND https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1686151331239-T2QYVB10U0CCRRQWM3UA/140-t-shirt-mockup-05.jpg Studio Notes - INDIGO ISLAND https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ce628a65-ef64-4aa2-baa5-beafdd8f42c3/Screenshot+2021-10-19+at+13.48.55.jpg Studio Notes - INDIGO ISLAND - The Problem The brand reached out to us for support with a rebrand and then update to their stationery post-branding. They had a logo that was feeling a little tired and needed a professional to give it a bit of love and a new lease of life. We took the company ideals - being by the ocean, holiday vibes and an laid back look - and up dated the logo, colour palette and font system to entice the right kind of audience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b040262a-9360-4729-9297-b4b1d7c1ff1d/PSD_02.jpg Studio Notes - INDIGO ISLAND - The Solution Since the branding was completed Indigo Island enlisted out help with branding, we also dived head first into delivering an update to their hang-tags, labelling, packaging and returns form. https://www.soleycreative.com/studio-notes/5-design-tips-for-email monthly 0.5 2023-03-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/68c2ba5a-1d8b-4008-8fda-0e80e7756eab/MOYO-IPHONE5.jpg Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7ccebd2c-14a6-448d-a138-104f10f85b95/MOYO-IPHONE2.jpg Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/063254da-2f30-46b5-80a6-867c48b79613/MOYO-IPHONE12sq.jpg Studio Notes - 5 Design Tips for Email - 2. Use live text and keep it short and sweet Customers don’t want to read long emails, so keep your message concise and to the point. Moreover, readers need to be able to do just that, READ. Image only emails are less user friendly - especially when they don’t load - and some recipient inboxes will immediately mark them as ‘spam’. Live text is the words you type into the email that aren’t part of an image. These words will maintain a proportional size on any device, so whether you are viewing on your iPhone, Android, tablet or desktop, everything will be legible. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/85444b71-cf3c-4370-8a8e-453e897838cc/MOYO-IPHONE6.jpg Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/265db431-6f8c-4d31-9d87-44b8b215e0aa/MOYO-IPHONE10.gif Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c661c4da-395d-4769-9884-fc0950d81288/MOYO-IPHONE3.jpg Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/41600b0d-139c-4e2f-bb49-4e24c7da4bee/MOYO-IPHONE4.jpg Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/30413ac5-7b77-4e02-b39f-68b15dcf2a5b/MOYO-IPHONE7sq.jpg Studio Notes - 5 Design Tips for Email - 5. Test, test, test Test your emails before sending them out to make sure they look good and are working properly. Make sure your email looks good on desktop and mobile. On Klaviyo you can see previews of mobile and even create bespoke layouts for the mobile version of your email using their new editor. Check buttons click through to the right places and and tracking is in place. Then, hit send! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/241553b4-5d44-4c2e-adb6-21ce774e1f7e/MOYO-IPHONE13.jpg Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d13f1069-5fdf-4d75-9f1a-272586457269/MOYO-IPHONE14.jpg Studio Notes - 5 Design Tips for Email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/the-power-of-colour-orange monthly 0.5 2023-03-02 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/938ed9e1-3eb9-44c4-9455-f9cf06d68056/Artboard+1.jpg Studio Notes - The Power of colour - ORANGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5ad081ad-c465-4d01-848d-a76e8b351f37/Nickelodeon-Logo.png Studio Notes - The Power of colour - ORANGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/082eb900-bd88-4c0c-ba2e-1d0cceb16a07/Orange_logo.svg.png Studio Notes - The Power of colour - ORANGE https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8a1885d4-3f30-4865-92ea-940d589fa124/Headspace_Share.png Studio Notes - The Power of colour - ORANGE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d8b73a0e-4964-4f20-906d-077f8c67b0ff/chi-lok-tsang-2vkd36Fx1rI-unsplash.jpg Studio Notes - The Power of colour - ORANGE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-elements-of-a-good-brand-identity monthly 0.5 2023-02-23 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/730867a1-d1f7-426b-bf88-99cc075cc601/Branding+Projects5.jpg Studio Notes - 5 Elements of a Good Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/62485ef3-7c0d-4bdb-a300-8c9228ba4f90/LS-Social-1200x1200-Colour-Palette1.jpg Studio Notes - 5 Elements of a Good Brand Identity - 2. Colour Palette If we’ve learnt anything from big brands like Tiffany, Cadbury’s, Ikea and even Tesco, its that colours play an important role in your brand identity. They should be consistent and resonate with your service or product offering by evoking the right feeling when customers see them. This helps a customer understand if you business is ‘for them’. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0511f037-d524-4907-b4fc-bff6f61fe3d2/Branding+Projects4.jpg Studio Notes - 5 Elements of a Good Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/83d9d38f-4879-4ddc-bb15-cba9077a4c5b/TJS-Brand-Preso-Internal_Pages-MockUp-2.jpeg Studio Notes - 5 Elements of a Good Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672997967314-QZPAS4CW7M7V6C15Q9CN/Artboard%2B5%2B%281%29.png Studio Notes - 5 Elements of a Good Brand Identity - 5. Tone of Voice The tone of voice you use in your messaging is an important part of your brand identity. It should be consistent, professional, and appropriate for your target audience. It should also reflect your brand values and help to create an emotional connection with customers. We recommend speaking to a copywriter to gauge a tone for the brand overall, as well as getting some key phrases, taglines and calls to action defined that ‘speak’ to your audience. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/578932c6-0d97-4838-a848-4b78d34c647c/Branding+Projects.jpg Studio Notes - 5 Elements of a Good Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/5-design-tips-for-commercial-email monthly 0.5 2023-02-17 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7ae33e45-8b9f-4bf7-927f-6f233a9e2896/Styled+Stock+Society+Work+Together+9.jpg Studio Notes - Freelance Design Support to Cover a Hiring Period https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bdaa1790-c51a-41e9-8d0e-183aef49db37/Styled+Stock+Society+Work+Together+24.jpg Studio Notes - Freelance Design Support to Cover a Hiring Period https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bacf6b1d-b8c6-41ca-8e53-218cf4e17769/Styled+Stock+Society+Work+Together+25+%281%29.jpg Studio Notes - Freelance Design Support to Cover a Hiring Period https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1585c8f0-9f48-4663-a737-f6068981a27a/Styled+Stock+Society+Work+Together+20.jpg Studio Notes - Freelance Design Support to Cover a Hiring Period https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9985e1a4-de2e-4aad-a8cf-a574f6d086f8/Styled+Stock+Society+Work+Together+8.jpg Studio Notes - Freelance Design Support to Cover a Hiring Period https://www.soleycreative.com/studio-notes/case-study-rixo monthly 0.5 2023-03-09 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5e6f9305-1aac-4fa4-9268-21adaf0df216/RIXO-Website-CaseStudy.jpg Studio Notes - RIXO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172556579-HEPQ5OH2JFEJF4SHIXL7/Stories-Slide-1.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172556318-0JMTVXPZ48D79DTP76WH/Stories-Slide-2.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172560146-DZG0NY4Q26KIGOC2YNCX/Stories-Slide-3.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172562691-DD9SYO2TS28X995FZUXV/Stories-Slide-5.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b1c96d15-9162-4a04-ad31-e797c8dd7875/Artboard+8.jpg Studio Notes - RIXO - The Problem The team reached out, as they knew they wanted to hire the right candidate and that could take time, particularly as this was a senior role and likely to mean longer notice periods to factor in. Meanwhile, their email campaigns still needed to generate revenue for the brand, whilst showcasing their identity and beautiful pieces in the best way. They also wanted to bring more of their brand identity and values into their email design using colour, layout and graphics to draw in some of the refined in-store experience the brand offers. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172983029-Y50GKZ8UPXVKV0F52XBE/Reels-Slide-2.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172983250-2B89QA61ARB21IY1HGP5/Reels-Slide-3.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172986296-9604NYNWSUM7TXF2RURS/Reels-Slide-4.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172987224-CSX4ASOYG7AIZDOT35D9/Reels-Slide-5.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172988907-6W7TUTKCK7OHKLTTZBA1/Reels-Slide-6.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172990520-NKBRA0ILSYUUEO5W2UPA/Reels-Slide-7.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172992127-05YB0DDB7OE18W2X68ZD/Reels-Slide-8.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172993739-Z747WN3HJBXHNYICF3A8/Reels-Slide-9.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1675172995098-UXQR5WJ5THFRSLOJFV73/Reels-Slide-10.jpg Studio Notes - RIXO https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/37f8ecc9-5174-4722-aee9-259774cb3940/Slide+1.jpg Studio Notes - RIXO - The Solution Joining the team remotely, 3 days a week, we were able to fill the gap while the team found the perfect designer for their in-house team. Using Asana, we seamlessly integrated into the briefing process, meaning key stakeholders could brief designs directly with communication about image, copy and turnaround all given within the app. We delivered a new reference guide of email designs, detailing the type of imagery and copy required as well as options of proposed layouts for each ‘theme’. 3 or more weekly emails were designed and built in Dotdigital, ready for the team to add links, schedule and send. https://www.soleycreative.com/studio-notes/5-questions-customers-ask-about-website-design monthly 0.5 2023-02-01 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/be2e377b-1cca-42cb-acbe-c07fcd36a154/Styled+Stock+Society+Creative+Workday+2.jpg Studio Notes - 5 Things clients ask about websites https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e0e3280c-a086-4e5a-9db0-a2382794387b/Styled+Stock+Society+Creative+Workday+14.jpg Studio Notes - 5 Things clients ask about websites https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/86a80026-efad-46a5-9cc3-c0687f0d1b17/Styled+Stock+Society+Creative+Workday+4.jpg Studio Notes - 5 Things clients ask about websites https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b9069fc8-33f0-4961-9590-f3262a0d93ab/Styled+Stock+Society+Creative+Workday+24.jpg Studio Notes - 5 Things clients ask about websites https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5ee8b6c4-9486-455b-9184-59e061f74b58/Styled+Stock+Society+Creative+Workday+13.jpg Studio Notes - 5 Things clients ask about websites https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/49113938-44e7-4e84-afb4-04e94cab0433/Styled+Stock+Society+Creative+Workday+5.jpg Studio Notes - 5 Things clients ask about websites https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4c413ec5-e9a5-4204-8402-785042765345/Styled+Stock+Society+Creative+Workday+21.jpg Studio Notes - 5 Things clients ask about websites https://www.soleycreative.com/studio-notes/the-power-of-colour-magenta monthly 0.5 2023-02-03 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/839d3b0e-8112-4a15-8d28-70bbfe93f60b/Magenta.jpg Studio Notes - The Power of colour - MAGENTA https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9b6a169a-ddc2-4597-9cdc-6711e62aa3b9/T-Mobile_New_Logo_Primary_RGB_M-on-K_Transparent.png Studio Notes - The Power of colour - MAGENTA https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dc502864-9d6a-46e5-81b9-819277be4026/barbie-logo-2.png Studio Notes - The Power of colour - MAGENTA https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1f0a22bd-8de6-4645-a19d-7205208f9182/Cosmopolitan-Logo.png Studio Notes - The Power of colour - MAGENTA https://www.soleycreative.com/studio-notes/brands-as-seasons monthly 0.5 2023-01-31 https://www.soleycreative.com/studio-notes/power-hour-calls monthly 0.5 2023-01-13 https://www.soleycreative.com/studio-notes/case-study-ingenious monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3aae0a50-b257-4a13-9ac6-115f1e38d2cb/INGENIOUS-Website-CaseStudy.jpg Studio Notes - INGENIOUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680776698807-DQO3KA9OYEMDK9E6OLQK/1.jpg Studio Notes - INGENIOUS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680776701203-6F75EJRVKMQTS48KETI7/8.jpg Studio Notes - INGENIOUS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680776697926-9KP4WTJ50O0RT3AERONC/2.jpg Studio Notes - INGENIOUS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680776702137-WMSWY6SVETYPZIDB2WOP/7.jpg Studio Notes - INGENIOUS https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ec2bd5d4-765d-4960-bd47-5986fa4f455c/MOYO-IPHONE14.jpg Studio Notes - INGENIOUS - The Problem The brand were lacking professional looking social media and email design, as well as a method of manage email. They also lacked assets as they were in the midst of a rebrand but couldn’t yet launch the new brand. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4381652d-574e-4eb0-a186-55b3373dccd5/ezgif.com-video-to-gif+copy.gif Studio Notes - INGENIOUS - The Solution We introduced a project a management tool for the team to brief email and track the process. We also made the most of the current assets and created new content by used creative best practice to avoid customers becoming bored. https://www.soleycreative.com/studio-notes/2022-round-up monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/eadb25e1-c62f-48e6-b0af-265738f66fe1/SSS%2BHolidays%2Bat%2BHome%2B15.jpeg Studio Notes - 2022 Round Up https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/def49588-34b9-494e-9b22-e4c761914ec6/SSS%2BHolidays%2Bat%2BHome%2B22.jpeg Studio Notes - 2022 Round Up https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2589a5d2-b070-4848-acfb-b1f343b988a8/SSS%2BHolidays%2Bat%2BHome%2B2.jpeg Studio Notes - 2022 Round Up https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d4047f67-5601-4440-af6d-fc2bde6a5447/SSS%2BHolidays%2Bat%2BHome%2B17.jpeg Studio Notes - 2022 Round Up https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f59fbee3-61b2-40c3-87c8-d91ac57564ca/SSS%2BHolidays%2Bat%2BHome%2B19.jpeg Studio Notes - 2022 Round Up https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9418a80a-ed4c-43a3-b417-d8772bfedc4e/SSS%2BHolidays%2Bat%2BHome%2B5.jpeg Studio Notes - 2022 Round Up https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6d11f9df-a6b2-4842-b0e1-12c6c2c1b2ef/SSS%2BHolidays%2Bat%2BHome%2B16.jpeg Studio Notes - 2022 Round Up https://www.soleycreative.com/studio-notes/5-things-customers-do-that-you-need-to-know monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/037e7006-ff41-4dcd-84f8-fee69db76f33/Styled%2BStock%2BSociety%2BBook%2BLover%2B24.jpeg Studio Notes - 5 things customers do that you need to know https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/da0a3366-e5bf-47a4-a189-e7c931582fab/Styled%2BStock%2BSociety%2BBook%2BLover%2B20.jpeg Studio Notes - 5 things customers do that you need to know https://www.soleycreative.com/studio-notes/is-squarespace-good-for-my-business monthly 0.5 2023-01-06 https://www.soleycreative.com/studio-notes/3-things-to-include-in-your-email-design monthly 0.5 2023-01-06 https://www.soleycreative.com/studio-notes/how-to-plan-designs-for-black-friday monthly 0.5 2023-01-20 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ac08ac96-9913-4860-b799-d21366f8674e/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B25.jpeg Studio Notes - How to plan designs for Black Friday https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/694cfa95-d91c-4748-a95f-613b20c237b5/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B2.jpeg Studio Notes - How to plan designs for Black Friday https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1a985715-e2cb-4a5f-b747-9d5d26feae41/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B14.jpeg Studio Notes - How to plan designs for Black Friday https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/89c0b4ce-1a40-4a82-87b0-c084e45d5c70/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B9.jpeg Studio Notes - How to plan designs for Black Friday https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ea036ebf-51a8-4f76-a586-8e155c4688b6/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B21.jpeg Studio Notes - How to plan designs for Black Friday https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/48b2a80c-8283-40e6-b38f-78ee2fdc8817/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B11.jpeg Studio Notes - How to plan designs for Black Friday https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3a7e687d-fc37-4bd7-aaf6-a5485e81e0b2/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B23.jpeg Studio Notes - How to plan designs for Black Friday https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/26e5c250-7cd6-4d36-a6ea-93be068c37e0/Styled%2BStock%2BSociety%2BTalk%2Bto%2BMe%2B18.jpeg Studio Notes - How to plan designs for Black Friday https://www.soleycreative.com/studio-notes/5-ways-to-increase-your-brands-revenue monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a959c44c-0207-43f6-b9f7-228340d6aa85/SSS%2BCreative%2BBoss%2B15.jpeg Studio Notes - 5 ways to increase your brand’s revenue and perceived value https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/80317155-203a-4194-b6d9-c445ce2738e4/SSS%2BCreative%2BBoss%2B17.jpeg Studio Notes - 5 ways to increase your brand’s revenue and perceived value https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7e1b129e-a8e6-4975-8847-a532cac8c2e6/SSS%2BCreative%2BBoss%2B20.jpeg Studio Notes - 5 ways to increase your brand’s revenue and perceived value https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7c52dc55-68a0-4416-8b33-9b6b2e35235d/SSS%2BCreative%2BBoss%2B8.jpeg Studio Notes - 5 ways to increase your brand’s revenue and perceived value https://www.soleycreative.com/studio-notes/how-comparison-can-lose-customers monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0dcf2871-10d8-41cb-b0b5-5597c3e51a75/Styled%2BStock%2BSociety%2BWork%2Bfrom%2Bthe%2BBeach%2B1.jpeg Studio Notes - Comparison can LOSE customers, and here's why! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d420253f-fb03-4dc2-a1c5-b6ad87f05675/Styled%2BStock%2BSociety%2BWork%2Bfrom%2Bthe%2BBeach%2B2.jpeg Studio Notes - Comparison can LOSE customers, and here's why! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/628540af-6de9-4bea-83d2-08b7a573c4e2/Styled%2BStock%2BSociety%2BWork%2Bfrom%2Bthe%2BBeach%2B9.jpeg Studio Notes - Comparison can LOSE customers, and here's why! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b0c10ad6-7e33-4c3e-8135-8a1234427dc4/Styled%2BStock%2BSociety%2BWork%2Bfrom%2Bthe%2BBeach%2B22.jpeg Studio Notes - Comparison can LOSE customers, and here's why! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a0fa4771-cabf-48ec-8314-b4d80dc68b20/Styled%2BStock%2BSociety%2BWork%2Bfrom%2Bthe%2BBeach%2B21.jpeg Studio Notes - Comparison can LOSE customers, and here's why! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7d38c0df-54f7-4fa0-864d-5c8244516c48/Styled%2BStock%2BSociety%2BWork%2Bfrom%2Bthe%2BBeach%2B4.jpeg Studio Notes - Comparison can LOSE customers, and here's why! https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cdd6ee00-54b0-473c-8cef-0723428f55ad/Styled%2BStock%2BSociety%2BWork%2Bfrom%2Bthe%2BBeach%2B19.jpeg Studio Notes - Comparison can LOSE customers, and here's why! https://www.soleycreative.com/studio-notes/how-to-make-redundancy-into-an-opportunity monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b63c8f00-3e7d-4e4c-87c2-93e990b57b51/LS-Social-1200x1200-Year-End.jpeg Studio Notes - 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Valued Support Branding & Squarespace Website For A Virtual Assistant https://www.soleycreative.com/studio-notes/4-ways-to-improve-your-sales-process-with-design monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1dbb1a0c-5707-43e9-81ae-4537da0a9e18/Freelance-Graphic-Designer-Pitch-Doc-MockUp.jpeg Studio Notes - 4 ways to improve your sales process with design https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7104e43b-28e4-44af-a9df-f386413248d4/Freelance-Graphic-Designer-Lucianne-Soley-About-Me.jpeg Studio Notes - 4 ways to improve your sales process with design https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/83d9d38f-4879-4ddc-bb15-cba9077a4c5b/TJS-Brand-Preso-Internal_Pages-MockUp-2.jpeg Studio Notes - 4 ways to improve your sales process with design https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/243df61f-b580-4c86-bb8b-d09b06b61e75/Montgo%2Bpre-made%2Bscene%2B10.jpeg Studio Notes - 4 ways to improve your sales process with design https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9b54ad87-d0bd-478e-865b-7a573f5a1556/Freelance-Graphic-Designer-Presentation.jpeg Studio Notes - 4 ways to improve your sales process with design https://www.soleycreative.com/studio-notes/case-study-the-jewellery-showroom monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/685ef438-09c3-4c6d-b4ad-27e505725e3f/TJS-Website-CaseStudy.jpg Studio Notes - THE JEWELLERY SHOWROOM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680705202593-ESNCXDP5A24VGB4EN0WB/TJS-Mockup5-2.jpg Studio Notes - THE JEWELLERY SHOWROOM https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680705187213-K3RVLZ0B46M7YKZEYNAI/TJS-Mockup9.jpg Studio Notes - THE JEWELLERY SHOWROOM https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680705173093-STHZHUPTP48MI5M989ZF/TJS-Mockup8.jpg Studio Notes - THE JEWELLERY SHOWROOM https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680705195742-59DN93NS3PCDWO7WEZXU/TJS-Mockup10.jpg Studio Notes - THE JEWELLERY SHOWROOM https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b11fde30-baf8-4a6b-923c-00de019f6ce4/TJS-Mockup4.jpg Studio Notes - THE JEWELLERY SHOWROOM - The Problem Our partnership began with the founders struggling to find a designer who could interpret their brand without brand guidelines available and with the business in its infancy. They needed multiple assets and were concerned they would struggle to find a designer to interpret their vision and deliver the variables they needed. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/046d1ea0-9aa7-48c3-9d04-3ace2c1a2fa9/TJS-Mockup11.jpg Studio Notes - THE JEWELLERY SHOWROOM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/69d67e2c-3324-4c54-9f20-ab3538fe6a53/AlicanteMockup16.jpg Studio Notes - THE JEWELLERY SHOWROOM - The Solution After a few initial projects to define the look, we progressed with a monthly design retainer to support the business with their events as well as regular social media posts and email designs, having defined the templates together. We supported them with design for their showcases including descriptions about each brand they support with brand plaques, a look book and a pitching document to help demonstrate their services to new customers. Every deliverable needed to echo their client base being fine jewellers, as well as the founders wanting a modern elegant feeling. We developed the opportunity for an annual colour to lead the brand identity. https://www.soleycreative.com/studio-notes/graphic-design-support-retainer-small-business-owner monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e4f1c0b6-a4bb-41d1-8d4a-7d174a6daff9/ella-jardim-669951-unsplash.jpeg Studio Notes - ⚡️ How can a graphic design retainer help me as small business owner? ⚡️ https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/728dd0cb-8c34-4f03-b29c-d6c593855abd/Portfolio-Mobile-Trio.jpeg Studio Notes - ⚡️ How can a graphic design retainer help me as small business owner? ⚡️ Example Email Designs https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6e3bb7b8-fc60-4a08-a942-12f4f1182498/Portfolio-17.jpeg Studio Notes - ⚡️ How can a graphic design retainer help me as small business owner? ⚡️ Example Instagram Stories Designs - Kurt Geiger https://www.soleycreative.com/studio-notes/business-coach-branding-logo-squarespace-website-design monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b79a98a4-b275-4aaf-b399-1bc5adde5ff1/MadelineMockup4.gif Studio Notes - Let's Trailblaze With Hannah Morris Branding & Squarespace Website For A New Coaching Business https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672916622874-62GESTAO4HUG3H6N0LIS/LS-Social-1200x1200-Case-Study-Branding-II_01.jpeg Studio Notes - Let's Trailblaze With Hannah Morris Branding & Squarespace Website For A New Coaching Business https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672916625634-50SA5ZJN52TM0KKED4KK/LS-Social-1200x1200-Case-Study-Branding-II_02.jpeg Studio Notes - Let's Trailblaze With Hannah Morris Branding & Squarespace Website For A New Coaching Business https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672916627724-N0NTY15ZMODSXQVXYVWS/LS-Social-1200x1200-Case-Study-Branding-II_03.jpeg Studio Notes - Let's Trailblaze With Hannah Morris Branding & Squarespace Website For A New Coaching Business https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672916919781-VAB6DYUKE02W03518GTR/LS-Social-1200x1200-Trio-Slider_05.jpeg Studio Notes - Let's Trailblaze With Hannah Morris Branding & Squarespace Website For A New Coaching Business https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672916921857-5QG1OKVHTRKV5U4SI54M/LS-Social-1200x1200-Trio-Slider_06.jpeg Studio Notes - Let's Trailblaze With Hannah Morris Branding & Squarespace Website For A New Coaching Business https://www.soleycreative.com/studio-notes/why-is-branding-more-than-just-a-logo monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d2478185-5830-4422-bed2-82bf91a93484/Screenshot%2B2020-09-01%2Bat%2B19.59.35.png Studio Notes - Why branding is more than a logo? - Make it stand out Brand Moodboard - Personal Project https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6124bcf7-33fd-4999-8d25-4818f01e5ca0/THE-PIN-ICONS-SUSTAINABILITY-ARTIST-PUTTY.jpeg Studio Notes - Why branding is more than a logo? - Make it stand out Icon Design - Retail Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c3ff9567-73c1-498c-83b9-5e8f1d51bbd7/Screenshot%2B2020-08-27%2Bat%2B09.05.22.jpg Studio Notes - Why branding is more than a logo? - Make it stand out Colour Palette - Retail Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1721212c-310a-47b5-b602-12a5bd15d63d/ThePin-Logo-Stacked-SunflowerGold.jpeg Studio Notes - Why branding is more than a logo? - Make it stand out Logo Variations - Retail Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/841b22c5-3ce3-42c4-ae09-f6d28108f81d/June-Elleni-Laine-Mock-Up.jpeg Studio Notes - Why branding is more than a logo? - Make it stand out Website Design - Service-based Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3986d2e8-d434-41c5-9195-fa730048cef0/Screenshot%2B2020-11-10%2Bat%2B10.43.24.png Studio Notes - Why branding is more than a logo? - Make it stand out Brand Moodboard - Serviced-based Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/032a0d93-3b5e-4411-be0e-d551463cca9d/Screenshot%2B2020-11-12%2Bat%2B15.14.09.png Studio Notes - Why branding is more than a logo? - Make it stand out Colour Tints - Serviced-based Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/397c4708-2d28-4bcd-b524-6b9d84af49bb/Found-Social-PortfolioIcons.jpeg Studio Notes - Why branding is more than a logo? Icon Design - Serviced-based Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/89cbb4b7-cc0f-4ae0-a8e6-9d8c7c36e7f6/Found-Social-PortfolioLetterhead.jpeg Studio Notes - Why branding is more than a logo? Letterhead - Serviced-based Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ead75fee-b0ae-47b3-926e-8bd3a86e792e/Found-Social-PortfolioMock-Up.jpeg Studio Notes - Why branding is more than a logo? Social Media Profile - Serviced-based Client https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/912d6b74-7bb4-408a-b3d0-62e24c165241/Found-Social-PortfolioSocial.jpeg Studio Notes - Why branding is more than a logo? Social Media Posts - Serviced-based Client https://www.soleycreative.com/studio-notes/how-to-stop-wasting-time-on-seasonal-marketing-that-doesnt-engage monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f8f1af39-c488-43d4-84b6-99660f654b57/Portfolio-Mobile-Grid-Angle_1.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672911638607-D79LNEGE6D9AFKMWZ3UI/Facebook-Post-Bag.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672911642412-I8AOG0YQIF2P469NYSTH/Facebook-Post-Bag-Rainbow.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672911936824-7J2KFTKDMJT9BPIUEBSA/Stoplight_Stoop_1.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672911938273-NJNA14KU6FMXMEET9HSH/Spotlight_Barbican_1.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672911940506-G59V6AR7KOCR85EHGHTC/Spotlight_Britton_1.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672911943630-78YKT2FOYGIQMQ9JMJIP/Spotlight_Kensington_rainbow_2.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912021395-G1WIU5LDOZAAJEB6VWVL/Spotlight_Bond_1.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912188106-3I80471298T8GUMXWPHL/Instagram-Stories-Title.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912189811-CC4FX6L0XSU0SHU7BEZA/Instagram-Stories-Bag.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912191385-UK4668JU39RSIUWOM46U/Instagram-Stories-Winner-Bag-Rainbow-Kensington.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912193293-3POMEN73ETHO03D5X8TY/Instagram-Stories-Winner-Bag-TweedKensington.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912195018-3W6NIZJ84V937ZGPYRX5/Instagram-Stories-Kids.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912197414-QTEWKM5N102AYC0KIKDA/Instagram-Stories-Winner-Kids-MiniLaneLove.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912199946-TCDV9QT4M8EVYCS92CQP/Instagram-Stories-Winner-Kids-MiniLudo.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912247308-70RSU2Y7C12XIXD6RZM4/Instagram-Stories-Winner-Lifetime-Britton.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912248896-PSK5I3VUK4NY7H8YXT9P/Instagram-Stories-Winner-Lifetime-Bond.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912250870-XRUB9O9CCNHEIS7C42XB/Instagram-Stories-Mens.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912252808-LXLD4QVM7ZCNIKET9VGZ/Instagram-Stories-Winner-Mens-Donnie.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912254733-L9XCKYRL6QOBIPSZHUMF/Instagram-Stories-Winner-Mens-Frederick.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912257620-SD0R4ZF72GQMZBL5S49Y/Instagram-Stories-Newcomer.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672912259974-Q4AEO6U87KFIL6M6VSUV/Instagram-Stories-Winner-Newcomer-Dutchess.jpeg Studio Notes - How to ❌ Stop Wasting Time On Seasonal Marketing That Doesn't Engage https://www.soleycreative.com/studio-notes/the-business-stationery-you-actually-need monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/47359dab-7d14-4b53-b5ee-695673ee7d5e/MOYO---Deia-Scene-Creator-2.jpeg Studio Notes - Save Money The Business Stationery You Actually Need - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910653212-8KVD31TEWSCPOEEZCXPL/Business-Cards-002.jpeg Studio Notes - Save Money The Business Stationery You Actually Need https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910655828-3SRAWGL6W6HYMKVN5805/Business-Cards-001.jpeg Studio Notes - Save Money The Business Stationery You Actually Need https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fd544d2a-c4b3-4b66-8f83-63d1884b2159/Cheam-Village-Referral-Pack.jpeg Studio Notes - Save Money The Business Stationery You Actually Need - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/71837676-b7ac-4deb-a8fe-08ebc5d064d9/RB-Branding-Mock-Up.jpeg Studio Notes - Save Money The Business Stationery You Actually Need - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/how-to-write-an-ideal-client-customer-profile-brand-strategy monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910145290-034HA8FR9H75YALQ9TQY/SSS%2BPastel%2BWorkday%2B6.jpeg Studio Notes - How To Pinpoint Your Ideal Client And Make More Money https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910147561-54T64PT9QPA1ZGWPROW0/SSS%2BPastel%2BWorkday%2B33.jpeg Studio Notes - How To Pinpoint Your Ideal Client And Make More Money https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910261872-YZZW76D7Q7B96ZRH0B9P/SSS%2BPastel%2BWorkday%2B3.jpeg Studio Notes - How To Pinpoint Your Ideal Client And Make More Money https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910265216-H86IZFB2S4AEQH4LAYBI/SSS%2BPastel%2BWorkday%2B17.jpeg Studio Notes - How To Pinpoint Your Ideal Client And Make More Money https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910321954-EBRD9XB94Z5RUXTAP07A/SSS%2BPastel%2BWorkday%2B4.jpeg Studio Notes - How To Pinpoint Your Ideal Client And Make More Money https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672910324705-XGTN95C9WEPQXZ8IZ3D2/SSS%2BPastel%2BWorkday%2B29.jpeg Studio Notes - How To Pinpoint Your Ideal Client And Make More Money https://www.soleycreative.com/studio-notes/the-monthly-reset-small-business-owners monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672851297987-SUF1OL3I33AD0UTSMD3F/SSS%2BBlush%2BBlack%2BWork%2B5.jpeg Studio Notes - Monthly Reset For Small Business Owners https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672851304608-VMHN5TB2NQUVM0RNEFMR/SSS%2BBlush%2BBlack%2BWork%2B4.jpeg Studio Notes - Monthly Reset For Small Business Owners https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672851306737-8FGML45NWUR8MO343QOG/SSS%2BBlush%2BBlack%2BWork%2B10.jpeg Studio Notes - Monthly Reset For Small Business Owners https://www.soleycreative.com/studio-notes/eventful-website-design-branding-hospitality-events monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fb5690dc-8c59-4281-a3d0-3425572a206a/LS-Social-1200x1200-Case-Study-Eventful_01.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672850215506-38FXCTH3VSAF4V9GC0CX/LS-Social-1200x1200-Case-Study-Branding_01.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672850219459-POVR6ENWGJ209PV8KT3Z/LS-Social-1200x1200-Case-Study-Branding_02.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672850222976-1WWW7LSNWAT8XFNMYXJL/LS-Social-1200x1200-Case-Study-Branding_03.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672850239895-N9XWVYO414IZAJJGUWTW/LS-Social-1200x1200-Trio-Slider_05.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672850343647-CVASIT8P6LMGGA6CTH9A/LS-Social-1200x1200-Trio-Slider_06.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672850429964-WW3AP49FAJSN5HX3FYVS/LS-Social-1200x1200-Case-Study-Eventful_02.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672850433824-MOWQNEDAD22L5ZG4PULS/LS-Social-1200x1200-Case-Study-Eventful_03.jpeg Studio Notes - Eventful Branding & Website For A Business Pivot https://www.soleycreative.com/studio-notes/bungalow-squarespace-membership-website monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672851041738-B137Q7TNZOLS8OH6VZ3C/LS-Social-1200x1200-Bungalow-Case-Study_02.jpeg Studio Notes - Bungalow A Squarespace Membership Website https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1672851046970-78CVO00IGLI1O336Y3AO/LS-Social-1200x1200-Bungalow-Case-Study_03.png Studio Notes - Bungalow A Squarespace Membership Website https://www.soleycreative.com/studio-notes/hello-2021-lets-set-some-small-business-goals monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7b7cc6b0-dd5a-4dad-84ff-c9664eb54203/L%2BH-21.jpeg Studio Notes - Hello 2021 ✨ Let's Make Some Goals! https://www.soleycreative.com/studio-notes/case-study-topman-london-mens-collection monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3deed9c2-dedd-44ed-9d98-2ef245a43072/PSD+5-2.jpg Studio Notes - TopMan - London Men's Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694085891126-HSE3DNCU9NLL9SI03QHY/PSD+3.jpg Studio Notes - TopMan - London Men's Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-laperla-website-design monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/81af33a9-f66a-40e4-a1cc-017ef8efd35d/Portfolio-146.jpg Studio Notes - La Perla - Website Re-design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8c4ca15f-de4d-4e0b-b29c-80c4b0efb342/Portfolio-147.jpg Studio Notes - La Perla - Website Re-design - The Problem The static website didn’t work well on mobile and with customers only shopping more from mobile, the task was to future-proof the site. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ca10b7a3-fa9d-495c-bd3b-3c84779afb55/Portfolio-148.jpg Studio Notes - La Perla - Website Re-design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-monica-vinader-wfwi monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3439e0d9-049e-4223-8c8e-6b16c78ef141/422613-mv-wfwi-charity-bracelet.jpg Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079410490-C37FQO1RN1WX80J7N31O/IMG_8051.JPG Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - Packaging A purple foam pouch was created within the MV specifications so that it was a perfect fit inside the icon purple box. We created a combined lock-up of both logos that was sympathetic to both brands. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694083033034-D65BQGCZ58PPXIS9FN0F/MV_WFWI+Charity+Bracelet+2.jpg Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090831290-DD89ZMWA17H4AFPFLQRK/Screen+Shot+2015-10-13+at+17.47.29.png Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - SheInspiresMe Events To support the events vinyls, invitations and other supporting collateral was designed and pulled together. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090835773-99EWFF6TFYIF9ZVF1NHL/IMG_8187.JPG Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - IMG_8187.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090837326-W34WD991RVWKJHN11IYC/IMG_8112.JPG Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - IMG_8112.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090841416-Q4MK1OAE9JEIYJXAU8V7/IMG_8249.JPG Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - IMG_8249.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090838607-7W9NX36NBFGU70KRXOHS/425128-img-8409.jpg Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - 425128-img-8409.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090839595-6RR2MX60LF5X1316NK6A/425235-img-8476.jpg Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - 425235-img-8476.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090840742-EZWB84Y0B45K974483PP/425241-img-8461.jpg Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - 425241-img-8461.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694090841780-3TZKEYSR7TKJWD4R6V6L/425297-img-8281.jpg Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - 425297-img-8281.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079460958-46A5PPQVU7RNDFH69NKK/151120_monicavinader_2880.jpg Studio Notes - MONICA VINADER - WOMEN FOR WOMEN INTERNATIONAL - The Results Signature bangle became: • Women for Women International became and official charity partner with MV • Profits were donated to WFWI • Gained wide spread media coverage and hype • Future charity partnership were created https://www.soleycreative.com/studio-notes/case-study-carvela-press-breakfast monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694102707507-RNX5HJLQI0KZY5EORATR/BenjaminGlean-111.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/28043d59-63ee-4bc5-a281-c7dd6d6370b2/BenjaminGlean-103.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b9885d89-23e5-463e-9b9d-919ea2df01f1/BenjaminGlean-85.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104651381-KJ22GOE2AJJ3LMYZD231/BenjaminGlean-113.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a2bd4caa-39c8-4ac7-be15-87215bf287a4/BenjaminGlean-108.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cf703097-2298-49fe-bbc6-03a0da0dd3a1/BenjaminGlean-181.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d2b01f71-075a-489c-9e64-b1d4123bf4a3/PSD1.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a3b908a3-63cd-442f-a39d-97ff2ce96634/IMG_7172.jpg Studio Notes - Carvela - Press Breakfast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-carvela-aw18-campaign monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104759873-TZKKOJBQOKKPYMLJBGG3/Carvela_Alice_Yellow_Degrade_Court_4.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Alice_Yellow_Degrade_Court_4.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104759416-218V4MOGOAHRISEHIQX7/Carvela_Alice_Yellow_Degrade_Court_5.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Alice_Yellow_Degrade_Court_5.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104758161-5S20YX6UQRT0PU4MYC8B/Carvela_Alice_Yellow_Degrade_Court_6.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Alice_Yellow_Degrade_Court_6.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104750928-L6CV80MZOX2K6TRP2SG5/Carvela_Glitter_Heeled_Boot_3.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Glitter_Heeled_Boot_3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104752496-JRX5UMF7AE6E57N9D2SS/Carvela_Glitter_Heeled_Boot_2.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Glitter_Heeled_Boot_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104752029-BWDTJB07K6TXR75SC1I6/Carvela_Glitter_Heeled_Boot_1.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Glitter_Heeled_Boot_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104744949-TTXJZKV9XHKRFIHA738D/Carvela_Grand_Mid_Leg_Boot_11.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Grand_Mid_Leg_Boot_11.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104746078-XPACSX9QC0F057APX3J5/Carvela_Grand_Mid_Leg_Boot_1.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Grand_Mid_Leg_Boot_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104756438-HT1NKPQJ5EBHQ1ODQ6J7/Carvela_Blink_Black__Bag_Portrait_1.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Blink_Black__Bag_Portrait_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104749138-UVEH5CPRVW4DBM97C8R8/Carvela_Linette_White_Trainer_7.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Linette_White_Trainer_7.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104748598-67AEXCFR0PQOUPSH5FII/Carvela_Linette_White_Trainer_16.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Linette_White_Trainer_16.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104750526-CDA6XA5XF6JBBACMR55P/Carvela_Linette_White_Trainer_3.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Linette_White_Trainer_3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104754874-RGZU2WSONOWDWEWEKCBC/Carvela_Bessie_Wine_Croc_Bag_2.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Bessie_Wine_Croc_Bag_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104756563-Z2KEY4ZE11KNDCJQ4U41/Carvela_Blink_Black__Bag_Landscape_1.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Blink_Black__Bag_Landscape_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104755309-LD4FKW8Y317J2MM4EZOP/Carvela_Tanga_Wine_Chelsea_Boot_2.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Tanga_Wine_Chelsea_Boot_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104747694-UV4TGYL2UEVJWY4W6N5A/Carvela_Justified_Black_Trainer_3.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Justified_Black_Trainer_3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104746269-ZOE6F6W6JRVK3S2FUCHQ/Carvela_Justified_Black_Trainer_12.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Justified_Black_Trainer_12.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104747319-FVIW8ZGXO6WJ9ZM8YX5S/Carvela_Justified_Black_Trainer_10.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Justified_Black_Trainer_10.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104743449-T8WLYGBMXCZZIN8JQFFZ/Carvela_Spire_Black_Biker_Boot_1.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Spire_Black_Biker_Boot_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104743603-S3JBR6ZP1HCJD42AP3UF/Carvela_Spire_Black_Biker_Boot_3.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Spire_Black_Biker_Boot_3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104744908-6Y7ISFI6BILC6BNKG3VC/Carvela_Sparse_Biker_Boot_3.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Sparse_Biker_Boot_3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104753406-RSB446311C63AGX4GLB3/Carvela_Sugar_Leopard_Heeled_Boot_2.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Sugar_Leopard_Heeled_Boot_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104754006-V55J1LFFTDHIMU6PRQNU/Carvela_Sugar_Leopard_Heeled_Boot_1.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Sugar_Leopard_Heeled_Boot_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104757778-XSAN2XD9DBLC6AF7HA3X/Carvela_Lull_Heeled_Boot_Portrait_Lightbox.jpg Studio Notes - Carvela - Autumn Winter 2018 - Carvela_Lull_Heeled_Boot_Portrait_Lightbox.jpg https://www.soleycreative.com/studio-notes/case-study-monica-vinader-website-design monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e1bea53b-69fa-4287-b3cf-cc0f27a58efd/Portfolio-190.jpg Studio Notes - MONICA VINADER - Website design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4df32b51-0f57-4211-9602-d1891dcfc675/MV-Portfolio-Mobile-Trio.jpg Studio Notes - MONICA VINADER - Website design - The Problem The static website didn’t work well on mobile and with customers only shopping more from mobile, the task was to future-proof the site. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d62b1ab5-a834-48e3-8bda-c36dffe869f1/PSD+4.jpg Studio Notes - MONICA VINADER - Website design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f5310c59-70f2-4c06-97a5-221fc6f36a98/Tabitha-Webb-Pages-PDP.jpg Studio Notes - MONICA VINADER - Website design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0a9a05e1-cc9b-4a29-9952-2e50c1b0c91a/Portfolio-194.jpg Studio Notes - MONICA VINADER - Website design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d62b1ab5-a834-48e3-8bda-c36dffe869f1/PSD+4.jpg Studio Notes - MONICA VINADER - Website design - The Solution A fully responsive website built with a modular basis to encourage cohesion and consistency. Each row for the entire website is built on modules like the ones shown here. Each has variations on where the copy can be placed, and colour overlays are possible. As well as imagery, these modules can be text only or video which gave the team full flexibility. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092934337-1N96JN0O1UN9EIS90EQU/screencapture-www-monicavinader-com-1460913996747.png Studio Notes - MONICA VINADER - Website design - screencapture-www-monicavinader-com-1460913996747.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092939640-M3M1L5USH5X34GNDLAKF/screencapture-www-monicavinader-com-blog-1460914153614.png Studio Notes - MONICA VINADER - Website design - screencapture-www-monicavinader-com-blog-1460914153614.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092964381-BJJWXCOPLMXNQUOQO0EF/screencapture-www-monicavinader-com-blog-news-and-events-the-fiji-spring-edit-1460914183008.png Studio Notes - MONICA VINADER - Website design - screencapture-www-monicavinader-com-blog-news-and-events-the-fiji-spring-edit-1460914183008.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092964077-SIRRSIIA6DNFS4JT1HR9/screencapture-www-monicavinader-com-engrave-inspiration-1460914106807.png Studio Notes - MONICA VINADER - Website design - screencapture-www-monicavinader-com-engrave-inspiration-1460914106807.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092975177-2PP9UW1Q370KAWEZ8DV3/screencapture-www-monicavinader-com-shop-in-collection-new-in-by-gender-women-sort-by-our-favourites-1460914063340.png Studio Notes - MONICA VINADER - Website design - screencapture-www-monicavinader-com-shop-in-collection-new-in-by-gender-women-sort-by-our-favourites-1460914063340.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092982762-KZHW49CZVBHVSBM3HTUZ/screencapture-www-monicavinader-com-signature-bangle-1461936505315.png Studio Notes - MONICA VINADER - Website design - screencapture-www-monicavinader-com-signature-bangle-1461936505315.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092987441-H9WA1RN7L9KOFEYUT5MN/screencapture-www-monicavinader-com-stellar-pendant-rose-gold-vermeil-stellar-pendant-blue-diamond-1460914079210.png Studio Notes - MONICA VINADER - Website design - screencapture-www-monicavinader-com-stellar-pendant-rose-gold-vermeil-stellar-pendant-blue-diamond-1460914079210.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/852c3d01-b7bb-4c20-b49a-9d658d0b7fcb/MV-Product-Portfolio-Mobile-Trio.jpg Studio Notes - MONICA VINADER - Website design - The Results • New website generated a substantial return on investment • Traffic continued to increase from mobile • Conversion increased • The module basis continues to be used https://www.soleycreative.com/studio-notes/case-study-monica-vinader-christmas-campaign monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694080047939-TGFEIXRYUBUZQYSFWL5N/_MG_4015.jpg Studio Notes - MONICA VINADER - Christmas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/131e7487-23ea-47e0-ac58-3fbe6205af9c/MV_SS17_Christmas_Gift_Tag+copy+%281%29.jpg Studio Notes - MONICA VINADER - Christmas - Gift Tag I created a gift tag based on a combination of the Ava pendant, the iconic silicon slider (seen on necklaces and bracelets) and a Christmas bauble. The back was left plain so that it could be used for calligraphy events or for customers to write a personalised message to their recipient. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694084057941-EKIXLPPQ7LQDHF90IO37/With+Love+Tags.jpg Studio Notes - MONICA VINADER - Christmas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c6635046-5255-4dda-8b1b-2fe5de6b1195/MV_TST_0009.jpg Studio Notes - MONICA VINADER - Christmas - Christmas In-Store The campaign included dressing the jewellery displays with the packaging and gift tag. Large pendants were created and hung in windows, layered with the Frank Stella inspired metallic lines. I created postcards promoting the hashtag #MyMV which called for customers to share their personalisations. There were also pop-ups serving hot chocolate in the areas local to the stores and giving away discounts to be used in-store. Finally gifting brochures were created, placed in-store and mailed out to customers. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694091918556-UCZ9HFT4UB4SJV92B4VP/_MG_4047.jpg Studio Notes - MONICA VINADER - Christmas - _MG_4047.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694091917920-FGUCYWJ6RGCIBW6PKQ2U/_MG_4089.jpg Studio Notes - MONICA VINADER - Christmas - _MG_4089.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694091954903-9J2M2FA1716IQVOEDWBV/IMG_7171.jpg Studio Notes - MONICA VINADER - Christmas - IMG_7171.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694091921864-TTMTKBTTGR23Z05D7GGG/151120_monicavinader_2869.jpg Studio Notes - MONICA VINADER - Christmas - 151120_monicavinader_2869.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694091923689-4GZX2QR1T4YV75WJL7IM/IMG_2054.JPG Studio Notes - MONICA VINADER - Christmas - IMG_2054.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694091925153-UKCPWR2YHW3JL82Z9EBP/Screen+Shot+2017-02-20+at+20.31.55.png Studio Notes - MONICA VINADER - Christmas - Screen Shot 2017-02-20 at 20.31.55.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/66bb7f96-fae2-4371-8e02-91d02d880d38/Portfolio-137.jpg Studio Notes - MONICA VINADER - Christmas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a96515df-4785-42d6-8083-facf8ae866b8/78B2567C-6AD0-4BFF-B9DA-601D573F50A9094CB02D-C3A6-4DD8-AC3D-B85796BD266E.jpg Studio Notes - MONICA VINADER - Christmas - The Results • Monica Vinader still uses the iconic gift tag each Christmas, updating it to match their theme. • A standard was set for Christmas campaigns going forward • MV grew year on year https://www.soleycreative.com/studio-notes/case-study-carvela-ss19-campaign-shoot monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103999465-EPJ6HFY43VNUNU14O642/Carvela-SS19-Cake-Bag-01.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Cake-Bag-01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104003758-RJC4MUO83NKV8AWDR8PD/Carvela-SS19-Coco-Bag-01.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Coco-Bag-01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103997546-Y772RGYSYCGFLDZR6OSX/Carvela-Comfort-SS19-Sybil-Sandals-Cake-Bag-01.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-Comfort-SS19-Sybil-Sandals-Cake-Bag-01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103997619-ZYYP7WUEFTJ7K6SMUWHW/Carvela-SS19-Beyond-Sandals-Celina-Bag-02.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Beyond-Sandals-Celina-Bag-02.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104003034-Y59WXAGCNDAFLEVHNF14/Carvela-SS19-Krafty-Heels-Bailey-Bag-01.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Krafty-Heels-Bailey-Bag-01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104000131-74GS1XXWH85GIBDD6W33/Carvela-SS19-Justified-Trainers-01.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Justified-Trainers-01.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104001698-9ZH5COH9FVK6ZMUCBNTV/Carvela-SS19-Kross2-Heels-Cherry-Bag-02.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Kross2-Heels-Cherry-Bag-02.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104000933-XLDLESFIF76R1SQNZ4CW/Carvela-SS19-Jagger-Trainers-Coco-Bag-02.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Jagger-Trainers-Coco-Bag-02.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694104002584-M0CCE2F0SNQ9Z6BTXGP2/Carvela-SS19-Kross2-Heels-01.jpg Studio Notes - Carvela - Spring Summer 2019 - Carvela-SS19-Kross2-Heels-01.jpg https://www.soleycreative.com/studio-notes/case-study-carvela-still-life-aw18 monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103675041-1J7W4QHGNDVHJHFDLYL6/CARVELA_DAME_JOAN_COLLINS_GROW_BOOT_NUDE_2.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_DAME_JOAN_COLLINS_GROW_BOOT_NUDE_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103669352-EV1ALHZMV29NNG7429VG/CARVELA_ALICE_DELLAL_SAMANTHA_TOTE_GROUP.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_ALICE_DELLAL_SAMANTHA_TOTE_GROUP.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103674393-TLA1HKIKRBQXEZ08WRGX/CARVELA_CHRISTABEL_MACGREEVY_POP_BOOT_WINE_2.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_CHRISTABEL_MACGREEVY_POP_BOOT_WINE_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103672046-KKN3F6TOYDG385EOF33Y/CARVELA_CHRISTABEL_MACGREEVY_MERCY_FLATS_TANCOMB_ENTRY.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_CHRISTABEL_MACGREEVY_MERCY_FLATS_TANCOMB_ENTRY.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103670953-T0TJIO5NVB60YONMJ12M/CARVELA_ALEK_WEK_LAIDBACK_TRAINERS_GROUP.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_ALEK_WEK_LAIDBACK_TRAINERS_GROUP.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103672249-IJYN798Y2BNG09QEN0ML/CARVELA_CHRISTABEL_MACGREEVY_MERCY_FLATS_BLACK_NAVY_ENTRY.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_CHRISTABEL_MACGREEVY_MERCY_FLATS_BLACK_NAVY_ENTRY.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103669528-U5RHXTGC0ED9I4EMWE3V/CARVELA_ALICE_DELLAL_SANDER_BOOTS_BLACK.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_ALICE_DELLAL_SANDER_BOOTS_BLACK.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103676517-59HBFWN9JMPG0NYXR36I/CARVELA_ALICE_DELLAL_SAUNTER_BOOT_GROUP_1.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_ALICE_DELLAL_SAUNTER_BOOT_GROUP_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103677110-UZNT9MJPRATYEX7JFBHX/CARVELA_ALICE_DELLAL_SHAKE_BOOT_WINTER_WHITE_7.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_ALICE_DELLAL_SHAKE_BOOT_WINTER_WHITE_7.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103677714-50DOTS5R2EYOSWYXJ2IV/CARVELA_ALICE_DELLAL_SPRINT_BOOT_BLACK_2.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_ALICE_DELLAL_SPRINT_BOOT_BLACK_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103670702-VT8AYKKTK4VRDZP2TRYB/CARVELA_MOLLY_SMITH_ROBYN_TOTE_BLACK.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_MOLLY_SMITH_ROBYN_TOTE_BLACK.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103675727-XR8EDCIVJTIHO0NYH9DS/CARVELA_COMFORT_CHRISTABEL_MACGREEVY_RENEE_BOOT_BLACK_1.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_COMFORT_CHRISTABEL_MACGREEVY_RENEE_BOOT_BLACK_1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103673236-DMM2BJ40GRGFSKJA3M3S/CARVELA_WOMENS_BIKER_BOOT_GROUP_2.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_WOMENS_BIKER_BOOT_GROUP_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103678257-LB6G129VBT4O2KWC2TXG/CARVELA_MOLLY_SMITH_SUGAR_BOOT_RED_2.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_MOLLY_SMITH_SUGAR_BOOT_RED_2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694103674004-PQGVIHMJS5PVXONR3TDO/CARVELA_WOMENS_GOING_OUT_BOOTS_1.jpg Studio Notes - Carvela - Still Life AW18 - CARVELA_WOMENS_GOING_OUT_BOOTS_1.jpg https://www.soleycreative.com/studio-notes/case-study-topman-lambswool-editorial monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ddcb199f-33d6-4bec-a6d9-130d95b2aa82/04+Landscape+Flyer+Mockup.jpg Studio Notes - TopMan - Lambswool Editorial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694100950242-LK4EWEUYB6EPT2NDB5KI/dfccba_0e37297759d14fccbd36424c35d4d4b7.jpg Studio Notes - TopMan - Lambswool Editorial - dfccba_0e37297759d14fccbd36424c35d4d4b7.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694100949076-QX4ZLDEI2IN76DP0Q4XA/dfccba_b78f235d48bd47ab9eb043dba2c94d9a.jpg Studio Notes - TopMan - Lambswool Editorial - dfccba_b78f235d48bd47ab9eb043dba2c94d9a.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694100949077-E4NN2GA9J75FEW52B0IA/dfccba_cad0d46631c64112a9b794a4ea2e1afb.jpg Studio Notes - TopMan - Lambswool Editorial - dfccba_cad0d46631c64112a9b794a4ea2e1afb.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694100947810-K79KSSJSWY9NT5O31AVN/dfccba_d6f807783dab4f688d89086bb20ec26b.jpg Studio Notes - TopMan - Lambswool Editorial - dfccba_d6f807783dab4f688d89086bb20ec26b.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694100946627-FAWARNR0I92DLF9D6ITW/dfccba_ddbfb5aa99624b9a8e162e344371e168.jpg Studio Notes - TopMan - Lambswool Editorial - dfccba_ddbfb5aa99624b9a8e162e344371e168.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694100946566-SD084J5T44LPNLPYR4H4/dfccba_df6f4d9cb4664f87ac61057eaf1a5ba7.jpg Studio Notes - TopMan - Lambswool Editorial - dfccba_df6f4d9cb4664f87ac61057eaf1a5ba7.jpg https://www.soleycreative.com/studio-notes/case-study-topman-denim-room monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/76a23c4b-9151-48c9-96b0-983cf14f5d81/PSD+5.jpg Studio Notes - TopMan - Denim Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bf28893f-3a29-4677-ab61-b8954546fbb2/PSD+1.jpg Studio Notes - TopMan - Denim Room - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b5afa174-8ee9-4485-951a-63b6213151ee/Screenshot%2B2019-12-09%2Bat%2B17.14.41.png Studio Notes - TopMan - Denim Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-la-perla-christmas monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/88e5bcbe-4a47-4bb1-ba79-1526c3e69e71/XMASLANDING-mockup.jpg Studio Notes - La Perla - Christmas 2015 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b268887d-779c-48de-bc6c-0c576da66a88/Portfolio-156.jpg Studio Notes - La Perla - Christmas 2015 - The Problem The static website didn’t work well on mobile and with customers only shopping more from mobile, the task was to future-proof the site. https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-aw19-campaign monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a472ab34-5e07-429d-8af3-86cf6862f484/Stories_Ella_bottom.jpg Studio Notes - Kurt Geiger - Autumn Winter 19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d8f8e7c2-4357-4012-a790-ad07e1699188/Portfolio-15.jpg Studio Notes - Kurt Geiger - Autumn Winter 19 - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/11c8ddc5-eba7-4526-9678-caa98659e0e0/Portfolio-16.jpg Studio Notes - Kurt Geiger - Autumn Winter 19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/13aa2c88-5758-48c4-b7aa-47333b80077a/Portfolio-17.jpg Studio Notes - Kurt Geiger - Autumn Winter 19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-sale monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c269f789-f41a-4520-b814-8ebee855838f/Hardcover-Book-MockUp-2.jpg Studio Notes - Kurt Geiger - A Seasonless Sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7403c603-a223-4081-8222-4527985b6bae/Portfolio-112.jpg Studio Notes - Kurt Geiger - A Seasonless Sale - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/263ee414-0b8f-418e-bc63-039fcf529fae/Team-Portfolio-Sale_05.jpg Studio Notes - Kurt Geiger - A Seasonless Sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5a631283-cc1f-4506-b0a1-f3038cef7a1a/Team-Portfolio-Sale_06.jpg Studio Notes - Kurt Geiger - A Seasonless Sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694099078471-VQALGQL4WWBMLGC85VSI/Screenshot%2B2019-11-15%2Bat%2B15.26.18.png Studio Notes - Kurt Geiger - A Seasonless Sale - Screenshot+2019-11-15+at+15.26.18.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694099078576-GXURR5NX0YD6EPG1YN9J/Screenshot%2B2019-11-15%2Bat%2B15.26.25.png Studio Notes - Kurt Geiger - A Seasonless Sale - Screenshot+2019-11-15+at+15.26.25.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694099077149-UFKU0SDM38BSPOP0Y161/Screenshot%2B2019-11-15%2Bat%2B15.26.30.png Studio Notes - Kurt Geiger - A Seasonless Sale - Screenshot+2019-11-15+at+15.26.30.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694099077017-C2ZFQIP7ASG5U3POMJH1/Screenshot%2B2019-11-15%2Bat%2B15.26.41.png Studio Notes - Kurt Geiger - A Seasonless Sale - Screenshot+2019-11-15+at+15.26.41.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/44a38821-eae8-4ae1-8ae8-81d82fc1c7f7/Team-Portfolio-Sale_08.jpg Studio Notes - Kurt Geiger - A Seasonless Sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-aw18-campaign monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d92eee58-e581-4103-9cff-0676f8b16c33/Portfolio-Mobile-Grid-Angle.jpg Studio Notes - Kurt Geiger - Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b3709cd8-4101-4db4-b09d-73622de2e7c3/Portfolio-19.jpg Studio Notes - Kurt Geiger - Rebrand - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/701ed68e-c45c-476c-b988-17b8c21dc372/Portfolio-110.jpg Studio Notes - Kurt Geiger - Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/76d7ee18-66e1-4529-bb20-1aa1fa67c450/Portfolio-111.jpg Studio Notes - Kurt Geiger - Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-black-friday monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3e7c4a07-9489-4a51-a294-f4cc23c23a63/Screenshot%2B2019-12-11%2Bat%2B16.15.36.png Studio Notes - Kurt Geiger - Rainbow Week - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/dbb49394-5864-4d51-8011-43a84c56ebfa/KG-EC-18273-BlackFriday.jpg Studio Notes - Kurt Geiger - Rainbow Week - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e35e7ade-8a1c-4846-b2f3-89913421c594/KG-BlanketOffer-Inline-Ad-Small-2.gif Studio Notes - Kurt Geiger - Rainbow Week - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6a868dcc-2674-439a-9bda-4155d506b11e/Portfolio-116.jpg Studio Notes - Kurt Geiger - Rainbow Week - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694098682546-2N3EDRHUNCR7ZJGM5NCT/Liv-RE-2.jpg Studio Notes - Kurt Geiger - Rainbow Week - Liv-RE-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694098684270-NLL5HRAVFKPTBHCR7PGD/Cov-RE-2.jpg Studio Notes - Kurt Geiger - Rainbow Week - Cov-RE-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694098684322-VCGX16ZK1D9C5TT5LTIU/Bath-RE-2.jpg Studio Notes - Kurt Geiger - Rainbow Week - Bath-RE-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694098682484-1EVEIYNFAAOVVV8S1EG4/Mirror-RE-2.jpg Studio Notes - Kurt Geiger - Rainbow Week - Mirror-RE-2.jpg https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-valentines-day monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d1d7d9d4-81df-48aa-889a-622736ef9519/Screenshot%2B2019-12-11%2Bat%2B16.31.11.jpg Studio Notes - Kurt Geiger - Valentine’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3549a479-d1e1-44e5-860c-b3f41fa90406/Instagram-Stories-Title-Dots.gif Studio Notes - Kurt Geiger - Valentine’s Day - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/59884fe1-e959-47fa-aee6-db90276216fe/Portfolio-Mobile-Grid-Angle_Rainbow.jpg Studio Notes - Kurt Geiger - Valentine’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-award-season-social-media monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3e241f78-c5f2-4603-8851-968944b487fd/Portfolio-Mobile-Grid-Angle_1.jpg Studio Notes - Kurt Geiger - KGL Awards Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/01490234-d0de-40b1-8600-c609344e33ce/Portfolio-Mobile-Grid-Angle_1+%281%29.jpg Studio Notes - Kurt Geiger - KGL Awards Season - Artwork created: Artwork created: Instagram stories Instagram & Facebook feed posts https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-an-april-fool-kurt-geiger monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9d276439-9a73-417f-9d91-9abee4ce68d4/Portfolio-Mobile-Grid-AF.jpg Studio Notes - Kurt Geiger - An April Fool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b5a022f2-3a17-4b90-872e-bb3cdf417bc0/Shoes-Dog.jpg Studio Notes - Kurt Geiger - An April Fool - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/87034b1f-c8bb-4f62-ab2c-6d5e8a9b2904/Collar-Dog.jpg Studio Notes - Kurt Geiger - An April Fool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/afcb6cc7-93e5-4657-9268-307e6aecf90e/image-asset.jpeg Studio Notes - Kurt Geiger - An April Fool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1a3ff6ca-457e-47e9-8d02-17d6fff891da/Pouches-Dog.jpg Studio Notes - Kurt Geiger - An April Fool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d3bff952-714d-447c-8cb8-9d50b575a026/Screenshot%2B2019-04-02%2Bat%2B15.22.31.png Studio Notes - Kurt Geiger - An April Fool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/15ab9c25-f1ab-45e0-bb72-00cb2e6974ca/Screenshot%2B2019-04-02%2Bat%2B15.22.49.png Studio Notes - Kurt Geiger - An April Fool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-kurt-geiger-x-notes-x-selfridges monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a3017da9-aaf8-4e4d-949e-f7dc724bd771/Portfolio-Mobile-Trio.jpg Studio Notes - Kurt Geiger - Not3s x Kurt Geiger @ Selfridges - Artwork created: Instagram stories Instagram & Facebook feed posts https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8f457ff9-6b35-4a90-a2ef-71cfecf29072/Not3s%2Band%2Binner%2Bcircle%2Bof%2Bfriends%2Bat%2Bthe%2BKurt%2BGeiger%2BEvent%2Bholding%2Ba%2Bbasketball.jfif Studio Notes - Kurt Geiger - Not3s x Kurt Geiger @ Selfridges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8356afe7-877a-40d7-80c1-620e6c941178/Not3s%2Bat%2Bthe%2BKurt%2BGeiger%2BEvent%2Bholding%2Ba%2Bbasketball.jfif Studio Notes - Kurt Geiger - Not3s x Kurt Geiger @ Selfridges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a1279109-a4b3-42e1-92b8-0d93e24a7d5d/Not3s%2Band%2Bfriend%2Bplaying%2Bbasketball%2Bat%2Bthe%2Bin%2Bstore%2Bevent%2Bat%2BSelfridges%2BLondon.jfif Studio Notes - Kurt Geiger - Not3s x Kurt Geiger @ Selfridges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4860b951-3782-421e-bab7-c9eca834f695/Streatham%2BSneakers%2Bfrom%2BKurt%2BGeiger%2BLondon.jfif Studio Notes - Kurt Geiger - Not3s x Kurt Geiger @ Selfridges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8e4f61e1-d13b-46b2-b7b1-dc6cea821862/Sticker%2BSheet%2Bfor%2Bthe%2BNot3s%2BEvent%2Bfeaturing%2B3%27s%2BUp%2Bbasketball%2Band%2Billustrations%2Bof%2Bhands.png Studio Notes - Kurt Geiger - Not3s x Kurt Geiger @ Selfridges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-la-perla-mens-website monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/317cad15-43b0-4c8c-a4be-653585db8026/Portfolio-149.jpg Studio Notes - La Perla - Menswear Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9f17d268-f9d9-4a2a-9e92-8581aae80eb1/Portfolio-150.jpg Studio Notes - La Perla - Menswear Launch - The Problem The static website didn’t work well on mobile and with customers only shopping more from mobile, the task was to future-proof the site. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/71f71df7-469f-4151-9b31-912e55bce5d4/Portfolio-151.jpg Studio Notes - La Perla - Menswear Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-la-perla-content-site monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a44cb3e8-8be2-4ca2-b5df-9a7c6906a868/la-perla-mert-marcus3+%281%29.jpg Studio Notes - La Perla - Content Pre-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/637c0d66-848d-4e39-844d-278b2c22e040/Portfolio-152.jpg Studio Notes - La Perla - Content Pre-Site - The Problem The static website didn’t work well on mobile and with customers only shopping more from mobile, the task was to future-proof the site. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e4061c0c-5969-4b5b-a9c8-e228a1b9691e/Portfolio-153.jpg Studio Notes - La Perla - Content Pre-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8658c7d6-6526-4240-83cb-73d440654789/Portfolio-154.jpg Studio Notes - La Perla - Content Pre-Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/studio-notes/case-study-monica-vinader-signature-bangle monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/422deca1-1936-41d1-8a05-4fb5ffb9ac5d/Signature+Bangles+6.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694086800001-SYL7OV9F6SIONRCZ5V62/May+2016+SignatureVinyls1.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Vinyl Application Vinyl was applied to stores globally using the Frank Stella inspired lined in metallic gold, with the smaller bangle and copy vinyl. Also, larger stores had the silhouette of the bangle either in half or in full without any copy. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694086934067-EKYMLH44BO83LDODXAOW/MV_2016_Signature_Vinyls_DOY_Concept1.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - MV_2016_Signature_Vinyls_DOY_Concept1.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694087115294-LZNQRQNZ3OAGZOCRPBD9/IMG_0180.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0180.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694086801484-H6I3IBJMK0RCF2YORSU2/Monica-Vinader-Harrods-Digital-Screen-Design Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Lightboxes & Digital Screens In-store, lightboxes were utilised to advertise the new bangle. Within department stores, shown here in Harrods, digital screens were used to guide traffic to the shop-in-shops. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694087305145-NGSKYANUOKNEOZSB5GYI/Screen+Shot+2017-02-20+at+20.35.57.png Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Screen Shot 2017-02-20 at 20.35.57.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694087437622-JB1VHCEHJYJQ3HYEHWV2/Screen+Shot+2016-04-18+at+12.07.07.png Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Screen Shot 2016-04-18 at 12.07.07.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694087304847-YL4TRNGNDM0JJJLG12V7/Screen+Shot+2017-02-20+at+20.35.49.png Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Screen Shot 2017-02-20 at 20.35.49.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694087374118-75BG7BPFG0TMLRIBL61T/Screen+Shot+2016-04-18+at+12.13.51.png Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Screen Shot 2016-04-18 at 12.13.51.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2d68126-82c8-48c9-8470-f0201ca5880c/ezgif.com-video-to-gif+%281%29.gif Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Website Pages Website pages were created to support the campaign with bespoke video produced by TANK and featured at the top of this page. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/769bdedb-6e90-4386-84ba-6296517cbb30/Portfolio-196.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ed76c2af-1f60-49ff-a546-62994d065351/MV-Product-Portfolio-Mobile-Trio.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/47c11f5d-17de-432c-939f-0d881f436c97/IMG_7168.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Printed Materials The below insert was placed into every box containing a Signature bangle, detailing care instructions as well as design inspiration. We also created a leaflet to sit at till points and sent out to press giving information on the whole collection. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089493430-B54U6GL3VVOG91GL9F5I/MV_2016_Trifold_SignatureBangle_Mockup_Front.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - MV_2016_Trifold_SignatureBangle_Mockup_Front.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089420230-0Z3I96T2UY2QL58LKGWG/MV_2016_Trifold_SignatureBangle_Mockup.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - MV_2016_Trifold_SignatureBangle_Mockup.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079449071-3YHSYDA7OKA498RIXM9K/IMG_0155.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Jenny Walton Exhibition Fashion illustrator Jenny Walton was commissioned to create a series of illustrations depicting women in situations where they would wear the new bangle. Exhibitions of the work were created in New York and London. The stores were enhanced with printed curtains sealing off the exhibition area; vitrines were given backdrops of crops of the illustration and the vinyls were updated. I created all of the signage, exhibition imagery, vitrines and vinyls. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089648497-9PK7HPINGUW67OVK7YPA/IMG_0117.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0117.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089648523-EMU7I0GLWTCY4U57CMU6/IMG_0119.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0119.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089650703-J8XD66P363RRAXX78G6I/IMG_0127.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0127.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089650351-NPNQK4U3FP7L35N3VHW2/IMG_0143.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0143.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089652266-RZXIZBFR8YZP4LEAM9RX/IMG_0161.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0161.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089652933-AYUMKRVF3D18FD34EV27/IMG_0180.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0180.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089654508-CZKYOFAUOUM8VVBPOEH9/IMG_0182.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0182.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089654736-QRM6H69HVT9IE3ERMKUE/IMG_0282.jpeg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0282.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694086790327-FPFTRGCEJ5NZDI2XELL0/669302589_DM_2577_BD746968EC8388179AEB4465E9246AE3.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - Jenny Walton Influencer & Press Events Dinners were held to celebrate the collaboration, for which we designed signage, invitations, napkins and menus. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089866986-1XV9L83GA1F9DC170WUE/_DSC7807.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - _DSC7807.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089867956-W84XIINI8VMDC1AAMT3Q/_DSC7811.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - _DSC7811.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089872792-WNKC6B2ZGP226IIVM1SH/_DSC8179.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - _DSC8179.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089870629-FO6EGZSJHZTJRSCSDIJ9/_MG_4089.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - _MG_4089.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089872853-37VN149X8XAVZJG1XHZV/669302589_DM_2570_407128D6704FC04F81F45744639BBCA2.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - 669302589_DM_2570_407128D6704FC04F81F45744639BBCA2.JPG attends an intimate dinner hosted by Monica Vinader to celebrate Fashion Artist Jenny Walton's illustrations of the iconic Signature bangle at Monica Vinader Chelsea Boutique on September 17, 2016 in London, England. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089875469-CHVM6HRP9MODC2XQZRCY/669302589_DM_2600_17A1C16CEBE77E6E70EBE3174E4D2030.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - 669302589_DM_2600_17A1C16CEBE77E6E70EBE3174E4D2030.JPG attends an intimate dinner hosted by Monica Vinader to celebrate Fashion Artist Jenny Walton's illustrations of the iconic Signature bangle at Monica Vinader Chelsea Boutique on September 17, 2016 in London, England. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694089880818-TAGLIUT08GCSNNYDSETU/IMG_0180.JPG Studio Notes - MONICA VINADER - SIGNATURE BANGLE - IMG_0180.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079460958-46A5PPQVU7RNDFH69NKK/151120_monicavinader_2880.jpg Studio Notes - MONICA VINADER - SIGNATURE BANGLE - The Results Signature bangle became: • New bestselling product, which continued to grow • Most requested in-store item • Gained wide spread media coverage and hype • Gave the need to develop new lines within the Signature range https://www.soleycreative.com/studio-notes/category/Presentation+Design monthly 0.5 https://www.soleycreative.com/studio-notes/category/Social+Media monthly 0.5 https://www.soleycreative.com/studio-notes/category/Goals+%26+Strategy monthly 0.5 https://www.soleycreative.com/studio-notes/category/Uncategorized monthly 0.5 https://www.soleycreative.com/studio-notes/category/Branding monthly 0.5 https://www.soleycreative.com/studio-notes/category/Business+Tips monthly 0.5 https://www.soleycreative.com/studio-notes/category/Website+Design monthly 0.5 https://www.soleycreative.com/studio-notes/category/Email+Design monthly 0.5 https://www.soleycreative.com/studio-notes/category/Design+Retainers monthly 0.5 https://www.soleycreative.com/studio-notes/category/Marketing monthly 0.5 https://www.soleycreative.com/studio-notes/category/Case+Study monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Lookbook monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Mobile-first+email+design monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Klaviyo+email+design monthly 0.5 https://www.soleycreative.com/studio-notes/tag/effective+graphic+design+for+engagement monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Customer+Loyalty monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Boosting+Engagement monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Professional+design monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Memorable+Brand monthly 0.5 https://www.soleycreative.com/studio-notes/tag/UK+Graphic+Design+Studio monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Retail+brand+strategy monthly 0.5 https://www.soleycreative.com/studio-notes/tag/B2B monthly 0.5 https://www.soleycreative.com/studio-notes/tag/design+tips+for+effective+text monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Brand+Messaging monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Optimise+Email+For+Sales monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Best+Email+Design+Practices monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Productivity monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Enhancing+creative+productivity monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Luxury+Branding monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Customer+Consistency monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Website+Redesign+For+Small+Business monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Authentic+Brand+Development monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Commercial+Design monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Lifestyle+brand+rebrand monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Email+Design+Templates monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Brand+Clarity monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Brand+Habits+that+build+Loyalty monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Shopify+homepage+best+practices monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Small+Business+Tips monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Website+Design+For+Lifestyle+Brands+UK monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Design+Consistency monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Commercial+branding+strategy monthly 0.5 https://www.soleycreative.com/studio-notes/tag/Customer-Centric+Design 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the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/urban-apothecary-london monthly 0.5 2024-08-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5cfd333f-3d24-4979-91c8-846b33531fae/UA-Mockup4.jpg Portfolio - Urban Apothecary London - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/250547f2-e50b-495e-973e-20c8a35c3a38/UA-Mockup5.jpg Portfolio - Urban Apothecary London - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/96f5c757-b5d0-4cac-b943-9879c5e1f07b/UA-Mockup3.jpg Portfolio - Urban Apothecary London - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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all the difference. https://www.soleycreative.com/portfolio/heart-rhythm-doctor monthly 0.5 2023-11-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/39f08a7c-158d-4dcf-bd0b-55b487e86031/Social.jpg Portfolio - Heart Rhythm Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/63b3f3e9-e28c-4f80-8461-66d7e4ad0949/Business-Card.jpg Portfolio - Heart Rhythm Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6b36e434-bdd3-4e47-9131-9dfd42d401ca/Letterhead.jpg Portfolio - Heart Rhythm Doctor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0feacdf5-8c78-4d10-b27c-9fc5ab1a347b/Website-1.jpg Portfolio - 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difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/77a0d74a-c6af-4e86-9388-2d62f5b8ee97/Medium+cup+Mock-up.jpg Portfolio - DTO Heating - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/cosa-blue monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b88b32cd-1bc0-4c39-aac0-d9a1ae9b0a69/Guidelines-1.jpg Portfolio - COSA BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a1de7282-3c0a-4239-8bf3-2776c700d225/Guidelines-2.jpg Portfolio - COSA BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/da350dad-fc2b-4095-973f-47c4969c56a2/Guidelines-3.jpg Portfolio - COSA BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ebbd92c2-09f2-4935-aef8-73c5aacaae09/Business-Card.jpg Portfolio - COSA BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/25c45fc0-02c5-4fba-9ffb-cbe1574eb216/Social.jpg Portfolio - COSA BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5bdb468c-b0a6-442e-9471-ddf8fbd3d6a6/Logo.jpg Portfolio - COSA BLUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/civerso monthly 0.5 2023-11-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/146dab5d-dd0f-4656-840f-b23d392dfa5a/MadelineMockup4.jpg Portfolio - Civerso - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/245737dc-7af5-4938-ac11-67d035ed77e5/MadelineMockup18.jpg Portfolio - Civerso - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5bdcf8d7-caa4-4026-86c9-aea592ab8a02/MadelineMockup17.jpg Portfolio - Civerso - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/609587ca-de90-41ad-b752-827243d18d0a/mockupsArtboard-6.jpg Portfolio - Civerso - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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BUD Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c953c898-5bc8-4a35-976b-ea5d66f13abb/IMG_1713.jpg Portfolio - BUD Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c7258fda-4fed-483f-bfcb-5cd940f3a087/Bud-Flora-3.jpg Portfolio - BUD Flora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/london-heart-group monthly 0.5 2024-01-31 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c0727546-8f7e-4fb8-a8e1-fd87c0be5644/05+Landscape+Flyer+Mockup.jpg Portfolio - London Heart Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/49f9d6da-7eac-47a3-bd14-b9c2aa215733/Stationery+Mockup-Updated.jpg Portfolio - London Heart Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5dc94c34-9cc8-4b13-a87e-9bca4a6a68eb/06+Landscape+Flyer+Mockup.jpg Portfolio - London Heart Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/10d749e5-fca5-46cd-a140-4d7a75ddd235/PSD+3.jpg Portfolio - London Heart Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/63a83f73-5e45-4cf3-8b21-d96d5fe6f8f2/LHG-Website.jpg Portfolio - London Heart Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9350d271-98f6-462d-bea0-3d22b5582e54/PSD+1.jpg Portfolio - London Heart Group - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/indigo-island monthly 0.5 2023-10-09 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/54b0e28e-006d-49cc-b771-de50afaf20f4/Screenshot+2021-10-19+at+13.48.55.png Portfolio - Indigo Island - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/772a6a8c-f1da-422b-ac1a-0372b6e1357f/140-t-shirt-mockup-05.jpg Portfolio - Indigo Island - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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difference. https://www.soleycreative.com/portfolio/cool-crutches monthly 0.5 2025-04-08 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0708edc5-a6ad-4490-9ab1-1dc5eaa5e1a3/PSD1.jpg Portfolio - Cool Crutches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/84bfd196-d6d2-491b-a2f1-ccb634169ef5/New_Stationary_Mockup.jpg Portfolio - Cool Crutches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e605a240-952e-482c-a2d5-af98167e556d/MOYO-BUSINESSCARD11.jpg Portfolio - Cool Crutches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8346cada-7915-4410-8769-77bd2392bdba/Psd2.jpg Portfolio - Cool Crutches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d3f02f11-1f44-44c0-96f2-b15c13ebbba3/Psd6.jpg Portfolio - Cool Crutches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1b0a134f-d8b9-4b01-a2ae-d208b38c4dac/Psd1.jpg Portfolio - Cool Crutches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/eventful monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6effbf9a-92c3-499e-8d84-2695939d3855/04_Flyer+Mockup.jpg Portfolio - Eventful - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://www.soleycreative.com/portfolio/monica-vinader monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a8ef919d-9173-4380-a5d5-6c4295af893a/05+Landscape+Flyer+Mockup-2.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/19cfa936-85d3-4370-8431-5bcbb0d63641/MV_2016_Trifold_SignatureBangle_Mockup_Front.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/908395ae-1ef3-4d9d-b869-9f937b69f84e/06+Landscape+Flyer+Mockup-2.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2df1a4bf-d34a-4114-bd60-3d4fd7b689bc/MV_2016_Trifold_SignatureBangle_Mockup.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/54971cd2-f56d-435c-84a3-6675cbb5b401/PSD+3.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e4190c69-2f2a-41ee-bbdc-f491e45dfec2/06+Landscape+Flyer+Mockup.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d2080ec2-ffcb-4abf-9d38-e2bab4e6bdc1/MV_Xmas_Postcard_Mock_Up_Fiji_LS.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ca139e9a-2734-413e-bddc-014833a14eb8/05+Landscape+Flyer+Mockup.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a8ca2aec-9ef1-4bba-8bb0-e955d8020667/MV_AW16_Postcard_Standard_8.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079371783-LIDLQRQOBTC5RCCRXMG3/IMG_8026.JPG Portfolio - Monica Vinader - IMG_8026.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079659975-LAT42RBZIPRG8DA0B9N3/IMG_8071.jpg Portfolio - Monica Vinader - IMG_8071.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079410490-C37FQO1RN1WX80J7N31O/IMG_8051.JPG Portfolio - Monica Vinader - IMG_8051.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079422012-4YYRX0J5Z18E5A3QZF4H/IMG_8112.JPG Portfolio - Monica Vinader - IMG_8112.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079437254-6K94K13W12NFJSKEDVTG/IMG_8187.JPG Portfolio - Monica Vinader - IMG_8187.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079449071-3YHSYDA7OKA498RIXM9K/IMG_0155.JPG Portfolio - Monica Vinader - IMG_0155.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079460958-46A5PPQVU7RNDFH69NKK/151120_monicavinader_2880.jpg Portfolio - Monica Vinader - 151120_monicavinader_2880.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079473293-0KQ5OZTTAH07VY9AG51F/151120_monicavinader_2869.jpg Portfolio - Monica Vinader - 151120_monicavinader_2869.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079519108-L2T9BV4G1L86XRDVCZBU/MV_SS17_Christmas_Gift_Tag+copy+%281%29.jpg Portfolio - Monica Vinader - MV_SS17_Christmas_Gift_Tag copy (1).jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694079806762-QE170ZE792ZPYMN098S9/669302589_DM_2600_17A1C16CEBE77E6E70EBE3174E4D2030.JPG Portfolio - Monica Vinader - 669302589_DM_2600_17A1C16CEBE77E6E70EBE3174E4D2030.JPG attends an intimate dinner hosted by Monica Vinader to celebrate Fashion Artist Jenny Walton's illustrations of the iconic Signature bangle at Monica Vinader Chelsea Boutique on September 17, 2016 in London, England. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694080001237-17ML7EDBAEGF4TKZXH0E/_DSC7807.JPG Portfolio - Monica Vinader - _DSC7807.JPG https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694080014806-HL9HX5TYF900MQT80BGY/_DSC7811.JPG 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Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4df32b51-0f57-4211-9602-d1891dcfc675/MV-Portfolio-Mobile-Trio.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2e146c0d-66a3-46d7-9ce9-9a6527ae1d3d/PSD+1.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2dc51cae-b676-4202-9cf9-e571845ea174/PSD+5.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6d6313c8-91c1-4066-ac30-06fa7a5ae4d6/MV-Product-Portfolio-Mobile-Trio.jpg Portfolio - Monica Vinader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/tracy-boyd monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5d2c750c-58f8-4a87-bb43-50367cca8097/PSD+5.jpg Portfolio - Tracey Boyd - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3ac0a948-5d66-49d1-8019-a863ba77888b/Artboard+5.png Portfolio - Tracey Boyd - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ebd4198f-40f7-474f-b8b3-1d3e8a943d20/PSD+1.jpg Portfolio - Tracey Boyd - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/920a3784-0eb7-4e66-a245-4e20f55e39d2/Artboard+6.png Portfolio - Tracey Boyd - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/matilde-jewellery monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/06689899-19a8-42bd-b1af-b985cd818de3/July2022-Necklace-layering.gif Portfolio - Matilde Jewellery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/53995bfc-0274-48f4-85c8-22e6480e7edc/Leora+Mockup+15.jpg Portfolio - Matilde Jewellery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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your story online can make all the difference. https://www.soleycreative.com/portfolio/spells-of-love monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c995ed74-6ad2-4703-8534-550e0b7bcad9/Spells+Posts.jpg Portfolio - Spells Of Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6639e3ed-371f-43d5-a5c4-05f0b5f41e3b/MOYO-BUSINESSCARD11.jpg Portfolio - Spells Of Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0c7e77c1-358d-4083-a47a-fbf5b4e9afcd/MOYO-IMAC1.jpg Portfolio - Spells Of Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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tell your story online can make all the difference. https://www.soleycreative.com/portfolio/chinti-parker monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/46fe3b0b-a29f-4cd1-bfff-5acec9c9b02f/Mock-up16.jpg Portfolio - Chinti & Parker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5fc82d44-ff14-405d-be8a-909da97ba6c4/Mock-up8.jpg Portfolio - Chinti & Parker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c9b12959-eb4d-4603-8b9c-6c1b030a279e/Mock-up7.jpg Portfolio - Chinti & Parker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/86a0daad-4add-490a-afa1-6d046b98cf2e/Mock-up12.jpg Portfolio - Chinti & Parker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a95899ee-2f83-4712-ae32-bd2b7be9aae9/Mock-up3.jpg Portfolio - Chinti & Parker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7d590f2b-1291-487d-9636-703fb90fd213/Mock-up2.jpg Portfolio - Chinti & Parker - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/ingenious monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/db7a79d8-4eab-497f-9440-f8371154fbb3/INGENIOUS-17.jpg Portfolio - INGENIOUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ce17cde0-49ff-4569-a9d6-78c2e9177e69/INGENIOUS-02.jpg Portfolio - INGENIOUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/trios-poulet monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/baafe4da-3961-4320-8481-397d6bae7d89/Psd+1-1.jpg Portfolio - Trois Poulet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/87b85ce6-ff52-49f8-9ee2-e94f5a564d2f/Trois-PouletFacebook-2.jpg Portfolio - Trois Poulet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/13fd6492-7d60-4e27-9b02-144a9c0ab345/Trois-PouletFacebook-4.jpg Portfolio - Trois Poulet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/79b358b7-5d84-48a2-8905-2f350be6c16e/Trois-PouletFacebook-5.jpg Portfolio - Trois Poulet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d946a83e-f102-411e-b29c-c07ce8238d8f/Trois-PouletFacebook-6.jpg Portfolio - Trois Poulet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f70a1fb1-05b3-4130-a333-50e99efa96dd/Trois-PouletFacebook-3.jpg Portfolio - Trois Poulet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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Portfolio - Bold Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/94a7d6c7-cbbb-4dbe-a740-d081cd5123c8/4-Ring-Binder-Mockup-1-Avelina-Studio-2.jpg Portfolio - Bold Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/540fd0cf-b7f9-4566-8591-dc7085badff5/PSD+3.jpg Portfolio - Bold Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b5feed1e-f02f-472e-ad5e-8dd728ccc688/PSD+5.jpg Portfolio - Bold Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a57cf254-556c-4b00-a9b2-3f612afcf19b/03+Landscape+Flyer+Mockup.jpg Portfolio - Bold Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/landal-barton-pines monthly 0.5 2024-02-16 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6012df14-55b3-4f4c-835a-cef66421051b/Simple+Business+Card+Mockup-2.jpg Portfolio - Landal Barton Pines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f08163a3-0bf0-41e2-aacf-0b8a43a53ae4/Feed-1.jpg Portfolio - Landal Barton Pines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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your story online can make all the difference. https://www.soleycreative.com/portfolio/sockateur monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/253d1f71-87c0-4e66-90c0-895e8b5e6af0/development-001.jpg Portfolio - Sockateur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4ee8e42b-6cd2-42b4-8e33-42a67b450681/04SockateurBranding-IGStories.jpg Portfolio - Sockateur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fc575830-68a7-4d4a-8b2c-369401a126d3/Box-PSD-1.jpg Portfolio - Sockateur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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Accelera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/87d2d837-8213-4640-8a45-0c24f3dd6621/05+Landscape+Flyer+Mockup.jpg Portfolio - Accelera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d0790b7f-152f-4035-934f-9a9c8a734df5/01+Landscape+Flyer+Mockup.jpg Portfolio - Accelera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5f27027a-897f-4d99-9a1c-6f6333136637/PSD+1.jpg Portfolio - Accelera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/4396e715-1021-433e-bee2-a0073e459ba6/PSD+3.jpg Portfolio - Accelera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e8149090-4e05-4dda-8d7b-fc1d6fefea4c/PSD+5.jpg Portfolio - Accelera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/neon-marl monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b25bc85e-11c5-4ff6-ad09-9db669ea1f10/PSD+3.jpg Portfolio - Neon Marl - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3717b5a8-d4f6-4ce5-a844-3eac731c3d09/Artboard+2.png Portfolio - Neon Marl - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fbc62b54-421e-46fd-a504-681f929490f5/PSD+1.jpg Portfolio - Neon Marl - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/peoples-pieces monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a36ca2c8-4e01-4723-855c-39f6350ecbd0/BRANDING.jpg Portfolio - People’s Pieces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/584f980f-04d4-4ae6-abbf-02ef06410387/BRANDING-2.jpg Portfolio - People’s Pieces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1eacdbe9-351f-4107-bdc3-06587738cb92/BRANDING-3.jpg Portfolio - People’s Pieces - Make it stand out Whatever it 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https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7c1beedb-df6c-457c-a428-bdd1e966b257/Portrait+9.jpg Portfolio - KOBA Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680774633588-FYKEMQV1SQCMMPCPI1JH/Portrait+10.jpg Portfolio - KOBA Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680772527197-B279ASYYT0MFYQVA5C0W/Portrait+8.jpg Portfolio - KOBA Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/03be511e-b86a-423f-99fd-eaf80fb86477/Portrait+5.jpg Portfolio - KOBA Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e869f772-8e5f-48e7-9969-0008efefb0b2/App-Ui-Screen-Mockup-Smartphone-Presentation-Avelina-Studio-003.jpg Portfolio - Catherine Tough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cc5ba9eb-dc58-49c6-8c2b-1fca113d16af/Scene+12+-+Extended+Screen+-+Phone.jpg Portfolio - Catherine Tough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bcec41ed-57fd-4a4a-8043-b309a472e49d/Scene+11+-+Phone+-+Landscape+Tablet+-+Portrait+Tablet.jpg Portfolio - Catherine Tough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f7bbab4f-4992-4c8e-99cb-7ee0f3aaaec9/PSD+4.jpg Portfolio - Catherine Tough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6c838845-89e7-4806-becd-432903a0ccba/PSD+2.jpg Portfolio - Catherine Tough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/the-artist-workspace monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3736e5b7-5d3e-4c5a-b281-6e566c3a6d70/Branding-Identity-MockUp-Vol.15.jpg Portfolio - The Artist Workspace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/caa9e296-e998-4af3-a714-d94e78c95a80/ezgif.com-video-to-gif+%284%29+copy.gif Portfolio - The Artist Workspace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3e55570a-ceda-48c7-8867-b590a1a53dcc/PSD+5.jpg Portfolio - The Artist Workspace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/36472d0b-2156-4ed7-873f-1e25f8476308/PSD+3.jpg Portfolio - The Artist Workspace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/33a7dbc5-3e16-4cf9-8d3e-faaa66a5114c/ezgif.com-video-to-gif+%284%29.gif Portfolio - The Artist Workspace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0f67832a-a574-414d-ac57-a0f6237b9fbb/PSD+4.jpg Portfolio - The Artist Workspace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/the-jewellery-showroom monthly 0.5 2023-09-01 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680705187213-K3RVLZ0B46M7YKZEYNAI/TJS-Mockup9.jpg Portfolio - The Jewellery Showroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680705202593-ESNCXDP5A24VGB4EN0WB/TJS-Mockup5-2.jpg Portfolio - The Jewellery Showroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1680705195742-59DN93NS3PCDWO7WEZXU/TJS-Mockup10.jpg Portfolio - The Jewellery Showroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cd12a408-b3ab-49ab-9d39-6043fecd0a6c/TJS-Mockup2.jpeg Portfolio - The Jewellery Showroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/08ded1b7-2d4e-4511-a3ea-18b8083cfec5/MOYO-IPAD6.jpg Portfolio - The Jewellery Showroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/15842415-11b8-4641-8101-f442b9e14f21/TJS-Mockup1.jpg Portfolio - The Jewellery Showroom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/yeena-yoon monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/98dd3f47-e6b7-4779-b69b-23766a04a5d5/PSD+1.jpg Portfolio - Yeena Yoon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9d57fb34-ee18-4477-bb2f-d716f6a6cae6/PSD+5.jpg Portfolio - Yeena Yoon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/100f4f72-cb74-4b89-9012-daa27978ef44/PSD+3.jpg Portfolio - Yeena Yoon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6cc4e75c-e3bc-4ce0-848c-9cf8463cb382/YEENA-YOON-WEBSITE.jpg Portfolio - Yeena Yoon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/votary monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1977c71c-4126-4aef-9981-611b72100088/Psd2-2.jpg Portfolio - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a94d30ae-59d6-4cc3-8069-7e87ceb08b12/Votary-03.jpg Portfolio - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f21abcf2-2a52-4563-ab45-09172787ca4f/Votary-02.jpg Portfolio - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b6c9121c-c5a9-4155-a1d9-71bfec43ea59/VOTARY-03.jpg Portfolio - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a0600f10-f5e4-4702-80c5-2cf477f593f8/VOTARY-04.jpg Portfolio - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2f4f0791-851c-48a0-95a2-2b29e261c421/ezgif.com-crop.gif Portfolio - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d7f8910e-cd56-4e32-a551-d1c5b51a31ff/VOTARY-Postcard.jpg Portfolio - VOTARY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/tigerlily-upholstery monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5a1f26c9-ba9a-409c-8769-7a328c6c69aa/PSD+1.jpg Portfolio - Tigerlily Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/99c36c6d-ee4d-4d42-8260-0e9876ee79a9/Slide+1.jpg Portfolio - Tigerlily Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b2c244e1-3071-4da3-ae4c-9395ec01179e/Basic-Stationery-Branding-Mockup-vol9-copy.jpg Portfolio - Tigerlily Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f4ec8c7b-aaea-49c8-8d8b-c83a298b95fc/Advertising-Billboard-Mockup.jpg Portfolio - Tigerlily Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f9423436-5fd9-45ac-a7c9-df6ea429ec2c/186.jpg Portfolio - Tigerlily Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cae77d4a-f536-4312-a3a8-5f29ad6789ee/Poster-Mockup-Series-12.jpg Portfolio - Tigerlily Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1add19a1-af17-4960-80dd-44f69a0640e4/Textile-Mockup.jpg Portfolio - Tigerlily Upholstery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/pink-palms monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a426243a-8dd7-4d7f-a519-7403243c707f/PalomaPhoto32Mockup.jpg Portfolio - Pink Palms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6d33e5b4-f224-4d24-ba23-47ab8a947950/Pink+Palms+1.jpg Portfolio - Pink Palms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a55a00d5-abca-4101-af89-cff9e9f34ebb/Pink+Palms+2.jpg Portfolio - Pink Palms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/56e77804-02dd-4d89-91b5-e5d91bc1176f/Marlow+Pre-made+Scene+20.jpg Portfolio - Pink Palms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/518d7261-d090-4c85-9475-848d62736da8/Altea+Magazine+Scene+Creator+2.jpg Portfolio - Pink Palms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8b5d40d7-f730-42e6-af90-e063d8419099/Loreto+iPhone+Scene+Creator.jpg Portfolio - Pink Palms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/sophie-breitmeyer monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f2b7b3d4-5d8f-4147-b482-dec4128a125d/SB_02.jpg Portfolio - Sophie Breitmeyer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ab9bdaca-47b6-40ed-bad9-e8daec6069ed/SB_03.jpg Portfolio - Sophie Breitmeyer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ef247e73-3e51-499e-bf66-ad2c89695f05/SB_05.jpg Portfolio - Sophie Breitmeyer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d74f1c50-07a4-4850-9266-f0f72f0663df/SB_04.jpg Portfolio - Sophie Breitmeyer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e2a40253-5612-4cd4-9a99-4e68193a666c/ezgif.com-video-to-gif+%284%29+copy.gif Portfolio - Sophie Breitmeyer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/aaafb5d4-2567-4233-a302-c55c5c1cd896/SB_06.jpg Portfolio - Sophie Breitmeyer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/rixo monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c017f575-ec93-454b-b0ff-b0a27daba4ae/IG-Feed-3.jpg Portfolio - RIXO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/8cab8e2d-6dfa-40e3-88fb-038be7986931/IG-Feed-2.jpg Portfolio - RIXO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490478951-0JGMVUMFFHQWG5O72S67/Reels-Slide-2.jpg Portfolio - RIXO - Reels-Slide-2.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490478981-V5LJO1N8F1XR5Y59QV1W/Reels-Slide-3.jpg Portfolio - RIXO - Reels-Slide-3.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490481478-91HWEO3LJYN6D4A7YK3X/Reels-Slide-4.jpg Portfolio - RIXO - Reels-Slide-4.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490481850-EPEOGZ123QXHF33G9QR8/Reels-Slide-5.jpg Portfolio - RIXO - Reels-Slide-5.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490483967-V8B313XZNZ484EEJ6LOM/Reels-Slide-6.jpg Portfolio - RIXO - Reels-Slide-6.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490484639-8M9OBZF128NS61JA9WJ9/Reels-Slide-7.jpg Portfolio - RIXO - Reels-Slide-7.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490487008-LTLL39TALUIVEB1IKVZQ/Reels-Slide-8.jpg Portfolio - RIXO - Reels-Slide-8.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490487747-N7E9X9EIJR4FPN5DDLIR/Reels-Slide-9.jpg Portfolio - RIXO - Reels-Slide-9.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1693490489691-T8HBWHRT2DRA7E13MZWF/Reels-Slide-10.jpg Portfolio - RIXO - Reels-Slide-10.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/81ed85f2-5a85-4f40-9ec8-f295bef484f2/ezgif.com-video-to-gif+%284%29.gif Portfolio - RIXO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3676ec1a-95f0-432e-bbec-ac3f200804bb/Artboard+4.png Portfolio - RIXO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/splash-paris monthly 0.5 2024-03-21 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3f9509bd-2e23-4ed4-b2b8-e5f8396fbde5/PSD+3.jpg Portfolio - SPLASH PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9eb0d266-249c-41f0-8861-d2af5d34f7d3/Reel+Cover.jpg Portfolio - SPLASH PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e559b769-79f2-46b2-910b-ea45f76d6b4c/3D+screen+mockups+02.jpg Portfolio - SPLASH PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3793a60d-e4f5-4261-9e0f-baead566e275/Psd+1.jpg Portfolio - SPLASH PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/625a0118-5d68-4a13-a3b2-7c43162436f6/SPLASH-SHOW.gif Portfolio - SPLASH PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9bac1b75-6c90-44e7-9756-ba2dab6f3f24/Psd+3.jpg Portfolio - SPLASH PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/duke-and-dexter monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/2a5b16af-1390-49bc-98f6-3408c2f8f09b/Untitled-1Artboard-2.png Portfolio - DUKE + DEXTER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ae73f9e0-88f5-40a4-96df-085799b09387/D%2BD-2.jpg Portfolio - DUKE + DEXTER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/cab933a0-2ddb-4466-b764-479bde6fe839/D%2BD-1.jpg Portfolio - DUKE + DEXTER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3dc9c97a-3adb-49b4-92ad-96f0766db140/PSD+4.jpg Portfolio - DUKE + DEXTER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/fe498206-8f24-4190-871b-fd64944f4680/ezgif.com-video-to-gif+%284%29+copy+2.gif Portfolio - DUKE + DEXTER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7f4b5569-9cd0-4bbe-baa7-f7ba8ffde99a/Reel-Slide-4.jpg Portfolio - DUKE + DEXTER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/topman monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/76a23c4b-9151-48c9-96b0-983cf14f5d81/PSD+5.jpg Portfolio - Topman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/bf28893f-3a29-4677-ab61-b8954546fbb2/PSD+1.jpg Portfolio - Topman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/3deed9c2-dedd-44ed-9d98-2ef245a43072/PSD+5-2.jpg Portfolio - Topman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f56d13cf-0b2c-470c-b2a9-3af8d08e5cf2/06+Landscape+Flyer+Mockup.jpg Portfolio - Topman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ddcb199f-33d6-4bec-a6d9-130d95b2aa82/04+Landscape+Flyer+Mockup.jpg Portfolio - Topman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e6e2c1cc-ddfe-48b7-b500-a7ae9aee40d3/05+Landscape+Flyer+Mockup.jpg Portfolio - Topman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/gina monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/377bf237-77e3-41da-be93-e35ba3624a8f/PSD+3.jpg Portfolio - Gina - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/5a85cca9-6895-4a4e-9c11-ed90da129961/PSD+1.jpg Portfolio - Gina - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/43aa7f04-54a5-4ec1-a7de-891d0dd7f289/SCENE+14.jpg Portfolio - 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https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/0be86969-d57c-4ae7-ac10-75ce5ec35cd4/Psd2.jpg Portfolio - Rachel Jackson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/66591eca-43e8-4547-a1a9-7b635ba4aadb/Square_Flyer_Mockup_2.jpg Portfolio - Rachel Jackson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/525fd761-1def-40d1-8184-dac8b436c740/Square_Flyer_Mockup_3.jpg Portfolio - Rachel Jackson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/961bb492-6563-4419-9e00-5e2c40291e0c/PSD_01.jpg Portfolio - Rachel Jackson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1474ea6d-16da-451e-8b3d-871859b3a449/PSD+003.jpg Portfolio - Rachel Jackson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/6a3ddadf-6f96-4114-bad9-35cbaed6bd66/PSD_04.jpg Portfolio - Rachel Jackson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.soleycreative.com/portfolio/kurt-geiger monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/ffe0a66b-5e95-4569-a2af-f097fc596b8d/Portfolio-Mobile-Grid-Angle.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/16bcee82-3280-4f83-a24e-e9f23eaf9b73/image-asset.jpeg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f178b6a0-76f8-4b17-893e-6dc75cee3b5f/05+Landscape+Flyer+Mockup.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/9dad3662-f58d-478a-a664-e752a01542f2/PSD+1-2.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/c07de03a-ec15-4d6d-af9b-e945d35f59c0/06+Landscape+Flyer+Mockup.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/64ab0e45-d499-4193-8c50-165995192ca4/04+Landscape+Flyer+Mockup.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/e4db3c94-c9e7-4b8a-b8fd-19158d635a4d/PSD+4.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7b4e9426-c491-4688-9b42-bdce930f96a4/Psd2.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/f4b2c334-ea25-4668-a2e7-5a976c1cf4b0/Portfolio-Mobile-Trio-Social.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/7020dc6d-e59a-4440-874c-7c9988a6c500/Collar-Dog.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/a8ec03fe-1db2-4e06-89b9-ca9ca6ced54f/Shoes-Dog.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/80270216-8c76-4e7b-b7c6-8829e7641f4c/Portfolio-Mobile-Grid-AF.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/952c3f00-9339-4d3a-963e-389318c1155d/Portfolio-Mobile-Trio.jpg Portfolio - Kurt Geiger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092472061-AUV53C85XCNAWZZ1VMK5/Sticker%2BSheet%2Bfor%2Bthe%2BNot3s%2BEvent%2Bfeaturing%2B3%27s%2BUp%2Bbasketball%2Band%2Billustrations%2Bof%2Bhands.png Portfolio - Kurt Geiger - Sticker+Sheet+for+the+Not3s+Event+featuring+3's+Up+basketball+and+illustrations+of+hands.png https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092475918-1B8DM603ZREF7QBDBME8/Streatham%2BSneakers%2Bfrom%2BKurt%2BGeiger%2BLondon.jpeg Portfolio - Kurt Geiger - Streatham+Sneakers+from+Kurt+Geiger+London.jpeg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092479000-4B6SO9YJ5YN5MYTYQCDU/Not3s%2Band%2Bfriend%2Bplaying%2Bbasketball%2Bat%2Bthe%2Bin%2Bstore%2Bevent%2Bat%2BSelfridges%2BLondon.jpeg Portfolio - Kurt Geiger - Not3s+and+friend+playing+basketball+at+the+in+store+event+at+Selfridges+London.jpeg Not3s x Kurt Geiger shoots hoops at Selfridges London - to celebrate the SS19 Characterful 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Photographed Not3s (C) and friends on March 23, 2019 in London, England. Photo by Dave Benett for Kurt Geiger https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092483081-ITJE612M2UFGQIXON7S8/Not3s%2Bat%2Bthe%2BKurt%2BGeiger%2BEvent%2Bholding%2Ba%2Bbasketball.jpeg Portfolio - Kurt Geiger - Not3s+at+the+Kurt+Geiger+Event+holding+a+basketball.jpeg Not3s x Kurt Geiger shoots hoops at Selfridges London - to celebrate the SS19 Characterful Style campaign on March 23, 2019 in London, England. Photo by Dave Benett for Kurt Geiger https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694092485129-2LKD6YZXMOXZZCAU1ACG/Not3s%2Band%2Binner%2Bcircle%2Bof%2Bfriends%2Bat%2Bthe%2BKurt%2BGeiger%2BEvent%2Bholding%2Ba%2Bbasketball.jpeg Portfolio - Kurt Geiger - Not3s+and+inner+circle+of+friends+at+the+Kurt+Geiger+Event+holding+a+basketball.jpeg Not3s x Kurt Geiger shoots hoops at Selfridges London - to celebrate the SS19 Characterful Style campaign. Photographed Not3s (C) and friends on March 23, 2019 in London, England. Photo by Dave Benett for Kurt Geiger https://www.soleycreative.com/portfolio/carvela monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/d2b01f71-075a-489c-9e64-b1d4123bf4a3/PSD1.jpg Portfolio - Carvela - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694102707507-RNX5HJLQI0KZY5EORATR/BenjaminGlean-111.jpg Portfolio - Carvela - BenjaminGlean-111.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694102709772-CFR2FBU5K4SJ6HX4IO5D/BenjaminGlean-103.jpg Portfolio - Carvela - BenjaminGlean-103.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/1694102711339-K6HOZDELWMYN5U2Y57FJ/BenjaminGlean-108.jpg Portfolio - Carvela - BenjaminGlean-108.jpg https://images.squarespace-cdn.com/content/v1/63209f71a3bd395d063e3cb6/b9885d89-23e5-463e-9b9d-919ea2df01f1/BenjaminGlean-85.jpg Portfolio - 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