AWAY THAT DAY
Stylish, high quality & eco-friendly summerwear for women around the globe.
Founder Inga reached out to Soley Creative to support an adaption to her logo. The problem she faced was that the original logo was too fine and disappeared when printed on a small scale. After discussing the issues, we identified the need for full brand guidelines to be created to future-proof the brand and tie everything in a beautiful cohesive bow.
We created brand marks for international shoots, hand-drawn iconography to showcase the brand’s unique selling points and a logo suite based on the original logo.
Post brand development, we worked in partnership with Hannah Spicer Consulting to create an email template within Klaviyo, that the internal team could utilise to create consistent and on-brand email campaigns, as well as update their email automation flows with on-brand templates, designed to convert.
Since the new branding identity has been launch we’ve seen the team develop products using the new logo suite, including our favourite giant tote bag which is perfect for pool days.
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